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How Shiseido Reinvented Itself After Losing Its Way
In this episode of The CEO Diary, Lucas and Luna explore how Shiseido, Japan's oldest cosmetics company, staged a remarkable comeback after decades of drift. Anchored in the leadership of CEO Masahiko Uotani, who took over in 2014, they unpack the concrete decisions that turned a 150-year-old brand into a global beauty powerhouse. From the radical move to cut thousands of products and focus on premium skincare to the bet on China's rising middle class and the creation of a data-driven direct-to-consumer model, this episode reveals how a legacy company can reinvent itself without…
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