Service Is Revenue: Why Culture May Be Your Best Growth Strategy | Don Farrell

The SmartMAI Consulting Edge Podcast · Sep 21, 2026 · 59m

What if service isn't a cost center — it's your most overlooked growth engine?

Don Farrell has spent more than four decades proving that connection. He started as a pot scrubber at Marriott Hotels and worked his way through front-desk operations, sales management, and ultimately vice president of sales and marketing. In 1986 he founded a hospitality training company that grew to 285 employees and licensees across 44 countries and served more than 10,000 hospitality clients. Today, as Founder and Chief Cultivating Officer of Fresh Revenues, Don helps organizations turn service, culture, and…