Leadership, Media, and Why Engagement Matters More Than Ever
“Engagement is the metric of whether people actually care.”
Join me as I sit down with Simone Aponte, VP News Director at KTVU, who has spent her career inside newsrooms - from writing scripts at 3:00 AM to leading teams shaping how communities receive and understand information.
Simone has seen the media landscape shift in real time - not just in how news is produced, but in how trust is built, how teams are led, and how impact is measured.
In this conversation, we explore what it actually looks like to lead inside a newsroom - the shift from doing the work to building systems, developing…
The skinny
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