Why Data-Driven Marketing Fails in Banking

Banking Transformed with Jim Marous · Jan 22, 2026 · 38m

Most financial institutions say they are data-driven. Far fewer can prove it in customer acquisition and relationship growth success. At a time when marketing costs are rising, response rates are under pressure, and every institution has access to the same channels, data is often the difference between growth and wasted spend.

Today’s conversation is about how data actually drives results, not dashboards, not buzzwords, but measurable connections with the right consumers at the right time. We are going to talk about how modeling, channel orchestration, and analytics are reshaping direct…