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From Backlinks to Brandcast: Smarter Digital Marketing That Drives Results
Digital Marketing Today dives into the latest digital marketing news, techniques, and innovations shaping how brands grow online. In this episode, we explore four major developments across SEO, social commerce, agency strategy, and video advertising—and what they mean for marketers focused on real business results. First, we unpack an important shift in SEO link building. As Google’s spam updates continue to raise the stakes, marketers can no longer rely on surface-level metrics like Domain Rating or broad “white hat” claims when assessing backlink strategies. Instead, the focus needs to be…
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