Why Financial Advisor Branding Fails (And How to Fix It) with Josh Passler
Most firms invest in branding. New logos. New colors. A redesigned website.
And yet… visitors still leave confused about what the business actually does.
In this episode of The BizTape, Brodrick sits down with Josh Passler, founder of FinArt, to unpack what real brand strategy looks like and why design alone isn’t enough.
Josh shares how a side project posting sketches on FinTwit turned into a full creative business serving advisory firms. They also dive into the moment a prospect told him he was “just a logo and color guy,” which forced him to rethink his positioning and completely refine…
The skinny
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