Jessica A. Brockmole, "Pink Cars and Pocketbooks: How American Women Bought Their Way Into the Driver's Seat" (Johns Hopkins UP, 2025)

New Books in American Studies · Feb 16, 2025 · 1h 3m

Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks: How American Women Bought Their Way into the Driver's Seat (Johns Hopkins University Press, 2025), Dr. Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that…