Latest / New Books in Sociology
Todd McGowan, “Capitalism and Desire: The Psychic Cost of Free Markets” (Columbia UP, 2016)
Todd McGowan‘s Capitalism and Desire: The Psychic Cost of Free Markets (Columbia University Press, 2016) elegantly employs psychoanalytic thinking to unpack the lure of capitalism. He argues that we are drawn to capitalism because, under an overt promise to bring us what we want, it gives us what we need: lack. Every commodity disappoints. And that’s the point. Satisfaction, that moment when all is well and good, flutters rapidly, blessedly away. What is so great, so crucial, about lack? Though we pine for relief, nothing kills desire like abundance. (Spoiler alert: should there be an…
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