How Monday.com Pivoted from Consumer to Enterprise

Startup Stories with Fexingo: Conversations About Founders, Funding, and Building Companies from Zero · Jul 25, 2026 · 6m · transcript

In 2021, Monday.com went public valued at over six billion dollars. But six years earlier, it was a failing consumer app called dapulse with almost no users. This episode traces the painful pivot that turned a near-dead startup into a project management powerhouse. We look at how the founders recognized their consumer idea wasn't working, why they chose to focus on visual work management for teams, and how their enterprise go-to-market strategy drove annual recurring revenue past one hundred million dollars in under four years. Plus, we discuss what founders can learn from…