Latest / Doing The Work from Naples Integrated Recovery
You Knew You’d Regret It. You Did It Anyway.
Why do people keep repeating behaviors they already decided to stop? This episode breaks down the neuroscience behind addictive loops, impulsive behavior, craving, dopamine, the orbitofrontal cortex, salience, tolerance, withdrawal, and why insight alone often does not change behavior. Using a simple cereal aisle example, Brian explains how the brain assigns value before conscious reasoning catches up.
The episode also explains why recovery has to begin earlier in the sequence: before access, before negotiation, before the craving peaks, and before the old behavior becomes automatic. The real…
The skinny
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