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From Idea to Facility: The Real Work Behind a New Product with Sonia Gonzales
In this episode of the Kanawha Valley Hustlers podcast I chat with Sonia Gonzales to talk about what it takes to bring a new product to life. She is building AlxRX, a dual-chamber drink pouch made for pre-workout on the go. Powder and water stay separate behind a vegetable seal. You press it with about two pounds of pressure, the seal breaks, and the mix happens inside the pouch. A one-way valve lets you drink without spills.
We dig into when the vision started to feel real. She has worked on innovation for years, but a pivot in September or October into the fitness pouch made the timeline…
The skinny
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