Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Nina Cleere and Michael A Forman, Professional Speaker

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Networking Unleashed: An Interview with Nina Cleere and Michael A Forman, Professional Speaker · Networking Unleashed: Building Profitable Connections

• 0:16
  Welcome to Networking Unleashed, Building Profitable
• 0:20
  Connections, the show where conversations create
• 0:23
  opportunity and relationships grow business.
• 0:27
  I'm your host, Michael Forman. Here's a question.
• 0:31
  What if people are forming an opinion about you
• 0:34
  before you ever meet them? Today, networking
• 0:38
  doesn't always begin with a handshake. It often
• 0:42
  begins with a search. Someone hears your name.
• 0:46
  types it into a browser or an AI tool, and within
• 0:49
  seconds, they decide whether or not you're credible,
• 0:53
  memorable, or forgettable. My guest today helps
• 0:57
  businesses understand how to appear when people,
• 1:01
  and now AI, look for answers. We're talking about
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  how your online presence supports real relationships,
• 1:10
  the marketing mistakes that quietly we can trust.
• 1:14
  and how positioning makes you easier to find
• 1:18
  and easier to refer. If you wanted introductions
• 1:23
  happening before you walk into the room, this
• 1:27
  episode just might very well be for you. I would
• 1:31
  love to welcome today to the podcast. Nina, I
• 1:34
  am happy you're here and I understand you're
• 1:38
  a little bit under the weather, but that's all
• 1:40
  right. The information you have for us is very
• 1:44
  important. So welcome to the podcast. And why
• 1:47
  don't you give us a little bit of how you got
• 1:50
  here. Sure. Thanks for having me, Michael. I
• 1:53
  appreciate it. And I apologize for my voice.
• 1:55
  I do have a... I'm overcoming some illness but
• 1:58
  and I have a cat I might be like throwing in
• 2:01
  a second because she's trying to get in the screen.
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  Currently I am in Georgia but I grew up in Philadelphia
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  and as an adult I lived all over the United States.
• 2:10
  I for a long time lived in Utah. I went to law
• 2:14
  school there and when I was in law school I discovered
• 2:17
  digital marketing. So a lot of people it was
• 2:21
  when we still had computer labs and So you would
• 2:25
  go and you would study for hours and then you
• 2:28
  needed like a brain break. And I found beauty
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  boards and I helped to grow one to 100 ,000 unique
• 2:35
  viewers a month, which this was way back in the
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  late 90s when That was huge. We had a huge audience.
• 2:44
  We created different meetups around the country.
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  We worked with big beauty brands and things like
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  that. And that kind of lit the fire in me that,
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  hey, this is fun and interesting. And I've worked
• 2:56
  as corporate counsel and vice president of a
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  company that I helped double in size and revenue.
• 3:02
  And when you work for entrepreneurs, if you're
• 3:05
  an entrepreneur yourself, there's not one role
• 3:08
  that you do. it done. So we do it. So things
• 3:13
  would happen. Oh, there's this, people are building
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  these things called websites. And I'm like, I
• 3:17
  can do that. And then my boss was like, there's
• 3:20
  this thing called Google and you run ads. And
• 3:24
  I was like, Oh, I can do that. And lost a lot
• 3:27
  of money on that. And then I just kept doing
• 3:30
  it. And I started to study the greats. I really
• 3:34
  enjoy like Jay Abraham and Dan Kennedy and Zig
• 3:37
  Ziglar and people that achieved a lot in a different
• 3:41
  era, but even though technology changes, people
• 3:46
  remain the same. And I love the psychology behind
• 3:50
  marketing and sales and how to get people to
• 3:54
  know and trust you. And so I really enjoy the
• 3:57
  problem solving of marketing. And then a few
• 4:00
  years ago, I had family. in different locations
• 4:02
  that needed me for different things. And I thought
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  it's harder to move with your law license than
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  it is to do marketing. So I decided to go full
• 4:11
  time into marketing. And I've worked for myself
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  and also as a marketing director for three law
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  firms. And I've helped many different small to
• 4:23
  medium businesses grow their business. By figuring
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  out refining what makes them the most money with
• 4:31
  the least time and effort and then we focus their
• 4:33
  marketing there Outstanding if you don't mind
• 4:36
  me asking what part of georgia are you in? I
• 4:40
  am north of atlanta up by lake linear Okay, that's
• 4:46
  very close to me as a matter of fact I live in
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  cumming. Yeah, so we're practically neighbors.
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  Yeah, okay I just wanted to know, because I actually
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  worked as a, as a sales and marketing director
• 5:04
  of a law firm in Alpharetta. Oh, okay. And how
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  was that? It was, it was, I was there for about
• 5:10
  four years, four or five years. And it was good.
• 5:13
  It was good until he made a few erroneous decisions
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  and I had to leave. Oh, sorry. One of those things.
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  That's what prompted me to begin my journey here.
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  Okay, so here I have some questions for you.
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  People think networking happens face to face,
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  but now introductions often start in search.
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  How has AI changed the way first impressions
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  are formed? That's a really good question. I
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  think it goes back even before AI, that as people
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  got more comfortable with the internet, they
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  look online. Before they meet you right now AI
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  is giving a synopsis So if you have enough trust
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  signals, which is what AI calls it out there
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  You'll decide besides just a whole list of things
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  that people have to go through to get to know
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  you There will actually be a little bit a synopsis
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  at the top of Google saying this person is this
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  does this and is known for this and has done
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  this. And that really helps to build your reputation.
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  And frankly, most people are a little lazy. So
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  if they can get that instead of searching everywhere,
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  they're going to, obviously, reviews are still
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  important. People are going to look at those.
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  But interestingly, people usually ignore the
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  five star and the one star, and they look at
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  everything in the middle of those, right? We're
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  all a little bit skeptical of the five star.
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  Like, who is that? I gave you that. But having
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  reviews is another trusting note to AI that you're
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  a person they should refer. And you also have
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  to be careful of those reviews to make sure they're
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  real reviews and not bot reviews. That paragraph
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  on top of Google, that's a very fine situation
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  because Google first has to trust you and trust
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  your site before that they will put you up on
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  that upper paragraph. I know because I've been
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  put up on that paragraph beforehand as a networking
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  strategist, as networking expert. So I, and it
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  took a long time to get there, but once I got
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  there, I had to keep it. Yeah, and one thing
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  that's really important that people don't grasp
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  is that if AI can't find information about you
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  it will make it up Yeah, yeah, like we've all
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  used AI and We're like, that's a lie. It makes
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  things up all the time. It's called it hallucinates,
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  right? And we sure don't want it hallucinating
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  about us and putting that information out there.
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  So you almost have to be proactive in getting
• 8:12
  your information out there in the way that you
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  want it to be out there. If you don't mind, I'll
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  share a really brief example. But I was a child
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  welfare attorney. So I represented, abused and
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  neglected children in court. And that made people
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  unhappy. Sometimes they lost their custody and
• 8:34
  things, different things. And so there was a
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  lot, not a lot, but there was different people
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  who had put things online about me complaining
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  in my role as a child welfare attorney. And for
• 8:48
  a long time, if you Googled my name, those are
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  the things that would come up. And one of my
• 8:55
  mentors, Bond Halbert, his dad was Gary, he says
• 8:58
  that you should monthly run a Google sniff test
• 9:01
  on yourself. So you go in and you look, what
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  is Google showing people about me? And now when
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  I do that, you can't even find those. blog posts
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  and articles and things. It comes up that I'm
• 9:17
  a business strategist that I help people with
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  marketing and it's pages and pages of it. It's
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  not a one -off and then they find all the bad
• 9:26
  stuff. So it's also reputation management for
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  companies that because the bad stuff does come
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  up and unfortunately as humans that's what stands
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  out in our minds, right? So you need to look
• 9:38
  at what's out there about you and if what's If
• 9:41
  it's not positive, work to get positive out there.
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  Absolutely. And you should really do that probably
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  more than once a month, because everything with
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  AI is happening every day or several times a
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  day. So it should be more like once a week or
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  once every other week, just to make sure that
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  your information gets out there, but also if
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  you put on other reviews or other information
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  that's positive, that will bury the information
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  that's negative. So the more you top load it.
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  So that's very good. Before someone ever meets
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  you, they may already know you from online results.
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  What signals make AI and people trust a professional?
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  So there's probably about 25, but let me tell
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  you the top ones that are almost so common sense
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  that people don't grasp them. This is the number
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  one that I tell people check this because it's
• 10:47
  not always, they don't have it. It's a security
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  certificate. It's called an SSL. It's literally
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  10 bucks. When you go to a website that says
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  HTTPS, that means that they have that. If you've
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  ever gone to a website and your internet or your
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  virus protector says, are you sure you want to
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  go forward? This site doesn't seem secure. They
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  probably don't have one. And that, if you don't
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  have that, tells AI that... you may not be trustworthy.
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  So if they're going to refer somebody to someone
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  in your field and you don't have that and somebody
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  else does, they're going to send them to them.
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  There's another thing called NAP, N -A -P, which
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  is your name, address, phone number. And you
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  probably know this, Michael, having worked with
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  law firms. But if you don't have a consistent
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  name, address, and phone number everywhere, you
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  seem less trustworthy. And a lot of law firms
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  get a lot of phone numbers, right? Because, and
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  a lot of businesses do this. Sometimes they want
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  to track their different marketing. And so they
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  use a different phone number for every campaign.
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  But that comes across as untrustworthy. So what
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  you want to try to do is go to all your socials,
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  go to your website, make sure that your NAP,
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  NAP, your name, address, and phone number are
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  consistent across the board. And just as an added
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  bonus, these things not only help you with GEO,
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  which is generative engine optimization, right?
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  That's AI finding you. But it helps with your
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  SEO too. So I don't want people to think, oh,
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  ignore SEO now because that's not the case at
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  all. But a lot of the things that you'll do for
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  one will benefit you for the other, okay? Obviously,
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  reviews are going to, having good reviews are
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  gonna help you. And then having information on
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  your site in a way that is readable by the internet.
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  So what I mean by that is don't have a firewall
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  that somebody has to pay for to get to your website,
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  right? And then write things in a way that people
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  are asking questions. People ask questions differently
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  with AI than they do when they go to Google.
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  So in Google, they used to go and they're like,
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  I was yesterday, I was looking for orange juice
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  at Walmart when I'm like orange juice Walmart.
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  But if I went to AI, I might be like, is the
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  Walmart orange juice better than this kind? And
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  if you write your content in that way, AI is
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  going to pull up the one that's easiest to read
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  to answer the questions. I would focus on working
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  with AI to come up with content that answers
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  the questions people are asking in your field.
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  You have to be more specific when it comes to
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  AI. And when you write your prompts into AI,
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  you don't just take the first answer. You take
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  what you want and say, Oh no, I meant this. And
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  you want to use your orange juice suggestion.
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  You can say, I want the orange juice. That's
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  no pulp. That comes from Florida. That's in a
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  box. That's it. And really nailed down exactly
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  what you want. And AI will give you a better
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  answer than before. And I have the term and I've
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  used it for years, garbage in garbage out. So
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  if you put in just a general statement. It's
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  going to give you general statements back, right?
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  So there are other things. So that's good. What
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  marketing mistakes quietly damage credibility
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  even when someone is active and visible online?
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  I always use attorneys as this example is that
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  most attorneys market to impress their competitors
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  rather than attract their ideal customer. And
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  they, if you go look at their websites, they
• 15:06
  almost all look the same, which could be that
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  they're hiring the same building. But usually
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  what they do is they go and they look at their
• 15:14
  competitors and then they send that to the web
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  builder and they're like, I want to look like
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  this and I want this video and I want it to say
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  this. And for a long time, SEO was all about
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  getting the keywords in, which it still is and
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  I'm not knocking SEO in any way, but AI is honestly
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  trying to help you make your site more human,
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  right? And to be talking in a way on there so
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  you're not talking, but that people are asking
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  and the way people read it and it answers it
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  for them. So I have this, I do this with all
• 15:58
  of my writing. So I would highly recommend, even
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  if you use AI, do not use whatever it spits out
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  as the final product. It has to be edited. And
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  for me as a writer, I write for people, I write
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  blog posts, I do videos, things like that. Editing
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  something takes me longer than just writing it
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  myself Like it takes a long time to tweak it
• 16:22
  and make it sound human and make it not Slop,
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  which is a word that's of art that's out there.
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  That's what AI produces when it's not edited
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  well by humans to be impactful to people's psychology
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  and what they're looking for and so I think that
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  in some respects, the bad thing about AI is people
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  think I can get this done fast and cheap and
• 16:53
  they lose the humanity of it almost. AI is a
• 16:58
  tool, right? It's not going to replace anybody
• 17:03
  if you use it as a tool, right? So if you use
• 17:07
  it as a tool, you take what you have and then
• 17:10
  you have to edit it. And a little thing that
• 17:13
  I came across about a year ago is before I go
• 17:18
  into chat GPT, perplexity, anything like that,
• 17:23
  I would put a slash human. And then I put my
• 17:28
  prompt and what that does is that humanizes what
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  the response is. So now it doesn't take away
• 17:36
  the editing because I still have to go in and
• 17:38
  edit it, but it does a lot of the work for me.
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  And what I do probably because I enjoy writing
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  is I write what I want. And then I usually am
• 17:48
  like, but I want a few more sentences here or
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  I need a PS or help me come up with subject lines
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  for this. And so I put what I've written in and
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  then I help AI helps me refine it. And I just,
• 18:03
  I think that I would never start at ground zero
• 18:06
  with AI. Cause again, if it doesn't. have information,
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  because anything it gives you, it's taking from
• 18:15
  somewhere else. It's then going to make stuff
• 18:18
  up. And it just, you can always tell when people
• 18:21
  don't edit things, like, I can't tell you how
• 18:25
  many websites I've reviewed. And I'm like, you're
• 18:28
  really not empowering people. Stop using that
• 18:31
  word. But it's because AI uses it, right? There's
• 18:36
  a certain number of words that you just know.
• 18:39
  AI did it, or I can tell you one time I went
• 18:42
  through a thousand websites. I was working with
• 18:45
  another marketer and we were just running through
• 18:48
  them to get some information. And I was like,
• 18:51
  I'm so embarrassed that I said I was different
• 18:53
  because everybody else says that too, right?
• 18:56
  And I was like, there's no way that 90 % of us
• 19:00
  are totally different than the others. And so
• 19:03
  I think that we have to recognize the repetition.
• 19:09
  that's out there and just really make things,
• 19:14
  I think if you personalize it and read it out
• 19:18
  loud is a really good way to make sure that whatever
• 19:21
  you're writing and putting out there flows and
• 19:24
  makes sense because here's the thing about AI
• 19:27
  is it's really good at putting out a lot of words,
• 19:31
  but the words don't always make sense when they're
• 19:33
  all put together. And you read a sentence and
• 19:36
  you're like, what does that even mean? And I
• 19:39
  try to finesse it. And then a lot of times I'm
• 19:41
  just like deleting that sentence. I can't even
• 19:44
  make it work. You really, your goal is to make
• 19:47
  the person think you're speaking directly to
• 19:50
  them, right? That's your goal as a marketing
• 19:53
  person. Say, look, you're speaking to really
• 19:56
  10 ,000 people. but your goal is to make the
• 20:00
  one person think you're talking to them specifically.
• 20:03
  And if you can get that done, then I think you
• 20:07
  hit a home run. I think you've done what you
• 20:09
  had to do. Okay, so how can a business owner
• 20:13
  position themselves so AI tools naturally associate
• 20:18
  them with their expertise? The thing is you have
• 20:24
  to put yourself out there with those trust signals
• 20:27
  we talked about But the other thing to keep in
• 20:30
  mind is that AI doesn't care what you say about
• 20:32
  yourself as much as it cares about what other
• 20:35
  people are saying about you and if more people
• 20:38
  talk about you the more AI is gonna Bring up
• 20:43
  what they say because someone else saying it
• 20:46
  for you is a trust signal. Hence me being on
• 20:49
  a podcast right or I do PR for myself and for
• 20:54
  my clients and I get them quoted in different
• 20:58
  publications because then that shows AI that
• 21:02
  they are a subject matter expert in this area
• 21:05
  and all of these other publications talked about
• 21:10
  them, right? And so that's a really... a good
• 21:14
  way to do it. You could do blog guest posting,
• 21:18
  guest blog posting on other people's websites.
• 21:21
  Because again, if you're posting on their website
• 21:23
  or they're quoting you, you are seen as being
• 21:28
  like a referral if you think about it, right?
• 21:31
  If somebody refers you to someone, you're more
• 21:34
  likely to get hired than if you just cold. find
• 21:37
  somebody yourself. And AI is not any different,
• 21:40
  because frankly, AI has been coded by people.
• 21:43
  So think about how people build trust up in others.
• 21:48
  It's by someone else saying, oh, I used this
• 21:50
  person, and they were good, and they did a good
• 21:52
  job. It falls back to know you like you and trust
• 21:57
  you, right? Everybody knows you. You're a nice
• 22:00
  person. Not so many like you, that kind of narrows
• 22:05
  the field down a little bit, but trust, that's
• 22:08
  a main factor. And unless you have that trust
• 22:11
  with the person, you'll never get anywhere because
• 22:15
  you'll never do business with somebody you don't
• 22:17
  trust. That aids in that, that, that trust factor.
• 22:22
  Very important, especially in networking. Okay.
• 22:25
  What is the connection between clear messaging?
• 22:29
  and getting recommended by search engines, AI
• 22:33
  systems, or just referral partners. Again, I
• 22:39
  don't want to bore people by saying the same
• 22:43
  thing again and again, but if AI doesn't know,
• 22:46
  if it's not out there for them to read it, they
• 22:48
  will make it up. And if it's not understandable
• 22:52
  to them, so if it's not clear, they will put
• 22:57
  weird meanings into it. So you just have to make
• 23:00
  it like I can't tell you how much I tweak my
• 23:06
  own description of what I do because it like
• 23:13
  you were saying it's like you want to have a
• 23:15
  conversation with people but you want what they
• 23:18
  are saying to themselves in their mind and when
• 23:21
  they read your whatever you have out there you
• 23:23
  want them to say yes. That's what I want. Yes.
• 23:26
  That's what I've been saying to myself. Yes.
• 23:28
  That's the problem I'm having. And so you just
• 23:32
  have to keep working with it until you get people
• 23:35
  responding and then you know, okay, this appeals
• 23:38
  to people. It's like placing either a Facebook
• 23:42
  ad or something. You put it in like 10 different
• 23:44
  ads and you see what works. And all of a sudden
• 23:47
  you see all these two out of 10 work. So let
• 23:50
  me just retool these and forget about the other
• 23:52
  rate. Exactly. I'm constantly retooling what
• 23:56
  I do or how I express what I do. I don't change
• 24:01
  what I do, but the way that I promote it is different
• 24:05
  and it's very different. How can someone use
• 24:08
  content to support networking conversations instead
• 24:12
  of replacing them? So for me, Almost every conversation
• 24:19
  I have with somebody I think I can use this in
• 24:23
  content, right? So when you talk to people at
• 24:26
  networking events if Depending on how long the
• 24:30
  conversation is if they share with you a problem
• 24:33
  that you can solve or you have solved Then you
• 24:37
  go back and talk about that in your content When
• 24:43
  you Here's the thing. Everybody looks for some
• 24:48
  problem to solve, right? And you always want
• 24:51
  to be that problem solver, but you don't want
• 24:54
  to stop there, right? Because if you solve their
• 24:57
  problem, they're done with you. So you solve
• 25:02
  their problem here, but you want to meet them
• 25:06
  here. You want to meet them where they're going
• 25:08
  because they'll get a lot more out of it than
• 25:12
  you. And so that's what you have to do, at least
• 25:15
  to perpetuate your business, to keep your business
• 25:18
  model going. At least that's what you do. And
• 25:21
  when you go to these networking events, you go
• 25:24
  in with what's called a servant's heart. You
• 25:26
  go in thinking, what can I do to make you better?
• 25:31
  What can I do to make you more successful? And
• 25:36
  let them tell you, and then you try to do it.
• 25:40
  Once you go in with what's called a servant's
• 25:42
  heart, then you have all the pressure relieved
• 25:45
  off your shoulders. You don't have to worry about
• 25:47
  going in and doing anything. You're going in
• 25:50
  trying to help. And as Zig Ziglar would say,
• 25:53
  or John Maxwell or something like that, what
• 25:55
  goes around does come around. And you will be
• 25:59
  better off because of it. Yeah. What should a
• 26:05
  professional do online immediately after a meeting?
• 26:11
  After a meeting after meeting someone in person
• 26:15
  to strengthen that relationship I think and this
• 26:20
  is hopefully you already have a CRM which is
• 26:24
  a customer records management, customer relationship
• 26:27
  management, however you want to phrase it. And
• 26:30
  basically that's just like an online Rolodex,
• 26:33
  right? But then it also should have sequences
• 26:37
  built in where you put the information in of
• 26:41
  the person that you've met. And obviously you
• 26:44
  would get their permission to do that. And then
• 26:48
  you can add them to a, oh, I met you at sequence.
• 26:52
  And then if they're open to it and you have a
• 26:56
  newsletter, which everybody should have a newsletter,
• 26:59
  then you could add them to your newsletter. If
• 27:02
  you have, I always tell my clients like we don't
• 27:07
  want to just sell. So we want to educate people.
• 27:10
  So I try to be very educating in my newsletters.
• 27:13
  And then we make sure that we just say things
• 27:18
  like, Happy Easter just coming up. Happy St.
• 27:22
  Patrick's Day. Happy birthday. There's a guy
• 27:26
  Joe is his name Joe Gerard I think his name is
• 27:29
  Joe Gerard and he was the top car salesman in
• 27:34
  the United States for 12 or 13 years and the
• 27:39
  way that he got to that was sending a handwritten
• 27:44
  card to his customer after they purchased a car
• 27:49
  and for their birthday and for anniversaries,
• 27:53
  graduations, anything like that. Like he literally
• 27:57
  had to hire a team of people to help him, but
• 27:59
  he was selling up to four cars a day because
• 28:04
  he would send this card. He would say thank you,
• 28:07
  but he would also just say, I like you. And that
• 28:10
  was it. He wasn't sending it to me like here's
• 28:13
  my sales. Here's this here's that it was I'm
• 28:16
  thinking of you Congratulations, here's this
• 28:19
  and and I think that human touch and just connecting
• 28:24
  with people If there's a different way you want
• 28:27
  to do it go ahead, but that one we know works.
• 28:30
  So why not try that? And all of my listeners
• 28:35
  know this of me, but you don't I when I coach
• 28:39
  anybody, when I teach, when I do workshops, your
• 28:44
  follow up is the most important thing of that
• 28:47
  whole transaction, whether you bought something
• 28:50
  or not. But I always 100 % of the time include
• 28:55
  a handwritten thank you note the next day. So
• 28:59
  you can I always say email as soon as you get
• 29:02
  back to the office, get back to your house. You
• 29:05
  can just email and say thank you to whomever
• 29:07
  you. Want to the next morning you write almost
• 29:11
  the same thing but in a thank -you note you put
• 29:14
  your business card in and you send it and I have
• 29:18
  every one of my students Send me a thank -you
• 29:22
  card because I always want to see what they write
• 29:25
  And then I'll correct them not correct them say
• 29:29
  that was great. It wasn't great, but you can't
• 29:31
  forget that fact I speak on stages. I do workshops
• 29:36
  for companies. And I just did one yesterday.
• 29:40
  And this morning, the first thing that went out
• 29:42
  was that thank you note. So it's so very important.
• 29:47
  And I'm so glad you brought that up because it
• 29:49
  is so very important to the whole networking
• 29:52
  scheme. What online behaviors create trust faster
• 29:58
  and what behaviors unintentionally create doubt?
• 30:03
  I think the Let me start with the doubt first
• 30:07
  if that's okay I think what I have seen especially
• 30:12
  in the legal field like or actually just talking
• 30:15
  to a lot of business owners is a lot of people
• 30:17
  want to have faceless brands and they want to
• 30:22
  be able to They have this dream of passive income
• 30:28
  of just laying in bed and money just pours in
• 30:32
  from them a bobbing head, not them, a bobbing
• 30:38
  head talking on YouTube for them. And unfortunately,
• 30:43
  as humans, we connect to humans. And so if people
• 30:49
  are seeing your content out there and you're
• 30:53
  not there, that's going to create doubt for them.
• 30:59
  If you have, and I'm not saying in any way that
• 31:02
  a business owner Should do their everything a
• 31:06
  hundred percent of the time definitely hire a
• 31:08
  team but there should be branding guidelines
• 31:12
  and there should be a voice that they talk in
• 31:16
  and People think they're interacting with you
• 31:20
  even when they're not and I know that a lot of
• 31:24
  people are like I don't want to be the face of
• 31:26
  my business, but unfortunately that is what people
• 31:31
  connect with. They connect with a human. Okay.
• 31:33
  So when they don't connect with a human, when
• 31:35
  they feel like they're being talked to with AI
• 31:38
  or like a number of other people that don't represent
• 31:42
  you well, then that can create doubt. And so
• 31:46
  do the opposite. If you can, I highly recommend
• 31:51
  everybody create personal videos. I had a client
• 31:56
  who would do a 30 minute video every week and
• 32:00
  then we would break it into smaller videos throughout
• 32:04
  the week and there's not ever been a person who's
• 32:07
  I saw that clip in that 30 minutes right no that
• 32:11
  never happened so you don't have to worry that
• 32:13
  people always want something brand new you can
• 32:17
  reuse your content but and just use what people
• 32:23
  ask That's the other thing, right? Like we talked
• 32:26
  about earlier, people want to hear what you're
• 32:30
  saying. That's what they've said in their mind.
• 32:33
  So when you start to get when people a lot, here's
• 32:36
  what I see that people do wrong too, is they're
• 32:40
  like, Oh, I need to be on Facebook. So they just
• 32:42
  start putting posts out and they never go and
• 32:44
  they never check. Are people liking this? Are
• 32:46
  they commenting? They don't interact with it.
• 32:49
  And Let's remember that social media starts with
• 32:52
  the word social. It's all about building relationships,
• 32:55
  and you need to interact with people. If people
• 32:58
  like and share your posts, go and thank them.
• 33:01
  Go and make sure they know you matter to them.
• 33:03
  Invite them to like your page. If they're leaving
• 33:06
  comments, comment back. Go onto other people's
• 33:09
  posts and comment. We'll just create these quasi
• 33:13
  relationships, but that's what helps people to
• 33:17
  feel like they're They know you and they can
• 33:20
  trust you and like you and want to hire you.
• 33:23
  Absolutely. That's very good advice. Very good.
• 33:26
  Okay. Let's bring this podcast full circle. If
• 33:30
  a listener wants to become easier to find and
• 33:33
  easier to refer within the next 90 days, what's
• 33:37
  one step they should start today? Besides the
• 33:41
  ones we already reviewed. So we'll say you already
• 33:44
  did those. I guess the next one that I have people
• 33:48
  do, which actually seems counterintuitive besides
• 33:54
  just putting yourself out there and being seen
• 33:56
  is make sure that your website is in compliance,
• 34:00
  right? So we have the security certificate. We
• 34:03
  have the making sure that it reads easily and
• 34:06
  then make sure that you have like your privacy
• 34:08
  policy and things like that and that they're
• 34:10
  written in a way that is compliant because All
• 34:14
  of those things are big trust signals that makes
• 34:18
  AI wanna refer you over somebody who doesn't
• 34:22
  have that. And also helps your SEO, also helps
• 34:26
  your ads, also helps you be able to be approved
• 34:31
  for. texting people and interacting with people.
• 34:35
  So that's one of the next big things that I see
• 34:37
  that people do wrong is they don't have... When
• 34:40
  I started this, I didn't have a compliant privacy
• 34:43
  policy. I had it up in my drop -down menu. By
• 34:46
  law, it's supposed to be in your footer, right?
• 34:48
  And it's supposed to have different parts to
• 34:51
  it that a lot of people don't have. And so you
• 34:54
  just... It's little things that you don't realize
• 34:57
  aren't just nice to have. They're actually required
• 35:00
  by law. And AI is a robot that basically checks
• 35:04
  a checklist. So make sure that the checklist
• 35:07
  is checking all of your things are in there.
• 35:11
  So those are things that are really fast and
• 35:13
  easy to do. And then just start creating content
• 35:17
  and ask AI, what are people asking about in my
• 35:20
  field? and answer those questions. Ask AI for
• 35:23
  the top 10 questions in my field. What do people
• 35:26
  ask this week? And then go ask AI every week
• 35:29
  and create content based on that. Very good.
• 35:34
  Nina, this was great. I'm so glad I had you on
• 35:37
  the podcast. If anybody wanted to get hold of
• 35:40
  you, either to be coached by you or just to say
• 35:44
  hi, how can they get hold of you? Yeah, absolutely.
• 35:47
  My website's Harrow Helper. So H -A -R -O. This
• 36:02
  conversation reminds us that networking has two
• 36:05
  stages, the digital introduction and the real
• 36:09
  conversation. When those two align, trust forms
• 36:13
  faster and opportunities come more naturally.
• 36:16
  Take one simple step this week. Look up your
• 36:20
  own name and business the way a stranger would.
• 36:23
  What story does it tell? Small adjustments there
• 36:27
  can strengthen every future conversation you
• 36:30
  have. If you found value in this episode, make
• 36:33
  sure you like, follow, and subscribe to Networking
• 36:36
  Unleashed building profitable connections so
• 36:39
  you continue getting practical insights on networking
• 36:43
  and communication. and share this episode with
• 36:46
  someone who wants stronger credibility and better
• 36:49
  connections. If you want help improving how you
• 36:52
  communicate. position yourself, and build professional
• 36:56
  relationships, visit Foreman .com to learn how
• 37:00
  I work with professionals, teams, and organizations.
• 37:03
  Until next time, be visible, be clear, and build
• 37:07
  communications that start before the introduction
• 37:11
  and last long after it. Nina, thank you again
• 37:14
  for coming on the podcast, and I hope to talk
• 37:17
  to you soon. Very welcome. Thank you. Well, hold
• 37:25
  on, folks. Don't go anywhere. Let's hear from
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  561 -427 -4888. A huge thank you to our guests
• 38:22
  for sharing such incredible insights today. And
• 38:25
  of course, a big shout out to you, our amazing
• 38:28
  listeners, for tuning in and spending your time
• 38:31
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• 38:35
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• 38:38
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• 38:41
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• 38:44
  about being perfect. It's about being present.
• 38:48
  So take what you've learned today Get out there
• 38:51
  and make some meaningful connections. If you've
• 38:54
  enjoyed this episode, please don't forget to
• 38:56
  subscribe. Leave us a review and share it with
• 38:59
  someone who could use a little networking inspiration.
• 39:03
  Let's keep the conversation going. You can find
• 39:06
  me on Apple, Spotify, Pandora, YouTube, or my
• 39:10
  website, Foreman .com slash podcasts.