Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 373: Monetize Your Genius With Human Design
Transcript
- 0:01Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
- 0:05to helping entrepreneurs use human design to shift from hustle to
- 0:09flow without sacrificing results.
- 0:11Come here to become an unshakeable human and build an unshakeable business
- 0:15according to your human design.
- 0:17I'm your host, Nicole Laino.
- 0:22Hello and welcome to Unshakeable With Human Design, everybody.
- 0:25I'm your host, Nicole Laino, and we're here today together, just the
- 0:28two of us to talk about monetizing your genius with human design.
- 0:34So I wanna start by saying that I wasn't always good at this stuff.
- 0:40The stuff that I teach now, most of what I teach, if not all of it,
- 0:44is because I climbed the mountain.
- 0:48That is me.
- 0:49There's a great book.
- 0:50By brand we, that's called the Mountain is you.
- 0:54And that is absolutely the truth that I have found.
- 0:57And I went on a quest somewhere along the line, maybe my entire life,
- 1:02where I was trying to figure out how to tap into what made me great.
- 1:07You know, that I, I had this inkling that I had a purpose, I had this feeling deep
- 1:13inside of me where I'm like, I have gifts.
- 1:16I know I'm good at things, but it always felt like the world kind of got in
- 1:21the way of those good things getting out or people weren't seeing them.
- 1:26I feel invisible.
- 1:27I feel like nobody really gets me.
- 1:29I feel like when I go to do things, it's just, I don't know.
- 1:32It's not working the way that I feel like it should.
- 1:35So I had these gifts and I either felt like they weren't being seen
- 1:38or I wasn't able to harness them.
- 1:41My life really changed when I really understood what my gifts
- 1:46were, because having that idea that they're there is very different than
- 1:51being intimately connected to them.
- 1:54And that's what I wanna break down in today's episode because
- 1:59I think that so many people are.
- 2:01Taken in by titles like this episode, you know, how to Monetize Your Genius
- 2:05and I, I, what I really wanna get to is beyond the hyperbolic sales information
- 2:11and languages that's out there, which is basically saying that like, oh,
- 2:15well, you know, we'll tell you what your formula is and then you'll be magnetic
- 2:20and then you'll be a millionaire.
- 2:22That's not what I see.
- 2:24I see plenty of people who are starting to tap into their genius and I start
- 2:29to see them really change their lives.
- 2:32But I wanna talk about the bridge between those two things of really
- 2:35discovering what your genius is and then being able to monetize it.
- 2:39'cause that is the journey that I have been on, and it's kind of at the heart
- 2:42of what today's episode is, is that if you're selling services, if you're selling
- 2:47coaching, if you're selling something, that is where you are, the personal brand.
- 2:51Then your story is intimately and intricately woven into the fabric
- 2:59of your business and what you do.
- 3:01It is your message.
- 3:02We've heard that term, right?
- 3:03Your mess is your message.
- 3:05Well, I'm gonna show you how you can use human design to
- 3:08kind of decode some of this.
- 3:10How you can start to see what your mess is, but your message can only
- 3:15come if you clean up that mess.
- 3:16So we're gonna talk about that.
- 3:17I'm gonna break that down.
- 3:18I'm gonna show you kind of the breakdown that I use to approach human
- 3:23design, to approach business from a human design perspective, how I work
- 3:27with my clients on helping them.
- 3:29Really step into and own their genius and where this all comes from.
- 3:34All right.
- 3:34Before we kick off the episode, I do wanna call out.
- 3:36We are starting our Authority Accelerator Masterclass.
- 3:41That starts on May 12th.
- 3:42So please, if you've never attended this, or if you have, and we've actually
- 3:47rewritten this entire masterclass, so if you have come before, come again,
- 3:52because I am in a very different place than I was pre in previous
- 3:56versions, and I'm always bringing the most updated knowledge that I have.
- 4:01The most updated energy that I have the most, you know, this new
- 4:04perspective that I have, which is always evolving 'cause I'm always evolving.
- 4:08I'm working with different people, I'm working in different ways,
- 4:11I'm learning different things.
- 4:12So I'm always incorporating that and bringing you that
- 4:16it is, you know me today.
- 4:17It is a reason that this is in a recorded masterclass.
- 4:20It's something I teach live every single time.
- 4:22So it's different every single time and we've drastically changed
- 4:26it since last year for sure.
- 4:28If you haven't taken it since last year, you should take it
- 4:31again 'cause it's so value packed.
- 4:33All you have to do to register is go to Nicole Laino dot com slash masterclass.
- 4:37We will register you right there on the website.
- 4:39Or if you prefer DMing me DM ME masterclass on Instagram,
- 4:44I'm at Nicole Laino official.
- 4:46Just DM me the word masterclass and we will register you right there in the dms.
- 4:51Super simple.
- 4:52I hope to see you there.
- 4:54Now, let's get to this episode, shall we?
- 4:56Let's talk about Genius.
- 4:57First of all, I don't know if you've read the book, the Big Leap by Gay Hendricks.
- 5:03This is a really amazing book for so many reasons, but the reason that
- 5:08I'm gonna kind of bring into this right now, and if you haven't read
- 5:12that book, I highly recommend it.
- 5:13It's one of my favorite books.
- 5:15I think it's one of the most concise and useful self-help books, simply because
- 5:21it isn't giving you a very cookie cutter.
- 5:25Kind of, it's not giving you advice, it's giving you a framework to start to
- 5:29understand yourself, which is really, I think the secret to actually seeing
- 5:33results from personal development work or self exploratory work is when
- 5:39you're actually using it to learn about yourself and you're growing from that
- 5:43process versus being like, this is what this person said is the thing that
- 5:46I have to do, so I'm gonna go do it.
- 5:48That's conditioning in a lot of ways.
- 5:51So if you happen to buy a book.
- 5:53That is written by somebody a lot like you, then that book will work.
- 5:58But the problem is, is that sometimes we buy books by people who had lots
- 6:02of success doing something that is so not our way, that we take that
- 6:06advice as gospel 'cause they got the result and it doesn't work for us.
- 6:11And then we end up feeling like a bigger failure.
- 6:13It's not just my PSA on personal development stuff.
- 6:17And why.
- 6:18Human design is such a valuable framework because it's a framework
- 6:23for understanding yourself.
- 6:24It's a framework for finding your way, not for just adopting
- 6:28something because somebody said so.
- 6:30And that's so important now, even more so than ever before.
- 6:34But the book, the Big Leap, one of my favorite books in the Self-Help
- 6:39Personal Development space.
- 6:41But what I wanna talk about today is that book introduced this
- 6:45concept of the zone of genius.
- 6:47And the talk you through some exercises and helping you find your
- 6:52zone of genius, which are very useful.
- 6:54I really think the concept are better than the exercises necessarily, because
- 6:58the exercises have to do with really looking back at your life and saying,
- 7:02you know, what were you always good at?
- 7:03What always came easily to you?
- 7:05It doesn't really account for the fact that a lot of times we are
- 7:08traumatized out of those things that were great for us or we don't have
- 7:12enough nuance around the thing that.
- 7:15We're so good at usually, a lot of times we'll say like, oh,
- 7:18well I'm good at things, but I can't make money at those things.
- 7:21So it can't be valuable to people, and I think human design starts to bridge
- 7:26that gap a little bit and helps us understand our genius in a different way.
- 7:31It also goes back to our nature.
- 7:35So before someone either validated our genius by telling us, yeah,
- 7:39you're really great at that.
- 7:41Recognized it in us.
- 7:43Or we stopped thinking that it was valuable to other people or that
- 7:48we could do something with it.
- 7:49So we just let it fall by the wayside.
- 7:52But we can let go of the things that we're really good at, we can miss them.
- 7:57What I find is that most people, I. Take for granted what they're
- 8:01really great at that even going through an exercise like they have
- 8:05in that book of trying to go back and recognizing yourself and recognizing
- 8:10your genius throughout your life.
- 8:11A lot of people can't do it.
- 8:13They can't put their finger on it or they're, they're just looking at
- 8:16their life from such a perspective that they miss everything that's good
- 8:20about them or they miss the gold.
- 8:23Because your genius might be some themes that maybe people
- 8:28don't see as terribly valuable.
- 8:31I have one former client is coming up in my mind where she's an emotional authority
- 8:37and she was surrounded by all people who did not have defined emotional centers,
- 8:41so all open, and they made her feel very, very guilty for having emotions.
- 8:48So she learned to suppress them.
- 8:51So she actually learned to suppress her most wise voice, and she had a lot of
- 8:56activations in that center as well that actually lead to part of her genius.
- 9:01Part of what is, what does make her special, what does make her kind of
- 9:06awesome, and that other people might find value in, just happened to not
- 9:10be the people that she grew up around.
- 9:12So she developed this huge condition sort of state around it,
- 9:17and a condition sort of mindset.
- 9:19Around something that is a gift.
- 9:20So do you see how just thinking about things and journaling on it or answering a
- 9:25bunch of questions in a workbook probably isn't necessarily getting you there?
- 9:29Not just from a, like think back to the things that make you a genius,
- 9:33but here's what human design does.
- 9:34That chart gives you what is not what anybody thought about it.
- 9:40Not what you even think about it.
- 9:42Just here's what is.
- 9:44Now let's narrow it down to a couple really, really important things in
- 9:48your chart where you can start to understand and appreciate yourself for
- 9:53who you are for the magic that is you.
- 9:57So human design, like this is why it's such a game changer
- 10:01for understanding your genius.
- 10:04Let me just talk about, take one step back for one second to back to
- 10:08the big leap to really explain what the zone of Genius is and why it's
- 10:12so important and why in this book.
- 10:14What his thesis is, and I agree with it, is that when you're working in, you know,
- 10:19there's different zones that we work in and there is the, his thesis is that when
- 10:25you are working in anything outside of your zone of genius, it takes more time.
- 10:30You have a harder time finding success.
- 10:33You usually don't enjoy your life.
- 10:35There's all of these things that are holding you back from your real
- 10:38potential, and the main thing is that you're not working and living in your
- 10:42zone of genius enough of the time.
- 10:45Now, the other zones that you can be in are the zone of incompetence, which is
- 10:50like, I don't know anything about this.
- 10:51That's like at the bottom.
- 10:53Usually we don't go there.
- 10:54We don't do things that we think we suck at.
- 10:56We don't try to anyway very often or continue doing those things.
- 11:00Then we have a zone of competence, which is like, yeah, I can get by in that.
- 11:05Then there's the zone of excellence, which is where most of us stay, but it's
- 11:10a lot harder there to be differentiated because we don't stand out from the crowd.
- 11:14We don't typically love what we're doing there.
- 11:17It's fine, but it's not great.
- 11:20It feels like something's missing.
- 11:22We just, it takes us longer.
- 11:23It's a little bit harder.
- 11:24It doesn't feel like we're facing resistance.
- 11:26It doesn't feel like we are in flow all of the time when we
- 11:29are in that zone of excellence.
- 11:31But then there's this zone of genius, which is just this sweet spot of like
- 11:34the stars align and everything is working and people are coming to you, and the
- 11:39work is easy, and this is where you can charge more because the value is there.
- 11:44And this is where you can charge more as well, because it doesn't take you
- 11:47as much effort to do the things that are truly in your zone of genius.
- 11:51This is that space where it feels like you're not working.
- 11:55So you can show up big for that.
- 11:57You sell big for that because you're like, I can deliver this.
- 12:01I know I can.
- 12:02'cause this is my thing.
- 12:04If people come to me for not just human design, there's a certain type of person.
- 12:10If somebody comes to me and they say, I've got a lot to let go of, I've
- 12:14got a lot to understand about myself.
- 12:17I'm really confused.
- 12:18I know human design holds something for me.
- 12:20I really wanna figure out how I move through this world, and I have some stuff
- 12:26that I know where I'm holding myself back.
- 12:28These are parts of my zone of genius.
- 12:31These are both skills I have developed and also actual talents that I have.
- 12:36Innately, they are what I'm here for.
- 12:40So when someone comes to that, I look at them and I say, if that's
- 12:42what you're looking for, I can help.
- 12:45I broadcast that out.
- 12:47I tell people that.
- 12:48I say it on this show.
- 12:49I put it out in my content, so those people are finding me and the level
- 12:54of confidence that I have that I can help them, and the level of
- 12:57enjoyment that I have when I help them.
- 13:01Very, very high.
- 13:03I got a DM the other day from somebody like they're looking to make a change in
- 13:07their business and they want to do it.
- 13:08They know that there's something out of alignment with the way
- 13:11that they are working right now.
- 13:13It's not working anymore.
- 13:15It doesn't feel right anymore.
- 13:17This is someone with a big audience, a really like power player in the industry.
- 13:22She found me through this podcast.
- 13:25She was like, I have to work with you.
- 13:26And I got a, you know, this great long DM from her voice memo and
- 13:31she rattled off all of these things and she's like, and this is why
- 13:33I think I need to work with you.
- 13:34And she bought right there, and we're gonna work with each other.
- 13:37I'm gonna work with her privately.
- 13:39That happens when you're in your zone of genius, people come to you for
- 13:42that thing, you become the person.
- 13:44Then if you desire to be the person for something, you've gotta
- 13:47know what that thing is and it has to be pretty darn specific.
- 13:52You're going to find that you're in that zone of excellence.
- 13:54You're not really stepping up into that.
- 13:56But let's talk a little bit about human design.
- 13:59You know, I wanted to mention and explain what Zone of Genius is so
- 14:03that we were all clear about that, so you understand what I'm talking
- 14:08about and why it's so important.
- 14:09Why being in that sweet spot of life makes everything in your life
- 14:14feel and have an experience of.
- 14:19Joy and feel better, right?
- 14:22So why human design is what I have found to be the best tool, bar none out there
- 14:29for doing this, is that you actually see how the pieces of you fit together
- 14:35to make this masterpiece that's you.
- 14:38And you really do have to look at yourself that way.
- 14:40I'm a masterpiece because that's you really claiming the fact
- 14:43that you do have a genius.
- 14:44You do have a purpose on this earth.
- 14:46There is some reason that you were here, that you were put here, and
- 14:50it's to help in some way to offer yourself and your gifts in some
- 14:57way, whatever way that might be.
- 14:59It might be through a corporate job.
- 15:01It might be through working with kids.
- 15:04It might be being a mom.
- 15:05It doesn't have to be services no matter what you are doing.
- 15:10Understanding your zone of genius is crucial.
- 15:14I. We all want to live more in flow, right?
- 15:18We all want to be celebrated for who we are and to wake up every day and go do
- 15:24something that feels worthy of our energy and our time time's all we get, right?
- 15:30We certainly don't wanna spend it on something that feels like a waste of it.
- 15:34That's where misery comes from.
- 15:36So human design gives us this framework to start discovering your purpose
- 15:42and seeing what makes you special.
- 15:44It gets you exploring not just your gifts, but your shadows.
- 15:50This is what, this is where the, the magic is, and this is what people usually miss.
- 15:54So this is the shadows.
- 15:58When you understand your shadows, you understand your struggles.
- 16:00This is the mess, the message, your message.
- 16:04Well, the mess is the shadows.
- 16:06The mess is the struggle.
- 16:08The mess is the thing that's always coming up for you.
- 16:11The dragon, you keep having to slay.
- 16:14You become an expert in that theme, but you have to slay the dragon first.
- 16:19A lot of people are like, okay, the mess is my message, but there's
- 16:22still a mess and they're trying to make it their message and they're
- 16:26wondering why it doesn't work.
- 16:28Well, you're not a genius at this yet.
- 16:29You've got work to do.
- 16:31There might be tweaking to do, and it's not just one thing in your chart.
- 16:35It's starting to.
- 16:36Really, you might've heard me use this analogy on this show before
- 16:40where I look at everything on the chart, like a dial, like a little
- 16:44something that you can adjust.
- 16:46And when we adjust it, it's almost like a soundboard in a music
- 16:50studio, in a recording studio.
- 16:52They get to tweak the mix so that the sound of the song
- 16:56sounds the way they want it to.
- 16:58Well, all of your gifts and shadows are dials turned down there in
- 17:02shadow, turned up there in gifts.
- 17:05If we keep turning them up and messing with specific parts of your
- 17:10song, you start to sound the way that you start to sound the way
- 17:14you were always meant to sound.
- 17:16And that's not just powerful, but it's life changing, right?
- 17:22Because that's kind of what we wanna do.
- 17:23All we wanna do is live our potential.
- 17:26What's your song supposed to sound like?
- 17:28Most of us never find out 'cause we're so caught up in what song
- 17:32everybody else wants to hear.
- 17:33We have to come back to ourselves.
- 17:36So this idea of really being able to pay attention and
- 17:40notice where are you in shadow?
- 17:44Where do you have struggle?
- 17:45Where did you have a tough time?
- 17:48Where's your mess that when you clean it up gets to be your message.
- 17:52Human design can actually start to show you the places
- 17:55that that can be showing up.
- 17:57What are the themes for you?
- 17:59What are your talents?
- 18:01So.
- 18:02The other thing is understanding that these activations, these
- 18:05things that I'm talking about, these shadows, these particular gifts,
- 18:09so they might be gates, they can be channels, they can be certain centers.
- 18:13You know, I'll talk about my method for helping you fine tune your design
- 18:18so that you understand your genius.
- 18:21But these activations are so authentic to you because they're
- 18:25yours, because they are yours.
- 18:28People are getting it from you already.
- 18:30They're just not getting the right thing, so they're not seeing you
- 18:32the way that you wanna be seen.
- 18:34When you start to play with your design, when you start to work with it, you
- 18:38start to bump up against yourself.
- 18:40You start to find where you're blocked.
- 18:42You start to, and I always say to my clients, I cannot guarantee you.
- 18:45In fact, I can guarantee the opposite.
- 18:47I can't guarantee you that you will not run into a wall.
- 18:50What I can guarantee you is that I will be there and I will help you
- 18:53kick down that wall when you find it.
- 18:56I might be able to point out, in fact, I most likely will be able to point
- 19:00out the wall that you can't see 'cause you're so used to running into it that
- 19:05it almost feels like it should be there.
- 19:08But this energy that you have when you start fine tuning it and
- 19:12starts becoming your gifts, people start coming to you for that.
- 19:15'cause it's so authentic for you.
- 19:17People are like, I believe that from her.
- 19:19I get that.
- 19:20She says that, and I believe that from her.
- 19:23And it sounds different coming from you too.
- 19:26When I talk about certain things, when I talk about making commitments as
- 19:30yourself, when I talk about strategy and authority, when I talk about human
- 19:34design, which is something that I have figured out, how it fits into my genius,
- 19:39when I talk about it, people respond.
- 19:42People get that I have a real expertise in this.
- 19:45That's my one line.
- 19:47I have a channel of talent.
- 19:48I've developed a talent with this.
- 19:51I've gotten really resourceful with the knowledge that I have here.
- 19:55Not just in what it means, but what you do with it, which quite frankly
- 20:01is what's missing from most people's programs who are teaching this stuff.
- 20:05They can tell you what it is, but they cannot tell you what to do with it.
- 20:09That is where they and I part ways, 'cause I can actually
- 20:13tell you what to do with this.
- 20:15It isn't just information.
- 20:17This is a living, breathing thing.
- 20:20This is your, this is your framework for figuring out how you
- 20:24operate in your zone of genius.
- 20:28Now, I use eight elements of the human design chart to tap into
- 20:32your genius to really understand.
- 20:35What your genius is and how to work with it so that it can become your message.
- 20:41I call it the authority matrix, and this is something that I teach.
- 20:44This tells you what your talents are, what your innate gifts are.
- 20:48It tells you what your geniuses and ultimately what people will see you as
- 20:52an authority for and how you can dig into that yourself because the chart ultimately
- 20:57shows you how you navigate life.
- 21:00It starts to show you that when you stop living in your shadows, those
- 21:03gifts start showing up maybe where you didn't even recognize that they were,
- 21:08maybe you didn't even know you had them.
- 21:10And they can sometimes show up to be your greatest gifts, the things that people
- 21:15have been waiting for from you all along.
- 21:17So it's a formula, but it's never predictable because it's
- 21:22always you plus the chart.
- 21:24It isn't just what we see in the chart.
- 21:26Well, what's your experience with that?
- 21:28What does that mean to you?
- 21:30What's your journey been with that?
- 21:32And when you start to see that light bulbs start going off, you start to
- 21:36shine a whole lot brighter and people are drawn to you for those things.
- 21:41So if you wanna learn about the authority matrix, I will be
- 21:43teaching that for an entire session inside the authority matrix.
- 21:48Uh, inside the Authority Accelerator Masterclass, excuse me, the Authority
- 21:51Accelerator Masterclass is starting on May 12th, this latest round.
- 21:56This will be the last one for several months.
- 21:57So please come.
- 21:59And again, if you've come, come in in like the last year, please come again.
- 22:03'cause we rewrote the whole darn thing and it is so much better.
- 22:06We got such amazing feedback from the last time that we ran it, which was the
- 22:09first time with this brand new version.
- 22:12I retweak it every time, but it's radically different from last year.
- 22:17So if you came last year, please come again.
- 22:19All you have to do to register is DM me the word masterclass on Instagram.
- 22:24I'm at Nicole Laino official, or go to Nicole Laino dot com slash masterclass
- 22:29and we will register you on the website.
- 22:31That's how you would prefer to do it, so I hope that you feel empowered to go
- 22:37discover your genius because the way that you monetize your genius, the way that you
- 22:42really start to make it a part of whether it's your business or it's just a way
- 22:47that you show up in your corporate job.
- 22:49We have clients right now that are from all walks of life
- 22:53doing all different things.
- 22:54We have a lot of people who are in like mid pivot, where they have a business that
- 22:58they are building and maybe they have a job or something like that that they do.
- 23:02But what's really interesting is as they've discovered their zone of
- 23:05genius, as they activate themselves, suddenly they're getting raises at work.
- 23:10Suddenly they're getting job offers that are way more aligned with what they want
- 23:14to be seen for and who they are and what their genius is that are on their terms.
- 23:20We have one client in particular that comes to mind where she's just really
- 23:25started to dictate what she is available for and what she wants to be seen for
- 23:31and what her path is gonna look like.
- 23:34And she's getting it.
- 23:35She's getting these.
- 23:36Great job offers where those are keeping her sustained while
- 23:39she builds this other business.
- 23:42And people are coming to her exactly like what she's prescribed exactly for
- 23:48her zone of genius and nothing else.
- 23:51So she's not resentful of her job anymore because she's gotta do 10
- 23:55things that she doesn't love and only one thing that really turns her on.
- 24:00No.
- 24:01Instead now she's gotten to narrow her scope where she's doing only the
- 24:05part that lights her up, only the part that she's truly in for, and
- 24:09they're paying her a lot more money.
- 24:12It's very exciting.
- 24:13I. And it's always so unexpected.
- 24:15So please come to the masterclass if you wanna hear more about
- 24:17that, and I hope to see you there.
- 24:20I'm gonna leave it here with this episode.
- 24:21I hope you enjoyed it.
- 24:23Remember, in order to have an unshakeable business, you must
- 24:25first become an unshakeable human.
- 24:27So thanks for letting us help you become unshakeable with human design, everybody.
- 24:30We'll see you next time.
- 24:32If you love this episode and you're a fan of the show, please show
- 24:34us the love on iTunes, Spotify, or wherever you're listening to
- 24:37the show and leave us a review.
- 24:38And if you'd like to connect with other entrepreneurs on their human
- 24:41design journey, join our free Facebook community, Human Design for Entrepreneurs.
- 24:46Go to nicolelaino.
- 24:47me forward slash podcast links to join the group, book a human
- 24:51design reading with me, or access our free human design resources.
- 24:54We'll see you there.