eCommerce, Clearly | Episode 5 : Decoding India's Commerce Boom: Flipkart, Zepto, Blinkit, B2B & Logistics Explained
India’s e-commerce story is far from over.
After reading ICICI Securities’ 350-page research report, “Decoding New-Age Tech in India”, I came away with a very different view of India’s digital commerce ecosystem.
Like many people, I assumed the biggest story would be Amazon, AI or quick commerce.
Instead, the report revealed something much bigger:
➡️ India still has nearly 1 billion internet users but only ~250-270 million online shoppers.
➡️ Flipkart appears to have built a stronger position in Indian e-commerce than many people realize.
➡️ Quick commerce is rapidly evolving beyond groceries…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.