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Investing in Diverse Founders for a Better Tomorrow with Laurel Mintz · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  show.
• 0:02
  We
• 0:02
  are
• 0:03
  dedicated
• 0:03
  to
• 0:03
  amplifying
• 0:04
  the
• 0:05
  voice
• 0:05
  and
• 0:06
  wisdom
• 0:06
  of
• 0:06
  women
• 0:07
  in
• 0:07
  business.
• 0:08
  A
• 0:08
  new
• 0:08
  model
• 0:09
  of
• 0:09
  leadership
• 0:10
  is
• 0:10
  emerging
• 0:11
  and
• 0:11
  we
• 0:12
  are
• 0:12
  here
• 0:12
  to
• 0:13
  amplify
• 0:13
  the
• 0:14
  voices
• 0:14
  of
• 0:14
  women
• 0:15
  leading
• 0:15
  the
• 0:15
  way.
• 0:16
  I
• 0:16
  am
• 0:16
  your
• 0:17
  host,
• 0:17
  Coco
• 0:17
  Selman,
• 0:18
  five
• 0:18
  time
• 0:18
  founder,
• 0:19
  impact
• 0:19
  investor
• 0:20
  and
• 0:20
  creator
• 0:20
  of
• 0:20
  the
• 0:21
  Force
• 0:21
  for
• 0:21
  Good
• 0:21
  system.
• 0:22
  Thank
• 0:22
  you
• 0:23
  for
• 0:23
  joining
• 0:23
  us
• 0:23
  today
• 0:24
  as
• 0:24
  we
• 0:24
  illuminate
• 0:25
  the
• 0:25
  path
• 0:25
  to
• 0:25
  unlocking
• 0:26
  opportunity
• 0:27
  and
• 0:27
  prosperity
• 0:28
  for
• 0:28
  women
• 0:28
  led
• 0:29
  enterprises
• 0:29
  by
• 0:30
  amplifying
• 0:30
  the
• 0:31
  voice
• 0:32
  and
• 0:32
  wisdom
• 0:33
  of
• 0:33
  women.
• 0:34
  Today
• 0:35
  we
• 0:36
  have
• 0:36
  an
• 0:36
  equity
• 0:37
  infused
• 0:38
  brandsmith
• 0:39
  in
• 0:40
  our
• 0:40
  midst.
• 0:41
  Laurel
• 0:42
  Mintz
• 0:42
  is
• 0:42
  a
• 0:43
  powerhouse
• 0:43
  at
• 0:44
  the
• 0:44
  intersection
• 0:45
  of
• 0:45
  marketing
• 0:46
  and
• 0:46
  venture
• 0:47
  capital.
• 0:47
  As
• 0:48
  founder
• 0:48
  and
• 0:49
  CEO
• 0:49
  of
• 0:50
  Elevate
• 0:50
  My
• 0:51
  Brand,
• 0:52
  she
• 0:52
  has
• 0:52
  spent
• 0:53
  16
• 0:53
  years
• 0:53
  architecting
• 0:54
  award
• 0:55
  winning
• 0:55
  campaigns
• 0:56
  for
• 0:56
  icons
• 0:57
  like
• 0:57
  Verizon
• 0:58
  Podcast,
• 0:58
  Paw
• 0:58
  Patrol,
• 0:58
  sprinklr
• 0:59
  and
• 1:00
  squishmallows.
• 1:01
  Helping
• 1:02
  brands
• 1:02
  cut
• 1:02
  through
• 1:03
  the
• 1:03
  noise
• 1:03
  and
• 1:03
  scale
• 1:04
  with
• 1:04
  measurable
• 1:05
  growth.
• 1:06
  And
• 1:06
  as
• 1:07
  general
• 1:07
  partner
• 1:08
  of
• 1:08
  Fabric
• 1:09
  vc,
• 1:10
  she
• 1:10
  channels
• 1:11
  her
• 1:11
  expertise
• 1:12
  into
• 1:13
  backing
• 1:14
  diverse
• 1:15
  founders,
• 1:16
  building
• 1:16
  the
• 1:16
  next
• 1:17
  wave
• 1:17
  of
• 1:18
  consumer,
• 1:18
  tech,
• 1:19
  health
• 1:19
  and
• 1:20
  fintech
• 1:20
  innovations.
• 1:21
  Blending
• 1:22
  a
• 1:22
  marketer's
• 1:23
  creation
• 1:24
  creativity
• 1:24
  with
• 1:24
  an
• 1:25
  investor's
• 1:26
  rigor,
• 1:27
  Laurel
• 1:27
  champions
• 1:28
  purpose
• 1:28
  led
• 1:29
  companies
• 1:29
  that
• 1:29
  drive
• 1:30
  both
• 1:30
  profit
• 1:31
  and
• 1:32
  impact.
• 1:33
  Her
• 1:33
  mission
• 1:33
  is
• 1:34
  simple
• 1:34
  yet
• 1:34
  bold.
• 1:34
  To
• 1:35
  elevate
• 1:35
  innovation,
• 1:36
  amplify
• 1:37
  underestimated
• 1:38
  voices
• 1:39
  and
• 1:39
  shape
• 1:39
  the
• 1:40
  business
• 1:41
  ecosystem
• 1:42
  that
• 1:42
  lifts
• 1:43
  humanity.
• 1:44
  Welcome
• 1:44
  Laurel.
• 1:45
  Thank
• 1:46
  you
• 1:46
  so
• 1:46
  much
• 1:46
  for
• 1:46
  having
• 1:47
  me.
• 1:47
  Oh
• 1:47
  my
• 1:47
  goodness.
• 1:48
  You
• 1:48
  are
• 1:48
  so
• 1:48
  accomplished
• 1:49
  and
• 1:49
  I
• 1:49
  know
• 1:50
  you
• 1:50
  from
• 1:50
  lots
• 1:50
  of
• 1:50
  places,
• 1:50
  but
• 1:51
  I
• 1:51
  think
• 1:51
  one
• 1:51
  of
• 1:51
  the
• 1:51
  places
• 1:52
  we
• 1:52
  first
• 1:52
  got
• 1:53
  to
• 1:53
  connect
• 1:53
  was
• 1:53
  through
• 1:54
  Carrie
• 1:54
  Kirpin
• 1:55
  and
• 1:56
  the
• 1:56
  Whisper
• 1:57
  Group.
• 1:57
  So
• 1:57
  you're
• 1:57
  also
• 1:58
  an
• 1:58
  exited
• 1:59
  founder.
• 1:59
  Yes,
• 2:00
  yes.
• 2:01
  It
• 2:01
  was
• 2:01
  a
• 2:01
  family
• 2:02
  business
• 2:02
  that
• 2:02
  I
• 2:03
  took
• 2:03
  over
• 2:03
  at
• 2:03
  26
• 2:04
  and
• 2:04
  I'm
• 2:04
  sure
• 2:05
  we'll
• 2:05
  get
• 2:05
  into
• 2:05
  that.
• 2:06
  Yeah,
• 2:07
  well,
• 2:07
  you
• 2:07
  know,
• 2:07
  it's
• 2:08
  just
• 2:08
  fascinating.
• 2:09
  It's
• 2:09
  got
• 2:09
  to
• 2:09
  be
• 2:09
  connected
• 2:10
  to
• 2:10
  your
• 2:10
  name,
• 2:11
  right?
• 2:11
  The
• 2:11
  voice,
• 2:12
  the
• 2:12
  Fabric
• 2:12
  vc.
• 2:13
  Right.
• 2:13
  Because
• 2:13
  it
• 2:13
  wasn't
• 2:14
  some
• 2:14
  kind
• 2:14
  of
• 2:15
  a
• 2:15
  furniture
• 2:15
  business.
• 2:16
  Is
• 2:16
  that
• 2:16
  right?
• 2:16
  Am
• 2:17
  I
• 2:17
  right?
• 2:17
  Facet.
• 2:18
  It's
• 2:18
  still
• 2:19
  around.
• 2:19
  It's
• 2:19
  a
• 2:19
  big
• 2:19
  national
• 2:20
  chain
• 2:20
  and
• 2:20
  my
• 2:20
  dad
• 2:21
  was
• 2:21
  in
• 2:21
  charge
• 2:22
  of
• 2:22
  running
• 2:22
  the
• 2:22
  west
• 2:22
  coast.
• 2:23
  I
• 2:23
  took
• 2:23
  over
• 2:23
  when
• 2:24
  he
• 2:24
  got
• 2:24
  sick
• 2:24
  and
• 2:24
  he's
• 2:24
  healthy
• 2:25
  now,
• 2:25
  thank
• 2:25
  goodness.
• 2:26
  Took
• 2:26
  over
• 2:26
  that
• 2:26
  at
• 2:26
  26,
• 2:27
  ran
• 2:27
  it
• 2:27
  for
• 2:27
  three
• 2:28
  years,
• 2:28
  exited
• 2:29
  at
• 2:29
  29,
• 2:30
  launched
• 2:31
  Elevate
• 2:31
  and
• 2:31
  then
• 2:32
  Fabric.
• 2:32
  So
• 2:33
  you
• 2:33
  know,
• 2:34
  wow,
• 2:35
  that,
• 2:35
  that
• 2:35
  timeline
• 2:36
  is
• 2:36
  such
• 2:36
  a
• 2:37
  blur,
• 2:37
  but
• 2:37
  also
• 2:38
  such
• 2:38
  an
• 2:38
  exciting
• 2:39
  time.
• 2:40
  Oh
• 2:40
  my
• 2:40
  goodness,
• 2:41
  yes.
• 2:42
  Well,
• 2:42
  before
• 2:43
  we
• 2:43
  get
• 2:43
  too
• 2:43
  far
• 2:43
  in,
• 2:44
  what
• 2:44
  is
• 2:45
  a
• 2:45
  book
• 2:46
  written
• 2:46
  by
• 2:47
  a
• 2:47
  woman
• 2:47
  that
• 2:48
  has
• 2:48
  significantly
• 2:49
  influenced
• 2:50
  your
• 2:51
  life?
• 2:52
  So
• 2:52
  this
• 2:52
  is
• 2:52
  going
• 2:52
  to
• 2:53
  be
• 2:53
  an
• 2:53
  odd
• 2:53
  one
• 2:53
  because
• 2:53
  I
• 2:54
  know
• 2:54
  usually
• 2:54
  women
• 2:54
  want
• 2:55
  to
• 2:55
  talk
• 2:55
  about
• 2:55
  or
• 2:55
  folks
• 2:56
  want
• 2:56
  to
• 2:56
  talk
• 2:56
  about
• 2:56
  business
• 2:57
  books
• 2:57
  and
• 2:57
  I
• 2:57
  feel
• 2:57
  like
• 2:58
  everyone's
• 2:58
  probably
• 2:58
  mentioned
• 2:59
  a
• 2:59
  business
• 2:59
  book,
• 3:00
  but
• 3:00
  for
• 3:00
  some
• 3:01
  reason
• 3:02
  I
• 3:02
  have
• 3:03
  always
• 3:03
  loved
• 3:04
  the
• 3:04
  book
• 3:05
  Valley
• 3:05
  of
• 3:05
  the
• 3:06
  Dolls.
• 3:07
  It's
• 3:07
  first
• 3:07
  of
• 3:07
  all,
• 3:07
  it's
• 3:08
  in
• 3:08
  a
• 3:08
  pink
• 3:08
  cover,
• 3:08
  which
• 3:09
  I
• 3:09
  always
• 3:09
  loved
• 3:09
  with
• 3:10
  a
• 3:10
  cutout
• 3:10
  for
• 3:10
  the
• 3:10
  pills.
• 3:11
  It's
• 3:11
  a
• 3:12
  very
• 3:12
  salacious,
• 3:14
  very
• 3:14
  kind
• 3:15
  of
• 3:15
  dark
• 3:15
  and
• 3:15
  stormy
• 3:16
  and
• 3:16
  sexy
• 3:17
  and
• 3:17
  very
• 3:18
  Hollywood
• 3:18
  book
• 3:19
  by
• 3:19
  Jacqueline
• 3:19
  Suzanne.
• 3:20
  And
• 3:20
  I
• 3:20
  remember
• 3:20
  reading
• 3:21
  it
• 3:21
  when
• 3:21
  I
• 3:21
  was
• 3:21
  in
• 3:21
  my
• 3:22
  teens
• 3:22
  and
• 3:22
  thinking,
• 3:23
  I
• 3:23
  don't
• 3:23
  think
• 3:23
  I
• 3:23
  should
• 3:23
  be
• 3:24
  reading
• 3:24
  this
• 3:24
  book.
• 3:25
  But
• 3:25
  I
• 3:26
  find
• 3:26
  that
• 3:26
  that's
• 3:27
  kind
• 3:27
  of
• 3:27
  been
• 3:28
  part
• 3:28
  of
• 3:28
  the
• 3:28
  thesis
• 3:28
  of
• 3:29
  my
• 3:29
  life
• 3:29
  is
• 3:29
  like,
• 3:29
  I
• 3:29
  probably
• 3:29
  shouldn't
• 3:30
  be
• 3:30
  doing
• 3:30
  this.
• 3:31
  Let's
• 3:31
  fucking
• 3:31
  go.
• 3:34
  I
• 3:35
  love
• 3:35
  it.
• 3:35
  So,
• 3:36
  you
• 3:36
  know,
• 3:36
  it's
• 3:36
  a
• 3:36
  great
• 3:37
  way
• 3:38
  for
• 3:38
  us
• 3:38
  to
• 3:38
  think
• 3:38
  about
• 3:40
  our
• 3:41
  power.
• 3:41
  Right.
• 3:41
  And
• 3:42
  so
• 3:42
  this
• 3:42
  book
• 3:42
  has
• 3:42
  influenced
• 3:43
  you
• 3:43
  in
• 3:43
  that
• 3:43
  way.
• 3:43
  I'll
• 3:44
  have
• 3:44
  to
• 3:44
  check
• 3:44
  it
• 3:44
  out.
• 3:44
  I
• 3:44
  have
• 3:45
  not
• 3:45
  read
• 3:45
  this
• 3:45
  book.
• 3:46
  I
• 3:46
  have
• 3:46
  the
• 3:47
  paper
• 3:47
  cover.
• 3:47
  It
• 3:48
  is
• 3:48
  so
• 3:48
  dog
• 3:49
  eared
• 3:49
  and
• 3:49
  old
• 3:50
  and
• 3:50
  it's
• 3:51
  one
• 3:51
  of
• 3:51
  the
• 3:51
  only
• 3:51
  books
• 3:51
  that
• 3:51
  I've
• 3:52
  kept.
• 3:52
  My
• 3:52
  husband
• 3:52
  doesn't
• 3:53
  like
• 3:53
  clutter
• 3:53
  in
• 3:53
  the
• 3:53
  house,
• 3:53
  so
• 3:54
  all
• 3:54
  the
• 3:54
  books
• 3:54
  are
• 3:54
  in
• 3:54
  the
• 3:54
  garage.
• 3:55
  And
• 3:55
  that
• 3:55
  is
• 3:55
  the
• 3:56
  only
• 3:56
  book
• 3:56
  that's
• 3:57
  in
• 3:57
  the
• 3:57
  house.
• 3:57
  That's
• 3:57
  mine.
• 3:59
  I'm
• 4:00
  gonna
• 4:00
  actually
• 4:00
  pick
• 4:00
  up
• 4:00
  the
• 4:01
  audible
• 4:01
  version
• 4:01
  and
• 4:02
  listen
• 4:02
  to
• 4:02
  it
• 4:02
  right
• 4:03
  away.
• 4:03
  It
• 4:03
  sounds
• 4:03
  like
• 4:04
  fun.
• 4:05
  So
• 4:05
  I
• 4:05
  always
• 4:06
  like
• 4:06
  to
• 4:07
  really
• 4:07
  go
• 4:07
  in
• 4:07
  and
• 4:08
  find
• 4:08
  out
• 4:08
  the
• 4:08
  moments
• 4:09
  of
• 4:10
  our
• 4:10
  guest
• 4:11
  life
• 4:12
  that
• 4:12
  have
• 4:12
  influenced
• 4:13
  them,
• 4:13
  shaped
• 4:14
  them.
• 4:15
  Moments
• 4:15
  that
• 4:16
  been
• 4:16
  hard
• 4:16
  or
• 4:17
  moments
• 4:17
  that
• 4:17
  have
• 4:17
  been
• 4:17
  great.
• 4:19
  So
• 4:19
  looking
• 4:20
  back
• 4:20
  over
• 4:20
  your
• 4:21
  life,
• 4:21
  what
• 4:21
  would
• 4:22
  be
• 4:22
  three
• 4:23
  moments
• 4:23
  that
• 4:24
  have
• 4:25
  shaped
• 4:26
  who
• 4:26
  you
• 4:27
  are?
• 4:28
  Bold
• 4:28
  moments,
• 4:29
  said
• 4:29
  no
• 4:29
  more
• 4:30
  moments,
• 4:31
  loss
• 4:32
  moments,
• 4:32
  gains,
• 4:33
  moments,
• 4:34
  gifts
• 4:34
  that
• 4:34
  came
• 4:35
  out
• 4:35
  of
• 4:35
  the
• 4:35
  sky.
• 4:35
  What
• 4:36
  would
• 4:36
  be
• 4:36
  some
• 4:36
  of
• 4:36
  the
• 4:37
  three
• 4:37
  of
• 4:37
  those
• 4:37
  moments
• 4:37
  that
• 4:38
  bring
• 4:39
  you
• 4:39
  to
• 4:39
  who
• 4:39
  you
• 4:39
  are
• 4:39
  today?
• 4:41
  I
• 4:41
  think
• 4:41
  definitely
• 4:43
  coming
• 4:43
  out
• 4:44
  of
• 4:44
  the
• 4:44
  womb
• 4:44
  would
• 4:44
  be
• 4:44
  number
• 4:44
  one.
• 4:46
  God
• 4:46
  said
• 4:46
  that
• 4:47
  I
• 4:47
  came
• 4:47
  out
• 4:47
  with
• 4:47
  this
• 4:48
  kind
• 4:48
  of
• 4:48
  energy.
• 4:49
  So
• 4:49
  I
• 4:49
  always
• 4:50
  have
• 4:50
  this
• 4:50
  kind
• 4:51
  of
• 4:51
  fire
• 4:52
  perspective
• 4:53
  and
• 4:53
  energy
• 4:53
  about
• 4:54
  how
• 4:54
  I
• 4:54
  showed
• 4:55
  up
• 4:55
  in
• 4:55
  the
• 4:55
  world.
• 4:56
  That's
• 4:56
  probably
• 4:56
  a
• 4:57
  little
• 4:57
  bit
• 4:57
  unfair
• 4:57
  because
• 4:57
  I
• 4:58
  wasn't
• 4:58
  that
• 4:58
  conscious
• 4:59
  of
• 4:59
  that
• 4:59
  experience.
• 4:59
  But
• 5:00
  I've
• 5:00
  always
• 5:00
  come
• 5:01
  out
• 5:01
  this
• 5:01
  way.
• 5:01
  Like
• 5:02
  I
• 5:02
  always
• 5:02
  had
• 5:02
  this
• 5:02
  energy,
• 5:03
  I
• 5:03
  always
• 5:03
  had
• 5:03
  this
• 5:03
  attitude.
• 5:04
  I
• 5:04
  would
• 5:05
  say
• 5:05
  probably
• 5:06
  the
• 5:06
  next
• 5:06
  one
• 5:07
  was
• 5:08
  taking
• 5:08
  over
• 5:08
  the
• 5:08
  family
• 5:09
  business
• 5:09
  because
• 5:09
  it
• 5:10
  was
• 5:10
  equal
• 5:10
  parts
• 5:11
  horror
• 5:12
  and
• 5:13
  taught
• 5:13
  me
• 5:13
  that
• 5:14
  I
• 5:14
  was
• 5:14
  an
• 5:14
  entrepreneur.
• 5:14
  You
• 5:15
  know,
• 5:15
  my
• 5:15
  dad
• 5:15
  was
• 5:15
  going
• 5:15
  through
• 5:16
  stage
• 5:16
  four
• 5:17
  bladder
• 5:17
  cancer
• 5:18
  which
• 5:18
  he
• 5:18
  survived,
• 5:19
  and
• 5:20
  stepping
• 5:20
  into
• 5:20
  a
• 5:20
  CEO
• 5:21
  role
• 5:21
  at
• 5:21
  26,
• 5:22
  having
• 5:22
  no
• 5:22
  prior
• 5:23
  experience
• 5:24
  other
• 5:24
  than
• 5:24
  what
• 5:24
  he
• 5:25
  had
• 5:25
  taught
• 5:25
  me
• 5:26
  was
• 5:26
  really
• 5:26
  life
• 5:27
  changing.
• 5:28
  I
• 5:28
  think
• 5:28
  at
• 5:28
  the
• 5:28
  time
• 5:29
  I
• 5:29
  thought
• 5:29
  my
• 5:30
  path
• 5:30
  to
• 5:30
  corner
• 5:31
  office
• 5:31
  partner
• 5:32
  track
• 5:32
  of
• 5:32
  the
• 5:32
  law
• 5:33
  firm
• 5:33
  was
• 5:33
  totally
• 5:34
  derailed.
• 5:34
  But
• 5:34
  now
• 5:35
  looking
• 5:35
  back,
• 5:35
  I
• 5:35
  know
• 5:35
  that
• 5:36
  that
• 5:36
  was
• 5:37
  what
• 5:37
  put
• 5:37
  me
• 5:37
  on
• 5:37
  the
• 5:37
  path
• 5:38
  to
• 5:38
  being
• 5:38
  an
• 5:38
  entrepreneur,
• 5:39
  which
• 5:39
  was
• 5:39
  really
• 5:39
  always
• 5:39
  my
• 5:40
  journey.
• 5:40
  So
• 5:41
  that's
• 5:41
  probably
• 5:41
  number
• 5:41
  one,
• 5:42
  if
• 5:42
  I'm
• 5:42
  being
• 5:42
  honest.
• 5:42
  Number
• 5:43
  two
• 5:43
  is
• 5:43
  running
• 5:44
  and
• 5:44
  launching
• 5:45
  Elevate,
• 5:45
  my
• 5:45
  brand,
• 5:46
  which
• 5:46
  also
• 5:47
  came
• 5:47
  out
• 5:47
  of
• 5:47
  not,
• 5:48
  I
• 5:48
  wouldn't
• 5:48
  say
• 5:48
  nowhere,
• 5:48
  but
• 5:49
  I
• 5:49
  was
• 5:49
  going
• 5:49
  after
• 5:50
  the
• 5:50
  big
• 5:50
  law
• 5:50
  firm
• 5:50
  jobs
• 5:51
  after
• 5:51
  my
• 5:51
  dad
• 5:52
  stepped
• 5:52
  back
• 5:52
  in
• 5:52
  and
• 5:52
  we
• 5:52
  sold
• 5:53
  that
• 5:53
  company.
• 5:54
  And
• 5:54
  I
• 5:55
  was
• 5:55
  physically
• 5:55
  and
• 5:56
  viscerally
• 5:56
  nauseous
• 5:57
  every
• 5:57
  time
• 5:57
  I
• 5:57
  would
• 5:57
  get
• 5:57
  one
• 5:57
  of
• 5:58
  those
• 5:58
  great
• 5:59
  six
• 5:59
  figure
• 5:59
  offers.
• 5:59
  My
• 6:00
  mother
• 6:00
  was
• 6:00
  so
• 6:00
  proud.
• 6:01
  She's
• 6:01
  like,
• 6:01
  oh,
• 6:01
  my
• 6:02
  dog
• 6:02
  or
• 6:02
  the
• 6:02
  lawyer
• 6:03
  and
• 6:03
  was
• 6:03
  drinking
• 6:04
  bottles
• 6:04
  of
• 6:04
  Pepto
• 6:05
  Bismol.
• 6:05
  After
• 6:06
  the
• 6:06
  third
• 6:06
  bottle,
• 6:07
  I
• 6:07
  was
• 6:07
  like,
• 6:07
  God,
• 6:07
  my
• 6:08
  physical
• 6:08
  body
• 6:09
  is
• 6:09
  telling
• 6:09
  me
• 6:09
  this
• 6:10
  is
• 6:10
  not
• 6:10
  my
• 6:10
  path.
• 6:11
  And
• 6:11
  I
• 6:11
  had
• 6:11
  been
• 6:12
  consulting
• 6:12
  because
• 6:13
  my
• 6:13
  MBA
• 6:14
  is
• 6:14
  in
• 6:14
  digital
• 6:15
  marketing
• 6:15
  and
• 6:16
  I'd
• 6:16
  been
• 6:16
  consulting
• 6:17
  in
• 6:17
  that
• 6:17
  world.
• 6:17
  And
• 6:17
  I
• 6:17
  woke
• 6:18
  up
• 6:18
  one
• 6:18
  day
• 6:18
  and
• 6:18
  had
• 6:18
  this
• 6:18
  aha
• 6:19
  of
• 6:19
  oh
• 6:20
  God,
• 6:20
  I
• 6:20
  can
• 6:20
  actually
• 6:21
  make
• 6:21
  a
• 6:21
  career
• 6:21
  that
• 6:22
  I
• 6:22
  love
• 6:22
  out
• 6:23
  of
• 6:23
  this.
• 6:23
  And
• 6:24
  that's
• 6:24
  when
• 6:24
  Elevate
• 6:25
  was
• 6:25
  born.
• 6:26
  So
• 6:26
  those
• 6:26
  are
• 6:26
  the
• 6:26
  first
• 6:26
  two
• 6:27
  and
• 6:27
  then
• 6:27
  I've
• 6:27
  got
• 6:27
  a
• 6:28
  third.
• 6:28
  Unless
• 6:28
  you
• 6:28
  have
• 6:28
  questions
• 6:29
  on
• 6:29
  the
• 6:29
  first
• 6:29
  two,
• 6:29
  I'm
• 6:29
  going
• 6:29
  to
• 6:29
  keep
• 6:30
  going.
• 6:30
  Go
• 6:31
  ahead,
• 6:31
  go
• 6:31
  ahead.
• 6:32
  Final
• 6:32
  one
• 6:32
  is
• 6:33
  definitely
• 6:34
  the
• 6:35
  decision
• 6:36
  to
• 6:36
  launch
• 6:37
  fabric,
• 6:38
  which
• 6:38
  again,
• 6:39
  I
• 6:39
  say
• 6:39
  these
• 6:39
  things
• 6:40
  are
• 6:40
  by
• 6:40
  accident,
• 6:40
  but
• 6:41
  I
• 6:41
  don't
• 6:41
  believe
• 6:41
  in
• 6:41
  accidents.
• 6:42
  I
• 6:42
  think
• 6:42
  everything
• 6:42
  is
• 6:43
  kind
• 6:43
  of
• 6:43
  predestined
• 6:44
  if
• 6:44
  you
• 6:45
  pay
• 6:45
  enough
• 6:45
  attention.
• 6:46
  Because
• 6:47
  of
• 6:47
  my
• 6:47
  legal
• 6:47
  and
• 6:47
  business
• 6:48
  background,
• 6:48
  a
• 6:49
  lot
• 6:49
  of
• 6:49
  private
• 6:49
  equity
• 6:50
  and
• 6:50
  venture
• 6:50
  firms
• 6:50
  were
• 6:51
  coming
• 6:51
  to
• 6:51
  us
• 6:51
  to
• 6:51
  market
• 6:52
  them.
• 6:53
  About
• 6:53
  three
• 6:53
  years
• 6:53
  ago,
• 6:54
  one
• 6:54
  of
• 6:54
  the
• 6:54
  GPs
• 6:55
  we
• 6:55
  were
• 6:55
  working
• 6:55
  with
• 6:56
  called
• 6:56
  me
• 6:56
  out
• 6:56
  and
• 6:57
  said,
• 6:57
  you
• 6:58
  need
• 6:58
  to
• 6:58
  go
• 6:58
  launch
• 6:58
  a
• 6:58
  venture
• 6:59
  fund.
• 6:59
  You
• 6:59
  have
• 6:59
  this
• 6:59
  insane
• 7:00
  early
• 7:00
  deal
• 7:01
  flow,
• 7:01
  this
• 7:01
  marketing
• 7:02
  special
• 7:02
  sauce
• 7:03
  and
• 7:03
  this
• 7:03
  commitment
• 7:03
  to
• 7:03
  diversity.
• 7:04
  Honestly,
• 7:04
  I
• 7:04
  was
• 7:05
  like,
• 7:05
  no,
• 7:05
  thank
• 7:05
  you.
• 7:05
  I'm
• 7:05
  an
• 7:06
  operator.
• 7:06
  I
• 7:06
  do
• 7:06
  not
• 7:07
  need
• 7:07
  a
• 7:07
  second
• 7:07
  headache.
• 7:08
  But
• 7:08
  at
• 7:09
  that
• 7:09
  point,
• 7:09
  I
• 7:09
  had
• 7:09
  been
• 7:10
  an
• 7:10
  LP
• 7:10
  in
• 7:11
  two
• 7:11
  or
• 7:11
  three
• 7:11
  funds
• 7:12
  and
• 7:13
  I
• 7:14
  kind
• 7:14
  of
• 7:14
  got
• 7:14
  obsessed
• 7:15
  with
• 7:15
  the
• 7:15
  idea.
• 7:15
  I
• 7:15
  started
• 7:15
  doing
• 7:16
  the
• 7:16
  homework
• 7:16
  and
• 7:16
  research
• 7:17
  around
• 7:17
  it
• 7:17
  and
• 7:17
  saw
• 7:18
  the
• 7:18
  percentages,
• 7:19
  which
• 7:19
  I'm
• 7:19
  sure
• 7:20
  we'll
• 7:20
  get
• 7:20
  into
• 7:20
  now,
• 7:21
  and
• 7:21
  frankly
• 7:22
  saw
• 7:22
  a
• 7:22
  business
• 7:23
  opportunity
• 7:24
  and
• 7:25
  decided,
• 7:25
  if
• 7:25
  not
• 7:26
  me,
• 7:26
  who?
• 7:26
  If
• 7:26
  not
• 7:27
  now,
• 7:27
  when?
• 7:27
  We
• 7:27
  need
• 7:27
  more
• 7:28
  change
• 7:28
  in
• 7:28
  this
• 7:28
  category.
• 7:29
  And
• 7:30
  as
• 7:30
  you
• 7:30
  can
• 7:30
  tell,
• 7:30
  I'm
• 7:31
  that
• 7:31
  woman
• 7:31
  who's
• 7:31
  going
• 7:31
  to
• 7:31
  go
• 7:31
  out
• 7:31
  and
• 7:32
  make
• 7:32
  change
• 7:32
  happen.
• 7:32
  So
• 7:33
  I'd
• 7:33
  say
• 7:33
  those
• 7:33
  are
• 7:33
  probably
• 7:33
  the
• 7:33
  three
• 7:34
  and
• 7:34
  a
• 7:34
  half
• 7:34
  moments
• 7:35
  that
• 7:36
  have
• 7:36
  impacted
• 7:37
  and
• 7:37
  changed
• 7:37
  the
• 7:37
  trajectory
• 7:38
  of
• 7:38
  my
• 7:39
  life.
• 7:39
  That's
• 7:40
  amazing,
• 7:40
  you
• 7:41
  know,
• 7:41
  and
• 7:42
  you
• 7:43
  really
• 7:43
  are
• 7:43
  a
• 7:44
  entrepreneur,
• 7:45
  you
• 7:45
  know,
• 7:45
  at
• 7:45
  heart,
• 7:46
  it's
• 7:46
  like
• 7:46
  you
• 7:46
  were
• 7:47
  born,
• 7:47
  you
• 7:47
  were
• 7:47
  born
• 7:48
  to
• 7:48
  be
• 7:48
  an
• 7:48
  entrepreneur.
• 7:49
  And
• 7:49
  it's
• 7:49
  like
• 7:50
  you
• 7:51
  just
• 7:51
  keep,
• 7:51
  you
• 7:51
  just
• 7:52
  keep
• 7:52
  doing
• 7:52
  It
• 7:52
  I
• 7:52
  watch
• 7:53
  you
• 7:53
  and
• 7:54
  your
• 7:54
  successes
• 7:55
  and
• 7:55
  your
• 7:55
  instincts
• 7:56
  around
• 7:58
  growing
• 7:58
  early
• 7:58
  stage
• 7:59
  companies
• 7:59
  and
• 7:59
  getting
• 8:00
  them
• 8:00
  off
• 8:00
  the
• 8:00
  ground.
• 8:01
  It's
• 8:01
  pretty
• 8:01
  amazing.
• 8:02
  You
• 8:02
  also
• 8:02
  have
• 8:02
  experience
• 8:03
  with
• 8:03
  later
• 8:03
  stage
• 8:04
  brands,
• 8:05
  which
• 8:05
  I
• 8:06
  imagine
• 8:06
  is
• 8:07
  great
• 8:07
  because
• 8:07
  you
• 8:08
  have
• 8:08
  this
• 8:08
  idea
• 8:09
  you
• 8:09
  can
• 8:09
  see
• 8:09
  what
• 8:10
  a
• 8:10
  fully
• 8:10
  formed
• 8:11
  brand
• 8:12
  and
• 8:12
  go
• 8:12
  to
• 8:12
  market
• 8:13
  strategy
• 8:13
  looks
• 8:14
  like.
• 8:14
  Right.
• 8:15
  Tell,
• 8:15
  tell
• 8:16
  us
• 8:16
  a
• 8:16
  little
• 8:16
  bit
• 8:16
  about
• 8:17
  that
• 8:18
  experience
• 8:18
  of
• 8:18
  going
• 8:19
  between
• 8:19
  big
• 8:20
  brands
• 8:20
  and
• 8:21
  startup
• 8:22
  brands.
• 8:22
  I
• 8:23
  think
• 8:23
  it's
• 8:23
  a
• 8:23
  mix
• 8:24
  that
• 8:24
  most
• 8:24
  entrepreneurs,
• 8:25
  especially
• 8:26
  in
• 8:26
  any
• 8:27
  kind
• 8:27
  of
• 8:27
  consultative
• 8:28
  capacity
• 8:29
  needs.
• 8:29
  Right.
• 8:30
  Because
• 8:30
  I
• 8:30
  can't
• 8:30
  hear
• 8:31
  you
• 8:32
  there.
• 8:32
  Miss
• 8:33
  me?
• 8:33
  You
• 8:33
  got
• 8:33
  me.
• 8:34
  Oh
• 8:34
  yes,
• 8:34
  I'm
• 8:34
  with
• 8:34
  you.
• 8:35
  I
• 8:35
  gotcha.
• 8:35
  Go
• 8:35
  ahead.
• 8:36
  I
• 8:37
  think
• 8:37
  that
• 8:38
  both
• 8:38
  sides
• 8:38
  of
• 8:38
  that
• 8:39
  fence
• 8:39
  are
• 8:39
  things
• 8:40
  that
• 8:40
  when
• 8:40
  you're
• 8:40
  in
• 8:40
  a
• 8:40
  consultative
• 8:41
  capacity,
• 8:42
  you
• 8:42
  really
• 8:42
  need
• 8:43
  to
• 8:43
  build
• 8:44
  your
• 8:44
  reputation.
• 8:45
  I
• 8:46
  will
• 8:46
  say
• 8:47
  everyone
• 8:47
  always
• 8:47
  thinks
• 8:48
  that
• 8:48
  you
• 8:48
  want
• 8:48
  the
• 8:48
  big
• 8:49
  flashy
• 8:50
  brand
• 8:50
  names.
• 8:50
  Right.
• 8:51
  They
• 8:51
  call
• 8:51
  them
• 8:51
  buying
• 8:52
  logos
• 8:52
  or
• 8:52
  investing
• 8:53
  in
• 8:53
  logos
• 8:53
  or
• 8:54
  whatever
• 8:54
  that
• 8:54
  term
• 8:54
  is.
• 8:55
  I
• 8:56
  would
• 8:56
  tell
• 8:56
  you
• 8:56
  that
• 8:56
  the
• 8:56
  bigger
• 8:57
  the
• 8:57
  company,
• 8:57
  the
• 8:57
  messier
• 8:58
  the
• 8:58
  internal
• 8:59
  teams
• 8:59
  tend
• 8:59
  to
• 8:59
  be.
• 9:00
  There's
• 9:00
  all
• 9:00
  these
• 9:00
  layers
• 9:01
  of
• 9:01
  BS
• 9:01
  that
• 9:02
  you
• 9:02
  have
• 9:02
  to
• 9:02
  cut
• 9:02
  through
• 9:02
  to
• 9:02
  get
• 9:03
  anything
• 9:03
  done.
• 9:04
  Whereas
• 9:04
  when
• 9:05
  you're
• 9:05
  launching
• 9:06
  a
• 9:06
  new
• 9:06
  brand
• 9:06
  or
• 9:07
  helping
• 9:07
  a
• 9:07
  brand
• 9:08
  scale,
• 9:09
  you're
• 9:10
  control
• 9:11
  over
• 9:11
  the
• 9:11
  Omni
• 9:12
  channel
• 9:12
  of
• 9:13
  what
• 9:13
  that
• 9:13
  brand
• 9:14
  is
• 9:14
  trying
• 9:14
  to
• 9:14
  do
• 9:14
  and
• 9:14
  what
• 9:15
  they're
• 9:15
  willing
• 9:15
  to
• 9:15
  test
• 9:16
  and
• 9:16
  fail
• 9:16
  at
• 9:17
  is
• 9:17
  far
• 9:17
  greater.
• 9:18
  So
• 9:18
  I
• 9:18
  would
• 9:18
  say
• 9:19
  I
• 9:19
  love
• 9:19
  having
• 9:20
  all
• 9:20
  the
• 9:20
  brands
• 9:20
  on
• 9:21
  our
• 9:21
  roster
• 9:21
  that
• 9:21
  we've
• 9:22
  impacted,
• 9:23
  but
• 9:23
  you
• 9:23
  only
• 9:23
  get
• 9:24
  to
• 9:24
  impact
• 9:24
  a
• 9:24
  small
• 9:25
  sliver
• 9:25
  of
• 9:25
  these
• 9:25
  massive
• 9:26
  organizations.
• 9:27
  Whereas
• 9:27
  when
• 9:27
  you're
• 9:28
  building
• 9:28
  a
• 9:28
  brand
• 9:28
  from
• 9:29
  scratch
• 9:29
  or
• 9:29
  growth,
• 9:30
  you
• 9:30
  get
• 9:30
  to
• 9:30
  have
• 9:31
  a
• 9:31
  lot
• 9:31
  more
• 9:31
  impact
• 9:32
  and
• 9:32
  see
• 9:33
  the
• 9:33
  outcomes
• 9:34
  in
• 9:34
  a
• 9:34
  much
• 9:34
  more
• 9:35
  significant
• 9:35
  way.
• 9:36
  Yeah,
• 9:37
  so
• 9:37
  you're
• 9:37
  at
• 9:38
  this
• 9:38
  crossroads
• 9:38
  between
• 9:39
  marketing
• 9:40
  and
• 9:40
  venture.
• 9:41
  These
• 9:41
  two
• 9:41
  things
• 9:42
  along
• 9:42
  with
• 9:42
  your
• 9:43
  experience
• 9:45
  as
• 9:45
  a
• 9:46
  CEO
• 9:47
  and
• 9:48
  exiting.
• 9:48
  Right.
• 9:49
  Like
• 9:49
  those,
• 9:50
  those
• 9:50
  experiences
• 9:51
  help
• 9:51
  you
• 9:52
  in
• 9:52
  really
• 9:53
  rich
• 9:53
  ways.
• 9:54
  On
• 9:54
  your
• 9:54
  website
• 9:56
  it
• 9:56
  says
• 9:56
  that
• 9:56
  Fabric
• 9:57
  VC
• 9:57
  is
• 9:57
  a
• 9:58
  seed
• 9:59
  fund
• 9:59
  that
• 9:59
  invests
• 10:00
  in
• 10:00
  consumer
• 10:00
  tech,
• 10:01
  health
• 10:01
  tech
• 10:01
  and
• 10:01
  FinTech.
• 10:02
  Leveraging
• 10:03
  30
• 10:03
  plus
• 10:04
  years
• 10:04
  of
• 10:04
  marketing
• 10:04
  agency
• 10:05
  and
• 10:05
  full
• 10:05
  service
• 10:06
  financial
• 10:06
  operating
• 10:07
  experience,
• 10:08
  growing
• 10:08
  500
• 10:09
  plus
• 10:10
  diverse
• 10:10
  LED
• 10:11
  brands,
• 10:11
  80%
• 10:12
  who
• 10:12
  have
• 10:13
  raised
• 10:13
  capital.
• 10:14
  So
• 10:14
  you
• 10:14
  have
• 10:14
  this
• 10:15
  very
• 10:16
  specific
• 10:17
  experience
• 10:18
  that,
• 10:18
  that
• 10:19
  you
• 10:19
  can
• 10:19
  bring
• 10:19
  together.
• 10:19
  Tell
• 10:20
  us
• 10:20
  what
• 10:20
  makes
• 10:21
  Fabric
• 10:22
  VC
• 10:22
  so
• 10:23
  special
• 10:23
  in
• 10:23
  this
• 10:23
  way.
• 10:24
  Well,
• 10:25
  I
• 10:25
  will
• 10:25
  tell
• 10:25
  you
• 10:25
  that
• 10:25
  this
• 10:26
  is
• 10:26
  kind
• 10:26
  of
• 10:26
  like
• 10:26
  you
• 10:27
  just
• 10:27
  let
• 10:27
  the
• 10:27
  cat
• 10:27
  on
• 10:28
  the
• 10:28
  bag
• 10:28
  a
• 10:28
  little
• 10:28
  bit
• 10:28
  because
• 10:29
  I
• 10:29
  didn't
• 10:29
  realize
• 10:29
  my
• 10:29
  team
• 10:30
  had
• 10:30
  already
• 10:30
  updated
• 10:31
  the.
• 10:31
  The
• 10:31
  messaging
• 10:32
  on
• 10:32
  the
• 10:32
  homepage
• 10:33
  hasn't
• 10:33
  been
• 10:34
  publicly
• 10:34
  announced
• 10:34
  yet
• 10:35
  that
• 10:35
  we
• 10:35
  have
• 10:36
  this
• 10:36
  new
• 10:36
  partnership
• 10:37
  coming
• 10:37
  with
• 10:37
  the
• 10:38
  code
• 10:38
  gp.
• 10:39
  So
• 10:39
  this
• 10:39
  is
• 10:40
  our
• 10:40
  coming
• 10:40
  out
• 10:41
  party
• 10:41
  which
• 10:41
  is
• 10:41
  pretty
• 10:42
  exciting.
• 10:43
  I
• 10:43
  didn't
• 10:43
  realize
• 10:43
  that.
• 10:44
  But
• 10:44
  you
• 10:44
  know,
• 10:45
  we
• 10:45
  love,
• 10:46
  we
• 10:46
  Love
• 10:46
  an
• 10:46
  expose
• 10:47
  moment
• 10:47
  where
• 10:47
  you're
• 10:48
  like
• 10:48
  breaking
• 10:49
  news.
• 10:49
  Right.
• 10:50
  So
• 10:50
  you
• 10:50
  heard
• 10:50
  it
• 10:50
  here
• 10:50
  first.
• 10:51
  Very
• 10:51
  excited.
• 10:52
  But
• 10:53
  to
• 10:53
  answer
• 10:53
  the
• 10:53
  question,
• 10:54
  you
• 10:54
  know,
• 10:54
  we
• 10:55
  really
• 10:55
  believe
• 10:55
  that
• 10:56
  being
• 10:56
  operators
• 10:57
  are
• 10:58
  what
• 10:58
  makes
• 10:58
  us
• 10:59
  unique
• 10:59
  in
• 10:59
  the
• 11:00
  space
• 11:00
  in
• 11:00
  many
• 11:01
  ways.
• 11:01
  One,
• 11:02
  we
• 11:02
  understand
• 11:02
  what
• 11:02
  it
• 11:03
  feels
• 11:03
  like
• 11:03
  to
• 11:03
  be
• 11:03
  on
• 11:03
  the
• 11:03
  other
• 11:04
  side
• 11:04
  of
• 11:04
  the
• 11:04
  table
• 11:04
  from
• 11:05
  the
• 11:05
  founding
• 11:05
  teams.
• 11:06
  Whereas
• 11:07
  most
• 11:08
  like
• 11:08
  95%
• 11:10
  of
• 11:10
  GPs
• 11:11
  at
• 11:11
  venture
• 11:11
  funds
• 11:12
  have
• 11:12
  never
• 11:12
  operated
• 11:13
  a
• 11:13
  company.
• 11:13
  And
• 11:14
  you
• 11:14
  can
• 11:14
  imagine
• 11:14
  it's
• 11:15
  like
• 11:15
  it's
• 11:16
  teaching
• 11:16
  versus
• 11:17
  doing.
• 11:17
  And
• 11:18
  unless
• 11:18
  you've
• 11:19
  had
• 11:19
  that
• 11:19
  hands
• 11:19
  on,
• 11:20
  gritty,
• 11:21
  challenging
• 11:22
  time
• 11:22
  of
• 11:23
  running
• 11:23
  a
• 11:23
  company,
• 11:23
  of
• 11:24
  having
• 11:24
  failure
• 11:24
  and
• 11:25
  understanding
• 11:25
  how
• 11:26
  to
• 11:26
  pivot
• 11:26
  in
• 11:26
  situations
• 11:27
  where
• 11:27
  you
• 11:28
  don't
• 11:28
  know
• 11:28
  if
• 11:28
  you're
• 11:29
  going
• 11:29
  to
• 11:29
  make
• 11:29
  payroll
• 11:29
  or
• 11:30
  things
• 11:30
  like
• 11:31
  that,
• 11:32
  I
• 11:32
  just
• 11:32
  don't
• 11:32
  think
• 11:32
  you
• 11:33
  understand
• 11:33
  how
• 11:33
  to
• 11:33
  really
• 11:34
  support
• 11:34
  founding
• 11:35
  teams.
• 11:35
  So
• 11:35
  that's
• 11:36
  the
• 11:36
  one
• 11:36
  side.
• 11:37
  The
• 11:37
  other
• 11:37
  piece
• 11:38
  of
• 11:38
  it
• 11:38
  is
• 11:39
  with
• 11:39
  my
• 11:39
  marketing
• 11:40
  expertise
• 11:41
  and
• 11:41
  my
• 11:41
  CO
• 11:41
  GP
• 11:42
  finance
• 11:43
  background,
• 11:43
  we're
• 11:43
  covering
• 11:44
  like
• 11:44
  90%
• 11:45
  of
• 11:45
  the
• 11:45
  ground
• 11:46
  of
• 11:46
  what
• 11:46
  these
• 11:46
  founders
• 11:47
  need.
• 11:47
  And
• 11:48
  so
• 11:48
  not
• 11:48
  only
• 11:48
  can
• 11:49
  we
• 11:49
  diligence
• 11:49
  for
• 11:50
  those
• 11:50
  uniquely
• 11:51
  so
• 11:51
  we
• 11:51
  have
• 11:51
  our
• 11:51
  own
• 11:52
  individual
• 11:52
  processes
• 11:53
  that
• 11:53
  include
• 11:53
  full
• 11:54
  far
• 11:54
  more
• 11:55
  than
• 11:55
  just
• 11:55
  traditional
• 11:56
  financial
• 11:56
  and
• 11:56
  founder
• 11:57
  diligence.
• 11:58
  We
• 11:58
  have
• 11:58
  these
• 11:58
  other
• 11:59
  layers
• 12:00
  that
• 12:00
  we
• 12:00
  believe
• 12:01
  are
• 12:01
  helping
• 12:01
  us
• 12:01
  to
• 12:02
  de
• 12:02
  risk
• 12:03
  our
• 12:03
  portfolio
• 12:04
  company
• 12:04
  picks.
• 12:05
  And
• 12:05
  if
• 12:05
  we
• 12:05
  can
• 12:05
  do
• 12:06
  that
• 12:06
  as
• 12:06
  we
• 12:07
  are
• 12:07
  doing
• 12:07
  that,
• 12:08
  the
• 12:08
  thesis
• 12:08
  is
• 12:09
  that
• 12:09
  we
• 12:09
  will
• 12:10
  provide
• 12:10
  alpha
• 12:10
  returns
• 12:11
  for
• 12:11
  our
• 12:11
  investors.
• 12:12
  And
• 12:12
  that's
• 12:12
  something
• 12:13
  that
• 12:13
  we're
• 12:13
  really
• 12:13
  excited
• 12:14
  about
• 12:14
  and
• 12:14
  are
• 12:15
  currently
• 12:15
  executing
• 12:16
  on.
• 12:17
  I
• 12:17
  have
• 12:17
  this
• 12:17
  theory
• 12:18
  of
• 12:18
  perpetual
• 12:19
  virtuosity
• 12:20
  where
• 12:20
  you
• 12:20
  can
• 12:21
  create
• 12:21
  systems
• 12:22
  of
• 12:23
  constant
• 12:23
  goodness.
• 12:24
  And
• 12:24
  I
• 12:25
  feel
• 12:25
  like
• 12:25
  you're
• 12:26
  such
• 12:26
  a
• 12:27
  perfect
• 12:27
  example
• 12:28
  of
• 12:28
  someone
• 12:28
  who
• 12:29
  starts
• 12:29
  something
• 12:29
  like
• 12:30
  an
• 12:30
  agency
• 12:31
  and
• 12:32
  then
• 12:32
  transforms
• 12:33
  it
• 12:33
  into
• 12:34
  being
• 12:34
  a
• 12:34
  place
• 12:34
  where
• 12:34
  founders
• 12:35
  can
• 12:35
  get
• 12:35
  funded.
• 12:36
  And
• 12:37
  then
• 12:37
  you
• 12:37
  can
• 12:37
  also
• 12:38
  help
• 12:38
  them
• 12:38
  with
• 12:39
  that
• 12:39
  same
• 12:39
  expertise
• 12:40
  in
• 12:40
  a
• 12:40
  very
• 12:40
  specific
• 12:41
  way
• 12:42
  and
• 12:42
  de
• 12:43
  risk
• 12:43
  yourself
• 12:43
  at
• 12:44
  the
• 12:44
  same
• 12:44
  time.
• 12:45
  It's
• 12:45
  just
• 12:45
  really
• 12:46
  brilliant.
• 12:47
  So
• 12:47
  you
• 12:47
  know,
• 12:47
  one
• 12:48
  of
• 12:48
  the
• 12:48
  things
• 12:48
  on
• 12:49
  your
• 12:49
  website
• 12:50
  you
• 12:50
  have@fabric
• 12:52
  VC.com,
• 12:53
  you
• 12:53
  have
• 12:54
  an
• 12:54
  opt
• 12:54
  in
• 12:54
  which
• 12:55
  I
• 12:55
  hoped
• 12:55
  all
• 12:56
  of
• 12:56
  our
• 12:56
  listeners
• 12:57
  go
• 12:57
  and
• 12:57
  grab.
• 12:58
  It
• 12:59
  says
• 12:59
  78%
• 13:00
  of
• 13:00
  businesses
• 13:01
  fail
• 13:01
  due
• 13:01
  to
• 13:02
  poor
• 13:02
  business
• 13:03
  and
• 13:03
  marketing
• 13:04
  plans.
• 13:05
  You
• 13:06
  have
• 13:06
  a
• 13:06
  proprietary
• 13:07
  vetting
• 13:07
  process
• 13:09
  that
• 13:09
  helps
• 13:09
  you
• 13:09
  figure
• 13:10
  out
• 13:10
  the
• 13:10
  thread
• 13:11
  count
• 13:12
  of
• 13:12
  your
• 13:14
  companies,
• 13:14
  the
• 13:15
  companies
• 13:15
  you
• 13:15
  select.
• 13:16
  And
• 13:16
  you
• 13:16
  talk
• 13:17
  about
• 13:17
  these.
• 13:17
  You've
• 13:18
  got
• 13:18
  visual
• 13:18
  branding,
• 13:19
  messaging,
• 13:20
  backlink,
• 13:21
  health,
• 13:21
  website
• 13:22
  health,
• 13:22
  search,
• 13:22
  health,
• 13:23
  social
• 13:24
  media
• 13:24
  health
• 13:24
  and
• 13:25
  industry
• 13:25
  differentiation.
• 13:26
  So
• 13:27
  tell
• 13:27
  us
• 13:27
  more
• 13:28
  about
• 13:28
  this
• 13:28
  because
• 13:28
  I
• 13:29
  think
• 13:29
  this
• 13:29
  speaks
• 13:30
  to
• 13:30
  our
• 13:31
  founders,
• 13:32
  like
• 13:33
  how
• 13:34
  you
• 13:34
  see
• 13:35
  what's
• 13:35
  a
• 13:36
  healthy
• 13:36
  company.
• 13:37
  Yeah.
• 13:38
  The
• 13:38
  truth
• 13:38
  is
• 13:38
  I
• 13:38
  had
• 13:39
  this
• 13:39
  idea
• 13:39
  when
• 13:39
  I
• 13:39
  was
• 13:39
  in
• 13:39
  the
• 13:39
  shower
• 13:40
  because
• 13:40
  I
• 13:40
  think
• 13:40
  that's
• 13:41
  where
• 13:41
  you
• 13:41
  have
• 13:41
  all
• 13:41
  your
• 13:41
  best
• 13:41
  ideas.
• 13:42
  When
• 13:42
  your
• 13:42
  brain
• 13:42
  is
• 13:42
  turned
• 13:43
  off
• 13:43
  or
• 13:43
  you're
• 13:43
  in
• 13:43
  that
• 13:44
  kind
• 13:44
  of
• 13:45
  alpha
• 13:45
  wave
• 13:46
  space,
• 13:46
  for
• 13:46
  me,
• 13:47
  it's
• 13:47
  only
• 13:47
  working
• 13:47
  out,
• 13:48
  cooking
• 13:48
  or
• 13:48
  in
• 13:48
  the
• 13:49
  shower.
• 13:49
  And
• 13:49
  so
• 13:49
  I'm
• 13:50
  in
• 13:50
  the
• 13:50
  shower
• 13:50
  as
• 13:50
  I
• 13:51
  was
• 13:51
  thinking
• 13:51
  about
• 13:52
  launching
• 13:52
  fabric
• 13:53
  and
• 13:53
  I
• 13:53
  thought,
• 13:54
  we
• 13:54
  need
• 13:54
  to
• 13:54
  be
• 13:54
  differentiated.
• 13:55
  Obviously,
• 13:56
  I'm
• 13:56
  differentiated
• 13:57
  because
• 13:57
  of
• 13:57
  the
• 13:58
  marketing
• 13:58
  expertise,
• 13:59
  but
• 13:59
  how
• 13:59
  do
• 13:59
  we
• 13:59
  then
• 13:59
  explore
• 14:00
  that
• 14:00
  as
• 14:01
  the
• 14:01
  offering?
• 14:01
  On
• 14:02
  the
• 14:02
  fabric
• 14:02
  piece,
• 14:03
  I
• 14:03
  thought,
• 14:03
  I've
• 14:04
  got
• 14:04
  this
• 14:04
  incredible
• 14:05
  listening
• 14:05
  software
• 14:05
  that
• 14:06
  we've
• 14:06
  been
• 14:06
  using
• 14:06
  for
• 14:07
  a
• 14:07
  decade
• 14:07
  plus
• 14:08
  on
• 14:08
  the
• 14:08
  agency
• 14:09
  side,
• 14:09
  what
• 14:10
  if
• 14:10
  I
• 14:11
  rebranded
• 14:11
  it
• 14:11
  a
• 14:12
  little
• 14:12
  and
• 14:12
  ported
• 14:13
  it
• 14:13
  over
• 14:13
  to
• 14:13
  fabric
• 14:14
  and
• 14:15
  used
• 14:15
  that
• 14:15
  as
• 14:16
  a
• 14:16
  second
• 14:16
  layer
• 14:16
  of
• 14:16
  diligence
• 14:17
  specific
• 14:17
  to
• 14:18
  the
• 14:18
  marketing
• 14:18
  expertise?
• 14:19
  It
• 14:19
  is
• 14:20
  something
• 14:20
  we
• 14:20
  do
• 14:21
  on
• 14:21
  the
• 14:21
  elevate
• 14:22
  side
• 14:22
  that
• 14:23
  we
• 14:23
  charge
• 14:23
  our
• 14:23
  clients
• 14:24
  for
• 14:24
  every
• 14:25
  time
• 14:25
  we
• 14:25
  work
• 14:25
  with
• 14:25
  them.
• 14:26
  And
• 14:26
  I
• 14:26
  thought
• 14:26
  it
• 14:27
  does
• 14:27
  a
• 14:27
  couple
• 14:27
  things.
• 14:28
  One,
• 14:28
  it
• 14:29
  de
• 14:29
  risks
• 14:29
  point.
• 14:30
  Two,
• 14:30
  it
• 14:31
  tells
• 14:31
  us
• 14:32
  if
• 14:32
  our
• 14:32
  check's
• 14:32
  going
• 14:33
  to
• 14:33
  meaningfully
• 14:33
  close
• 14:33
  the
• 14:33
  gap
• 14:34
  for
• 14:34
  these
• 14:34
  companies,
• 14:34
  which
• 14:35
  is
• 14:35
  really
• 14:35
  important
• 14:35
  for
• 14:36
  us.
• 14:37
  And
• 14:37
  then
• 14:37
  three,
• 14:37
  on
• 14:38
  about
• 14:38
  a
• 14:38
  quarter
• 14:38
  of
• 14:38
  the
• 14:39
  deals
• 14:39
  that
• 14:39
  we
• 14:39
  write
• 14:39
  cash
• 14:40
  checks
• 14:40
  to,
• 14:40
  we
• 14:41
  match
• 14:41
  with
• 14:41
  sweat
• 14:41
  equity
• 14:42
  on
• 14:42
  the
• 14:42
  agency
• 14:43
  side.
• 14:43
  So
• 14:43
  it
• 14:43
  can
• 14:44
  tell
• 14:44
  us
• 14:45
  if
• 14:45
  the
• 14:45
  marketing
• 14:46
  expertise
• 14:46
  layer
• 14:47
  can
• 14:48
  be
• 14:48
  a
• 14:49
  real
• 14:49
  added
• 14:49
  value
• 14:50
  for
• 14:50
  these
• 14:50
  companies.
• 14:51
  And
• 14:51
  I
• 14:51
  would
• 14:51
  say
• 14:52
  the
• 14:52
  fourth
• 14:52
  piece
• 14:53
  is
• 14:53
  we
• 14:54
  do
• 14:54
  that
• 14:54
  on
• 14:54
  almost
• 14:55
  every
• 14:55
  company
• 14:56
  that
• 14:56
  we
• 14:56
  diligence.
• 14:57
  So
• 14:57
  even
• 14:57
  if
• 14:58
  we
• 14:58
  don't
• 14:58
  write
• 14:58
  a
• 14:58
  check,
• 14:59
  the
• 14:59
  value
• 15:00
  of
• 15:00
  that
• 15:00
  report,
• 15:01
  which
• 15:01
  is
• 15:01
  usually
• 15:01
  60
• 15:02
  to
• 15:02
  80
• 15:02
  pages
• 15:02
  and
• 15:03
  super
• 15:03
  detailed,
• 15:04
  is
• 15:04
  extremely
• 15:05
  valuable.
• 15:05
  And
• 15:06
  then
• 15:06
  those
• 15:06
  founders
• 15:06
  can
• 15:07
  go
• 15:07
  and
• 15:07
  execute
• 15:07
  on
• 15:08
  that
• 15:08
  fabric
• 15:08
  thread
• 15:09
  count.
• 15:09
  We
• 15:10
  call
• 15:10
  it
• 15:10
  the
• 15:10
  roadmap.
• 15:11
  On
• 15:11
  the
• 15:11
  agency
• 15:11
  side,
• 15:11
  it's
• 15:12
  the
• 15:12
  thread
• 15:12
  count
• 15:12
  because
• 15:13
  we
• 15:13
  still
• 15:13
  have
• 15:13
  to
• 15:13
  be
• 15:13
  clever
• 15:13
  and
• 15:14
  marketers
• 15:14
  and,
• 15:15
  you
• 15:15
  know,
• 15:15
  branded
• 15:16
  properly,
• 15:17
  but
• 15:17
  it's
• 15:17
  the
• 15:18
  same
• 15:18
  thing.
• 15:18
  They
• 15:18
  just
• 15:18
  get
• 15:19
  it
• 15:19
  for
• 15:19
  free.
• 15:19
  On
• 15:19
  the
• 15:19
  fabric
• 15:20
  side,
• 15:21
  it's
• 15:21
  amazing.
• 15:22
  And
• 15:22
  one
• 15:23
  of
• 15:23
  the
• 15:23
  things
• 15:23
  that
• 15:23
  I
• 15:23
  found
• 15:24
  fascinating,
• 15:25
  and
• 15:25
  I
• 15:25
  love
• 15:26
  your
• 15:26
  thinking
• 15:27
  around
• 15:27
  this,
• 15:28
  is
• 15:28
  that
• 15:29
  there's
• 15:30
  different
• 15:30
  points
• 15:30
  set
• 15:31
  up
• 15:31
  for
• 15:31
  each
• 15:31
  thing.
• 15:32
  And
• 15:32
  the
• 15:32
  thing
• 15:32
  that
• 15:33
  has
• 15:33
  the
• 15:33
  most
• 15:33
  points
• 15:34
  by
• 15:34
  far
• 15:35
  is
• 15:35
  industry
• 15:36
  differentiation.
• 15:38
  Talk
• 15:39
  to
• 15:39
  us
• 15:39
  about
• 15:40
  that
• 15:40
  and
• 15:40
  why
• 15:41
  that
• 15:41
  is
• 15:42
  such
• 15:42
  an
• 15:42
  important
• 15:43
  lever
• 15:43
  in
• 15:44
  your
• 15:44
  mind
• 15:44
  as.
• 15:44
  As
• 15:45
  both,
• 15:45
  I'm
• 15:45
  sure,
• 15:46
  as
• 15:46
  a
• 15:46
  founder,
• 15:46
  knowing
• 15:47
  what
• 15:47
  you
• 15:47
  know
• 15:49
  as
• 15:49
  well
• 15:49
  as
• 15:50
  a
• 15:50
  marketer
• 15:50
  and
• 15:50
  an
• 15:51
  investor.
• 15:52
  Well,
• 15:52
  I'm
• 15:53
  walking
• 15:53
  the
• 15:53
  talk
• 15:53
  myself.
• 15:54
  Right.
• 15:54
  I
• 15:54
  just
• 15:54
  talked
• 15:55
  about
• 15:55
  it.
• 15:55
  I
• 15:55
  was
• 15:56
  in
• 15:56
  the
• 15:56
  shower
• 15:56
  and
• 15:56
  I
• 15:56
  was
• 15:57
  like,
• 15:57
  I
• 15:57
  don't
• 15:57
  want
• 15:57
  to
• 15:57
  just
• 15:57
  be
• 15:58
  another
• 15:59
  venture
• 15:59
  fund,
• 15:59
  right?
• 15:59
  Just
• 16:00
  the
• 16:00
  same
• 16:00
  way,
• 16:00
  didn't
• 16:00
  want
• 16:00
  to
• 16:01
  just
• 16:01
  be
• 16:01
  another
• 16:01
  agency.
• 16:02
  How
• 16:02
  do
• 16:03
  we
• 16:03
  create
• 16:04
  an
• 16:04
  offering
• 16:05
  that
• 16:05
  is
• 16:05
  significantly
• 16:06
  differentiated
• 16:07
  from
• 16:07
  what's
• 16:07
  in
• 16:07
  market
• 16:08
  for
• 16:08
  us?
• 16:08
  On
• 16:08
  the
• 16:08
  venture
• 16:09
  side,
• 16:09
  then
• 16:09
  why
• 16:09
  does
• 16:10
  someone
• 16:10
  like
• 16:10
  you
• 16:11
  want
• 16:11
  to
• 16:11
  invest
• 16:11
  in
• 16:12
  fabric
• 16:13
  versus
• 16:14
  the
• 16:14
  10,000
• 16:15
  other
• 16:15
  funds
• 16:16
  that
• 16:16
  are
• 16:16
  out
• 16:16
  there.
• 16:16
  And
• 16:16
  it's
• 16:17
  the
• 16:17
  same
• 16:17
  thing
• 16:17
  on
• 16:17
  the
• 16:17
  brand
• 16:18
  side.
• 16:18
  Right.
• 16:18
  So
• 16:19
  we
• 16:19
  need
• 16:19
  to
• 16:20
  make
• 16:20
  sure
• 16:20
  that
• 16:21
  we've
• 16:21
  invested
• 16:22
  in
• 16:23
  many
• 16:23
  companies
• 16:23
  that
• 16:24
  are
• 16:24
  similar
• 16:25
  but
• 16:25
  either
• 16:26
  have
• 16:26
  different
• 16:26
  targets
• 16:27
  or
• 16:28
  their
• 16:28
  processes
• 16:29
  are
• 16:29
  different,
• 16:29
  or
• 16:30
  they
• 16:30
  just
• 16:31
  need
• 16:31
  to
• 16:31
  be
• 16:31
  thoughtful
• 16:32
  about
• 16:32
  how
• 16:32
  they
• 16:32
  differentiate
• 16:33
  because
• 16:33
  that
• 16:33
  plays
• 16:34
  into
• 16:34
  every
• 16:34
  single
• 16:35
  component
• 16:35
  of
• 16:35
  how
• 16:35
  they
• 16:35
  present.
• 16:36
  It's
• 16:37
  the
• 16:37
  branding
• 16:37
  and
• 16:37
  messaging,
• 16:38
  it's
• 16:38
  the
• 16:38
  targeting
• 16:38
  piece
• 16:39
  which
• 16:39
  then
• 16:39
  impacts
• 16:40
  the
• 16:40
  marketing
• 16:41
  roadmap
• 16:42
  and
• 16:42
  spends.
• 16:43
  It's
• 16:43
  all
• 16:43
  a
• 16:43
  trickle
• 16:44
  down.
• 16:44
  I
• 16:44
  think
• 16:44
  people
• 16:45
  often
• 16:45
  look
• 16:45
  at
• 16:46
  brand
• 16:47
  or.
• 16:47
  And
• 16:47
  differentiation
• 16:48
  as
• 16:49
  a
• 16:49
  brand
• 16:49
  as
• 16:49
  something
• 16:49
  that's
• 16:50
  a
• 16:50
  nice
• 16:50
  to
• 16:50
  have,
• 16:50
  not
• 16:51
  a
• 16:51
  need
• 16:51
  to
• 16:51
  have.
• 16:52
  But.
• 16:52
  Well,
• 16:53
  no.
• 16:53
  Having
• 16:53
  been
• 16:53
  in
• 16:54
  this
• 16:54
  space
• 16:54
  a
• 16:54
  long
• 16:54
  time,
• 16:54
  there
• 16:55
  is
• 16:55
  so
• 16:56
  much
• 16:56
  noise
• 16:57
  out
• 16:57
  there.
• 16:57
  And
• 16:57
  the
• 16:58
  only
• 16:58
  way
• 16:58
  to
• 16:58
  stand
• 16:59
  out
• 16:59
  is
• 17:00
  with
• 17:00
  a
• 17:00
  differentiated
• 17:01
  approach.
• 17:02
  Technology,
• 17:04
  message
• 17:04
  and
• 17:04
  brand.
• 17:05
  We're
• 17:05
  targeting.
• 17:06
  Hopefully
• 17:06
  it's
• 17:07
  a
• 17:07
  collection
• 17:07
  of
• 17:07
  all
• 17:07
  of
• 17:08
  those
• 17:08
  pieces.
• 17:08
  So
• 17:09
  gotta
• 17:10
  bring
• 17:10
  it.
• 17:10
  Yeah.
• 17:11
  Tell
• 17:11
  us
• 17:11
  about
• 17:12
  a
• 17:12
  brand
• 17:12
  that
• 17:12
  you
• 17:13
  like,
• 17:13
  maybe
• 17:14
  that
• 17:14
  you've
• 17:14
  invested
• 17:14
  in,
• 17:15
  that
• 17:15
  has
• 17:15
  a
• 17:16
  clear
• 17:16
  differentiator,
• 17:17
  just
• 17:17
  so
• 17:17
  our
• 17:17
  listeners
• 17:18
  get
• 17:18
  it.
• 17:18
  I
• 17:18
  hear
• 17:19
  a
• 17:19
  lot
• 17:19
  of
• 17:19
  founders
• 17:20
  say,
• 17:20
  oh,
• 17:20
  we
• 17:20
  have
• 17:20
  higher
• 17:21
  quality.
• 17:22
  That's
• 17:23
  just
• 17:23
  noise,
• 17:24
  in
• 17:24
  my
• 17:24
  opinion.
• 17:24
  Right,
• 17:25
  Absolutely.
• 17:26
  Great
• 17:27
  customer
• 17:27
  service.
• 17:28
  Well,
• 17:28
  if
• 17:29
  that's
• 17:29
  not
• 17:29
  something
• 17:29
  you
• 17:30
  have,
• 17:30
  then
• 17:30
  you
• 17:30
  should
• 17:31
  just
• 17:31
  shut
• 17:31
  your
• 17:31
  doors
• 17:31
  right
• 17:31
  now.
• 17:32
  Unfortunately,
• 17:32
  we
• 17:33
  have
• 17:33
  to
• 17:33
  have
• 17:33
  that
• 17:33
  conversation
• 17:34
  all
• 17:34
  the
• 17:34
  time.
• 17:34
  Why
• 17:35
  do
• 17:35
  you
• 17:35
  do
• 17:35
  what
• 17:35
  you
• 17:35
  do
• 17:36
  or
• 17:36
  what
• 17:36
  makes
• 17:36
  you
• 17:36
  different?
• 17:36
  And
• 17:37
  they're
• 17:37
  like,
• 17:37
  we're
• 17:37
  best
• 17:37
  in
• 17:38
  class.
• 17:38
  And
• 17:38
  I'm
• 17:39
  like,
• 17:39
  cool,
• 17:40
  no
• 17:40
  money
• 17:40
  from
• 17:40
  me.
• 17:41
  Do
• 17:42
  you
• 17:42
  know
• 17:42
  what
• 17:42
  I
• 17:42
  mean?
• 17:42
  Like,
• 17:42
  it's
• 17:43
  just,
• 17:43
  it's
• 17:43
  like
• 17:44
  old
• 17:44
  that
• 17:44
  people
• 17:44
  just
• 17:45
  still
• 17:45
  don't
• 17:45
  get
• 17:45
  it
• 17:46
  after
• 17:46
  all
• 17:46
  this
• 17:47
  time.
• 17:47
  But
• 17:47
  I
• 17:48
  would
• 17:48
  say
• 17:48
  a
• 17:48
  good
• 17:48
  example
• 17:49
  of
• 17:50
  a
• 17:50
  differentiated
• 17:51
  product.
• 17:51
  Let
• 17:52
  me
• 17:52
  think
• 17:52
  about
• 17:52
  it.
• 17:53
  It's
• 17:54
  like
• 17:54
  choosing
• 17:54
  from
• 17:54
  my
• 17:54
  children.
• 17:55
  This
• 17:55
  is
• 17:55
  so
• 17:55
  hard.
• 17:56
  I
• 17:56
  don't
• 17:56
  have
• 17:56
  kids,
• 17:56
  but
• 17:57
  my
• 17:57
  companies
• 17:57
  are
• 17:57
  my
• 17:58
  children.
• 17:58
  Our
• 17:59
  first
• 17:59
  check
• 17:59
  ever
• 18:00
  actually
• 18:00
  was
• 18:00
  to
• 18:01
  a
• 18:01
  company
• 18:01
  called
• 18:01
  Cadence.
• 18:02
  Chinese
• 18:03
  American
• 18:03
  female
• 18:04
  founder
• 18:04
  out
• 18:04
  of
• 18:04
  New
• 18:05
  York.
• 18:06
  And
• 18:06
  she
• 18:06
  does
• 18:07
  these
• 18:07
  little
• 18:07
  tiny
• 18:08
  pods
• 18:08
  that
• 18:08
  you
• 18:09
  put
• 18:09
  your
• 18:09
  creams
• 18:09
  and
• 18:09
  serums
• 18:10
  and
• 18:10
  jewelry
• 18:10
  in
• 18:10
  for
• 18:11
  travel.
• 18:12
  So
• 18:12
  very
• 18:12
  much
• 18:12
  a
• 18:12
  consumer
• 18:13
  play.
• 18:13
  But
• 18:14
  then
• 18:14
  it
• 18:14
  magnetically
• 18:15
  attaches
• 18:15
  and
• 18:15
  magnetically
• 18:16
  labels.
• 18:17
  So
• 18:17
  it
• 18:17
  has
• 18:17
  this
• 18:18
  really
• 18:18
  interesting
• 18:19
  and
• 18:19
  differentiated
• 18:20
  IP
• 18:21
  moat,
• 18:22
  which
• 18:22
  as
• 18:22
  an
• 18:22
  attorney,
• 18:23
  I
• 18:23
  love.
• 18:23
  Right.
• 18:24
  Nobody
• 18:24
  can
• 18:24
  copy
• 18:25
  it.
• 18:25
  The
• 18:25
  structure
• 18:26
  of
• 18:26
  these
• 18:26
  pods
• 18:27
  are
• 18:27
  really
• 18:27
  interesting.
• 18:27
  They're
• 18:28
  octagonal,
• 18:29
  they've
• 18:29
  got
• 18:29
  extenders
• 18:30
  and
• 18:31
  they're
• 18:31
  upcycled
• 18:32
  plastic.
• 18:32
  So
• 18:32
  there's
• 18:33
  all
• 18:33
  these
• 18:33
  different
• 18:34
  layers
• 18:35
  of
• 18:35
  uniqueness
• 18:36
  or
• 18:36
  differentiation
• 18:37
  that
• 18:38
  the
• 18:38
  founding
• 18:38
  team
• 18:39
  thought
• 18:39
  through
• 18:40
  in
• 18:40
  a
• 18:40
  really
• 18:40
  thoughtful
• 18:41
  way.
• 18:41
  Colorways
• 18:42
  and
• 18:43
  everything
• 18:44
  to
• 18:44
  make
• 18:44
  sure
• 18:44
  that
• 18:44
  a
• 18:45
  consumer
• 18:45
  is
• 18:45
  excited
• 18:46
  about
• 18:46
  it
• 18:46
  versus
• 18:47
  those
• 18:48
  you
• 18:48
  know
• 18:48
  you
• 18:48
  used
• 18:48
  to
• 18:49
  travel
• 18:49
  with
• 18:49
  that
• 18:49
  would
• 18:49
  leak
• 18:50
  into
• 18:50
  your
• 18:50
  luggage.
• 18:51
  I
• 18:52
  really
• 18:52
  like
• 18:52
  something
• 18:52
  that
• 18:52
  has
• 18:52
  an
• 18:52
  IP
• 18:53
  moat
• 18:53
  around
• 18:53
  it.
• 18:53
  I
• 18:54
  like
• 18:54
  something
• 18:54
  that
• 18:54
  has
• 18:55
  some
• 18:55
  tech
• 18:55
  component.
• 18:56
  I
• 18:57
  just
• 18:57
  thought
• 18:57
  she
• 18:57
  was
• 18:58
  really
• 18:58
  smart
• 18:58
  about
• 18:59
  building
• 18:59
  in
• 19:00
  also
• 19:00
  the
• 19:00
  eco
• 19:00
  piece,
• 19:01
  we
• 19:01
  say
• 19:01
  we
• 19:01
  only
• 19:01
  invest
• 19:02
  in
• 19:02
  companies
• 19:02
  with
• 19:02
  a
• 19:03
  quadruple
• 19:03
  bottom
• 19:03
  line.
• 19:04
  They
• 19:04
  have
• 19:04
  to
• 19:05
  be
• 19:05
  good
• 19:05
  for
• 19:05
  people,
• 19:06
  purpose,
• 19:06
  planet
• 19:07
  and
• 19:07
  profits.
• 19:09
  And
• 19:09
  so
• 19:09
  again,
• 19:10
  for
• 19:10
  all
• 19:10
  of
• 19:10
  our
• 19:10
  founders
• 19:11
  listening,
• 19:11
  those
• 19:12
  decision
• 19:12
  points
• 19:12
  and
• 19:13
  differentiators
• 19:14
  really
• 19:14
  allow
• 19:14
  you
• 19:15
  to
• 19:15
  become
• 19:15
  great.
• 19:16
  You're
• 19:16
  not
• 19:17
  a
• 19:17
  regular
• 19:17
  VC
• 19:18
  because
• 19:18
  you
• 19:18
  have
• 19:19
  all
• 19:19
  these
• 19:19
  other
• 19:20
  areas
• 19:20
  of
• 19:21
  expertise
• 19:21
  and
• 19:22
  relationships.
• 19:23
  And
• 19:23
  this
• 19:24
  really,
• 19:24
  you
• 19:25
  have
• 19:25
  to
• 19:25
  go
• 19:25
  to
• 19:25
  check
• 19:26
  out
• 19:26
  on,
• 19:26
  on
• 19:27
  the,
• 19:27
  the
• 19:27
  website
• 19:28
  to
• 19:28
  pick
• 19:29
  up
• 19:29
  this,
• 19:29
  this
• 19:29
  opt
• 19:30
  in,
• 19:30
  this
• 19:30
  fabric
• 19:31
  vc
• 19:31
  dot
• 19:32
  com.
• 19:32
  Because
• 19:32
  I
• 19:33
  think
• 19:33
  it's
• 19:33
  important
• 19:33
  for
• 19:34
  founders
• 19:34
  to
• 19:34
  just
• 19:34
  take
• 19:35
  a
• 19:35
  look
• 19:35
  at
• 19:35
  how
• 19:35
  a,
• 19:36
  how
• 19:36
  a
• 19:37
  founder
• 19:38
  herself,
• 19:38
  as
• 19:39
  well
• 19:39
  as
• 19:39
  a
• 19:39
  VC
• 19:40
  and
• 19:40
  marketer
• 19:41
  thinks
• 19:41
  about
• 19:42
  what's
• 19:42
  going
• 19:43
  to
• 19:43
  create
• 19:43
  a
• 19:43
  business
• 19:44
  that
• 19:44
  scales.
• 19:46
  So
• 19:46
  tell
• 19:46
  us
• 19:46
  about
• 19:46
  how
• 19:46
  you
• 19:46
  work
• 19:47
  with
• 19:47
  a
• 19:47
  company
• 19:47
  that's
• 19:48
  in
• 19:48
  your
• 19:48
  portfolio
• 19:49
  and
• 19:50
  what
• 19:50
  is
• 19:50
  very
• 19:51
  different
• 19:51
  because
• 19:51
  you're
• 19:52
  going
• 19:52
  to
• 19:52
  be
• 19:52
  partnering
• 19:52
  with
• 19:52
  them
• 19:53
  on
• 19:53
  the
• 19:53
  marketing
• 19:53
  side
• 19:54
  and
• 19:54
  maybe
• 19:54
  making
• 19:54
  a
• 19:55
  joint
• 19:55
  equity
• 19:55
  investment
• 19:56
  with
• 19:57
  that
• 19:57
  as
• 19:57
  well.
• 19:58
  Yeah.
• 19:58
  And
• 19:58
  to
• 19:58
  be
• 19:58
  clear,
• 19:58
  we
• 19:59
  only
• 19:59
  do
• 19:59
  that
• 19:59
  on
• 19:59
  about
• 19:59
  a
• 20:00
  quarter
• 20:00
  of
• 20:00
  the
• 20:00
  deal.
• 20:00
  Because
• 20:01
  as
• 20:01
  an
• 20:01
  operator
• 20:02
  having
• 20:03
  this
• 20:03
  other
• 20:03
  company,
• 20:04
  we
• 20:05
  were
• 20:05
  very
• 20:06
  intentional
• 20:07
  about
• 20:07
  understanding
• 20:08
  how
• 20:09
  to
• 20:09
  run
• 20:10
  both
• 20:10
  simultaneously,
• 20:12
  how
• 20:12
  to
• 20:12
  connect
• 20:12
  the
• 20:12
  dots,
• 20:13
  but
• 20:13
  also
• 20:13
  how
• 20:13
  not
• 20:13
  to
• 20:14
  overwhelm
• 20:15
  and
• 20:15
  elevate
• 20:16
  my
• 20:16
  brand.
• 20:16
  Because
• 20:16
  if
• 20:17
  we
• 20:17
  just
• 20:17
  took
• 20:17
  equity
• 20:17
  in
• 20:18
  every
• 20:18
  company,
• 20:18
  then
• 20:19
  the
• 20:19
  agency
• 20:19
  would
• 20:20
  have
• 20:20
  no
• 20:20
  cash
• 20:20
  flow.
• 20:20
  So
• 20:21
  it's
• 20:21
  a
• 20:21
  really
• 20:22
  intentional
• 20:23
  thought
• 20:23
  process
• 20:24
  about.
• 20:24
  Okay,
• 20:25
  from
• 20:25
  a
• 20:25
  manpower
• 20:26
  perspective,
• 20:28
  if
• 20:28
  we
• 20:28
  have
• 20:28
  this
• 20:29
  as
• 20:29
  our
• 20:30
  revenue
• 20:30
  that
• 20:31
  we
• 20:31
  need
• 20:31
  for
• 20:31
  the
• 20:32
  year,
• 20:32
  and
• 20:32
  this
• 20:33
  is
• 20:33
  our
• 20:33
  team
• 20:33
  and
• 20:33
  their
• 20:34
  capacity
• 20:35
  combined,
• 20:36
  how
• 20:36
  much
• 20:36
  extra
• 20:37
  capacity
• 20:37
  do
• 20:38
  we
• 20:38
  have
• 20:38
  to
• 20:39
  then
• 20:39
  offer
• 20:40
  our
• 20:40
  portfolio
• 20:41
  on
• 20:41
  the
• 20:42
  fabric
• 20:42
  side?
• 20:42
  So
• 20:43
  with
• 20:43
  my
• 20:43
  ops
• 20:43
  team
• 20:44
  on
• 20:44
  Elevate,
• 20:45
  we
• 20:45
  went
• 20:45
  through
• 20:45
  and
• 20:45
  very
• 20:45
  intentionally
• 20:46
  said,
• 20:47
  okay,
• 20:47
  we
• 20:48
  believe
• 20:48
  we
• 20:48
  can
• 20:49
  do
• 20:49
  X
• 20:50
  number
• 20:50
  of
• 20:50
  hours
• 20:51
  for
• 20:51
  X
• 20:51
  number
• 20:52
  of
• 20:52
  clients
• 20:52
  each
• 20:52
  quarter
• 20:53
  and
• 20:53
  then
• 20:54
  that
• 20:54
  fed
• 20:54
  into
• 20:55
  the
• 20:55
  fabric
• 20:55
  side.
• 20:56
  I
• 20:56
  want
• 20:56
  to
• 20:56
  be
• 20:57
  clear,
• 20:57
  it's
• 20:57
  not
• 20:57
  all
• 20:57
  companies.
• 20:58
  It's
• 20:58
  a
• 20:58
  great
• 20:58
  example
• 20:59
  of
• 20:59
  how
• 21:00
  to
• 21:00
  be
• 21:00
  operationally
• 21:01
  thoughtful.
• 21:02
  I
• 21:02
  totally
• 21:02
  forget
• 21:03
  what
• 21:03
  the
• 21:03
  original
• 21:03
  question
• 21:04
  was.
• 21:04
  Coco.
• 21:06
  I
• 21:06
  just
• 21:06
  wondering
• 21:07
  about
• 21:07
  how
• 21:08
  you
• 21:08
  approach
• 21:09
  the
• 21:09
  work
• 21:10
  you
• 21:10
  do
• 21:10
  with
• 21:10
  a
• 21:11
  portfolio
• 21:11
  company
• 21:12
  when
• 21:12
  you
• 21:13
  have
• 21:13
  this
• 21:13
  other
• 21:14
  expertise
• 21:14
  that
• 21:15
  you
• 21:15
  bring
• 21:15
  in.
• 21:16
  Yeah,
• 21:16
  we
• 21:16
  run
• 21:17
  it
• 21:17
  just
• 21:17
  like
• 21:18
  they
• 21:18
  were
• 21:18
  an
• 21:18
  agency
• 21:19
  client.
• 21:19
  We've
• 21:19
  already
• 21:20
  done
• 21:20
  the
• 21:20
  fabric
• 21:20
  thread
• 21:21
  count,
• 21:21
  so
• 21:21
  that's
• 21:21
  the
• 21:21
  piece
• 21:22
  that's
• 21:22
  under
• 21:22
  the
• 21:22
  hood.
• 21:23
  And
• 21:23
  then
• 21:23
  we
• 21:23
  build
• 21:24
  out
• 21:24
  a
• 21:24
  scope
• 21:24
  of
• 21:24
  work.
• 21:25
  What's
• 21:25
  unique
• 21:26
  about
• 21:26
  what
• 21:26
  we
• 21:26
  do
• 21:26
  at
• 21:27
  Elevate
• 21:27
  is
• 21:27
  that
• 21:28
  we've
• 21:28
  been
• 21:28
  using
• 21:28
  a
• 21:28
  system
• 21:29
  called
• 21:29
  Harvest.
• 21:29
  We've
• 21:30
  been
• 21:30
  tracking
• 21:30
  our
• 21:30
  clients
• 21:31
  for
• 21:31
  the
• 21:31
  last
• 21:31
  10
• 21:31
  plus
• 21:32
  years.
• 21:32
  So
• 21:33
  we
• 21:33
  know
• 21:34
  what
• 21:34
  it
• 21:34
  takes
• 21:35
  from
• 21:35
  a
• 21:35
  time
• 21:35
  hours
• 21:36
  and
• 21:36
  human
• 21:37
  power
• 21:37
  perspective
• 21:38
  to
• 21:38
  execute
• 21:39
  each
• 21:39
  different
• 21:40
  category
• 21:40
  of
• 21:40
  marketing.
• 21:41
  So
• 21:41
  when
• 21:42
  we
• 21:42
  come
• 21:42
  back
• 21:42
  after
• 21:43
  doing
• 21:43
  the
• 21:43
  thread
• 21:44
  count,
• 21:44
  we
• 21:45
  will
• 21:45
  build
• 21:45
  a
• 21:45
  scope
• 21:46
  out
• 21:46
  that's
• 21:46
  a
• 21:46
  menu
• 21:47
  of
• 21:47
  services
• 21:47
  and
• 21:48
  it
• 21:48
  says
• 21:48
  something
• 21:48
  like
• 21:49
  53
• 21:50
  hours
• 21:50
  of
• 21:50
  organic
• 21:51
  social
• 21:51
  and
• 21:52
  then
• 21:52
  a
• 21:52
  very
• 21:52
  detailed
• 21:53
  outline
• 21:53
  of
• 21:53
  what
• 21:53
  that
• 21:53
  would
• 21:54
  look
• 21:54
  like,
• 21:54
  26
• 21:55
  hours
• 21:55
  of
• 21:56
  paid
• 21:56
  media,
• 21:56
  blah,
• 21:57
  blah,
• 21:57
  blah,
• 21:57
  whatever.
• 21:57
  So
• 21:58
  we
• 21:58
  build
• 21:58
  it
• 21:58
  just
• 21:58
  like
• 21:59
  we
• 21:59
  would
• 21:59
  an
• 22:00
  agency
• 22:00
  scope,
• 22:01
  except
• 22:01
  for
• 22:01
  they're
• 22:02
  not
• 22:02
  going
• 22:02
  out
• 22:02
  of
• 22:02
  pocket
• 22:03
  and
• 22:03
  that
• 22:03
  attaches
• 22:04
  to
• 22:04
  the
• 22:04
  safe
• 22:05
  for
• 22:06
  equity
• 22:06
  that
• 22:07
  then
• 22:07
  dumps
• 22:07
  into
• 22:08
  the
• 22:08
  fabric
• 22:08
  equity
• 22:09
  pool.
• 22:10
  That's
• 22:10
  awesome.
• 22:11
  And
• 22:11
  then
• 22:11
  you
• 22:12
  bring
• 22:12
  that
• 22:12
  expertise
• 22:13
  to
• 22:13
  the
• 22:13
  table
• 22:14
  in
• 22:14
  those
• 22:14
  circumstances.
• 22:16
  So,
• 22:16
  wearing
• 22:17
  your
• 22:17
  elevate
• 22:18
  hat,
• 22:19
  what
• 22:19
  are
• 22:19
  the
• 22:19
  common
• 22:20
  challenges
• 22:21
  your
• 22:21
  company
• 22:21
  helps
• 22:22
  early
• 22:22
  and
• 22:22
  growth
• 22:23
  stage
• 22:23
  companies
• 22:24
  overcome?
• 22:24
  What
• 22:25
  advice
• 22:25
  would
• 22:25
  you
• 22:26
  give
• 22:26
  to
• 22:26
  an
• 22:26
  early
• 22:26
  stage
• 22:27
  company
• 22:27
  who
• 22:28
  has
• 22:28
  not
• 22:28
  yet
• 22:28
  achieved
• 22:29
  product
• 22:29
  market
• 22:30
  fit?
• 22:31
  Well,
• 22:31
  I'd
• 22:31
  say
• 22:31
  the
• 22:31
  challenges
• 22:32
  that
• 22:32
  we
• 22:32
  see
• 22:33
  are
• 22:34
  uncoachable.
• 22:35
  Founders.
• 22:36
  Being
• 22:37
  a
• 22:37
  founder
• 22:38
  requires
• 22:39
  a
• 22:39
  little
• 22:39
  ego.
• 22:40
  I've
• 22:40
  been
• 22:40
  knocked
• 22:41
  down
• 22:41
  enough
• 22:41
  times
• 22:41
  to
• 22:42
  have
• 22:42
  a
• 22:42
  bit
• 22:42
  more
• 22:42
  balance
• 22:42
  than
• 22:43
  most.
• 22:43
  Probably
• 22:44
  when
• 22:44
  we
• 22:44
  have
• 22:44
  really
• 22:44
  young
• 22:45
  founders
• 22:45
  that
• 22:45
  just
• 22:46
  think
• 22:46
  that
• 22:46
  they
• 22:46
  can
• 22:47
  do
• 22:47
  anything,
• 22:48
  they
• 22:48
  need
• 22:48
  a
• 22:48
  little
• 22:48
  bit
• 22:48
  of
• 22:49
  that
• 22:49
  for
• 22:49
  sure.
• 22:49
  You
• 22:49
  need
• 22:49
  to
• 22:50
  be
• 22:50
  a
• 22:50
  little
• 22:50
  bit
• 22:50
  crazy
• 22:51
  to
• 22:51
  be
• 22:51
  a
• 22:51
  founder
• 22:52
  and
• 22:52
  have
• 22:52
  a
• 22:52
  little
• 22:53
  bit
• 22:53
  of
• 22:53
  that
• 22:53
  energy.
• 22:54
  And
• 22:55
  you
• 22:55
  also
• 22:56
  need
• 22:56
  to
• 22:56
  be
• 22:56
  able
• 22:56
  to
• 22:56
  lean
• 22:57
  on
• 22:57
  experts
• 22:57
  that
• 22:58
  know
• 22:58
  better
• 22:58
  than
• 22:58
  you
• 22:58
  do.
• 22:59
  So
• 22:59
  I
• 22:59
  think
• 22:59
  an
• 23:00
  uncoachable
• 23:00
  founder
• 23:01
  is
• 23:01
  a
• 23:01
  really
• 23:01
  important
• 23:02
  one
• 23:02
  for
• 23:02
  us.
• 23:03
  The
• 23:03
  other
• 23:03
  one
• 23:04
  we
• 23:04
  see
• 23:04
  often
• 23:05
  is,
• 23:05
  well,
• 23:05
  I
• 23:06
  don't
• 23:06
  have
• 23:06
  any
• 23:06
  competitors
• 23:07
  means.
• 23:08
  You
• 23:08
  don't
• 23:08
  have
• 23:08
  a
• 23:08
  market,
• 23:09
  right?
• 23:09
  Exactly.
• 23:10
  Talking
• 23:10
  about
• 23:10
  product
• 23:11
  market
• 23:11
  fit,
• 23:11
  then
• 23:12
  why
• 23:12
  are
• 23:12
  we
• 23:12
  talking.
• 23:13
  And
• 23:13
  when
• 23:13
  we
• 23:13
  talk
• 23:14
  about
• 23:14
  competitors,
• 23:15
  we're
• 23:15
  not
• 23:15
  really
• 23:16
  talking
• 23:16
  about
• 23:17
  someone
• 23:17
  else
• 23:17
  who's
• 23:17
  created
• 23:18
  the
• 23:18
  exact
• 23:18
  same
• 23:19
  thing
• 23:19
  in
• 23:19
  the
• 23:19
  exact
• 23:19
  same
• 23:20
  market
• 23:20
  in
• 23:20
  the
• 23:21
  exact
• 23:21
  same
• 23:21
  way
• 23:21
  that
• 23:22
  you
• 23:22
  have
• 23:22
  when
• 23:23
  we're
• 23:23
  talking
• 23:23
  about
• 23:23
  competitors.
• 23:25
  Because
• 23:25
  in
• 23:25
  marketing,
• 23:26
  when
• 23:26
  you
• 23:26
  launch
• 23:26
  a
• 23:27
  brand,
• 23:27
  especially
• 23:27
  in
• 23:28
  a
• 23:28
  new
• 23:28
  market
• 23:28
  where
• 23:28
  someone
• 23:29
  doesn't
• 23:29
  know
• 23:29
  like
• 23:29
  or
• 23:30
  trust
• 23:30
  you,
• 23:30
  what
• 23:30
  you're
• 23:30
  really
• 23:31
  doing
• 23:31
  is
• 23:32
  conquesting,
• 23:33
  right?
• 23:33
  It's
• 23:33
  conquesting
• 23:34
  campaigns.
• 23:34
  So
• 23:34
  you're
• 23:35
  pulling
• 23:35
  eyeballs
• 23:36
  or
• 23:36
  share
• 23:36
  of
• 23:37
  market
• 23:37
  from
• 23:38
  the
• 23:38
  leaders
• 23:38
  or
• 23:39
  the
• 23:39
  companies
• 23:39
  that
• 23:39
  are
• 23:39
  a
• 23:40
  hop,
• 23:40
  skip
• 23:40
  and
• 23:40
  a
• 23:40
  jump
• 23:40
  ahead
• 23:41
  of
• 23:41
  where
• 23:41
  you
• 23:41
  are
• 23:42
  in
• 23:42
  your
• 23:42
  journey.
• 23:43
  And
• 23:43
  so
• 23:43
  that
• 23:44
  always
• 23:44
  makes
• 23:44
  me
• 23:44
  laugh
• 23:45
  when
• 23:45
  founders
• 23:45
  are
• 23:45
  like,
• 23:45
  I
• 23:45
  don't
• 23:46
  have
• 23:46
  any
• 23:46
  competitors.
• 23:46
  I'm
• 23:47
  like,
• 23:47
  then
• 23:48
  you
• 23:48
  haven't
• 23:48
  done
• 23:48
  your
• 23:48
  homework
• 23:49
  and
• 23:49
  you're
• 23:49
  probably
• 23:49
  not
• 23:50
  ready
• 23:50
  for
• 23:50
  us.
• 23:50
  I
• 23:50
  try
• 23:51
  and
• 23:51
  be
• 23:51
  nice
• 23:51
  about
• 23:51
  it
• 23:51
  and
• 23:51
  just
• 23:51
  say,
• 23:52
  look,
• 23:52
  when
• 23:52
  I
• 23:52
  say
• 23:53
  competitor,
• 23:53
  this
• 23:54
  is
• 23:54
  what
• 23:54
  I
• 23:54
  mean.
• 23:55
  Because
• 23:56
  there
• 23:56
  are
• 23:56
  only
• 23:56
  so
• 23:57
  many
• 23:57
  eyeballs
• 23:57
  and
• 23:58
  so
• 23:58
  many
• 23:58
  dollars
• 23:58
  in
• 23:58
  the
• 23:58
  market.
• 23:59
  In
• 23:59
  your
• 23:59
  category
• 24:00
  they're
• 24:01
  having,
• 24:01
  they
• 24:01
  still
• 24:02
  a
• 24:02
  customer
• 24:03
  has
• 24:03
  the
• 24:03
  need
• 24:04
  that
• 24:04
  your
• 24:04
  company
• 24:04
  solves,
• 24:05
  whether
• 24:06
  your
• 24:06
  company
• 24:06
  exists
• 24:06
  or
• 24:07
  not.
• 24:07
  And
• 24:07
  somehow
• 24:08
  they're
• 24:08
  getting
• 24:08
  that
• 24:08
  need
• 24:08
  met.
• 24:09
  So
• 24:09
  whether
• 24:10
  you're
• 24:10
  a
• 24:11
  SaaS
• 24:11
  product
• 24:12
  that
• 24:12
  is
• 24:13
  selling
• 24:13
  to
• 24:13
  CFOs
• 24:14
  or
• 24:14
  you
• 24:15
  know
• 24:15
  the
• 24:15
  CFO
• 24:16
  is
• 24:16
  doing
• 24:16
  a
• 24:16
  Google
• 24:17
  Meet
• 24:17
  spreadsheet,
• 24:18
  right?
• 24:18
  Like
• 24:18
  that's
• 24:19
  your
• 24:19
  competition,
• 24:19
  right.
• 24:20
  You
• 24:20
  have
• 24:20
  to
• 24:20
  know
• 24:21
  all
• 24:21
  the
• 24:21
  different
• 24:22
  ways
• 24:22
  and
• 24:22
  then
• 24:23
  you
• 24:23
  know,
• 24:23
  well
• 24:23
  I'm
• 24:23
  doing
• 24:24
  this
• 24:24
  for
• 24:24
  free,
• 24:24
  so
• 24:24
  how
• 24:24
  am
• 24:25
  I
• 24:25
  going
• 24:25
  to
• 24:25
  go
• 24:25
  over
• 24:25
  and
• 24:25
  do
• 24:26
  this
• 24:26
  SaaS
• 24:26
  platform
• 24:27
  and
• 24:27
  pay
• 24:28
  you
• 24:28
  for
• 24:28
  it
• 24:28
  when
• 24:28
  this
• 24:28
  is
• 24:29
  free?
• 24:29
  You
• 24:29
  have
• 24:29
  to
• 24:29
  know
• 24:30
  who
• 24:30
  your
• 24:30
  competition
• 24:31
  is.
• 24:31
  So
• 24:31
  you
• 24:32
  see
• 24:32
  that
• 24:32
  the
• 24:33
  thing
• 24:33
  that
• 24:33
  I
• 24:33
  would
• 24:34
  find
• 24:34
  as
• 24:35
  a
• 24:35
  founder
• 24:35
  particularly
• 24:36
  helpful
• 24:37
  in
• 24:37
  a
• 24:38
  relationship
• 24:38
  with
• 24:38
  your
• 24:39
  expertise
• 24:40
  is
• 24:41
  all
• 24:41
  the
• 24:41
  experience
• 24:42
  you
• 24:42
  have.
• 24:43
  How
• 24:43
  many
• 24:43
  leads
• 24:44
  do
• 24:44
  I
• 24:44
  actually
• 24:45
  need
• 24:45
  in
• 24:45
  order
• 24:46
  to
• 24:46
  convert
• 24:47
  and
• 24:48
  like
• 24:48
  what
• 24:49
  is
• 24:49
  a
• 24:49
  good
• 24:49
  conversion
• 24:50
  rate
• 24:50
  for
• 24:51
  my
• 24:51
  market
• 24:51
  and
• 24:52
  what's
• 24:52
  the
• 24:53
  data
• 24:54
  I
• 24:54
  should
• 24:54
  be
• 24:54
  looking
• 24:55
  at?
• 24:55
  You're
• 24:55
  very
• 24:55
  data
• 24:55
  driven.
• 24:56
  Right.
• 24:56
  We
• 24:57
  consider
• 24:57
  ourselves
• 24:57
  on
• 24:58
  the
• 24:58
  agency
• 24:58
  side
• 24:59
  to
• 24:59
  be
• 24:59
  what
• 24:59
  we
• 24:59
  call
• 24:59
  center
• 25:00
  brain.
• 25:00
  Inspired
• 25:01
  by
• 25:01
  the
• 25:01
  data,
• 25:02
  inspired
• 25:02
  by
• 25:02
  the
• 25:03
  creative,
• 25:03
  but
• 25:03
  really
• 25:03
  driven
• 25:04
  by
• 25:04
  the
• 25:04
  data.
• 25:05
  Things
• 25:05
  can
• 25:05
  be
• 25:05
  beautiful
• 25:06
  or
• 25:06
  interesting
• 25:07
  or
• 25:07
  dynamic,
• 25:08
  but
• 25:08
  if
• 25:08
  they're
• 25:08
  not
• 25:08
  tracking
• 25:09
  towards
• 25:09
  some
• 25:09
  sort
• 25:09
  of
• 25:10
  key
• 25:10
  performance
• 25:11
  indicator,
• 25:11
  then
• 25:12
  you're
• 25:12
  just
• 25:13
  making
• 25:13
  beautiful
• 25:13
  things.
• 25:13
  If
• 25:13
  that's
• 25:14
  what
• 25:14
  you
• 25:14
  want
• 25:14
  to
• 25:14
  do,
• 25:14
  great.
• 25:14
  But
• 25:15
  that's
• 25:15
  usually
• 25:15
  not
• 25:15
  going
• 25:16
  to
• 25:16
  build
• 25:16
  a
• 25:17
  multimillion
• 25:17
  dollar
• 25:17
  company.
• 25:18
  Right.
• 25:19
  And
• 25:19
  so
• 25:19
  that's
• 25:19
  probably
• 25:20
  something
• 25:20
  you
• 25:20
  look
• 25:20
  for.
• 25:21
  Right?
• 25:21
  We
• 25:21
  look
• 25:21
  for
• 25:21
  people
• 25:22
  who
• 25:22
  are
• 25:22
  tracking
• 25:23
  KPIs
• 25:23
  and
• 25:23
  can
• 25:24
  give
• 25:24
  you
• 25:24
  stuff
• 25:25
  back
• 25:25
  for
• 25:26
  sure.
• 25:26
  So
• 25:26
  like
• 25:26
  we
• 25:27
  talked
• 25:27
  through
• 25:28
  in
• 25:28
  early
• 25:28
  stages
• 25:29
  with
• 25:29
  our
• 25:29
  companies
• 25:29
  on
• 25:30
  both
• 25:30
  sides,
• 25:31
  what
• 25:31
  a
• 25:31
  marketing
• 25:31
  and
• 25:32
  sales
• 25:32
  funnel
• 25:32
  should
• 25:32
  look
• 25:33
  like,
• 25:33
  what
• 25:33
  typical
• 25:33
  conversion
• 25:35
  numbers
• 25:35
  look
• 25:35
  like
• 25:36
  at
• 25:36
  each
• 25:36
  stage
• 25:37
  along
• 25:37
  that
• 25:37
  path.
• 25:38
  And
• 25:38
  then
• 25:38
  if
• 25:38
  they
• 25:39
  haven't
• 25:39
  done
• 25:39
  their
• 25:39
  research
• 25:40
  and
• 25:40
  homework
• 25:40
  to
• 25:41
  know
• 25:41
  what
• 25:41
  their
• 25:41
  conversions
• 25:42
  look
• 25:43
  like
• 25:43
  per
• 25:43
  for
• 25:44
  their
• 25:44
  customer
• 25:44
  journey,
• 25:45
  then
• 25:45
  there
• 25:45
  may
• 25:45
  be
• 25:45
  a
• 25:46
  little
• 25:46
  early
• 25:46
  or
• 25:47
  they
• 25:47
  may
• 25:47
  be
• 25:47
  a
• 25:47
  great
• 25:48
  target
• 25:48
  for
• 25:48
  us
• 25:48
  to
• 25:48
  come
• 25:48
  in
• 25:48
  and
• 25:49
  really
• 25:49
  do
• 25:49
  some
• 25:49
  support.
• 25:50
  Right.
• 25:51
  That
• 25:51
  could
• 25:51
  be
• 25:51
  a
• 25:51
  good
• 25:51
  fit
• 25:52
  for
• 25:52
  you.
• 25:52
  If
• 25:52
  you
• 25:52
  think,
• 25:52
  oh,
• 25:53
  I
• 25:53
  know
• 25:53
  this
• 25:53
  market,
• 25:54
  I
• 25:54
  know
• 25:54
  how
• 25:55
  to
• 25:55
  get
• 25:55
  this
• 25:56
  kind
• 25:56
  of
• 25:56
  type
• 25:57
  of
• 25:57
  funnel
• 25:57
  going,
• 25:57
  that
• 25:58
  could
• 25:58
  be
• 25:58
  a
• 25:58
  good
• 25:58
  fit.
• 25:59
  The
• 25:59
  low
• 25:59
  thread
• 25:59
  count
• 26:00
  doesn't
• 26:00
  necessarily
• 26:00
  mean
• 26:01
  we
• 26:01
  wouldn't
• 26:01
  invest.
• 26:02
  It
• 26:02
  means
• 26:03
  they
• 26:03
  maybe
• 26:03
  they've
• 26:04
  got
• 26:04
  great
• 26:04
  product
• 26:04
  market
• 26:05
  fit,
• 26:06
  but
• 26:06
  they
• 26:06
  just
• 26:06
  don't
• 26:06
  know
• 26:06
  how
• 26:06
  to
• 26:07
  market.
• 26:07
  We
• 26:07
  had
• 26:07
  that
• 26:07
  with
• 26:08
  one
• 26:08
  of
• 26:08
  our
• 26:08
  fintech
• 26:08
  companies
• 26:09
  who
• 26:10
  was
• 26:10
  actually
• 26:10
  quite
• 26:10
  brilliant.
• 26:11
  She
• 26:11
  had
• 26:11
  such
• 26:11
  a
• 26:11
  high
• 26:12
  IQ
• 26:12
  and
• 26:12
  EQ
• 26:13
  that
• 26:14
  she
• 26:14
  was
• 26:14
  very
• 26:14
  clear.
• 26:15
  She
• 26:15
  wanted
• 26:15
  a
• 26:16
  venture
• 26:16
  fund
• 26:16
  that
• 26:17
  had
• 26:17
  Marketing
• 26:17
  expertise
• 26:18
  because
• 26:18
  she
• 26:18
  built
• 26:19
  this
• 26:19
  very
• 26:19
  technical
• 26:20
  financial
• 26:21
  product.
• 26:22
  But
• 26:22
  the
• 26:22
  buyer
• 26:23
  of
• 26:23
  that
• 26:23
  product
• 26:23
  was
• 26:24
  not
• 26:24
  technical.
• 26:25
  She
• 26:25
  was
• 26:25
  having
• 26:25
  a
• 26:26
  hard
• 26:26
  time
• 26:26
  translating
• 26:27
  one
• 26:27
  to
• 26:27
  the
• 26:27
  other
• 26:28
  and
• 26:28
  was
• 26:29
  smart
• 26:29
  enough
• 26:29
  to
• 26:29
  say,
• 26:29
  I
• 26:30
  need
• 26:30
  someone
• 26:30
  like
• 26:31
  fabric
• 26:31
  who
• 26:31
  can
• 26:31
  bring
• 26:32
  both
• 26:32
  things
• 26:32
  to
• 26:32
  the
• 26:32
  table
• 26:33
  because
• 26:33
  I
• 26:33
  know
• 26:33
  where
• 26:34
  my
• 26:34
  fail
• 26:35
  points
• 26:35
  could
• 26:35
  be.
• 26:37
  What
• 26:37
  a
• 26:37
  great
• 26:37
  example
• 26:38
  for
• 26:38
  founders
• 26:39
  to
• 26:39
  be
• 26:39
  thinking
• 26:40
  about
• 26:40
  when
• 26:40
  they're
• 26:40
  looking
• 26:41
  for
• 26:41
  partners
• 26:41
  is
• 26:42
  like
• 26:42
  what
• 26:42
  type
• 26:42
  of
• 26:43
  expertise
• 26:43
  do
• 26:43
  I
• 26:44
  need?
• 26:44
  What
• 26:44
  am
• 26:45
  I
• 26:45
  good
• 26:45
  at?
• 26:45
  Where
• 26:45
  do
• 26:46
  I
• 26:46
  need
• 26:46
  a
• 26:46
  good
• 26:47
  cfo,
• 26:47
  for
• 26:48
  example,
• 26:48
  if
• 26:48
  I
• 26:49
  were
• 26:49
  going
• 26:49
  to
• 26:49
  grow
• 26:50
  an
• 26:50
  e
• 26:50
  commerce
• 26:50
  business,
• 26:51
  I'd
• 26:51
  need
• 26:52
  a
• 26:52
  crazy
• 26:53
  data
• 26:53
  savvy
• 26:54
  marketer
• 26:55
  who
• 26:55
  really
• 26:56
  could
• 26:56
  just
• 26:56
  no.
• 26:57
  1.
• 26:57
  If
• 26:57
  you
• 26:57
  need
• 26:57
  one,
• 26:58
  well
• 26:58
  that
• 26:58
  is
• 26:58
  good
• 26:58
  to
• 26:59
  know.
• 26:59
  Right?
• 26:59
  Because
• 27:00
  those
• 27:00
  people
• 27:00
  are
• 27:00
  not
• 27:01
  all
• 27:01
  built
• 27:01
  the
• 27:01
  same.
• 27:01
  Same,
• 27:02
  right?
• 27:02
  Definitely
• 27:03
  not.
• 27:04
  So
• 27:05
  I
• 27:05
  know
• 27:05
  that
• 27:05
  you
• 27:06
  have
• 27:06
  a,
• 27:06
  a
• 27:06
  big
• 27:07
  part
• 27:07
  of
• 27:07
  your
• 27:08
  journey
• 27:09
  in
• 27:10
  what
• 27:10
  you
• 27:10
  do
• 27:10
  is
• 27:11
  advocating
• 27:11
  to
• 27:12
  get
• 27:12
  more
• 27:13
  women
• 27:13
  writing
• 27:13
  checks
• 27:14
  into
• 27:17
  women
• 27:17
  led
• 27:17
  or
• 27:18
  diverse
• 27:18
  led
• 27:19
  businesses.
• 27:20
  Tell
• 27:21
  us
• 27:21
  more
• 27:21
  about
• 27:22
  that.
• 27:24
  Well,
• 27:25
  I
• 27:25
  found
• 27:25
  that
• 27:26
  the
• 27:26
  work
• 27:26
  in
• 27:26
  this
• 27:27
  has
• 27:27
  really
• 27:27
  been
• 27:27
  the
• 27:27
  education
• 27:28
  and
• 27:28
  empowerment
• 27:29
  piece
• 27:29
  and
• 27:29
  it
• 27:29
  wasn't
• 27:30
  something
• 27:30
  that
• 27:30
  I
• 27:30
  realized
• 27:31
  was
• 27:31
  going
• 27:31
  to
• 27:32
  be
• 27:32
  a
• 27:32
  part
• 27:32
  of
• 27:32
  this
• 27:32
  journey
• 27:33
  much
• 27:33
  as
• 27:34
  it
• 27:34
  has
• 27:34
  been
• 27:35
  when
• 27:35
  I
• 27:35
  started.
• 27:36
  I
• 27:37
  think
• 27:37
  that
• 27:37
  I've
• 27:37
  been
• 27:38
  very
• 27:39
  lucky
• 27:39
  and
• 27:39
  also
• 27:40
  very
• 27:40
  intentional
• 27:41
  to
• 27:41
  be
• 27:42
  able
• 27:42
  to
• 27:42
  build
• 27:42
  a
• 27:43
  safe
• 27:43
  space
• 27:44
  for
• 27:44
  women
• 27:44
  who
• 27:44
  don't
• 27:45
  have
• 27:45
  traditional
• 27:46
  finance
• 27:46
  backgrounds,
• 27:47
  traditional
• 27:47
  investor
• 27:48
  backgrounds,
• 27:48
  to
• 27:49
  have
• 27:49
  really
• 27:49
  safe
• 27:50
  conversations
• 27:50
  around
• 27:51
  their
• 27:51
  money
• 27:51
  stories,
• 27:52
  their
• 27:52
  money
• 27:53
  journey,
• 27:53
  Investing,
• 27:54
  investing
• 27:54
  for
• 27:54
  the
• 27:55
  first
• 27:55
  time.
• 27:56
  And
• 27:56
  I'm
• 27:56
  super
• 27:56
  proud
• 27:57
  to
• 27:57
  say
• 27:57
  that
• 27:57
  because
• 27:57
  of
• 27:58
  that,
• 27:59
  70%
• 27:59
  of
• 28:00
  our
• 28:00
  investors
• 28:00
  are
• 28:00
  diverse
• 28:01
  and
• 28:01
  40%
• 28:02
  are
• 28:02
  first
• 28:03
  time
• 28:03
  check
• 28:03
  writers
• 28:04
  into
• 28:04
  the
• 28:04
  asset
• 28:04
  class.
• 28:05
  Those
• 28:06
  numbers
• 28:06
  are
• 28:07
  pretty
• 28:08
  staggering
• 28:08
  when
• 28:08
  you
• 28:09
  see
• 28:09
  what
• 28:09
  the
• 28:09
  numbers
• 28:10
  are
• 28:10
  usually
• 28:10
  within
• 28:11
  funds
• 28:11
  like
• 28:12
  these.
• 28:12
  I
• 28:13
  believe
• 28:13
  that
• 28:14
  it's
• 28:14
  because
• 28:15
  I
• 28:15
  don't
• 28:16
  use
• 28:16
  jargon
• 28:16
  as
• 28:17
  much
• 28:17
  as
• 28:17
  possible
• 28:17
  or
• 28:17
  I
• 28:18
  explain
• 28:18
  the
• 28:18
  jargon
• 28:19
  when
• 28:19
  I'm
• 28:20
  doing
• 28:20
  my
• 28:20
  talks
• 28:21
  like
• 28:21
  better
• 28:21
  than
• 28:21
  a
• 28:22
  Birkin
• 28:22
  from
• 28:22
  luxury
• 28:22
  to
• 28:23
  legacy,
• 28:23
  which
• 28:23
  is
• 28:23
  a
• 28:24
  really
• 28:24
  fun
• 28:24
  one.
• 28:25
  And
• 28:25
  I
• 28:26
  also
• 28:26
  am
• 28:26
  very
• 28:26
  open
• 28:27
  about
• 28:27
  my
• 28:27
  financial
• 28:28
  journey
• 28:28
  that
• 28:29
  brought
• 28:29
  me
• 28:30
  to
• 28:30
  this
• 28:30
  space.
• 28:31
  My
• 28:31
  parents
• 28:32
  never
• 28:32
  talked
• 28:32
  about
• 28:33
  money.
• 28:33
  They
• 28:33
  didn't
• 28:34
  plan
• 28:34
  for
• 28:34
  a
• 28:34
  future.
• 28:35
  We
• 28:35
  support
• 28:35
  and
• 28:35
  help
• 28:36
  them
• 28:36
  now,
• 28:36
  which
• 28:36
  I'm
• 28:36
  happy
• 28:37
  to
• 28:37
  do.
• 28:37
  But
• 28:38
  my
• 28:38
  parents
• 28:38
  had
• 28:38
  to
• 28:39
  declare
• 28:39
  bankruptcy
• 28:40
  after
• 28:40
  that
• 28:41
  first
• 28:41
  company
• 28:42
  because
• 28:42
  of
• 28:43
  that.
• 28:43
  I
• 28:43
  had
• 28:43
  these
• 28:43
  really
• 28:44
  messed
• 28:44
  up
• 28:45
  money
• 28:45
  narratives
• 28:46
  in
• 28:46
  my
• 28:46
  head.
• 28:47
  When
• 28:47
  I
• 28:47
  started
• 28:47
  making
• 28:48
  real
• 28:48
  money
• 28:48
  at
• 28:48
  my
• 28:48
  agency,
• 28:49
  I
• 28:49
  had
• 28:50
  bag
• 28:50
  lady
• 28:50
  syndrome.
• 28:51
  I
• 28:51
  was
• 28:51
  like,
• 28:51
  the
• 28:51
  bottom's
• 28:51
  gonna
• 28:52
  drop
• 28:52
  out,
• 28:52
  the
• 28:52
  shoe's
• 28:52
  gonna
• 28:53
  drop.
• 28:53
  This
• 28:53
  is
• 28:53
  all
• 28:54
  going
• 28:54
  to
• 28:54
  disappear
• 28:54
  tomorrow.
• 28:55
  But
• 28:55
  I
• 28:56
  was
• 28:56
  smart
• 28:56
  enough
• 28:57
  and
• 28:57
  conscious
• 28:58
  enough
• 28:58
  to
• 28:58
  say,
• 28:59
  this
• 28:59
  is
• 28:59
  a
• 28:59
  really
• 29:00
  messed
• 29:00
  up
• 29:00
  thought
• 29:01
  process.
• 29:01
  I
• 29:01
  need
• 29:01
  to
• 29:01
  solve
• 29:02
  for
• 29:02
  this.
• 29:02
  How
• 29:03
  do
• 29:03
  I
• 29:03
  do
• 29:03
  that
• 29:04
  and
• 29:04
  I
• 29:04
  did
• 29:04
  that
• 29:05
  by
• 29:05
  joining
• 29:05
  a
• 29:05
  women's
• 29:06
  investment
• 29:06
  group.
• 29:07
  I
• 29:07
  was
• 29:07
  the
• 29:07
  youngest
• 29:08
  person
• 29:08
  probably
• 29:08
  by
• 29:09
  15
• 29:09
  or
• 29:09
  20
• 29:10
  years
• 29:10
  at
• 29:10
  the
• 29:10
  time
• 29:10
  I
• 29:11
  would
• 29:11
  just
• 29:11
  sit
• 29:11
  there
• 29:11
  and
• 29:11
  pretend
• 29:12
  like
• 29:12
  I
• 29:12
  knew
• 29:12
  what
• 29:12
  they
• 29:13
  were
• 29:13
  talking
• 29:13
  about
• 29:14
  when
• 29:14
  I
• 29:14
  certainly
• 29:15
  did
• 29:15
  not.
• 29:15
  I
• 29:16
  would
• 29:16
  take
• 29:16
  notes
• 29:16
  and
• 29:17
  go
• 29:17
  home
• 29:17
  and
• 29:17
  educate
• 29:17
  myself.
• 29:18
  That's
• 29:18
  how
• 29:19
  I
• 29:19
  started
• 29:19
  my
• 29:19
  entrepreneurial
• 29:20
  journey
• 29:20
  on
• 29:20
  the
• 29:21
  finance
• 29:21
  side.
• 29:22
  Eventually
• 29:23
  they
• 29:23
  brought
• 29:23
  a
• 29:23
  late
• 29:23
  stage
• 29:24
  tech
• 29:24
  fund
• 29:24
  carve
• 29:25
  out
• 29:25
  and
• 29:25
  that
• 29:26
  was
• 29:26
  our
• 29:26
  first
• 29:26
  LP
• 29:27
  position.
• 29:27
  That
• 29:27
  was
• 29:28
  11
• 29:28
  years
• 29:29
  ago
• 29:30
  and
• 29:30
  we
• 29:30
  will
• 29:31
  be
• 29:31
  exiting
• 29:31
  that
• 29:31
  position
• 29:32
  at
• 29:32
  the
• 29:32
  top
• 29:32
  of
• 29:32
  next
• 29:33
  year.
• 29:34
  Right
• 29:34
  now
• 29:34
  on
• 29:34
  paper
• 29:35
  it's
• 29:35
  a
• 29:35
  six
• 29:35
  and
• 29:35
  a
• 29:35
  half
• 29:36
  X.
• 29:36
  So
• 29:36
  pretty.
• 29:39
  That's
• 29:39
  great.
• 29:40
  Wow.
• 29:40
  So
• 29:40
  you
• 29:41
  started
• 29:41
  out
• 29:41
  with
• 29:42
  your
• 29:42
  own
• 29:42
  challenges
• 29:43
  around
• 29:44
  money
• 29:45
  and
• 29:46
  how
• 29:46
  has
• 29:46
  it
• 29:47
  been
• 29:47
  for
• 29:47
  you
• 29:47
  writing
• 29:48
  these
• 29:48
  checks
• 29:48
  and
• 29:48
  what's
• 29:49
  been
• 29:49
  your
• 29:49
  journey
• 29:50
  to
• 29:50
  where
• 29:50
  you
• 29:51
  started
• 29:51
  and
• 29:51
  how
• 29:51
  you
• 29:52
  think
• 29:52
  about
• 29:52
  it
• 29:52
  now
• 29:53
  when
• 29:53
  you
• 29:53
  invest.
• 29:54
  I
• 29:54
  guess
• 29:55
  for
• 29:55
  those
• 29:55
  who
• 29:55
  are
• 29:56
  just
• 29:56
  getting
• 29:56
  used
• 29:57
  to
• 29:57
  writing
• 29:57
  a
• 29:57
  check,
• 29:58
  what
• 29:58
  do
• 29:58
  you
• 29:58
  have
• 29:59
  to
• 29:59
  say
• 29:59
  to
• 29:59
  those
• 30:00
  people
• 30:00
  as
• 30:01
  you
• 30:01
  do
• 30:01
  this
• 30:01
  more
• 30:02
  and
• 30:02
  more?
• 30:03
  Yeah,
• 30:03
  I
• 30:03
  think
• 30:04
  the
• 30:04
  first
• 30:04
  thing
• 30:04
  and
• 30:04
  we
• 30:04
  were
• 30:05
  talking
• 30:05
  about
• 30:05
  this
• 30:05
  in
• 30:06
  the
• 30:06
  pre
• 30:06
  call
• 30:06
  is
• 30:06
  just
• 30:07
  get
• 30:07
  in
• 30:07
  the
• 30:07
  game,
• 30:08
  write
• 30:08
  a
• 30:08
  couple
• 30:09
  of
• 30:09
  smaller
• 30:09
  checks.
• 30:10
  I
• 30:10
  think
• 30:10
  women
• 30:10
  in
• 30:11
  particular
• 30:12
  think
• 30:12
  I've
• 30:13
  got
• 30:13
  to
• 30:13
  write
• 30:13
  a
• 30:13
  six
• 30:14
  figure
• 30:14
  check
• 30:14
  to
• 30:14
  get
• 30:14
  in
• 30:14
  the
• 30:15
  game.
• 30:15
  You
• 30:15
  absolutely
• 30:15
  do
• 30:15
  not.
• 30:16
  There's
• 30:16
  amazing
• 30:17
  platforms
• 30:17
  out
• 30:17
  there
• 30:17
  like
• 30:18
  Cherub
• 30:19
  where
• 30:19
  you
• 30:19
  can
• 30:19
  write
• 30:20
  small
• 30:20
  checks
• 30:20
  and
• 30:21
  start
• 30:21
  understanding
• 30:22
  what
• 30:22
  the
• 30:22
  process
• 30:22
  is
• 30:23
  like.
• 30:23
  And
• 30:23
  I
• 30:24
  think
• 30:24
  that
• 30:24
  is
• 30:24
  an
• 30:25
  important
• 30:25
  starting
• 30:25
  point.
• 30:26
  And
• 30:26
  my
• 30:26
  palm
• 30:26
  is
• 30:27
  itching
• 30:27
  which
• 30:27
  means
• 30:27
  I'm
• 30:27
  going
• 30:27
  to
• 30:27
  be
• 30:28
  writing
• 30:28
  more
• 30:28
  checks.
• 30:28
  You
• 30:28
  know
• 30:29
  you
• 30:29
  heard
• 30:29
  that
• 30:29
  when
• 30:30
  your
• 30:30
  palm
• 30:30
  edge
• 30:30
  that
• 30:30
  your
• 30:31
  money's
• 30:31
  going
• 30:32
  to
• 30:32
  be
• 30:32
  going
• 30:32
  out.
• 30:32
  So
• 30:33
  I'm
• 30:33
  writing
• 30:33
  some
• 30:33
  checks
• 30:34
  today.
• 30:34
  I
• 30:34
  think
• 30:34
  that
• 30:35
  understanding
• 30:35
  the
• 30:35
  process
• 30:36
  is
• 30:36
  really
• 30:36
  important
• 30:36
  because
• 30:37
  it
• 30:37
  also
• 30:37
  demystifies
• 30:39
  and
• 30:39
  descaries
• 30:40
  the
• 30:41
  process.
• 30:41
  Right.
• 30:41
  You're
• 30:42
  like,
• 30:42
  oh,
• 30:42
  this
• 30:42
  is
• 30:42
  what
• 30:43
  lpdocs
• 30:43
  look
• 30:43
  like,
• 30:44
  this
• 30:44
  is
• 30:44
  what
• 30:44
  reporting
• 30:45
  looks
• 30:45
  like
• 30:45
  or
• 30:46
  what
• 30:46
  I
• 30:46
  should
• 30:46
  expect.
• 30:46
  These
• 30:47
  are
• 30:47
  the
• 30:47
  kinds
• 30:47
  of
• 30:47
  questions
• 30:48
  I
• 30:48
  should
• 30:48
  ask.
• 30:48
  All
• 30:49
  these
• 30:49
  platforms,
• 30:49
  including
• 30:50
  Asset
• 30:50
  Fabric
• 30:51
  and
• 30:51
  all
• 30:51
  of
• 30:51
  our
• 30:51
  social
• 30:51
  channels.
• 30:52
  We
• 30:52
  have
• 30:53
  so
• 30:53
  much
• 30:53
  education
• 30:54
  around
• 30:55
  getting
• 30:55
  your
• 30:55
  feet
• 30:55
  wet
• 30:56
  in
• 30:56
  the
• 30:56
  investment
• 30:57
  space.
• 30:58
  Investing
• 30:58
  in
• 30:59
  one
• 30:59
  company
• 30:59
  is
• 30:59
  the
• 31:00
  riskiest
• 31:00
  investment
• 31:00
  you
• 31:01
  can
• 31:01
  make
• 31:01
  because
• 31:01
  if
• 31:02
  that
• 31:02
  one
• 31:02
  company
• 31:02
  fails,
• 31:03
  your
• 31:03
  money
• 31:03
  is
• 31:04
  gone.
• 31:04
  Which
• 31:05
  is
• 31:05
  why
• 31:05
  I
• 31:05
  really
• 31:05
  believe
• 31:05
  in
• 31:06
  venture
• 31:06
  as
• 31:06
  an
• 31:07
  asset
• 31:07
  class.
• 31:08
  But
• 31:08
  that's
• 31:08
  also
• 31:08
  why
• 31:09
  they've
• 31:09
  called
• 31:09
  it
• 31:09
  historically
• 31:10
  an
• 31:11
  access
• 31:11
  class
• 31:12
  because
• 31:12
  women
• 31:13
  and
• 31:13
  folks
• 31:13
  of
• 31:13
  color
• 31:14
  have
• 31:14
  not
• 31:14
  been
• 31:14
  given
• 31:14
  a
• 31:15
  seat
• 31:15
  at
• 31:15
  this
• 31:15
  table.
• 31:16
  I
• 31:16
  would
• 31:16
  say
• 31:16
  get
• 31:17
  in
• 31:17
  the
• 31:17
  game,
• 31:17
  write
• 31:17
  a
• 31:17
  few
• 31:18
  small
• 31:18
  checks
• 31:18
  to
• 31:18
  understand
• 31:19
  the
• 31:19
  process
• 31:19
  and
• 31:20
  then
• 31:20
  if
• 31:20
  you
• 31:20
  can
• 31:21
  play
• 31:21
  with
• 31:22
  a
• 31:22
  venture
• 31:22
  fund,
• 31:23
  what
• 31:23
  we've
• 31:24
  done
• 31:24
  and
• 31:24
  a
• 31:24
  lot
• 31:24
  of
• 31:24
  other
• 31:25
  funds
• 31:25
  have
• 31:25
  Done
• 31:25
  is
• 31:26
  develop
• 31:26
  an
• 31:27
  easier
• 31:27
  capital
• 31:28
  call
• 31:28
  structure.
• 31:29
  Meaning
• 31:30
  instead
• 31:30
  of
• 31:30
  just
• 31:30
  saying,
• 31:31
  hey,
• 31:31
  Coco,
• 31:32
  Our
• 31:32
  minimums
• 31:32
  are
• 31:33
  150k.
• 31:34
  Write
• 31:34
  me
• 31:34
  150k
• 31:35
  check.
• 31:35
  We'll
• 31:36
  call
• 31:36
  a
• 31:36
  third
• 31:37
  of
• 31:37
  that
• 31:37
  or
• 31:37
  a
• 31:37
  quarter
• 31:38
  of
• 31:38
  that
• 31:39
  once
• 31:39
  every
• 31:39
  six
• 31:39
  months
• 31:40
  so
• 31:40
  that
• 31:40
  you
• 31:40
  can
• 31:41
  write
• 31:41
  a
• 31:41
  check,
• 31:41
  build
• 31:41
  the
• 31:42
  coffers,
• 31:42
  write
• 31:42
  a
• 31:42
  check,
• 31:43
  build
• 31:43
  the
• 31:43
  coffers.
• 31:44
  I
• 31:44
  have
• 31:44
  found
• 31:45
  that
• 31:45
  for
• 31:45
  women
• 31:45
  in
• 31:46
  particular,
• 31:46
  that
• 31:47
  feels
• 31:48
  better.
• 31:48
  We
• 31:48
  want
• 31:48
  to
• 31:48
  make
• 31:48
  sure
• 31:49
  that
• 31:49
  we
• 31:49
  can
• 31:49
  cover
• 31:49
  all
• 31:50
  our
• 31:50
  bases
• 31:50
  and
• 31:50
  we
• 31:50
  tend
• 31:51
  to
• 31:51
  be
• 31:51
  a
• 31:51
  bit
• 31:51
  more
• 31:51
  conservative
• 31:52
  in
• 31:52
  how
• 31:52
  we
• 31:52
  do
• 31:52
  that.
• 31:54
  That
• 31:54
  is
• 31:54
  right.
• 31:54
  I
• 31:54
  would
• 31:55
  agree.
• 31:55
  And
• 31:55
  there's
• 31:56
  so
• 31:56
  many
• 31:56
  different
• 31:56
  ways.
• 31:57
  But
• 31:57
  with,
• 31:58
  with
• 31:58
  your.
• 31:59
  I
• 31:59
  think,
• 32:00
  you
• 32:00
  know,
• 32:00
  in
• 32:01
  my
• 32:01
  experience,
• 32:01
  I
• 32:02
  started
• 32:02
  out
• 32:02
  angel
• 32:03
  investing.
• 32:03
  I
• 32:03
  still
• 32:03
  do
• 32:03
  some
• 32:04
  angel
• 32:04
  investing,
• 32:05
  but
• 32:05
  I
• 32:05
  quickly
• 32:06
  learned
• 32:07
  that
• 32:07
  I
• 32:07
  am
• 32:08
  not
• 32:08
  the.
• 32:08
  I'm.
• 32:09
  I'm
• 32:09
  a
• 32:09
  good
• 32:09
  operator,
• 32:10
  I'm
• 32:10
  a
• 32:10
  great
• 32:10
  operator,
• 32:11
  but
• 32:11
  I
• 32:11
  don't
• 32:12
  know
• 32:12
  how
• 32:12
  to
• 32:12
  pick
• 32:13
  the
• 32:13
  best
• 32:13
  investments
• 32:14
  and
• 32:15
  I
• 32:15
  don't
• 32:15
  have
• 32:15
  the
• 32:15
  deal
• 32:15
  flow
• 32:17
  that
• 32:17
  gives
• 32:17
  me
• 32:18
  the
• 32:18
  ability
• 32:18
  to
• 32:19
  say,
• 32:19
  well,
• 32:19
  here's
• 32:20
  100
• 32:21
  or
• 32:21
  a
• 32:21
  thousand
• 32:22
  companies.
• 32:22
  How
• 32:23
  do
• 32:23
  I
• 32:23
  know
• 32:24
  that
• 32:24
  the
• 32:24
  one
• 32:24
  I'm
• 32:24
  looking
• 32:25
  at
• 32:25
  is
• 32:25
  any
• 32:25
  good
• 32:26
  compared
• 32:26
  to
• 32:26
  what
• 32:26
  else
• 32:27
  is
• 32:27
  out
• 32:27
  there?
• 32:27
  Right.
• 32:28
  And
• 32:28
  so
• 32:29
  I
• 32:30
  know
• 32:30
  you
• 32:30
  have
• 32:30
  great
• 32:31
  deal
• 32:31
  flow
• 32:31
  and
• 32:32
  you
• 32:32
  have
• 32:33
  access
• 32:33
  to,
• 32:34
  to
• 32:34
  different
• 32:34
  opportunities
• 32:34
  and
• 32:35
  you
• 32:35
  have
• 32:35
  your
• 32:35
  own
• 32:35
  experience
• 32:35
  and
• 32:36
  then
• 32:36
  you
• 32:36
  have
• 32:36
  your
• 32:36
  whole
• 32:37
  diligence
• 32:37
  process.
• 32:38
  Right.
• 32:39
  So
• 32:39
  I
• 32:39
  don't
• 32:40
  have
• 32:40
  to
• 32:40
  worry
• 32:41
  when
• 32:42
  I
• 32:42
  invest
• 32:42
  in
• 32:42
  a
• 32:43
  venture
• 32:43
  fund
• 32:43
  like
• 32:43
  yours
• 32:44
  because
• 32:44
  you
• 32:45
  have
• 32:45
  that
• 32:45
  expertise.
• 32:46
  That's
• 32:47
  right.
• 32:47
  There's
• 32:47
  other
• 32:47
  great
• 32:47
  groups
• 32:48
  out
• 32:48
  there
• 32:48
  that
• 32:48
  do
• 32:48
  it
• 32:49
  with
• 32:49
  smaller
• 32:49
  checks,
• 32:50
  like
• 32:50
  Gaingel.
• 32:50
  We
• 32:51
  love
• 32:51
  what
• 32:51
  Jennifer
• 32:52
  Geronimo
• 32:52
  is
• 32:52
  doing
• 32:52
  on
• 32:53
  that
• 32:53
  team.
• 32:53
  I
• 32:53
  think
• 32:53
  they've
• 32:54
  written
• 32:54
  more
• 32:54
  checks
• 32:55
  than
• 32:55
  any
• 32:55
  other
• 32:56
  fund.
• 32:57
  They're
• 32:57
  an
• 32:57
  amazing
• 32:58
  supporter
• 32:59
  of
• 32:59
  the
• 32:59
  diverse
• 33:00
  community
• 33:00
  as
• 33:00
  well.
• 33:01
  At
• 33:01
  the
• 33:01
  end
• 33:01
  of
• 33:01
  the
• 33:01
  day,
• 33:02
  get
• 33:02
  in
• 33:02
  the
• 33:02
  game,
• 33:02
  write
• 33:03
  smaller
• 33:03
  checks,
• 33:04
  understand
• 33:04
  the
• 33:04
  process,
• 33:05
  but
• 33:05
  also
• 33:06
  invest
• 33:06
  with
• 33:07
  integrity.
• 33:07
  Invest
• 33:08
  in
• 33:08
  people
• 33:09
  and
• 33:10
  platforms,
• 33:10
  services,
• 33:12
  gps,
• 33:13
  who
• 33:13
  you
• 33:13
  believe
• 33:14
  are
• 33:14
  doing
• 33:14
  good
• 33:15
  things
• 33:15
  in
• 33:15
  the
• 33:15
  world.
• 33:16
  And
• 33:16
  I
• 33:16
  think
• 33:17
  that's
• 33:17
  the
• 33:17
  exciting
• 33:17
  thing
• 33:17
  about
• 33:18
  this
• 33:18
  time
• 33:18
  and
• 33:19
  place
• 33:19
  is
• 33:19
  that
• 33:20
  doing
• 33:20
  good
• 33:21
  and
• 33:21
  doing
• 33:21
  well
• 33:21
  are
• 33:22
  not
• 33:22
  concessionary.
• 33:23
  And
• 33:23
  people
• 33:23
  understand
• 33:24
  that
• 33:24
  now.
• 33:24
  Finally,
• 33:25
  it's
• 33:25
  so
• 33:25
  obvious.
• 33:26
  I
• 33:26
  feel
• 33:26
  like
• 33:27
  to
• 33:27
  women
• 33:27
  it's
• 33:28
  just.
• 33:28
  Of
• 33:28
  course,
• 33:28
  course,
• 33:28
  that's
• 33:28
  how
• 33:29
  it
• 33:29
  is.
• 33:30
  Okay,
• 33:30
  great.
• 33:31
  Let's
• 33:31
  transition
• 33:32
  to
• 33:32
  our
• 33:33
  fastfire
• 33:34
  round.
• 33:34
  Five
• 33:34
  questions
• 33:35
  in
• 33:35
  five
• 33:35
  words
• 33:36
  or
• 33:36
  less.
• 33:36
  You
• 33:36
  ready?
• 33:37
  Yeah.
• 33:38
  I
• 33:38
  used
• 33:38
  to
• 33:38
  be
• 33:38
  a
• 33:38
  lawyer,
• 33:38
  as
• 33:39
  you
• 33:39
  know.
• 33:39
  So
• 33:39
  like
• 33:39
  five
• 33:39
  words
• 33:40
  or
• 33:40
  less,
• 33:40
  that's
• 33:40
  going
• 33:40
  to
• 33:41
  be
• 33:41
  tough.
• 33:41
  But
• 33:41
  I
• 33:41
  will
• 33:41
  try
• 33:42
  campaign
• 33:42
  or
• 33:43
  capital.
• 33:43
  Which
• 33:43
  gives
• 33:44
  you
• 33:44
  more
• 33:44
  of
• 33:44
  an
• 33:44
  adrenaline
• 33:45
  rush.
• 33:45
  Launching
• 33:45
  a
• 33:45
  campaign
• 33:46
  or
• 33:46
  closing
• 33:46
  a
• 33:47
  deal?
• 33:48
  Closing
• 33:48
  a
• 33:48
  deal.
• 33:50
  If
• 33:50
  elevate
• 33:51
  my
• 33:51
  brand
• 33:51
  had
• 33:51
  a
• 33:52
  spirit
• 33:52
  animal.
• 33:54
  What
• 33:54
  would
• 33:54
  it
• 33:55
  be.
• 33:57
  Probably
• 33:57
  a
• 33:57
  black
• 33:58
  panther.
• 33:59
  Yes.
• 34:01
  As
• 34:01
  an
• 34:01
  investor,
• 34:02
  do
• 34:02
  you
• 34:02
  trust
• 34:03
  your
• 34:03
  gut
• 34:04
  or
• 34:04
  the
• 34:04
  numbers?
• 34:05
  That's
• 34:05
  a
• 34:05
  tough
• 34:06
  one.
• 34:08
  I'm
• 34:08
  a
• 34:08
  gut
• 34:09
  girly
• 34:09
  but
• 34:09
  I
• 34:09
  have
• 34:10
  the
• 34:10
  team
• 34:10
  to
• 34:10
  back
• 34:10
  up
• 34:10
  the
• 34:10
  rest
• 34:11
  of
• 34:11
  it.
• 34:13
  Who
• 34:13
  is
• 34:13
  one
• 34:14
  under
• 34:14
  the
• 34:14
  radar
• 34:15
  founder
• 34:15
  or
• 34:16
  company
• 34:16
  you
• 34:16
  think
• 34:17
  the
• 34:17
  world
• 34:17
  should
• 34:17
  know
• 34:18
  about?
• 34:20
  I'm
• 34:20
  really
• 34:21
  excited
• 34:21
  about
• 34:22
  this
• 34:22
  company
• 34:22
  called
• 34:22
  Chipin.
• 34:24
  We
• 34:24
  wrote
• 34:24
  a
• 34:24
  check
• 34:25
  to
• 34:25
  them.
• 34:26
  My
• 34:26
  God,
• 34:26
  there
• 34:26
  are
• 34:26
  so
• 34:27
  many
• 34:27
  though.
• 34:27
  I
• 34:27
  want
• 34:27
  to
• 34:27
  talk
• 34:28
  the
• 34:28
  beans.
• 34:28
  If
• 34:28
  you
• 34:29
  guys
• 34:29
  haven't
• 34:29
  seen
• 34:29
  the
• 34:29
  beans,
• 34:29
  that's
• 34:30
  another
• 34:30
  one.
• 34:30
  Sorry.
• 34:31
  I
• 34:31
  know
• 34:31
  it's
• 34:31
  five
• 34:31
  words.
• 34:31
  I
• 34:32
  told
• 34:32
  you
• 34:32
  it
• 34:32
  was
• 34:32
  going
• 34:32
  to
• 34:32
  be
• 34:32
  challenging.
• 34:33
  But
• 34:33
  chip
• 34:34
  in
• 34:34
  and
• 34:34
  the
• 34:34
  beans
• 34:34
  are
• 34:34
  both
• 34:34
  doing
• 34:35
  exciting
• 34:35
  things
• 34:35
  in
• 34:35
  completely
• 34:36
  different
• 34:36
  categories.
• 34:37
  Love
• 34:38
  that.
• 34:38
  I
• 34:38
  know
• 34:38
  the
• 34:38
  beans.
• 34:39
  If
• 34:40
  you
• 34:40
  could
• 34:40
  put
• 34:41
  one
• 34:41
  Startup
• 34:42
  Power
• 34:43
  in
• 34:43
  a
• 34:43
  bottle,
• 34:45
  Startup
• 34:45
  Superpower,
• 34:46
  what
• 34:46
  would
• 34:47
  it
• 34:47
  be?
• 34:48
  Startup
• 34:48
  Superpower
• 34:49
  in
• 34:49
  a
• 34:50
  bottle.
• 34:55
  I
• 34:55
  think
• 34:55
  it
• 34:56
  would
• 34:56
  be
• 34:56
  fearlessness.
• 34:57
  Fearlessness.
• 34:58
  That's
• 34:59
  awesome.
• 34:59
  And
• 35:00
  like
• 35:00
  lack
• 35:00
  of
• 35:00
  self
• 35:01
  doubt.
• 35:01
  Like
• 35:01
  those
• 35:01
  two
• 35:02
  things
• 35:02
  combined.
• 35:02
  I
• 35:03
  mean
• 35:03
  I
• 35:03
  think
• 35:03
  you
• 35:03
  need
• 35:03
  a
• 35:04
  little
• 35:04
  bit
• 35:04
  of
• 35:04
  it
• 35:04
  to
• 35:04
  be
• 35:04
  healthy,
• 35:05
  but
• 35:05
  especially
• 35:06
  for
• 35:06
  women
• 35:06
  and
• 35:07
  people
• 35:07
  of
• 35:07
  color
• 35:07
  launching
• 35:08
  companies,
• 35:08
  I
• 35:08
  feel
• 35:08
  like
• 35:08
  we
• 35:09
  need
• 35:09
  more
• 35:09
  of
• 35:09
  that.
• 35:10
  What
• 35:10
  is
• 35:10
  the
• 35:10
  best
• 35:11
  way
• 35:11
  for
• 35:12
  founders
• 35:12
  or
• 35:13
  investors
• 35:14
  to
• 35:15
  find
• 35:15
  you?
• 35:17
  For
• 35:17
  founders,
• 35:18
  if
• 35:18
  you
• 35:18
  go
• 35:19
  to
• 35:19
  the
• 35:19
  elevate.
• 35:19
  Nope.
• 35:20
  The
• 35:20
  fabric
• 35:21
  VC.com
• 35:22
  website.
• 35:23
  We
• 35:23
  do
• 35:23
  a
• 35:23
  quarterly
• 35:24
  pitch
• 35:24
  day
• 35:25
  and
• 35:25
  if
• 35:25
  you
• 35:25
  apply
• 35:26
  to
• 35:26
  pitch,
• 35:26
  you
• 35:27
  automatically
• 35:27
  get
• 35:28
  dropped
• 35:28
  into
• 35:28
  our
• 35:29
  deal
• 35:29
  room
• 35:29
  for
• 35:30
  our
• 35:30
  next
• 35:30
  deployment
• 35:31
  cycle,
• 35:31
  which
• 35:31
  our
• 35:32
  last
• 35:32
  deployment
• 35:32
  cycle,
• 35:33
  I
• 35:33
  can't
• 35:33
  even
• 35:33
  believe
• 35:33
  that
• 35:34
  will
• 35:34
  be
• 35:34
  January
• 35:35
  2026.
• 35:36
  So
• 35:37
  sign
• 35:37
  up
• 35:37
  there.
• 35:38
  FabricVC.com
• 35:39
  Sign
• 35:40
  up
• 35:40
  for
• 35:40
  the
• 35:40
  Pitch
• 35:41
  for
• 35:41
  Investors.
• 35:42
  Laurel@fabric
• 35:43
  VC.com
• 35:45
  I
• 35:45
  really
• 35:45
  do
• 35:46
  see
• 35:46
  everything
• 35:46
  and
• 35:46
  respond
• 35:47
  to
• 35:47
  everyone
• 35:48
  and
• 35:48
  my
• 35:49
  team
• 35:49
  will
• 35:49
  schedule
• 35:50
  us
• 35:50
  for
• 35:50
  a
• 35:50
  time,
• 35:50
  but
• 35:51
  we
• 35:51
  are
• 35:51
  getting
• 35:51
  real
• 35:52
  close
• 35:52
  to
• 35:52
  wrapping
• 35:53
  this
• 35:53
  up.
• 35:53
  So
• 35:54
  kind
• 35:54
  of
• 35:54
  now
• 35:54
  or
• 35:55
  never.
• 35:55
  Holler
• 35:55
  at
• 35:56
  me
• 35:56
  if
• 35:56
  you're
• 35:56
  interested.
• 35:57
  Oh,
• 35:58
  that's
• 35:58
  great.
• 35:59
  That's
• 35:59
  absolutely
• 35:59
  wonderful.
• 36:00
  And
• 36:00
  like
• 36:00
  I
• 36:00
  said
• 36:01
  before,
• 36:01
  for
• 36:02
  all
• 36:02
  of
• 36:02
  you
• 36:02
  founders
• 36:03
  out
• 36:03
  there,
• 36:03
  definitely
• 36:03
  go
• 36:04
  to
• 36:04
  fabric
• 36:04
  VC.com
• 36:06
  even
• 36:06
  if
• 36:06
  you're
• 36:06
  not
• 36:07
  raising
• 36:07
  money
• 36:07
  right
• 36:08
  now,
• 36:08
  just
• 36:08
  to
• 36:09
  download
• 36:10
  the
• 36:10
  fabric
• 36:11
  map,
• 36:11
  the
• 36:11
  thread
• 36:12
  count,
• 36:13
  just
• 36:13
  to
• 36:13
  give
• 36:13
  you
• 36:13
  a
• 36:14
  sense
• 36:14
  of
• 36:14
  what
• 36:15
  are
• 36:15
  the
• 36:15
  things
• 36:15
  that
• 36:15
  you
• 36:15
  should
• 36:16
  be
• 36:16
  thinking
• 36:16
  about
• 36:16
  to
• 36:17
  help
• 36:17
  your
• 36:17
  company
• 36:17
  grow.
• 36:18
  Any
• 36:19
  last
• 36:19
  words
• 36:19
  of
• 36:19
  wisdom
• 36:20
  for
• 36:20
  our
• 36:20
  founders
• 36:21
  and
• 36:21
  investors?
• 36:23
  My
• 36:23
  sign
• 36:24
  off
• 36:24
  always
• 36:25
  when
• 36:25
  I'm
• 36:25
  hosting
• 36:26
  or
• 36:26
  doing
• 36:27
  a
• 36:27
  podcast
• 36:27
  is
• 36:27
  the
• 36:28
  following.
• 36:29
  Go
• 36:29
  forth,
• 36:30
  be
• 36:30
  fabulous
• 36:31
  and
• 36:31
  make
• 36:32
  change
• 36:32
  possible.
• 36:35
  Love
• 36:35
  it.
• 36:36
  Go
• 36:36
  forth,
• 36:36
  be
• 36:37
  fabulous,
• 36:37
  make
• 36:37
  change
• 36:38
  possible.
• 36:38
  Thank
• 36:39
  you
• 36:39
  all
• 36:39
  today
• 36:40
  for
• 36:40
  joining
• 36:40
  us
• 36:40
  on
• 36:40
  the
• 36:41
  Wisdom
• 36:41
  of
• 36:41
  Women
• 36:42
  Show.
• 36:42
  Thank
• 36:42
  you
• 36:42
  for
• 36:43
  illuminating
• 36:44
  the
• 36:44
  path
• 36:44
  to
• 36:44
  unlocking
• 36:45
  opportunities
• 36:45
  and
• 36:46
  prosperity
• 36:46
  for
• 36:46
  us
• 36:47
  all
• 36:47
  or
• 36:47
  all.
• 36:48
  And
• 36:48
  to
• 36:48
  our
• 36:48
  world
• 36:49
  changing
• 36:49
  listeners,
• 36:49
  be
• 36:50
  sure
• 36:50
  to
• 36:50
  follow
• 36:50
  like
• 36:51
  and
• 36:51
  share
• 36:51
  the
• 36:51
  wisdom
• 36:52
  of
• 36:52
  women.
• 36:52
  Show
• 36:52
  on
• 36:53
  your
• 36:53
  favorite
• 36:53
  listening
• 36:54
  or
• 36:54
  viewing
• 36:55
  platform
• 36:56
  to
• 36:56
  infuse
• 36:57
  more
• 36:57
  wisdom
• 36:57
  into
• 36:58
  your
• 36:58
  business.
• 36:59
  Take
• 36:59
  the
• 36:59
  Growth
• 37:00
  Readiness
• 37:00
  Quiz
• 37:01
  quiz
• 37:01
  at
• 37:01
  a
• 37:01
  ForceForGood
• 37:02
  biz
• 37:03
  quiz
• 37:04
  and
• 37:04
  uncover
• 37:05
  where
• 37:05
  your
• 37:06
  wisdom
• 37:06
  is
• 37:07
  needed
• 37:07
  most.
• 37:08
  The
• 37:08
  world
• 37:08
  is
• 37:09
  made
• 37:09
  better
• 37:09
  by
• 37:10
  women
• 37:10
  led
• 37:11
  business.
• 37:11
  Let's
• 37:12
  all
• 37:12
  go
• 37:13
  make
• 37:13
  the
• 37:13
  world
• 37:13
  a
• 37:14
  better
• 37:14
  place.