Turning a Creative Idea Into a Business Customers Understand Ep 282
How do you market a new product when customers haven’t seen anything quite like it? A creative idea can catch someone’s attention, but helping them understand why they would buy it is a different challenge. In this episode of Thrive Radio, I sit down with Lisa Bastian, an award-winning journalist, longtime entrepreneur, former federal background investigator, and founder of Tropics Lifestyle Coffee. Lisa shares how she combined specialty coffee with tropical artwork and gift-ready packaging, then began learning which customers understood the idea and what made it valuable to them. We talk…
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