Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Furniture.com's CMO Dan Bennett and SVP Alexandra Seaman on helping consumers navigate endless choice
What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice?
Agility requires brands to shift their focus from simply providing more options to actively helping customers navigate them.
Today, we're going to talk about:
- Understanding the modern customer journey when discovery is no longer the primary problem.
- Building value as a "decision layer" that sits on top of commerce, rather than competing with it.
- Using AI not just for personalization, but for simplification and decision support…
The skinny
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