Latest / Intentional Success with Tom Stimson
The Race to the Bottom
Are you tired of feeling like you're stuck in a race to the bottom, constantly competing on price alone? In this episode, I tackle the pervasive issue of commoditization in business and share practical strategies to help you break free from this toxic cycle.
I'll discuss the surprising impact that simple word choices, such as using "rental" in your proposals, can have on your business's perceived value. You'll learn how to craft compelling proposals that showcase your unique value proposition and differentiate you from the competition. We'll also cover the importance of aligning your terms…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.