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Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness

Puppy Bowl: Genius Marketing

The puppy bowl is absolute genius, marketing. They took a channel during an event that would have had poor ratings, and perhaps turned it into the most important viewing session of the channel of the year. Kudos to all of the people that invent puppy bowls and shark weeks. They turn insignificant things into cultural phenomenons.

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