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DMX’s Final Scent Returns | Hip-Hop News

DMX’s legacy lives on in scent: his estate teams up with Black-owned fragrance brand Isidore Luxury to re-release the only perfume he ever officially endorsed — a bold, limited-edition Eau de Parfum that captures his refined side beyond the music. The story began when founder Durrell Martin spilled cognac on DMX in a hotel lobby, sparking an unexpected connection that led to DMX loving the fragrance so much he switched to wearing it. Now, with a tagline of “Bold presence. Refined character,” this reissue honors DMX’s children and enduring impact, featuring notes of melon, lavender, and…

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