Latest / Destroy The Hairdresser

$500K in 2 Years, But That’s Not the Wildest Part | Meet DTH Student Cassie Belcher
On August 15, 2024, Cassie Belcher, owner of Sanctuary Salon, came on the podcast just six months into opening her salon—and she was in the thick of it. No paycheck. Figuring it out. Trying to make it work without a clear roadmap.
Now? It’s a completely different conversation.
In this follow-up episode, Cassie sits down with David Bosscher to break down what actually happened over the last year—how she grew her salon to $500,000 in revenue, built a team of 14, and is now aiming for $880,000 by the end of 2026.
This episode is the real-time proof of what can happen when you stop playing small…
The skinny
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