Latest / Glovisor Podcast / Ep. 48: Your Company Is Wasting Money on AI—and You Probably Don't Know It - Zumah.co
Transcript
- 0:00Speaker 1: AI is an expensive The routing is learn how to
- 0:03Speaker 1: cut costs without touching the workflows. Welcome to the Globviser podcast,
- 0:09Speaker 1: where we explore business growth, communication and personal development through
- 0:13Speaker 1: real conversations with people that make an impact. Our guest
- 0:17Speaker 1: thrives at the intersection of AI problem solving and product innovation.
- 0:21Speaker 1: With hands out experience in machine learning and data science,
- 0:24Speaker 1: he brings technical depth and a clear vision of how
- 0:27Speaker 1: intelligence systems should operate. He is the co founder of Suma,
- 0:32Speaker 1: a token reduction system reducing AI costs. Globviser welcomes Jeremy Barry.
- 0:39Speaker 2: Thanks for having me, Joe, I appreciate it. It's a pleasure.
- 0:42Speaker 1: I'm looking forward to the conversation.
- 0:44Speaker 2: Yeah, yeah, absolutely, all.
- 0:46Speaker 1: Right, Jeremy. So please share with us what is it
- 0:49Speaker 1: that you do.
- 0:49Speaker 2: Yeah.
- 0:50Speaker 3: So, I am twenty years old, I'm a student, and
- 0:54Speaker 3: on top of that, I like to think of myself
- 0:56Speaker 3: also as an entrepreneur. The past month or so, so
- 1:00Speaker 3: me and one of my friends I was living with
- 1:02Speaker 3: for the past month, we kind of ran into an
- 1:04Speaker 3: issue at work. So both at our respective internships. Within
- 1:08Speaker 3: the first week or so, we both got emails from
- 1:12Speaker 3: higher ups weren't too pleased with us because we were,
- 1:16Speaker 3: let's just say, using AI maybe a little too much
- 1:19Speaker 3: within our jobs. I think something like my intern group
- 1:23Speaker 3: on the first two days we burned through something I
- 1:25Speaker 3: think like twenty percent of our overall company's token budget.
- 1:28Speaker 3: While with him he works at Capital one, not as
- 1:31Speaker 3: big of a percentage, but he still got.
- 1:32Speaker 2: An email from someone yelling at him.
- 1:34Speaker 3: So the main issue that we kind of came across
- 1:36Speaker 3: is that no one is using AI as economically as
- 1:39Speaker 3: they should be, and what that kind of boils down
- 1:41Speaker 3: to is token cost.
- 1:42Speaker 2: So just for reference, tokens.
- 1:44Speaker 3: Are a unit of measurement that LM's like chash ebt,
- 1:47Speaker 3: cloud code rock, all of them they used to read,
- 1:50Speaker 3: process and generate texts. So every input, output and any
- 1:54Speaker 3: additional piece of context consumes tokens. So for companies who
- 1:58Speaker 3: use AI, especially at scale, bill those costs can add
- 2:01Speaker 3: up very quickly. And the main problem is that these
- 2:06Speaker 3: employees don't know how to use AI as efficiently as
- 2:09Speaker 3: they could because the way these ais work is that
- 2:12Speaker 3: every model like what CHATBT, what anthropic, what openay, what
- 2:17Speaker 3: they do is that the models, the default option is
- 2:21Speaker 3: usually the most expensive one in the most intensive one.
- 2:23Speaker 3: So that means for people who aren't switching their models
- 2:26Speaker 3: for every prompt, that means like a simple task like
- 2:28Speaker 3: I don't know, let's say, summarizing an email that would
- 2:30Speaker 3: be sent to a premier model that could be five
- 2:32Speaker 3: times more expensive than a cheaper model could be, even
- 2:35Speaker 3: though the cheaper model could probably complete the same task
- 2:38Speaker 3: just as well.
- 2:40Speaker 2: So what we build its system.
- 2:42Speaker 3: We're calling it the token reduction system that automatically analyzes
- 2:46Speaker 3: each request and auto rats it to the most cost
- 2:49Speaker 3: effective model that's capable of completing the task at hand.
- 2:53Speaker 3: It does all of it before the prompt is processed.
- 2:56Speaker 3: So I think this is I think it's cool and innovative.
- 2:58Speaker 3: And the part that I think about it that's really
- 3:00Speaker 3: cool is it kind of gets rid of the need
- 3:01Speaker 3: to train employees on how to use AI efficiently because
- 3:05Speaker 3: they can continue to use it exactly how they've already
- 3:07Speaker 3: been using it because of software works directly in the background.
- 3:11Speaker 3: It can directly integrate the chatchybt Claude, any cloud facing LM.
- 3:16Speaker 3: And also a lot of companies these days they use
- 3:18Speaker 3: like their own custom lms that are trained on like.
- 3:20Speaker 2: Their own data.
- 3:21Speaker 3: So we have an SDK that can be directly integrated
- 3:24Speaker 3: into that as well. So what we've realized so far
- 3:27Speaker 3: is depending on how your company uses AI, we've seen
- 3:30Speaker 3: results ranging from sixty percent to eighty five percent cost reduction,
- 3:34Speaker 3: which has been great. So yeah, that's a little bit
- 3:36Speaker 3: about what I've been working on. Wow, that's a huge reduction.
- 3:41Speaker 1: So now you mentioned that this would be infus into
- 3:45Speaker 1: the background and will it cost a delay when people
- 3:48Speaker 1: submit their prompts? How does that work?
- 3:51Speaker 2: Yeah, So how it works is what we built.
- 3:53Speaker 3: It's just like a machine learning algorithm, and the model
- 3:57Speaker 3: we use, like the machine learning algorithm that we use,
- 4:00Speaker 3: is very lightweight, so it can be uploaded directly onto
- 4:03Speaker 3: the user's computer. So the very first prompt, I think
- 4:06Speaker 3: it's like a three second delay, But after the very
- 4:10Speaker 3: first prompt, for the rest of the conversation, there's no delay.
- 4:13Speaker 3: It's practically the laten sees the exact same as it
- 4:16Speaker 3: would be with chat, GBT or Claude or whatever.
- 4:20Speaker 1: So it's going to live in the system moving forward
- 4:22Speaker 1: and it just sort of picks the correct highway to
- 4:26Speaker 1: take when the prompt is sent exactly.
- 4:29Speaker 3: Yeah, that's a great way of thinking about it. Just
- 4:32Speaker 3: takes the most optimal route that actually gets you to
- 4:34Speaker 3: your goal the cheapest way.
- 4:36Speaker 1: So now the two of you received these emails letting
- 4:38Speaker 1: you know that you're surpassing the amount of tokens. So
- 4:43Speaker 1: take me through what happened. You two got together and
- 4:46Speaker 1: started working on this project, and how long did it
- 4:49Speaker 1: take and how much work does this all encompass?
- 4:53Speaker 2: Yeah?
- 4:54Speaker 3: Yeah, absolutely, so I guess I can start a little
- 4:58Speaker 3: while back. So me and my friend, his name's Sam,
- 5:01Speaker 3: and we are both interested in entrepreneurship. We're both like coding,
- 5:06Speaker 3: we like AI that type of stuff. So the beginning
- 5:09Speaker 3: of the school year, last August or so, so actually
- 5:12Speaker 3: about a year ago now, we decided to make an app.
- 5:15Speaker 2: It was called Crawler. It was like a social media app.
- 5:17Speaker 3: It was a super fun app, but like it got
- 5:21Speaker 3: actually like five hundred plus users, which was pretty fun,
- 5:24Speaker 3: but I don't know, it was kind of like a
- 5:26Speaker 3: money pit. We weren't gonna ever make money from it,
- 5:28Speaker 3: and we were kind of just doing it for fun.
- 5:29Speaker 3: So we decided that down the line, if we ever
- 5:33Speaker 3: thought of a good idea, we'd lock in on it
- 5:35Speaker 3: and try to make something happen. So we ended up
- 5:38Speaker 3: both getting internships in DC together, not the same company,
- 5:41Speaker 3: but we ended up living together.
- 5:43Speaker 2: So we get to the I think.
- 5:46Speaker 3: Yeah, like I said, like one week basically into our internship,
- 5:49Speaker 3: we both get these emails and I remember I told
- 5:52Speaker 3: him because I got mine before he did, and he
- 5:54Speaker 3: thought it was pretty funny.
- 5:55Speaker 2: He was laughing at me.
- 5:56Speaker 3: Then yeah, a couple days later he gets literally the exact
- 5:58Speaker 3: same thing. And what we kind of realized us the
- 6:00Speaker 3: reason why this was happening is because we both were
- 6:02Speaker 3: just using like the top tier model for literally everything,
- 6:05Speaker 3: because we weren't really thinking.
- 6:06Speaker 2: About the cost side of things.
- 6:08Speaker 3: So that second forward, we're like, oh, shoot, like I
- 6:12Speaker 3: can't imagine this is only happening to just us. So
- 6:15Speaker 3: we decided to talk to some more people. We just
- 6:18Speaker 3: like linked in some like William and Mary alumni, and yeah,
- 6:22Speaker 3: seems like this is a problem that's pretty standard that
- 6:25Speaker 3: people are facing a lot more and more now. So
- 6:28Speaker 3: decided to just get my hands dirty. I've started making
- 6:31Speaker 3: the product and it had to time wise.
- 6:37Speaker 2: Right off the bat.
- 6:37Speaker 3: It definitely took a lot of time, especially because we
- 6:40Speaker 3: had like our nine to five internships, so basically all
- 6:42Speaker 3: our other time other than that nine to five was
- 6:44Speaker 3: dedicated towards making this, but once the product was kind
- 6:47Speaker 3: of made, it's been a little bit.
- 6:49Speaker 2: Less time intensive. I'd say the main.
- 6:54Speaker 3: Hardest part of this is just yet outreach, meet networking,
- 6:57Speaker 3: all that type of stuff, especially because we're so young,
- 6:59Speaker 3: so like our networks aren't as expense as hopefully they
- 7:01Speaker 3: will be one day.
- 7:03Speaker 1: Well I'm sure there will, but yeah, this product is
- 7:06Speaker 1: totally impressive. Yeah, because I think that you're fixing a
- 7:10Speaker 1: problem that most of us didn't even realize that we're
- 7:14Speaker 1: going to have, because the more we rely on AI,
- 7:17Speaker 1: this is going to become a problem for all of us.
- 7:20Speaker 1: So I wanted to go back and ask you a question.
- 7:22Speaker 1: I think a lot of us go to the free
- 7:24Speaker 1: version of GPT or plot or any of those, and
- 7:29Speaker 1: so tokens are being utilized when we're putting in our prompts.
- 7:34Speaker 2: Yeah.
- 7:34Speaker 3: Yeah, it's like the measurement think of every time you
- 7:38Speaker 3: drive a car, you spend gas, and that gas costs
- 7:42Speaker 3: I don't know, like per mile exactly how much you
- 7:44Speaker 3: have cast it would probably cost a certain amount of sense.
- 7:46Speaker 3: It's like the same idea where it's like a short
- 7:50Speaker 3: prompt could cost any where from like, I don't know,
- 7:55Speaker 3: it really depends on how much like context and stuff
- 7:58Speaker 3: is involved with your but it could cost x amount
- 8:01Speaker 3: of tokens. And yeah, the thing is the tokens aren't
- 8:04Speaker 3: necessarily the thing we're trying to reduce not the amount
- 8:06Speaker 3: of tokens, it's the cost per token. Because these models,
- 8:10Speaker 3: they all use tokens, some use more tokens than others,
- 8:13Speaker 3: but the main cost thing is the cost per tokens.
- 8:16Speaker 3: So like the most premier models, like I know Claude's
- 8:19Speaker 3: new Fable five that costs I believe, like yeah, five
- 8:23Speaker 3: to ten dollars per token, while their cheapest model can
- 8:25Speaker 3: cost like ten cents per token or per million tokens. Sorry, yeah,
- 8:30Speaker 3: that's a huge, huge, Yeah, it's a really really big gap.
- 8:33Speaker 3: So just trying to get people to use those cheaper
- 8:36Speaker 3: models for the tasks that they can can really make
- 8:38Speaker 3: a big impact, especially at scale.
- 8:41Speaker 1: My short email to be grammatically checked doesn't take as
- 8:45Speaker 1: many tokens. But once you become an enterprise, now you
- 8:48Speaker 1: have so many people within your organization all in putting
- 8:52Speaker 1: their emails, their proms, and this is where the numbers
- 8:55Speaker 1: really in the scale, This is where it really makes
- 8:59Speaker 1: an impact.
- 8:59Speaker 3: Yes, yeah, exactly at scales where it makes a big impact.
- 9:03Speaker 3: Something we're working on on top of the API called
- 9:07Speaker 3: that does. The router is like an executive dashboard, so
- 9:11Speaker 3: like higher ups and leaders can see can break down
- 9:14Speaker 3: token usage per employee and kind of see who's using
- 9:16Speaker 3: AI the most effectively as well.
- 9:18Speaker 1: So have you started to select a specific level of
- 9:25Speaker 1: business that you need to work with? For instance, if
- 9:28Speaker 1: we're running a small business, maybe this might not be
- 9:32Speaker 1: the structure for us. This might still not make an
- 9:35Speaker 1: impact for us. Do I need a thousand employees? Is
- 9:37Speaker 1: it based on the usage? How do you make that
- 9:42Speaker 1: determination and who should be contacting?
- 9:44Speaker 2: Yeah?
- 9:44Speaker 3: Absolutely, So at first we were just trying to talk
- 9:47Speaker 3: to as many people as possible, but which we've kind
- 9:49Speaker 3: of gone further along, we've nailed down exactly who we're
- 9:52Speaker 3: looking for a little bit more so how AI works.
- 9:55Speaker 3: There's people who use subscriptions, and those people they're already
- 9:58Speaker 3: getting the best deal spending like one hundred dollars a
- 10:01Speaker 3: month on chat GBT and you're using like all your tokens.
- 10:05Speaker 3: That's the most efficient way to do it, and you
- 10:07Speaker 3: probably wouldn't need something like us. But typically even small businesses.
- 10:11Speaker 3: I'd say organizations with like over ten people. They pay
- 10:15Speaker 3: per they pay the API cost, which instead of just
- 10:18Speaker 3: paying us a flat fee. So really, anyone who pays
- 10:21Speaker 3: per API cost is someone who should reach out to
- 10:24Speaker 3: us if they're looking to reduce some cost.
- 10:27Speaker 1: So, if one of our listeners wanted to work with you,
- 10:29Speaker 1: what would the journey look like?
- 10:30Speaker 3: Yes, so if you want to work with us, The
- 10:32Speaker 3: way we do that is traditionally, when we start working
- 10:34Speaker 3: with someone, we do something called a token on it.
- 10:37Speaker 2: This is free.
- 10:38Speaker 3: This is just hopping on a call and discussing kind
- 10:40Speaker 3: of how you use AI and where we could come help.
- 10:44Speaker 3: So what we've been doing is we've been kind of
- 10:47Speaker 3: giving people the choice of one of four things if
- 10:50Speaker 3: we don't have the option to help them, because we're
- 10:52Speaker 3: so confident that we'll be able to help you most times.
- 10:55Speaker 3: So the first thing we'd be willing to do, you
- 10:58Speaker 3: got to choose.
- 10:58Speaker 2: One of these fours.
- 10:59Speaker 3: We'd rent a build board in Utah telling people that
- 11:01Speaker 3: you are running at already running at peak efficiency.
- 11:05Speaker 2: This is if we can't save you tokens and other options.
- 11:07Speaker 3: We'd spin a sign around at our local McDonald's for
- 11:10Speaker 3: twelve hours promoting your company, we'd or we could hand
- 11:13Speaker 3: delivered gift cards plus all apology cards for not being
- 11:16Speaker 3: able to help to ten employees of your choosing. Or
- 11:19Speaker 3: the final option, which is my personal favorite, is we'd
- 11:22Speaker 3: climb a mountain and give you us stones from the top.
- 11:25Speaker 2: I love those.
- 11:26Speaker 3: Yeah, So we're confident that this will be able to
- 11:29Speaker 3: save anyone who uses AI money.
- 11:32Speaker 1: Would you be able to share with us a client
- 11:34Speaker 1: success story?
- 11:36Speaker 2: Yeah, gotcha.
- 11:36Speaker 3: So we've started piloting our first client recently and so
- 11:41Speaker 3: far they've been on it for two weeks. We've reduced
- 11:44Speaker 3: their token costs by around seventy percent, which has been
- 11:47Speaker 3: really exciting to see, like actually in production and it
- 11:50Speaker 3: being used, which has been really great. And I think
- 11:52Speaker 3: as they scale more and they use AI more over
- 11:56Speaker 3: the next months or so, we hope that we can
- 11:59Speaker 3: save them that number could even give up potentially. So
- 12:01Speaker 3: I think that's so far, I'd say that's the biggest
- 12:03Speaker 3: success we'd have we've had.
- 12:05Speaker 1: Once someone signs up with you and they realize that
- 12:09Speaker 1: they're doing all the savings, do you have to work
- 12:13Speaker 1: with them in an ongoing basis or is this sort
- 12:15Speaker 1: of a set it and forget it type of deal depends.
- 12:19Speaker 3: I guess so right now, just because we have so
- 12:22Speaker 3: few clients and we're just starting out, we like to
- 12:24Speaker 3: just talk to people, see what's working, see what's not working,
- 12:27Speaker 3: so we can improve our product. Also, yeah, it's not
- 12:29Speaker 3: perfect right now, there's still gonna be a couple of
- 12:31Speaker 3: bucks just because Yeah, this is our piloting process. So
- 12:35Speaker 3: I'd say, as of right now, yeah, definitely keeping contact,
- 12:38Speaker 3: keep communicating. But down the line, I don't see why
- 12:41Speaker 3: it couldn't be a set it and forget it thing.
- 12:44Speaker 3: I think if the executive dashboard comes along a little
- 12:47Speaker 3: bit further, where it gets the point where you need
- 12:50Speaker 3: to cut people to AI usage often whatnot, that could
- 12:52Speaker 3: be something you could reach out to us for. But yeah,
- 12:54Speaker 3: I think overall, we want as little friction as possible
- 12:58Speaker 3: with this. We want to feel like you're using your
- 12:59Speaker 3: AI before you even met us.
- 13:02Speaker 1: So if listen, if you remembered only one thing from
- 13:04Speaker 1: today's conversation, what do you hope that message is.
- 13:08Speaker 3: I'd say the one thing I want people to remember
- 13:10Speaker 3: is AI does not need to be this big, expensive
- 13:13Speaker 3: thing that is gonna kind of ruin your entire company budget.
- 13:17Speaker 3: It should really be something where the amount of money
- 13:19Speaker 3: you put in you should really be getting a marginal
- 13:22Speaker 3: impact of return on that. So I'd say just make
- 13:25Speaker 3: sure you're using everything efficiently and if your employees are
- 13:28Speaker 3: struggling to do that, you know who to call.
- 13:31Speaker 1: Where can our audience connect with you, learn more about
- 13:34Speaker 1: your work and continue this conversation.
- 13:36Speaker 3: Yeah, absolutely so. Our website is called zuma dot co.
- 13:40Speaker 3: That's zumah dot co. And if you want to connect
- 13:46Speaker 3: with me personally, my LinkedIn Jeremy Barry always willing to
- 13:49Speaker 3: chat with as many people as possible, and my friend
- 13:52Speaker 3: Sam Sam Harrington, He's all also willing to chat. We're
- 13:55Speaker 3: just trying to meet as many people as possible and
- 13:58Speaker 3: figure out, you know, if we're really onto something here
- 14:00Speaker 3: or not. So any advice, any feedback is really appreciated.
- 14:03Speaker 1: Excellent, Jeremy, thank you so much for joining us. We
- 14:06Speaker 1: appreciate your time and the value shared.
- 14:09Speaker 2: Thank you, Joe, appreciate it, Thanks for having me.
- 14:12Speaker 1: Thanks everyone for listening. If this episode inspire you, share
- 14:15Speaker 1: it with someone who needs it, and don't forget to
- 14:17Speaker 1: follow the Globe Viser podcast for more conversations that make
- 14:20Speaker 1: an impact. Till the next time,