Niching, Memberships, and Scaling w/ Valerie Feghali
Most coaches and course creators think they have a traffic problem…
But what they really have is a model problem.
In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers.
We unpack:
How niching down (to a "scary specific" audience) allowed Valerie to scale faster and attract higher-quality buyers.
Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content.
The simple paid ads…
The skinny
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