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Pierluigi Gusmani on Transforming Retail: The Power of Innovative Lighting · The Retail Podcast

• 0:00
  Hello and welcome to the retail podcast.
• 0:02
  I'm here with pierluigi at your a shop in Düsseldorf from I Moon
• 0:08
  International sales. Director was all right.
• 0:11
  Yes. Absolutely.
• 0:12
  I love you. That is how the last three days
• 0:15
  been going for you lucky. Very, very busy.
• 0:18
  We are so happy to have attracted to such a lot of
• 0:21
  people in the retail business. In our, we call it Vision
• 0:26
  Village. Wow.
• 0:27
  Because the year, we like to show our Our Visions in terms of
• 0:31
  lighting and we are presenting here. 13, different spaces in
• 0:37
  which we show how lighting can help the retailer in reaching
• 0:41
  their objectives that were successful stores.
• 0:44
  I mean, the stand and Booth is amazing, and I'll show some
• 0:47
  video of that in a minute. I saw you also nominated for an
• 0:51
  award or yes. Ethan, what seems that?
• 0:54
  We have been a selected the as the one of the best stand in a
• 0:58
  row shop. Okay.
• 0:59
  So let's see. Let's Also the finger and let's
• 1:01
  see what will a particular who is the inspirational company
• 1:04
  behind the stand? They expression company is one
• 1:07
  person is my colleague, Mateo beauty is a great Shinnok
• 1:11
  referred that has designed this tender.
• 1:13
  And you reach at the really great objectives and thanks to
• 1:17
  the design of the stand. We had the opportunity to show
• 1:21
  how lighting can even enhance more the colors and the products
• 1:27
  that we have exposed here. Yeah.
• 1:29
  I mean, If there's an Instagram mobile stand this is the
• 1:33
  definitely one of the most Instagram herbals?
• 1:35
  Yeah yeah. We also set phyria where the
• 1:37
  people can take a selfie a funny one and and then the forward
• 1:42
  through the social media. So one of the things we do on
• 1:45
  the on, on the, on the podcast is look at the future of retail.
• 1:49
  Yes, obviously when you look at the physical retail space, I
• 1:53
  think has a massive use case and there's a massive part of the
• 1:57
  operational part and also lighting has socio.
• 2:00
  Large spectrum of capabilities from different lights from led
• 2:05
  to having technology built-in to like.
• 2:08
  So I'm just curious. Where is the focus from crew
• 2:11
  yourself? My moods perspective, the right
• 2:14
  things to light these this means is that gives a lot of
• 2:20
  opportunity to company like that in this market because lighting
• 2:25
  we always say to the retailer, should not be considered as a
• 2:28
  constant lighting. Should we consider it as an
• 2:31
  investment through lighting? We can emotions and emotions are
• 2:37
  give your. We have in the shopping is a
• 2:39
  behavior. So if we facilitate this
• 2:41
  processor 380, for example, Lighting systems that are able
• 2:46
  to enhance the products in the best way that we facilitate this
• 2:50
  process. Yes.
• 2:51
  In English. This, we had these things and
• 2:55
  one of the things I've never had a lot of retailers, focus on
• 2:58
  specifically highlighting it. See the cost and management of
• 3:01
  it. I was just curious.
• 3:02
  Is that an area that you guys go into that solutely?
• 3:05
  Yes, sir. And we are trying to let the
• 3:07
  Retailer's also in this area. Why, because lighting is
• 3:11
  everywhere on the retail stores. Yeah, we have thought to why
• 3:15
  don't we include in our lighting system, for example, the audio
• 3:19
  system and why we don't we include, for example, the
• 3:22
  emergency lighting and why we don't include in our like, maybe
• 3:25
  structures that belong design of the story.
• 3:29
  Yeah. So everything's can be
• 3:31
  integrated in our system even the communications.
• 3:34
  I don't know if you've seen a product that we have showed in
• 3:37
  every area. Okay.
• 3:38
  Where do we can? Plug into the system collectors
• 3:41
  for communicating for example, where I saw everything.
• 3:49
  Sir can be integrated in our it system to give a chance to the
• 3:53
  retailer. To save cost yet overall
• 3:55
  projects price or one provider one partner can definitely do
• 4:00
  These Services who's the most exciting and interesting project
• 4:03
  that you can or cannot talk about in terms of that you've
• 4:05
  delivered. Is there a retailer that you see
• 4:08
  this? Just done a really great job of
• 4:10
  what you guys are doing? Yes, it should say that here in
• 4:13
  a moment, they weave our heart. We like a lot less per market
• 4:17
  chain in Ukraine. Okay.
• 4:19
  And he's one of the, they're making my opinion.
• 4:23
  One of the most beautiful Supermarket.
• 4:25
  Oh, wow, they have different team for each of the supermarket
• 4:29
  and they They align it with our philosophy to make the shopping
• 4:33
  and real experience while. So, for example, one of the
• 4:36
  store, these dedicated to the circus and everything's around
• 4:40
  the store, he's like the surface and this is a grossa.
• 4:44
  Yes, he's been divorced. So loudly so you know, the
• 4:47
  people are going there. Yeah, of course to make to take
• 4:50
  food and to buy stuff. Yeah.
• 4:52
  Back there they go. They're also to enjoy a pleasant
• 4:55
  time sometimes. Also, they put Corner we fought
• 4:58
  with references on. So I believe that the
• 5:01
  considering also they Commerce, the future of retail is
• 5:05
  experiencing something new. Yeah, that's wonderful.
• 5:08
  Well, thank you so much for giving me your time.
• 5:10
  Thank you to you. And where can people find out
• 5:12
  more about what I mean is doing? Where are you based?
• 5:15
  We are based in Milano and it's a great place to be now because
• 5:19
  Milano is the capital of the designer.
• 5:21
  In fact, our direction is in that unit direction, we're
• 5:25
  making design products but also is in the middle of the Ian when
• 5:30
  there is a lot of manufacturing and Technologies.
• 5:33
  So our Productions is in Bergamo.
• 5:36
  And our supply chain fits 65% of our supply chain is in 80 km far
• 5:43
  away from the factory. So this means that the processor
• 5:46
  production is also sustainable transportation.
• 5:49
  We do not consume a lot of gas during the project crosses of
• 5:53
  production. So let's say the product is
• 5:55
  actually made in Italy fully made in Italy and also most of
• 5:59
  the components Ants are coming from, as I said, 80 km, when
• 6:03
  will, you know my character? Wonderful.
• 6:04
  Thank you so much. Thank you, great.
• 6:06
  Okay, thank you.