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Jesse Itzler: Be A Participant, Not A Spectator In Life | E96 · In Search Of Excellence

• 0:00
  Jesse Itzler: wasn't born a speaker I wasn't born, you know, a coach or a leader or a CEO.
• 0:10
  Jesse Itzler: I picked up these habits through 5045 years of observation. I'm an observation expert. That's what I am. And, and I'm a mimic expert, you know. And so living with someone like that gave me a 30 day, you know, around the clock insight into one person and I am 3000 of those people in one day.
• 0:49
  Randall Kaplan: You're listening to part two of my amazing interview with Jesse, it's are one of the great entrepreneurs of our day. If you haven't yet listened to part one, be sure to check that one out first. Now, without further ado, here's part two with the amazing Jesse Itzler. You got four kids, I got five kids, as a parent, almost nothing makes you happier than to do nice things for your kids.
• 1:09
  Randall Kaplan: We have a rugby team, you and I.
• 1:14
  Randall Kaplan: We, it's it's there's nothing like being a parent. That's my life's work. I mean, I'm devoted to a whole bunch of other things. But as a parent, when someone does something nice for your child, you're really indebted to that person for ever for my son's Bar Mitzvah. I'm from Detroit. We're huge Detroit fans, Redwings lions, tigers pistons. And my son had these fat heads up in his these stickers of baseball players up in the room. And happy Walter is one of my close friends from college represented a bunch of the tiger. So we had Miguel Cabrera and I said, Hey, can you get me a signed ball? Or Charlie? And what he did is he he got the sign ball, but he delivered a jersey with it.
• 2:02
  Randall Kaplan: Justin Verlander baseball. And it's like when you do things like that, that are unexpected.
• 2:12
  Randall Kaplan: And he didn't want anything in return. i It's for those listening, and are looking for a way and I'm not saying you should go do this on a proactive basis. But it's an interesting strategy. If you said, Go stand out and go do something that will attract somebody's attention, where you can get in the door. I think that's overlooked, where you can actually look into someone's bio look at their interests. And just that's that's a lifetime value of goodwill that will never go away.
• 2:46
  Jesse Itzler: Yeah, I love happy to.
• 2:48
  Randall Kaplan: He says hello, as those my friend Mr. Milan, who I spoke to this morning.
• 2:52
  Randall Kaplan: We're old friends. They both think the world to you. Let's talk about another one of your home runs. Can you tell us about your trip to Jamaica in Brazil, the 100 mile race you ran your meeting with Coca Cola, which you touched about a minute. And how hanging out at Matt Damon's house helped you with that big win?
• 3:18
  Jesse Itzler: Yeah, the I think you're I think you're talking about how I got into the coconut water business. I'm not 100 Sure. Yeah. Yeah, I don't again, there's a bunch of different different things there. I think when I started out, I, as an entrepreneur, because we're talking entrepreneurship. You're always looking about for ways to make something better or create something new. And I was a runner. I was signing up for 100 mile race did a lot of research around hydration and nutrition.
• 3:53
  Jesse Itzler: If you're gonna run 100 miles, what do you eat? What do you drink, and I stumbled upon coconut water in 2006. And finish the race powered by coconut water and went on a deep dive into into how to market and sell coconut water. And I realized, see as an entrepreneur, part of what you want to do is figure out how to get to a to be the fastest. And I realized that I couldn't build this in scale, a coconut water company myself, the learning curve was too big. And I didn't have the time the category were starting to go. So I ended up partnering with a company called ZICO. As the ICO which was early stage, maybe they were doing 6 million top line. And we sold that for Coca Cola two years later. But the way that I discovered the product was just by falling like my passions and thinking like you know what, what's missing? What would make me that things better, et cetera. And
• 4:55
  Randall Kaplan: yeah, so many entrepreneurs I know. They come in for pitches. or they're thinking about their future in money as a number one goal, and I'd say of the hundreds of interns I've had throughout the years. I've said, Let's rank what's important to you and your careers. And it does shift a little bit when you get older, and you've been in the workforce, but even people in their 30s and 40s, who's I've coached, I've mentored, they always less money is their top reason. And in terms of kids in college, it's 99%. They think it's money, money, money, what's your advice to those who are in that situation, they're younger, they're coming up in their late 20s, and 30s. I mean, we all need money, right to live. And we all want nice things and nice home and cars and pay for our kids college. But so many people are consumed by it as the number one goal, what's your advice to them?
• 5:48
  Jesse Itzler: I think that money is obviously very important, and is a great motivator. But I think that when you're starting out, a bigger decision is to focus on is the product quality service of what you're doing.
• 6:02
  Jesse Itzler: And the really the why behind you're doing we hear that all the time, the why behind you doing whatever you're doing. And what's your enthusiasm and passion towards what you're doing, I think are also in because at the end of the day, if it's just money, and it gets really hard, the money doesn't matter as much. But if it's really important to you, you can usually power through things. So I think it's important to have money on your radar. I mean, I think it's okay, I wouldn't say it's I don't think that's like you also hear people say like, oh, no, it's not no, it is, like you're working, you want to have something to show for it, and you want it to be able to. Like for me, it wasn't the money. It was like what, what what the money would get me, which is because it was if it was the money, I'd be working a lot harder. Now. I'd be doing more now to keep getting more and more and more money. It was always what the money would get me which was time to do the things that I love to do. And once I got that, everything kind of changed. I took my foot off the gas in a major way. Like my foot is like way off the gas pedal. Going into it. For me it wasn't money was definitely one of the things. But for me, it was more like proving myself, like my driver was just like, I had so many, you know, you know, you can't do it kind of moments from people that finally I was like, Man, I like it was compact, it was competitive. And the measuring stick for me was never money, because there's always going to be people richer than you more successful than you. I never walk into the room and like this guy is richer than me. So I feel like inferior in any way. It was more like the measuring stick for me was always experiences. Always.
• 7:52
  Jesse Itzler: There was always like, how did I get there and what the journey was to me. Like my journey was so much cooler. I don't want to say it like that. But like, unique or whatever. It was always like I was a while I was doing Marquis Jet, I was able to run marathons and ride my bike and really cool races and participate in incredible adventures while I was doing it.
• 8:18
  Jesse Itzler: So like when I look back for me, what I'm most proud of is really how I did it, not what I got.
• 8:22
  Jesse Itzler: But I don't want to say that money like money can for a lot of people, if that's what's driving you like I have friends that are like they are so driven by money. And for them it works.
• 8:34
  Jesse Itzler: Because it works as far as like getting, you know, a bigger bank account. Because like that's their fuel, like they're competitive. They're like all about money. They're sharp, they're sharper with the pencil than I am I'm not super sharp with the pencil. I let things like you know, like, to me, I'd rather get beat 10 to 20% but have 10 or 20% more time so but there are people that use that as an it's really good fuel for them. We've
• 9:09
  Randall Kaplan: talked about people who fear failure you didn't most people I know do and it's motivation for them. Not to go forward with something that they have an idea or a passion for. They fear failing because they're embarrassed. We already talked about that. And they don't have the courage to try something new. Can you tell us about your son lasers experience with baseball, a fly ball that was hit to them that was hitting him with bases loaded in a little league championship game, and how it was for you watching him play? What are the life lessons from that story that we should all learn?
• 9:46
  Jesse Itzler: Yeah, I mean, my son decided he wanted to play baseball late here in Atlanta where kids by the time they're 11 or 12 are really good at baseball. And I didn't want to take that away from him. So we played a season of baseball and you No, it was hard because the kids were so good. And he was just starting out. And we got through a situation where he was in the outfield for the championship game, with bases loaded and two outs up or on, and the ball got hit to him. If he catches it, he's a hero. If he drops it, we lose. And, and he dropped it. But which was really hard for him. For me, for the team. It was just a big moment. But, you know, the, I always tell people, like if you want to have an exceptional life, you got to put yourself in exceptional situations, he was in an exceptional situation, it doesn't always work out. But like, if you want to be a hero, you got to have the bat, you got to be at the plate, you have to take a shot, you know, and he chose to be a participant in the game in life versus a spectator.
• 10:50
  Jesse Itzler: Like even though he didn't have a lot of experience, even though you might not have a lot of experience in business or whatever. He chose to try it anyway. And you know, a lot of good things will happen when you do that. When you put yourself in that situation first, like Oh, I'm just going to spectate and then be critical. Like, oh, you couldn't even your business fail like you didn't even try?
• 11:07
  Jesse Itzler: Yeah, you dropped it. Yeah, I dropped it. But like, I'm out, I'm on the field. Like you got to be on the field. So I'm really proud of him for, you know, despite having not a lot of experience in putting himself out there.
• 11:22
  Randall Kaplan: Along the way.
• 11:22
  Randall Kaplan: We all need people who change our lives. 17 years ago, you met a former Navy SEAL, and an ultra marathon race. You're part of a five man team. He was running alone. It was eating protein powder and a box of crackers throughout the race. He's a big deal. Now he wasn't back then he could. He's coached people like LeBron and Kobe. There was no social media, then no one knew who he was. And, frankly, at that time, no one knew who you were either. You were intrigued.
• 11:52
  Randall Kaplan: You cold call them? Can you tell us about David Goggins? Why you invited him to live with your family for a month? And then what are the three biggest lessons you learned working with him?
• 12:58
  Jesse Itzler: Man, this is like a masterclass, we like the questions are like you've prepared, Randall, you're prepared for this
• 13:09
  Randall Kaplan: extreme preparation, which has been the mantra of my career, it's something that I'm going to be doing some corporate paid public speaking on, I'm writing a book by the same topic. But we're gonna get into that a little more detail in about five minutes. Thank you for saying that.
• 13:26
  Jesse Itzler: They always say that, you know, you surround yourself with like minded people, I've always been attracted to people that weren't like minded because I could just feel like I could learn so much more. I really am interested in people that are great at what they do in areas that interest me. So I met Goggins at a race at a running race in like 2006.
• 13:47
  Jesse Itzler: And I was intrigued by, first of all, anybody that could run 100 miles at that time, because there were probably only about 400 Americans that had done it.
• 13:54
  Jesse Itzler: And but anyway, I invited him to come stay with my family with me. And, and he did. And I think the lessons, I mean, there's a lot of lessons, but like, I'm a creature of a compilation of the habits that I've learned from people that I look up to, at marquee jet, I was very curious about the people we were flying with great entrepreneurs, CEOs, athletes, entertainers of how they live their life, their habits, I would ask a lot of questions. So to be around someone like that, and just get an opportunity to ask pick their brain about what time they get up, like, what time they like how they react to certain things. To me, those are the best lessons not like work hard.
• 14:38
  Jesse Itzler: I mean, everybody knows you have to work hard, try hard. So those are the things that I really gained the most from him. And from everybody that's come, I've crossed in my life. That's really good at something, you know, like, I'm interested in the habits of the highly successful people and I've been around. I think the gift that I got when I was born into this world, is somehow don't ask me how I've been around really talented, impressive, high functioning Humans, through marquee Jack customers, meetings, mentors, athletes, and I've gotten to just pick their brains on their habits. And I'm a compilation reel of that, literally, of just things that I've learned along the way. And not just things that they've said, you know, like you can learn a lot watching someone speak by the way they use their hands, by the gestures they use, by the way, they change their voice, pausing, like all of that. I didn't grow up with that and was born a speaker I wasn't born, as you know, a coach or a leader or a CEO. I picked up these habits through 54 Five years of observation. I'm an observation expert. That's what I have. And and I'm a mimic expert, you know. And so living with someone like that gave me a 30 day, you know, around the clock insight into one person and I am 3000 of those people in one. Are
• 16:11
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• 16:28
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• 16:53
  Randall Kaplan: As part of my coaching, the most commonly asked question in the world is how are you? And it's something 99% of people more than that 99.9% of the people in the world get wrong because they say good, I'm good. It's so which is a 3.0. And I understand that a lot of people don't care about a 3.0 in college, but in the real world, I think you should get a 4.0. And there's no reason why you can't get a 4.0 Because saying I'm awesome versus I'm good. There's just a material difference in the response and how people perceive it. And right out of the gate, you're just starting at a different level people like oral responses subconsciously or consciously, consciously, that really work. It sets the tone for the meeting. You've talked about the power of the spoken word as well as being very important. And I heard this amazing story from your tell us about Chad, right. And the 74 mile marker.
• 17:52
  Jesse Itzler: Yeah, I was just running 100 ultra marathon and I got deep into the race. And I was running with a friend of mine who's a Navy SEAL. And he was just emphasizing to me the importance of the words that would come out of my mouth, as opposed to being like, this sucks, I'm exhausted really staying positive with with the words that we use. And, you know, I wouldn't minimize how important it is when people say I can't do this, we don't come from money, or I'm not a good marketer, I'm not good at this, I'm not good at that. When you speak those words, you give them a lot of power. And that's what he was emphasizing to me the importance of really like convincing yourself, you know, even people that say like, Oh, I'm gonna try to run the New York Marathon this year, try like you're going to try versus I'm running, you know, I'm going to finish the marathon in November, the New York Marathon, my first marathon. So like, really talking things into existence is important. And I already knew that. But sometimes in your lowest moments, or really low moments, you need, you know, the reinforcement. And that's what Chad was talking about.
• 19:00
  Randall Kaplan: I mean, when I think about running 100 mile race, I think that's just I don't even know how a human body can handle that. And I just couldn't imagine the agony that you're in for whatever miles that you're in, but 74 miles and just cranking away and hurting and want to bitch and moan. From that exact moment, Jesse and my workouts when I get tired, or feel like my muscles are burning, or my stomach is killing me from doing the bicycle. And I'm trying to go to maybe 100 from 60. I think of you and I think of that moment, actually. And I think of that mile marker and I said shit, and you got to keep pushing yourself. Because if you don't, you're never gonna succeed, whether it's in your workout or in your professional life, and frankly, in your personal life as well.
• 19:50
  Jesse Itzler: Yeah, no, I appreciate that. I agree. I appreciate that. So,
• 19:56
  Randall Kaplan: you have various mantras in your life that I find very interesting. Another one of yours is remembered tomorrow.
• 20:03
  Randall Kaplan: What does that mean?
• 20:04
  Jesse Itzler: Um, yeah, I mean, I try to keep I love mantras.
• 20:09
  Jesse Itzler: I'm not like crazy with them.
• 20:09
  Jesse Itzler: But I do have one remember tomorrow. And that just means like, I saw it on someone's arm as a tattoo. And it just means the about that when you have a split second decision bigger, small. Think about how that decision will impact you tomorrow, rather than the moment. So if you want to drop out of the marathon at mile 18 That's yeah, because in the moment you want to but how's that going to make you feel tomorrow you can't get it back.
• 20:36
  Jesse Itzler: You know, you want to go out during the holiday season now and drink tequila and take your shirt off and waving around and be the life of the party. That's fun. Until you will walk into the office the next day. So remember tomorrow is is a really good mantra when you have a decision to make on which way to take that decision.
• 20:56
  Randall Kaplan: We talked about as part of our success when we pitch people where we want to meet people even as persisting through an initial when you want another sale. Or if you don't get something, sending people a handwritten note, and I've been telling people for years, there's such a difference, emailing somebody, thank you.
• 21:13
  Randall Kaplan: That's easy. We can all do it.
• 21:16
  Randall Kaplan: And even though well written one, maybe it could take two or three minutes usually take 15 seconds. Thanks for meeting with me. I enjoyed it. Let's keep in touch. What is the value actual value of a handwritten letter?
• 21:29
  Randall Kaplan: And the more and more I coached people on this? They really don't do it. So how important is it? Well,
• 21:37
  Jesse Itzler: I think it's an important tool that you have in your toolbox that's underutilized. I think when you write a handwritten letter, first of all, like the intent is, is different than just like hitting send takes a minute, we have to like get a stamp, Likud, the envelope, go to the mailbox, write it like it's the energy is a lot different than just sending an email that breaks through the clutter. A lot of people check their own mail, not a lot of people check their email or check their DMS, maybe they have an assistant, but like, people read their own mail. And I think it's just more memorable. So for me, it's been a really good tool. I still do it to this day. In fact, I have a whole bunch of cards right here that are going to be going out today that I'm gonna do that have to get done today. But yeah, so it's still an important thing. And look, I just stick with things that have worked.
• 22:28
  Jesse Itzler: I've been writing handwritten letters for 30 years, and it's worked for me, people remember, they still come up to me. So it's still part of my process.
• 22:37
  Randall Kaplan: You just mentioned people remember it for years. Here's another one of my coaching tactics and the way to stand out. People have meetings today on Zoom, especially during the pandemic's normal, they're not going out for meetings. And what I tell people do is write a handwritten note. But if you're in LA, and they're in New York FedEx to note, because you'll be the only one in the history of their lives, to FedEx a note and that person is going to remember you forever and ever and ever.
• 23:10
  Randall Kaplan: People say well, it's expensive.
• 23:10
  Randall Kaplan: $20. Well, my question to them is, is it worth $20? For them to remember you forever and to stand out among as you said, all the clutter, I mean, Citadel if you want to work in the financial services business are the best hedge fund in the world. They got 29,000 Summer applications last year, how many people were FedExing? thank you letters to the recruiters there takes six rounds of interviews to get a job. So I think it's always really, really, really important to stand out. And that's a simple one, and it costs very little money. And then people say, you know, it's$20, I can't do it, you know, I'm not going to write five of those. How much is your time worth? How much did you prepare for that job interview, or the meeting, I mean, we're talking$3 per hour for the value of your time to do something that is precious and valuable for the rest of your life. So let's talk about preparation. My topic is extreme preparation. It's something that not a lot of people have focused on in a specific way. When someone prepares maybe one hour for something sometimes I'll prepare 1020 for one pitch that I had for one meeting with Marriott for my beaches company, Sandy, we built the largest beach resorts in the world, the yellow for beaches, we've catalogued more than 100 categories of data from more than 100,000 beaches and two in 12 countries with his meeting with Marriott or five people on the meeting, we prepared probably 150 hours for that meeting. And by the way, we didn't get what we wanted. But we learned a ton and it was not a waste. How has extreme preparation been a very important factor in the success of your career?
• 24:58
  Jesse Itzler: Um, I think when I was young, I mean, when I was younger, I think that it was very important, but also equally as important was the ability to pivot. When someone I was prepared for something and it didn't go the way I thought it would, I think that now I can get away with not being as prepared just because I have more of a track record. And I'm more selective, where when I was younger, it wasn't about being selective. It was about like, survival. You know what I mean?
• 25:35
  Jesse Itzler: Like, I didn't have flexibility to Oh, if this doesn't work, I'll go to it. I had a nail the meanings. I had to nail the meeting so I had to be more prepared. So it's played a big role. And you know, you learn as you as you get older, what preparation really means I think a lot of people prepare, content can prepare wrong versus preparing, right? They think they're prepared or they come in and they don't. They're telling maybe what they think that people want to hear versus asking. But obviously super important.
• 26:14
  Randall Kaplan: So for me, what I've developed is a five step system to extreme preparation.
• 26:17
  Randall Kaplan: Prepare to plan is the first step of the five. He tell us about the big ass calendar. And also tell us as part of that, about Kevin's rule.
• 26:30
  Jesse Itzler: Yeah, I mean, I am a planner, I think that as we go into the new year, I like to put as much of my, as much as I can.
• 26:40
  Jesse Itzler: This is actually this is a we have video
• 26:43
  Randall Kaplan: games where I'm video. Yeah,
• 26:45
  Jesse Itzler: so this is my entire 2024 already kind of laid out on one big ass calendar. All my trips are in orange speeches, in different colors. Yellow are my races. So like, I'm a big believer that if, yeah, it's important to plan your life. And the stuff that you want to do before before work, because work is always going to fill in. But if you don't do that, then very often, you can fill your whole year up with work and zoom calls, you don't have a lot to show for it. So one of the things that I do is what you call Kevin's rule is basically every other month, I do something I normally went to done on a weekend. So I consider watching the Georgia football game, I might go take my kids fishing or go to a show or something because just at a minimum, and I got that from my friend, Kevin. But just at a minimum. If you you know if I can't do something every other month that I want to do my life work life models out of whack.
• 27:46
  Jesse Itzler: But if I do do that, I put six mini adventures on my calendar that I wouldn't have had. If I live another 50 years. That's 300 adventures I want that had that I just banked into my kind of life resume. So yeah, I have this thing I actually sell it the big ass calendar, but I use it as a tool to map out and track my year. This
• 28:10
  Randall Kaplan: episode of In Search of Excellence is brought to you by sandy.com s a n d e.com. We're a Yelp for beaches and have created the world's most comprehensive beach resource by cataloging more than 100 categories of information.
• 28:25
  Randall Kaplan: For every beach in the world, more than 100,000 beaches and 212 countries. sandy.com provides beach goers around the world with detailed comprehensive and easy to use information to help them plan their perfect beach getaway at home and abroad. And to make sure you're never disappointed by a beach visit again, plan the perfect beach trip today by visiting sandy.com. That's www.sand.com. The link is in our show notes. Stay Sandy, my friends. Successful people I know are really busy. Right?
• 28:57
  Randall Kaplan: You've got four kids, you're very successful, your wife is successful. I've done okay. My wife is very busy with our kids.
• 29:05
  Randall Kaplan: She's involved in a lot of things. And as someone who loves to give back like I do, and as you do, it's hard. It's hard to say no. But I think there is a tremendous amount of value at some point you have to say no.
• 29:21
  Randall Kaplan: So you said something that's very interesting. I never thought it this way. You said we live our life on defense sometimes. How important is it to carve out time for your family and things that are important to you? And it's so hard for people? Why is it so hard for people to do this? To say no? Yeah, to say no. Oh, you know, Jesse, you know, let's have dinner tonight. I want to talk to you about this. And you got four kids at home. I mean, my family dinners are sacrosanct. I don't mess with my family dinners I never have. If it's something that especially when they were younger, and I was divorced, and I was divorced for nine years I was home with my kids every single night I drove to school, I never traveled when I have my kids.
• 30:05
  Randall Kaplan: But in today's day and age, you know, as you get more and more successful, you get more and more busy. It's it's it's hard.
• 30:16
  Jesse Itzler: Yeah, I mean, I think, again, like in my 20s it was a time for me to say yes, because I needed to and I wanted to network and be out there and in my 40s and 50s. It's I've learned to say no, people don't want to say no, because they don't want to disappoint other people. And you know, somebody asked for 20 minutes 30 minutes of your time and if they think it's not a big deal, but cumulatively those 2030 minutes can have a tremendous impact. So I've gotten really good at saying no. And also like I don't feel I feel like I don't feel like I deserve a medal for having family dinners or taking my kids anywhere? I don't like people say that. No, no, you're such a good. Like, I don't look at it like that at all. Like, that's what I signed up for why I wanted to have kids. You know, that's the reason why I did it.
• 31:05
  Jesse Itzler: Go the family and so it's just like, to me that helps with my decision making like this is if I'm in the pecking order. And I've gotten good at saying no, you know, it's like an art form.
• 31:20
  Jesse Itzler: How you say no is important too.
• 31:24
  Jesse Itzler: So I don't feel like I need to give people a reason why my answer is no. to certain things.
• 31:27
  Jesse Itzler: I don't feel like I have to explain it. I don't feel guilty about it anymore. Just you know, and I it doesn't mean I say no to everything, but I definitely got better at it and now I like actually smile sometimes I just freed up all my old Thursday night got freed up, because I didn't want to go to dinner. I was able to say no, or maybe 20 years ago. I'd be like, Oh God, I want to say no to these guys.
• 31:52
  Jesse Itzler: I'm gonna go so
• 31:54
  Randall Kaplan: before we finish today, I want to go ahead and ask some more open ended questions. I call this part of my podcast fill in the blank the excellence are ready to play.
• 32:03
  Jesse Itzler: I'm ready to answer.
• 32:04
  Randall Kaplan: The biggest lesson I've learned in my life is
• 32:09
  Jesse Itzler: this is like you gotta be fast and sharp at this game. It's a tough game. You can't be you can't be mourning after FDA Tsakhia holiday party.
• 32:18
  Randall Kaplan: You know, we were actually asked him slow, ask these
• 32:22
  Jesse Itzler: questions really slow. I had Saki last night and I'm I feel it on me. So I feel like whatever you're going to ask me to tone it down 10% on the speed dial so I can answer it a little slower.
• 33:15
  Randall Kaplan: The biggest lesson I've learned in my life is
• 33:20
  Jesse Itzler: marry the right person.
• 33:22
  Randall Kaplan: My number one professional goal is
• 33:27
  Jesse Itzler: create more time to do the things I love to do.
• 33:31
  Randall Kaplan: My number one personal goal is
• 33:36
  Jesse Itzler: Sheezus man stay healthy.
• 33:43
  Randall Kaplan: My biggest regret is
• 33:47
  Jesse Itzler: I don't really have any regrets.
• 33:50
  Randall Kaplan: The one thing I've dreamed of doing for a long time but haven't done is
• 33:56
  Jesse Itzler: meeting Eminem.
• 33:59
  Randall Kaplan: I'm sure you can make that happen right Marshall Mathers. I'm gonna Detroiter he's on my list not only to have him on my show.
• 34:06
  Jesse Itzler: Yeah, I also want to meet Blondie interesting.
• 34:10
  Jesse Itzler: Deborah Harry blah blah them I think blonde is number one on my list. Deborah Harry Blondie yes top three I want to be blonde these just cool woman
• 34:21
  Randall Kaplan: the one physical goal that I want to conquer but haven't is
• 34:37
  Jesse Itzler: physical goal I don't know. I've been able to check out a box of things I wanted to do. rode my bike across the country ran 100 miles did completed Ultra man I haven't there's nothing that strikes me that like I don't think like that. Like I don't have like a when it comes to me, it comes to me but I don't have anything like that. I really want to I don't want like climb Everest. There's nothing physical. I just want to I know what it is. I take it all back.
• 35:14
  Jesse Itzler: When I turned 90 I want to break all the ultra marathon records when I turned 90 Amazing. I want to be the 90 year old record holder in all the major hard challenging endurance races.
• 35:30
  Randall Kaplan: You have a painting in your house that says everything is going to be fucking amazing. If somebody painted one to put next to it, what would it say?
• 35:39
  Jesse Itzler: She's a go right next to the amazing sign right
• 35:46
  Randall Kaplan: right next to everything's gonna be fucking amazing.
• 35:48
  Jesse Itzler: So far, so good.
• 35:51
  Randall Kaplan: Love it. If you could go back in time, what's the one piece of advice you would give to your 21 year old self?
• 36:02
  Jesse Itzler: Probably, oh, man.
• 36:02
  Jesse Itzler: business advice, I would probably say create something that's residual PERS at 21. So you just always have residual money coming in and you could over time, although I didn't go that route, I think maybe I would do that. Make yourself irreplaceable at work if I was 21. business wise, if I was working for somebody, but like on a personal level, I'd probably just go back to the Bible is do as the others as you want others to do to you.
• 36:37
  Randall Kaplan: If you're President of the United States today, what's the first thing you would do?
• 36:44
  Jesse Itzler: I never be President of the United States.
• 36:47
  Randall Kaplan: Because it's like it's like a horrible job, right? Yeah,
• 36:50
  Jesse Itzler: I wouldn't do that. But I probably just put us on at the White House. Right on the big Great Lawn, sauna cold plunge, the White House 5k The White House sauna, Athan flew for new fruit only at the White House for anybody wants to join me. I'd be if they weren't, I wouldn't get voted in.
• 37:11
  Randall Kaplan: Okay, one question you wish I'd asked you is
• 37:16
  Jesse Itzler: you did a pretty good job. You practice what you preach preparation. You're bringing up stories I haven't thought about in a long time.
• 37:26
  Randall Kaplan: I appreciate you doing my show. Jesse, I've wanted you on for a very long time. As I mentioned, I heard you on this was a zoom Athan for lack of a better word. And I was just blown away. I understand why you're one of the best and most highly sought after motivational speakers in the world. I think, as an entrepreneur and as a human being just what you do for to motivate people to follow your careers. And you've given a lot of unconventional advice. For example, not surrounding yourself with like minded people. i You're the only person that I've heard say that ever.
• 38:04
  Randall Kaplan: And I think it's very good advice, especially the way you present it. And I think it's great. I think it's also great, what you do for your family and your kids and separating that because I know a lot of very successful people who, who don't do that. So I'm a huge fan of yours. I help you get to meet in person. And I really appreciate you doing my show. Thank you so much.
• 38:26
  Jesse Itzler: Absolutely, Randall. Thank you, man. I know we've been trying to do it for a while so I'm glad we were able to connect. Yeah, Randy, that was great. Like, as I expected, you're super prepared. You're always one of the most prepared people that I know. So your preparation is on brand.
• 38:43
  Randall Kaplan: I appreciate you so much.