Latest / Something Extra / The Human Side of High-Stakes Tech w/ Larry Bonfante
Transcript
- 0:00Larry Bonfante: What are the three most important things you want people to say about you,
- 0:05to say about their experience of working with you and their experience of working
- 0:08with your team versus passion?
- 0:10Because I always want people to feel that when they work with me, I'm
- 0:12never mailing it in.
- 0:13I'm never giving them some half baked effort.
- 0:15I'm bringing all my energy, all my passion, everything I have to every engagement
- 0:19and they know that they're getting the best for me, right?
- 0:22The second for me is results.
- 0:24I want them to know that when they worked with my team that the
- 0:27widget was going to come out of the machine on time, on budget, on
- 0:31value.
- 0:32And the third is integrity because I want people to work with me to
- 0:35feel that I say what I mean and I mean what I say.
- 0:41Lisa Nichols: It takes something a little more to lead with impact.
- 0:45I'm Lisa Nichols, author of Something Extra, and this podcast
- 0:49was inspired by our daughter, Ali, whose additional chromosome has shaped
- 0:53how I see people in leadership.
- 0:56Each episode features conversations with inspiring leaders from around the world
- 1:00about what truly defines how they lead and serve others.
- 1:04If you enjoyed today's conversation, please consider leaving a five star
- 1:09review.
- 1:10It helps more people discover the show.
- 1:12And if you'd like to go deeper, my book, Something Extra, is available on
- 1:16Amazon and through other major book retailers.
- 1:20I'm excited to have Larry Bonfante on the show today.
- 1:23Larry is the founder and CEO of CIO Bench Coach.
- 1:27Well, Larry Bonfante, welcome to the Something Extra podcast.
- 1:31I have been looking so forward to this time with you.
- 1:34Thank you so much for making the time.
- 1:36I know how busy you are.
- 1:37Larry Bonfante: It's my pleasure.
- 1:38So happy to be with you today, Lisa.
- 1:40Lisa Nichols: Happy to be with you too.
- 1:41I wanna read just a few things, and then we're just gonna get into
- 1:44a lot here.
- 1:45But,
- 1:46I just think this is so good.
- 1:48From the courts of the US Open to the boardrooms of Fortune 500 ,
- 1:53our guest today is a titan of leadership.
- 1:55He is a CIO hall of fame nominee, the founder of CIO
- 1:59bench coach, and a mentor to over four hundred world class
- 2:03executives.
- 2:04He's the author of "L essons in IT T ransformation," which I have a copy
- 2:08of here, and "R eflections of an E xecutive C oach," a classic
- 2:12rock musician, w e're gonna talk about that, Larry.
- 2:16And a master of turning tactical reality into strategic
- 2:20success.
- 2:22Welcome, Larry Bonfante.
- 2:24I'm so excited to have you.
- 2:26So, Larry, I always love to go back and tell my listeners
- 2:31how we met and how you know, they they wanna know, like, how do
- 2:35you get these guests, you know, on the podcast?
- 2:38And you are part of our leadership development team.
- 2:41In fact, you have led several of our technology leadership,
- 2:46workshops.
- 2:47You're getting ready to do a storytelling workshop for us that we're very excited,
- 2:51and we're just grateful to have you on the team.
- 2:54You, I get nothing but rave reviews about
- 2:58Larry after someone has experienced his session.
- 3:02Larry Bonfante: Well, that's so kind of you to say.
- 3:04Yeah.
- 3:04It's been my pleasure to be a part of the team now for going
- 3:07on eight years, doing countless TechLXs w orking as an
- 3:11Executive Coach for some of our clients and doing custom workshops
- 3:15from everything from storytelling to understanding the value of IT
- 3:20to understanding how to develop senior relationships so it's just been a real treat
- 3:24and a real gift to be able to work with our clients.
- 3:27Lisa Nichols: Absolutely.
- 3:28Yeah.
- 3:28And we always say that we are not necessarily teaching
- 3:32how to program in Java, how to program in Python.
- 3:37We're teaching the human side of technology, r ight, Larry?
- 3:41Larry Bonfante: Exactly.
- 3:42And that's really my focus.
- 3:43What I learned is when I started doing executive coaching is many leaders I
- 3:47work with very talented IT executives, very talented technologists, technology,
- 3:53talented business people but when you got to the point of how they engaged
- 3:58at the C suite, how they engaged in the boardroom, how they created relationships,
- 4:03how they communicated with people, how they motivated people, those weren't things that
- 4:07didn't always come naturally to IT executives.
- 4:10So that's really what I've worked in.
- 4:11I hate when people call it this, but people refer to it as soft
- 4:14skills, but to me soft skills have hard results.
- 4:18Lisa Nichols: That's a good way to put it.
- 4:20Yeah.
- 4:22Soft skills have hard results.
- 4:24And, gosh, sometimes in today's world, Larry, I've
- 4:28seen leadership change where I believe people are yearning
- 4:33for more the human side.
- 4:35Right?
- 4:36It's no longer just command and control.
- 4:39I mean, people, leaders need to have emotional intelligence
- 4:44and, understand a lot more about the human side and how
- 4:48to interact with people.
- 4:49My goodness.
- 4:50Our organizations are made up of people.
- 4:52Things do not happen without people.
- 4:56Larry Bonfante: Organizations are living, breathing organisms, alright?
- 4:59And they're made up of people and I always joke with my clients that
- 5:03depending on the culture you build and depending on how you lead people determines
- 5:08how they're going to engage at work.
- 5:09You know, we all lead volunteer armies.
- 5:11The people on our teams could decide to go take their role and go
- 5:14somewhere else.
- 5:15And I joke with people that there's two ways that an employee could think
- 5:18about life on a Monday morning.
- 5:20If they're working for a leader that they respect someone who treats them well
- 5:24someone who is an advocate for them and a partner for them they're excited
- 5:27about the work they do and the people they do it with they wake
- 5:29up on a Monday morning they say Good Morning God!
- 5:32And if they're working for somebody who doesn't respect them, who doesn't treat them
- 5:36well and they're not excited about the work they wake up on a Monday
- 5:39morning and say good God it's morning.
- 5:41So we have to be very thoughtful about the way we treat people and
- 5:44why we lead people in corporate America.
- 5:47Lisa Nichols: So incredible.
- 5:48And that is what you are so gifted at.
- 5:51So,
- 5:53Larry, you have led across the highest levels across multiple industries,
- 5:57multiple industries.
- 5:58When you look back, what drew you to leadership,
- 6:03not just technology?
- 6:05Larry Bonfante: To me, it was more about leadership than technology.
- 6:08I kind of almost got to technology by default.
- 6:11I had an internship my last year of college and I was gonna be
- 6:13a human resource director.
- 6:15I was working for an agency doing HR work and the IT director said
- 6:18we've got these new things these PCs people seem to like you, you seem
- 6:22to be able to work with them, would you like to train people on
- 6:24this and you offered me a whopping eighteen thousand dollars and before you knew
- 6:27it I was in IT.
- 6:29So but my real focus was on leadership because it was about how do
- 6:33we work with people to get results.
- 6:35And I think a lot of people try to get into leadership for the
- 6:38wrong reasons.
- 6:39They want to be leaders because they think they can control things.
- 6:43They can be the boss, they can dictate how things go.
- 6:46I get the big office, I get the big paycheck.
- 6:48But to me leadership isn't a privilege it's a responsibility.
- 6:52It's about being able to have an impact on other people's journeys and if
- 6:55you look at it that way then you come to it with the right
- 6:59heart and the right approach to it because it's all about servant leadership, it's
- 7:03all about helping people grow and all ships rise with the tide when you
- 7:06help other people grow then you'll succeed.
- 7:09You know, I found that in my career, whenever my focus was on helping
- 7:12my clients succeed and my people succeed, my career took off.
- 7:15On a rare occasion, I was more myopically focused on what's my next promotion,
- 7:20things kinda stalled out.
- 7:23Lisa Nichols: Yes.
- 7:24I could not agree more with that.
- 7:27Well, here's here's what you have said.
- 7:29I've read this somewhere that you learned the hard way
- 7:33how to be a CIO early in your career.
- 7:36Is there one mistake,
- 7:39Larry, that you made that shaped really,
- 7:44even more it shaped you as a leader more than success?
- 7:48Larry Bonfante: I think that early on, I was in leadership positions
- 7:53very early at the age of thirty, which quite frankly was a mistake on
- 7:56their part, but I'm glad they gave me opportunity.
- 7:58Lisa Nichols: Right.
- 7:59Larry Bonfante: But one of the things I learned is you don't lead people,
- 8:03you lead persons.
- 8:05When you try to take a one size fits all approach to leading people,
- 8:08it's a mistake because what excites Lisa, what excites Karen, what excites
- 8:13Joe are three different things.
- 8:14And to get the best out of these people, I need to know who
- 8:17they are.
- 8:18I need to know their strengths.
- 8:19I need to know their areas for development.
- 8:20I need to know what motivates them.
- 8:23The other thing I learned early on is we in corporate America make I
- 8:27think a common mistake.
- 8:28I certainly believe in development.
- 8:30Obviously, I'm an Executive Coach.
- 8:31So I believe in helping people get better at the things that are opportunities
- 8:34for development but one of the things we don't do well enough is find
- 8:38the things that people are good at and give them the opportunity to shine.
- 8:42Play to their strengths while we're working on their areas for development.
- 8:45I think so much time is spent focusing on, well, you need to get
- 8:49better at this without thinking about what are the things this person is already
- 8:52great at.
- 8:53How do we make sure that we give them opportunities to exercise
- 8:57those muscles so that they can be the best version of themselves at work.
- 9:00So I think it's a combination of continuing to develop people while giving them
- 9:03opportunities to shine.
- 9:05Lisa Nichols: That's so good.
- 9:06Yeah.
- 9:06I'm a huge believer in S trength F inders.
- 9:09And not that we should not address our blind spots.
- 9:13Sure.
- 9:13And let me just say we all have them, whether you believe it or
- 9:17not.
- 9:18That's why it's called a blind spot.
- 9:19Right?
- 9:20Sometimes we're blind to it.
- 9:22But I am such a big believer in playing to the strengths.
- 9:26Why wouldn't you do that?
- 9:27People tend to be more engaged.
- 9:30They tend to be more passionate Yeah.
- 9:32When they're working in their strength zones, I believe.
- 9:35Larry Bonfante: Yeah.
- 9:35I learned I learned an interesting lesson that my first day on the job
- 9:39at USTA, I was given a spreadsheet by our secretary
- 9:43treasurer of our board, and I shook his hand and said Jim it's nice
- 9:47to meet you.
- 9:47Could you tell me what the spreadsheet is?
- 9:49And he said this is your severance spreadsheet.
- 9:50You need to fire everyone.
- 9:52There's no one worth keeping.
- 9:53And I said well let's take a deep breath and let's do some due
- 9:56diligence to figure out what's going on.
- 9:58And there was one individual in particular that they wanted me to fire.
- 10:02And what I learned after working with this individual for a few weeks is
- 10:04that they had miscast him.
- 10:07They put him in a role where they asked him to be a budgeter,
- 10:10a politician, a presenter, and he was none of those things.
- 10:13But he was an excellent coach.
- 10:14He was an excellent technologist.
- 10:16He was great with the clients.
- 10:17And I shifted his role to focus on the things he was good at
- 10:21and I didn't fire him.
- 10:22And fifteen years later, when I left, he was still there.
- 10:25And he was considered a rock star because we found ways to play to
- 10:28those strengths while we were working on the areas where he was miscast.
- 10:32So a lot of times we do people an injustice by promoting them
- 10:36to a different set of muscles that they have and expecting that they're just
- 10:39gonna figure out how to do that.
- 10:41Lisa Nichols: Sure.
- 10:42That's such a wonderful leadership blessing right there.
- 10:46As a leaders, we need to pay attention.
- 10:48We need to pay attention and make sure that people are in the right
- 10:52seats.
- 10:53Well, is there a specific moment,
- 10:56and and you said, really, leadership was kind of your
- 11:00jam, if you will, from day one.
- 11:03But was there a specific moment that you realized, Larry,
- 11:07that I'm no longer just a technologist?
- 11:10I truly am a business leader.
- 11:13Larry Bonfante: There was a couple of things that were moments for me.
- 11:16One was the first time I walked into the room, all eyes were
- 11:21on me.
- 11:22Because when you are a leader, all eyes are on you.
- 11:25And people are going to model the behaviors that you exhibit.
- 11:29People are going to look to you for direction and you know we've all
- 11:31worked with people who are very good at talking the talk and God bless
- 11:34them.
- 11:35But talking the talk doesn't mean a whole lot if you're not walking the
- 11:38talk.
- 11:39And I learned very quickly that my people were gonna look to me and
- 11:42the way I carried myself had to be congruent with what I told them.
- 11:46And only if it was would they model those behaviors.
- 11:49And if I wasn't doing that, they would model behaviors I wouldn't be too
- 11:52excited about.
- 11:53So that was an moment.
- 11:54The other moment was when I realized when I asked for ideas
- 11:59and all eyes were on me that I had to make sure I created
- 12:03an environment where people felt comfortable contributing, collaborating,
- 12:07because none of us have all the ideas.
- 12:10But leadership isn't about having all the ideas.
- 12:12It's about bringing out the best in people to make sure that we bring
- 12:15the right ideas forward.
- 12:16So those were kind of a couple of lessons early on in my career,
- 12:20that really stood out in my mind.
- 12:22Lisa Nichols: Those are good lessons.
- 12:23Those are good lessons.
- 12:24Well, you've now spent nearly fifteen years as CIO.
- 12:29You were fifteen years as CIO of the USDA s upporting US Open,
- 12:33which I believe is the most highly attended sporting event ever.
- 12:37Right?
- 12:38Larry Bonfante: Most highly attended annual sporting event in the world.
- 12:40The only one that's hired just ended, which is the Olympics, which happens every
- 12:43four years.
- 12:44Lisa Nichols: Yeah.
- 12:45Yeah.
- 12:46You know, and this is a live event,
- 12:49Larry.
- 12:49Very much so.
- 12:51With no do overs.
- 12:52Larry Bonfante: It's it's a live event and we used to lovingly refer to it as
- 12:55twenty one days of Black Friday because ninety percent of our annual
- 12:59revenue came from the proceeds of the US Open.
- 13:01So you don't get them all again.
- 13:02Okay?
- 13:03If the concessions system isn't working, that's a problem.
- 13:07If ticket scanning isn't working, that's a problem.
- 13:09If WiFi isn't working, that's a problem.
- 13:11So it it was a high wire act.
- 13:13It was a high pressure situation and my biggest goal was making
- 13:17sure that I kept people centered and kept them calm during
- 13:22the event.
- 13:23Because it's very easy when you're under that kind of pressure to make that
- 13:26pressure cave you in and you're hearing noise from every angles
- 13:31and my goal was to be the human shield so that people could focus
- 13:34on what they had to do and I was making sure that they had
- 13:37the opportunity to do that while I was providing political cover for them.
- 13:41Lisa Nichols: That's good.
- 13:42Yeah.
- 13:43I was gonna ask you, what did that teach you?
- 13:44And you just told me.
- 13:46So that's that's really good.
- 13:48Well so now you have coached other CIOs, high level C
- 13:53suite executives.
- 13:55How has that changed how you show up?
- 13:59Larry Bonfante: You know, I I think that one of the benefits,
- 14:03that I bring to the coaching opportunity.
- 14:06I've worked with a lot of people who are outstanding executive coaches,
- 14:10but they don't understand what it is to work in IT day in day
- 14:13out.
- 14:14Lisa Nichols: Right.
- 14:14Larry Bonfante: I've worked with a lot of IT executives who have tremendous expertise in running
- 14:19an IT organization but they don't necessarily know how to coach and mentor people.
- 14:23And I think one of the things that's helped me be successful in this
- 14:26is the ability to bring both of those things together.
- 14:28To have the empathy of understanding what their world is like because I'm not
- 14:32coming at it from a place of theory or academia I'm coming from a
- 14:35place of having lived that life for thirty five years.
- 14:38Right.
- 14:38But at the same token having worked with people and being able to understand
- 14:42how to nuance a message how to work with people who are coming from
- 14:45different perspectives to help them get that message and and tell the story in
- 14:49a way that resonates with them.
- 14:50So I think those sets of experiences combined have helped me be effective in
- 14:54what I do.
- 14:55Lisa Nichols: Yeah.
- 14:56Yeah.
- 14:56You're very good at it.
- 14:57You coach over four hundred executives.
- 15:00Is there a common blind spot?
- 15:03Larry, we talked about blind spots before.
- 15:05Is there a common blind spot that you sometimes see in leaders, or are
- 15:09they all over the board?
- 15:10Larry Bonfante: Well, you know, every human being is different.
- 15:12Lisa Nichols: Yes.
- 15:12Larry Bonfante: So I need everybody where they live.
- 15:14So everybody is a little different and you have to support them in a
- 15:16little bit of a different way.
- 15:18There are some common themes that I see again and again, especially with IT
- 15:22executives.
- 15:24Communication
- 15:25critically important.
- 15:27Making sure because a lot of people think we've communicated
- 15:31but maybe not so much.
- 15:33Lisa Nichols: Right
- 15:33Larry Bonfante: So making sure you're telling people as much as you can as soon as you
- 15:36can as often as you can Constantly being on theme so
- 15:40that people get the message.
- 15:42Delivering that message in different ways through different media so that it resonates
- 15:46with people because people hear and learn different ways.
- 15:49So communication is so critically important.
- 15:52Something I mentioned a couple of minutes ago, Managing persons not
- 15:56people.
- 15:57Yeah, I love that.
- 15:57Really understand who is this human being who I'm working with?
- 16:01What makes Lisa special?
- 16:03What can I do to help Lisa?
- 16:05What motivates Lisa?
- 16:06You know, one of the things I've learned, IT executives are great at the
- 16:10how.
- 16:11You know, most of us are left brained, and we're great at the how.
- 16:14We're very analytical.
- 16:15We know how to connect the dots.
- 16:16If I ask an IT executive about a project she's working on, she'll
- 16:20whip out an eight page Gantt chart with all kinds of milestones and dependencies
- 16:24and tests, we're great at the how.
- 16:26But one thing sometimes a lot of IT executives are not great at is
- 16:29the why.
- 16:31Why are we doing this?
- 16:32Why should these people care about this?
- 16:35Why should they be motivated to help us and collaborate with us?
- 16:39So focusing on the why, helping people understand the value proposition
- 16:43not for us but for them.
- 16:45Now all my clients say to me, Larry I'm a leader, I have to
- 16:48motivate people.
- 16:48How do I motivate people?
- 16:50And my message to them is you don't motivate people by getting them excited
- 16:53about Larry's agenda.
- 16:54You motivate people by understanding what's their agenda, what are they trying to accomplish,
- 16:58and how can you help them accomplish that, and where are the points of
- 17:02synergy between what you're asking them to do and their agenda?
- 17:05Because when you could accomplish those points of synergy, that's what's gonna motivate them
- 17:08to move forward.
- 17:10Lisa Nichols: That's so good.
- 17:11Yeah.
- 17:12I mean, I think about Simon Sinek.
- 17:15Right?
- 17:15You start with why.
- 17:16You start with why.
- 17:18And I feel like, Larry, I'm just thinking here, that's kinda where the storytelling
- 17:22comes in too.
- 17:23Right?
- 17:23And that is an art, like, telling the the story.
- 17:27Why are we doing what we we are doing?
- 17:29Right?
- 17:29Larry Bonfante: Absolutely.
- 17:30It's so critically important that we're able to first of all engage
- 17:34people, get them to take that journey with us
- 17:38and see the value of what we're trying to do and it's all ultimate
- 17:41storytelling.
- 17:42You know I learned a lesson really hard way.
- 17:45My first
- 17:47executive board meeting at the USTA, we had a gentleman on our team
- 17:52who had responsibility for all systems that supported the US Open and
- 17:56when I got there IT was not actively engaged in supporting the US Open
- 17:59which is insane when you think about ninety percent of our revenue coming from
- 18:02it.
- 18:02So he was only supporting four systems.
- 18:05Well, fast forward two years and now we're ingrained in everything, which
- 18:09was wonderful.
- 18:09Now he was supporting forty systems.
- 18:12So I went to our board of directors and I said we have this
- 18:14gentleman who's supporting forty systems and we're killing him.
- 18:17We need to have another person to take on someone's workload.
- 18:20And when I said to them we're killing him, their response was well if
- 18:23he dies find someone new.
- 18:25Which shocked me but then I said you know what Larry, shame on you
- 18:29because you told the story through your lens what mattered to you, you didn't
- 18:32tell the story through the later lens.
- 18:34So the next Board meeting I went there and I said to the Board,
- 18:37we have a gentleman who's supporting forty operational systems at the US Open.
- 18:41There's more than four hundred million dollars in revenue associated with those systems.
- 18:45If God forbid this man has a heart attack two weeks before the US
- 18:49Open or says you know what I can't take the stress anymore and leaves
- 18:51we're putting four hundred million dollars of revenue at risk.
- 18:55They ap proved two headcount.
- 18:57Because that time, I told the story to the lens that they cared about.
- 19:01Lisa Nichols: Sure.
- 19:02Yeah.
- 19:02That's a great story.
- 19:04That's a great story.
- 19:07Gosh.
- 19:09You know, we we've talked about, you know, emphasizing
- 19:13the human side of IT leadership.
- 19:16Why do you think this piece is still hard for some leaders
- 19:20to master?
- 19:22Larry Bonfante: I think there's a couple of reasons probably, Lisa.
- 19:24One one is that a lot of people who come in through up through
- 19:27the ranks of IT are focused on the technology,
- 19:31on algorithms.
- 19:33They're focused on things that are very cut and dried.
- 19:36It works for a dozen, it's a zero or a one.
- 19:38It's very logical.
- 19:40Well, you and I, we're not quite as logical.
- 19:44Lisa Nichols: Right.
- 19:44Larry Bonfante: Okay?
- 19:44So I think one of one of the things that we have to realize
- 19:47is that in order for us to to be successful, we've got to be
- 19:50able to work with people and through people and people are messy.
- 19:55Right?
- 19:55So I think that messiness is challenging for a lot of IT
- 19:59executives.
- 20:00A second thing and we mentioned this a little while back is that a
- 20:03lot of IT executives are more left brain wired than right brain wired.
- 20:08And my goal is not to turn people into something they're not.
- 20:11My goal is to help to tap into them to see how they're coming
- 20:14across to people and to understand how to best engage people so that they
- 20:18could be a better version of themselves.
- 20:20World works in progress, when I do our leadership workshops I always ask
- 20:24people how many of you know a perfect person and not a single hand
- 20:28is going up yet.
- 20:28I always joke with them that my wife Denise is pretty close but she's
- 20:32not even perfect right?
- 20:33There are no perfect people.
- 20:34There's just us humans walking around.
- 20:36So if we want to be able to get the best out of humans
- 20:38we have to be able to have patience, to have emotional resilience,
- 20:43to have emotional intelligence, to know what motivates people and these are things that
- 20:47don't always come naturally tied to executives and these are things that haven't
- 20:51been necessarily their focus for a lot of their careers.
- 20:54You know there's a book by Marshall Goldsmith I'm a big fan of his
- 20:57work and the book is called " What Got You Here Won't Get You There."
- 21:00Lisa Nichols: Love it.
- 21:01Larry Bonfante: So as you as you go up the ranks of IT to a certain
- 21:04point being a tremendous technologist and having business acumen is enough.
- 21:08Well, once you start really becoming a leader that's not enough.
- 21:12It's less about your technical acumen.
- 21:14It's more about your emotional intelligence.
- 21:16Lisa Nichols: Yeah.
- 21:17That's really good.
- 21:18That's really good.
- 21:21Let me do you because we do this in TechLX.
- 21:25We we teach a whole session on marketing.
- 21:28Yep.
- 21:28Marketing and the value of IT.
- 21:31Now this kinda maybe, for some people, feel like it's self
- 21:35promotion, which kinda can feel icky.
- 21:38Larry Bonfante: But People have all kinds of problems with it.
- 21:40Yeah.
- 21:40And I'll share with you.
- 21:41So whenever I I use the word marketing to IT leaders, the first thing
- 21:45you see is their eyes roll back in their head.
- 21:47Lisa Nichols: Yes.
- 21:48Okay.
- 21:48Larry Bonfante: Because they think of this as something unclean.
- 21:51It's almost like they think you're asking him to be Willy Loman in Death
- 21:54of a Salesman and that's not what marketing is at all.
- 21:56What I try to explain to people is marketing isn't selling anything to anybody.
- 22:01What marketing IT is is very simple.
- 22:05Our boards of directors, our leadership teams are giving us
- 22:09dozens of hundreds of head count and millions of dollars that they're investing in
- 22:12us.
- 22:13Lisa Nichols: Right.
- 22:13Larry Bonfante: And we have a fiduciary responsibility to these people to help them understand
- 22:17what's the return on that investment. O K?
- 22:21With all the money and all the people you're giving me, what are you
- 22:23getting in terms of business value and return?
- 22:26So one aspect of marketing is helping people understand that we have a fiduciary
- 22:29responsibility to help people understand the value because if we can't help
- 22:33them do that we're not going to get that investment, we're not going to
- 22:36get that support.
- 22:38The second thing I try to explain to people I always ask them how
- 22:40many of you have someone on your team who you'd like to promote or
- 22:43get a nice salary increase?
- 22:44All the hands go up.
- 22:46I said, well, if nobody knows or understands the work that person
- 22:50is doing or the value that they're bringing from a business
- 22:54perspective, when it comes time for me to get Lisa a promotion, the reaction
- 22:58I'm gonna get from my board is who's Lisa?
- 23:01Okay?
- 23:01But if people know who Lisa is and understand the work she's done and
- 23:04how that work is helping us drive sales, helping us create operational efficiency, helping
- 23:08us create a better customer experience, Then I have a much better
- 23:13opportunity to support Lisa and get her what she deserves.
- 23:15So even if you don't wanna do it for you, you have to do
- 23:18it for your people because they deserve your support.
- 23:20And when you look at marketing through those lenses, people think about it different.
- 23:24Lisa Nichols: Oh, that's so good, Larry.
- 23:26I love that.
- 23:27I love that.
- 23:30Let me ask you, like, one or two more questions, and then we need
- 23:32to take a quick break.
- 23:33And then Sure.
- 23:34We'll we'll come back and talk about a lot of lot more things.
- 23:38But you've helped a lot of and this is kinda going
- 23:42kind of what we just talked about.
- 23:44It's kind of branding.
- 23:45You know, we all have a personal brand whether we believe we do or
- 23:48not.
- 23:49Right?
- 23:49Yeah.
- 23:49And you've helped a lot of leaders clarify their leadership brand.
- 23:53I went back and looked at tons of recommendations and tons
- 23:57of things, testimonials that people have said about you and how
- 24:01you really helped them clarify.
- 24:04How do you define how do you personally define a strong leadership
- 24:08brand
- 24:09without it becoming self promotion?
- 24:13Larry Bonfante: Because it's not about self promotion.
- 24:14It's about you represent your team.
- 24:18So one of the things I learned very early in my leadership career is
- 24:21that if I have two hundred people working for me, to a large degree
- 24:26their success, their promotion, their salaries
- 24:30are depending upon how I represent them.
- 24:32So I'm not representing Larry, I'm representing Team Larry.
- 24:36Right.
- 24:36Okay.
- 24:36I'm representing these people and the way I think about brand is you know
- 24:40as I've gotten older I stop thinking about eulogies because I don't want to
- 24:43think about eulogies as I get older.
- 24:45Lisa Nichols: Right.
- 24:45Larry Bonfante: We used to say when we were younger what would you want people to
- 24:48say?
- 24:48What would you want
- 24:48Lisa Nichols: people to say?
- 24:49Larry Bonfante: What would you want people to say?
- 24:50What would you want people to say?
- 24:50What would you want people to say?
- 24:50What would you want people to say?
- 24:50Yeah.
- 24:50What would you want people to say?
- 24:50So I asked them.
- 24:51I call it the three adjectives of brand.
- 24:53What are the three most important things you want people to say about you,
- 24:57to say about their experience of working with you, and their experience of working
- 25:01with your team?
- 25:01What are those things?
- 25:03Why are they important to you?
- 25:04Why are they important to your team?
- 25:06And think about brand through that lens.
- 25:08What are those three things?
- 25:10And I always give them my personal example.
- 25:12The first is passion.
- 25:13Because I always want people to feel that when they work with me, I'm
- 25:16never mailing it in.
- 25:17I'm never giving them some half baked effort.
- 25:19I'm bringing all my energy, all my passion, everything I have to every engagement
- 25:22and they know that they're getting the best for me, right?
- 25:25The second for me is results.
- 25:28I want them to know that when they worked with my team that the
- 25:31widget was going to come out of the machine on time, on budget, on
- 25:34value.
- 25:35And the third is integrity because I want people to work with me to
- 25:38feel that I say what I mean and I mean what I say.
- 25:42I say what I mean meaning I'm transparent, I'm honest, I'm forthright you don't
- 25:45need a decoder ring to figure out what's up Larry's sleeve what's the real
- 25:49hidden message what did he not tell us now I don't want you to
- 25:52run out to think about that and I mean what I say which means
- 25:55if I write you a check Lisa you could drive to the bank and
- 25:58cash it because I'm a person of my word.
- 26:00So those were my three adjectives of brain.
- 26:02I want them to think about what are the most important things I want
- 26:04people to feel about working with you and your team and why are those
- 26:08things important to you.
- 26:09Lisa Nichols: Yeah.
- 26:10That's so good.
- 26:10I was thinking about a couple different things when you were talking there, Larry.
- 26:15You had said the passion.
- 26:17And a lot of people I don't know if you ever watched
- 26:21Ted Lasso.
- 26:23Jenny and I love Ted Lasso and all the leadership lessons.
- 26:26But Donnie Campbell is the guy in real life that Jason Sudeikis
- 26:31, like, patterned Ted Lasso after .
- 26:35And I had Donnie on the podcast, and I've never forgotten this.
- 26:39He goes, I tell you know, because he still coaches.
- 26:42He still coaches basketball.
- 26:44And he's like, I, he goes, I tell my players
- 26:49I will bring the juice.
- 26:51I will bring the juice every day, but I expect you to too.
- 26:54You know?
- 26:54And, I mean, I was just thinking, that's it.
- 26:56I mean, it's like, why if you're not passionate,
- 27:00why would anybody else be passionate?
- 27:02Larry Bonfante: Exactly.
- 27:02You know, if transformation is a marathon, it's not five hundred
- 27:07yard dash.
- 27:09It t akes an enormous amount of emotional investment, psychic investment,
- 27:13physical investment.
- 27:14If I'm not excited about where we're going, if I'm not passionate about it,
- 27:19why should you be and why should you put forward the kind of effort
- 27:23that's required to do this if there's no passion about it?
- 27:27So if I can't get you excited about it then I'm doing something wrong
- 27:31but the most important thing I can do to get you excited about it
- 27:34again is help you see yourself in that journey, help you see your success
- 27:37in that journey and how it's going to impact you and a personal value
- 27:40proposition for you.
- 27:42But if I'm walking around I always, I always used to joke you know Ferris
- 27:46Bueller's D ay O ff with Ben Stein...
- 27:49Bueller, Bueller.
- 27:51So if I'm showing up running a workshop and I have no affect
- 27:55what whatsoever and no enthusiasm about my message, I'm gonna put these people to
- 27:58sleep in ten minutes.
- 28:00Right?
- 28:00So I've gotta bring the passion because I can't expect other people to be
- 28:03passionate if I'm not willing to dial that up.
- 28:05Lisa Nichols: Right.
- 28:06Bring the juice.
- 28:07Bring the juice, Larry.
- 28:08Bring the juice.
- 28:09Yeah.
- 28:09And then the the third the the other thing that I was thinking about,
- 28:12your third,
- 28:14attribute there that you want people to remember about you is the integrity.
- 28:18Larry Bonfante: Yeah.
- 28:19Lisa Nichols: And it just made me think because you and I have talked about this.
- 28:23There's leaders that say the right words, but then their feet don't
- 28:27match what they say.
- 28:28Larry Bonfante: Yeah.
- 28:29Yeah.
- 28:30Lisa Nichols: And, boy, that will destroy trust.
- 28:34Larry Bonfante: Yeah.
- 28:34There's good information.
- 28:35That says what you do speaks so loud I can't hear what you say.
- 28:38Yes.
- 28:39And I'm a firm believer in that.
- 28:40I think it's important to be able to articulate the right message, but
- 28:44how you carry yourselves in those quiet moments when no one's looking, that's gonna
- 28:48determine what kind of person you are and what kind of leader you are.
- 28:51So I could make all the right noises, but if I'm not backing out
- 28:54with all the right actions, that's gonna fall on deaf ears very quickly.
- 28:58Lisa Nichols: Yeah.
- 28:58Could not agree more.
- 28:59Well, we do need to take a quick break, and then we'll be right
- 29:02back with Larry Bonfante on the Something Extra podcast.
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- 29:36Lisa Nichols: Welcome back, everyone, to the Something Extra podcast.
- 29:39My friend, Larry, we've been talking about so much wisdom.
- 29:43I mean, it's like every, every minute here has just been filled with
- 29:47amazing golden nuggets from Larry.
- 29:50But, Larry, let me ask you this.
- 29:52What about we talk a lot about executive presence and executive
- 29:56voice.
- 29:57Right?
- 29:58It's really important to I mean, sometimes you've got somebody
- 30:02that's technically competent, but then they don't have that executive
- 30:07presence about them.
- 30:08What advice would you give to someone that's kind of in
- 30:12that that space, if you will?
- 30:15Larry Bonfante: Yeah.
- 30:16I think there's a couple of things that are important.
- 30:17The first is authenticity.
- 30:20You know early in my career, I tried to impress people by sounding like
- 30:23people who impressed me and that was horrible.
- 30:27That was a nightmare and I learned that for better or worse, I had
- 30:31to be Larry.
- 30:31Not had to be the best version of Larry but I had to be
- 30:34Larry.
- 30:34You know a kid from Brooklyn you could tell my accent and you know
- 30:38I'm not third generation Ivy League school, I was the first generation of my
- 30:42family to go to college but I had to be genuinely who I am.
- 30:45So I think authenticity is important, don't try to be phony, try to be
- 30:48who you are.
- 30:49Do your homework.
- 30:51There's no
- 30:53there's nothing you could do that will make up for preparation.
- 30:56So, if you walk into a room and you're not prepared,
- 31:00executives and board level people could be like sharks in the water.
- 31:03If they spell blood, you're in trouble.
- 31:05So you better be prepared.
- 31:07Third thing with executive presence is be concise.
- 31:12Get right to the punchline.
- 31:14What I, I joke with my clients when we do our workshops that most
- 31:18executives have the attention span of a four year old kid.
- 31:21Okay?
- 31:22So if you're trying to build out this big story for them, a lot
- 31:25of times they don't have the patience for them.
- 31:26Hit them with the punchline, hit them where they live, hit them with what
- 31:29matters to them and then if they want to unpack it and they want
- 31:32the details, have those in your back pocket but don't try to build it
- 31:35from scratch without first making sure they understand why this is important.
- 31:39So doing your homework, being concise.
- 31:42The other thing is I when people say how do you how do you
- 31:45present to a board?
- 31:47You don't present to a board.
- 31:49You're presenting to twelve different people in that room.
- 31:52And what matters to Greg and what matters to Lisa and what matters to
- 31:56Karen are different things.
- 31:58So within the context of my message, I'm gonna make sure that I look
- 32:01at every one of those individuals and hit something that I know is a
- 32:05hot button for them.
- 32:06Certainly, there's gonna be an overarching message Yeah.
- 32:09That's gonna wrap everything together that everybody cares about.
- 32:11But within the context of that message every one of them cares about something
- 32:15slightly different and I want them to know if you care about it I
- 32:18care about it and we're going to address that.
- 32:20So I think being prepared, knowing your audience, speaking to people,
- 32:24being authentic.
- 32:27There used to be a a commercial years ago for deodorant,
- 32:31and the and the commercials tagline was never let them see you sweat.
- 32:35Lisa Nichols: Yes.
- 32:35Larry Bonfante: Okay?
- 32:36You never let them see you sweat.
- 32:37You might be sitting there in in a pool of your own sweat.
- 32:40Alright?
- 32:41But keep your wits about you.
- 32:43Alright?
- 32:43Never let them see.
- 32:44And if you don't know an answer, don't make it up on the fly.
- 32:48That is the absolute worst thing you could do.
- 32:50If you don't know an answer, that's a great question.
- 32:52I'm not a hundred percent convinced of that.
- 32:54I'll get back to you in a timely fashion with that because when you're
- 32:57a leader, the leader isn't the person who has all the answers.
- 32:59The leader is the person who knows how to get all the answers.
- 33:03Okay?
- 33:03You're not the subject matter expert on everything.
- 33:05The higher you get, the more impossible it is for you to be a
- 33:07subject matter expert on everything.
- 33:09I always joke with people, if your CIO is the most talented technical person
- 33:12in the room, you're probably in deep trouble.
- 33:14Okay?
- 33:15You need to you have the only subject matter experts that that person has
- 33:18to lean on.
- 33:19So if you don't know, admit you don't know, but minimize the times you
- 33:23don't know by doing your homework.
- 33:25Lisa Nichols: Sure.
- 33:26Now those are that's really good.
- 33:27That's really good.
- 33:29Well, you know, you encourage leaders to slow down and celebrate success.
- 33:33Something that you said didn't really come naturally to you,
- 33:37Larry.
- 33:38Why is celebration such a leadership discipline?
- 33:42Larry Bonfante: It's so important.
- 33:43As you've probably already figured out, I'm a type in New Yorker.
- 33:46Okay?
- 33:47So I'm running a hundred miles an hour.
- 33:48So for me, when we completed a project, my motorcycle on there was great.
- 33:52Check that one off.
- 33:53I'm off to the next one.
- 33:54Lisa Nichols: Yes.
- 33:56Larry Bonfante: But what I learned is that while I was appreciating people and their contributions,
- 34:00it didn't feel like them to them, like that to them because I was
- 34:03running off to the next thing.
- 34:05So you need to stop and realize transformation is a marathon
- 34:09and at points along the marathon, you need to stop and say, Hey, look
- 34:13at the progress we're making.
- 34:14You know, my daughter Danielle has run the New York City marathon twice.
- 34:18And the two times we went to cheer her on, we didn't go at
- 34:20the starting gate because everybody's got adrenaline at that point.
- 34:23We didn't go to the finish line because by that point, it's too late.
- 34:25We're rather half halfway through the race because that's when people are starting to
- 34:29get physically ill, start to question why am I doing this, start to doubt
- 34:33themselves.
- 34:33Yeah.
- 34:34That's when people need a blast.
- 34:36So what I made sure that throughout the program, you know, I think
- 34:40of it as a football game.
- 34:41We're not going to spike the ball because we're not in the end zone
- 34:43yet but you know what?
- 34:44We started at the twenty yard line.
- 34:45We're at midfield.
- 34:47Look at all the ground we've already made.
- 34:49We're already halfway down the field.
- 34:51Now we still have work in front of us, but look at the progress
- 34:54we made.
- 34:54So stop, recognize that progress, make sure people feel appreciated,
- 34:59feel seen, feel heard, feel valued.
- 35:02And, yeah, there's still more work to go, but look at the progress we
- 35:05made.
- 35:06Look at the great work that's and calling out people individually, not in some
- 35:09the team did a great job.
- 35:11No.
- 35:11Lisa, when you did x, it was really impactful.
- 35:15John, when you delivered y, this is the impact it had on our client
- 35:18community.
- 35:19Call people out for real things.
- 35:20Make sure that they feel seen, feel valued, and because it's it's
- 35:25a marathon.
- 35:25It takes a lot of energy and if you're not putting fuel back into
- 35:28people, they're gonna run out of gas.
- 35:30Lisa Nichols: Right.
- 35:31Yeah.
- 35:31Some of these transformations, Larry, can take years.
- 35:34Larry Bonfante: Yeah.
- 35:34Lisa Nichols: Like, I think about an ERP, you know, implementation.
- 35:38Right?
- 35:38An SAP implementation could take three years.
- 35:42Larry Bonfante: Absolutely.
- 35:42I always joke with my clients that if you're doing an ERP implementation, that
- 35:46a hundred years of health when you die and go to heaven, just say
- 35:49to say, Peter, I did a ERP implementation, and it'll open up the gates
- 35:52without any further questions.
- 35:55Lisa Nichols: Oh my goodness.
- 35:56I agree.
- 35:57Well, you know, I think this is so important.
- 36:01So humility.
- 36:03Because you just said it while ago.
- 36:05You know, there is no way that you can have all the answers.
- 36:09I say the best leaders don't have all the answers, but they ask really
- 36:12good questions.
- 36:13Larry Bonfante: Yeah.
- 36:14Lisa Nichols: And like you said, they know where to get it.
- 36:16How has humility played a role for you in your growth
- 36:21as a leader?
- 36:24Larry Bonfante: Being humble is critically important,
- 36:27especially making sure I've seen a lot of so called leaders that when
- 36:31something goes right they're the first ones on stage taking the bow, patting themselves
- 36:35on the back.
- 36:37I feel as a leader when something goes right you should be recognizing the
- 36:40people around you who made it go right.
- 36:42People on your team, maybe peers in other parts of the organization, your clients
- 36:46who contributed, make sure they feel seen and valued and you be humble
- 36:50about it.
- 36:50Don't be the first one to take that bow.
- 36:52All ships rise with the tide.
- 36:54I always joke with our clients that the good news about working in IT
- 36:57is that humility is built right into our profession.
- 37:00Because the first time you start thinking good about it, you say, you know,
- 37:02maybe I really am pretty good and start reading your press clippings, a system
- 37:05will go down, something will happen and, you know, it'll make you humble in a hurry.
- 37:09Lisa Nichols: Yes.
- 37:11That's so true.
- 37:12And and typically, IT hears about it when things go wrong.
- 37:17Right?
- 37:17Larry Bonfante: Yeah.
- 37:18I always tell our I I tell my clients that IT is an interesting
- 37:21field of endeavor because ninety nine percent of the time things go right and
- 37:24you don't hear a blessed word.
- 37:26But the one percent of the time things don't go right, you hear a
- 37:28lot of words and some of them are not very kind.
- 37:30Lisa Nichols: Right.
- 37:30Larry Bonfante: That's exactly right.
- 37:31Why it's so important that we recognize our people and make sure that they
- 37:35feel seen and valued because imagine a poor soul who's working at your your
- 37:39service desk who eight to ten hours a day, she's taking calls from cranky
- 37:43people because they're having problems.
- 37:44If we're not making them feel valued and appreciated and and seen, who is?
- 37:49Lisa Nichols: Oh, that's really good.
- 37:52Your book, Lessons in IT Transformation, focuses on
- 37:56moving from expert to leader.
- 37:59What do you think is the hardest letting go that this
- 38:03transition requires, Larry?
- 38:05Larry Bonfante: A lot of the IT leaders I work with got into IT because they
- 38:09love the technology.
- 38:11And I would hearken it to, like, being a Swiss watchmaker.
- 38:14They love to tinker.
- 38:15They love to, you know, they they love to see the finished product.
- 38:18Well, when you're a CIO, you're not working on the finished product.
- 38:21Lisa Nichols: Right.
- 38:22Larry Bonfante: OK?
- 38:22I always used to joke with my team that as CIO, I didn't actually
- 38:25do any actual work. O K?
- 38:27Because I didn't touch a wire.
- 38:29I didn't write a line of code.
- 38:31I didn't do any of those things anymore.
- 38:32You don't want me writing code anymore.
- 38:34Last time I wrote code, it was Fortran and COBOL.
- 38:36That's a scary thing.
- 38:37Lisa Nichols: Yeah.
- 38:37Larry Bonfante: Alright?
- 38:38Yeah.
- 38:38We're involved in making sure we have the support we need, the resources
- 38:43we need, the budget we need, the partnerships we need, the people get recognized.
- 38:47That's the work of a CIO.
- 38:50So letting go of actually touching the technology
- 38:55is something that's very hard for a lot of people.
- 38:57And I ask them, why do you want to be CIO?
- 38:59If you want to be CIO for the reasons that you want to impact
- 39:02things in a positive way from a business perspective, from a leadership perspective that's
- 39:06great.
- 39:07But you need to let go of these things and if you're not willing
- 39:09to maybe you should consider doing something else.
- 39:12You know I had a person on my team when I was at Pfizer
- 39:16and whenever I did annual reviews with people, I always used to ask them
- 39:19as part of the review, what do you wanna be when you grow up?
- 39:21A, because I wanted to know what their goals were and B, because that question
- 39:24put a smile on their face like you just gave me and it kinda
- 39:27got the tension out of your room.
- 39:28And I had a gentleman on my team, Darren, who was my network architect
- 39:31when I ran Global Networks at Pfizer , and he said, Larry, I want your job.
- 39:34I said, great.
- 39:35Let's talk about it.
- 39:36And we had a twenty minute conversation about it.
- 39:38And at the end of the conversation, here's what we determined.
- 39:41He wanted my salary, he wanted my office, but he sure as heck didn't
- 39:45want my job.
- 39:46Okay?
- 39:46So be careful what you wish for.
- 39:48So make sure you're going into things for the right reason.
- 39:50That's because what's the next step up is gonna be more money.
- 39:53Is it what you wanna do?
- 39:55Because you're gonna be spending fifty, sixty hours a week doing it.
- 39:58You better make sure you have some passion about it because that's a tiring
- 40:02way to live life.
- 40:03Lisa Nichols: Yes.
- 40:03I agree.
- 40:04I agree.
- 40:07Well, okay.
- 40:08I wanna talk about this because this is fun.
- 40:11You're a singer and a guitarist in a classic rock band.
- 40:15And what?
- 40:16Larry, I read that you opened for Aerosmith.
- 40:20Larry Bonfante: So that that's a funny story.
- 40:21So Aerosmith had a period where they were rolling drug rehab
- 40:26and, you know, they had fallen off the face of the earth.
- 40:28And then they got the band back together and they were trying to, like,
- 40:32get their chops, as we say in music industry, and and put their set
- 40:35together.
- 40:36So they were playing small clubs around the country to just get in front
- 40:39of everybody's and start working on their material again.
- 40:41Well, a friend of mine who was in my band, the bartender for this
- 40:45little club in New York, called him up on Thursday and said, our
- 40:49opening act tomorrow night just canceled on us.
- 40:52Are you guys available?
- 40:53So Jeff reached out to me and said, you wanna, I said, yeah.
- 40:56Sure.
- 40:56Let's go play.
- 40:57And we went to open up on Friday night, and sure enough, the band
- 41:00we were opening up with was Aerosmith .
- 41:02Now they had nothing to do with us.
- 41:04They were not interested in talking us.
- 41:05Don't get me wrong.
- 41:06But it's still kinda cool.
- 41:07We opened up for hours.
- 41:08Lisa Nichols: That is so cool.
- 41:10So what's your band's name?
- 41:13Larry Bonfante: So I've been with a couple of bands over the years.
- 41:15So the band I spent the longest time with from when I'm fifteen years
- 41:18old is a band called Sunburst.
- 41:20And we we still we got two of the guys retired and moved south
- 41:23now so the band kind of dissolved because of that.
- 41:26But up until about four years ago we were still playing together.
- 41:28I have another band called Backstage that I jam with and another band called
- 41:32P & L that I jam with.
- 41:33So a lot of overlap between some of the guys in the bands, but
- 41:37most of the guys that I've played with, I've known forty or fifty years.
- 41:41Lisa Nichols: That is so cool.
- 41:42I love love love that you that you do that.
- 41:46And, Larry, I know that you know this, but it has always fascinated
- 41:50me how much of a parallel there is
- 41:55between IT and I can't even tell you how many IT
- 41:59people I know that are also musicians.
- 42:02Larry Bonfante: Yep.
- 42:02I mean, that that whole we talked about theory.
- 42:04We talked about the way your brain is wired.
- 42:06Musicians, the way their brain works, and not and technologists, the way their brain
- 42:10works.
- 42:10There's a lot of commonalities.
- 42:11Lisa Nichols: Very similar.
- 42:12Yeah.
- 42:13Well, you've been married to Denise for forty years.
- 42:17Larry Bonfante: Forty years.
- 42:18Lisa Nichols: Yeah.
- 42:19Forty years.
- 42:19Greg and I have you beat by a year and a half.
- 42:23Larry Bonfante: Well, we will be forty three in September.
- 42:24So we'll we'll get
- 42:25Lisa Nichols: Forty three.
- 42:26Okay.
- 42:26Well okay.
- 42:27Alright.
- 42:28No.
- 42:28Okay.
- 42:29You got us beat then.
- 42:30You got us beat because we're not until December.
- 42:33But what has marriage taught you about partnership and
- 42:37patience?
- 42:40Larry Bonfante: It's taught me a lot of great leadership lessons.
- 42:42One thing is taught me that if you want somebody to put up with
- 42:45your nonsense, you better be willing to put up with theirs.
- 42:49Lisa Nichols: Right.
- 42:49Larry Bonfante: So it is truly a partnership.
- 42:51So we all come with baggage.
- 42:52You know, mine might be American Tourister, yours might be Samsonite, but we all
- 42:56bring baggage.
- 42:56Lisa Nichols: Right.
- 42:57Larry Bonfante: Right?
- 42:57So if if I want you to put up with mine I gotta put
- 42:59up with yours.
- 43:00It also taught me that as much of a great communicator as I might
- 43:04fancy myself to be, maybe not so much.
- 43:07Right.
- 43:08So sometimes I gotta take a step back and think about what I say
- 43:11and how I say it differently because Denise might
- 43:15hear it differently or react to it differently.
- 43:18Another thing is it told me about personality types.
- 43:22And we talk a lot about emotional intelligence and personality types.
- 43:25My wife is an analyzer.
- 43:27Okay.
- 43:27So about twenty years ago, we redid our kitchen and we had four
- 43:31contractors come to the house to give us quotes.
- 43:34Three of them talked to me, one of them talked to Denise.
- 43:37You can imagine which one got the job.
- 43:39Okay.
- 43:40So we we made the decision.
- 43:41We're moving forward.
- 43:42And we had talked in great detail about the kind of cabinets, this and
- 43:45that.
- 43:45And after so much dialogue, Denise was still asking me a million
- 43:49questions.
- 43:50And I said to myself, my God, we've been at the time.
- 43:52We've been married over twenty years.
- 43:54Doesn't she trust me?
- 43:56It had nothing to do with trust.
- 43:57It had to do that Denise is an analyzer and the way she processes
- 44:00this information is by connecting the dots.
- 44:02And until I gave her enough information to connect the dots, she wasn't able
- 44:06to feel comfortable moving forward with a decision.
- 44:09So understanding who your audience is, understanding how they process
- 44:13information, and leaning into their communication style and their behavioral style
- 44:17is really important.
- 44:18So she's told me a lot of things, including how to swallow my tongue.
- 44:22And That's been an incredibly valuable message as well.
- 44:25Lisa Nichols: Oh my goodness.
- 44:26Wow.
- 44:27That's awesome.
- 44:28Well, I know you've got daughters, and now you've got a grandson, Ethan.
- 44:32What which really you know, we talked about this the last time we had
- 44:36dinner, but it really reminds you, doesn't it, Larry, about what really matters?
- 44:41Larry Bonfante: Listen.
- 44:42What matters in life is the people you touch.
- 44:45You know, we talked a little bit about my career.
- 44:47I've had the privilege of being part of the team at Pfizer that in
- 44:51the ten years I was there, we put out life changing drugs like Zithromax
- 44:55and Zoloft and Viagra that made a real impact on people's quality of life.
- 44:58And I'm proud of being a part of that team.
- 45:00You know, I was part of the team that ran the most highly attended
- 45:03annual sporting event in the world.
- 45:04I was proud of that.
- 45:05But the real impact about it as a leader is touching people and helping
- 45:09them on their journey.
- 45:10And I cannot tell you how gratifying it is that people I've worked with
- 45:14in the past or people I've coached reach back to me telling me about
- 45:17promotions telling me about wonderful things that happened in their lives and and giving
- 45:21me far too much credit for that.
- 45:23But even if in some very small way you planted a seed that helped
- 45:27that process that's what really matters is the impact you have on people's lives.
- 45:30So looking at my eleven year old grandson who's a character, who's funny, who's
- 45:34athletic, who's smart, and and just seeing the world through his life reminds you
- 45:38how important it is, the impact you have on others.
- 45:41Lisa Nichols: Yeah.
- 45:41I know that you love talking about, the the legacy,
- 45:46the true legacy of a leaner, And I suspect that's it.
- 45:49It's the people that you touch, right?
- 45:51And the people that you do.
- 45:51Larry Bonfante: And John's legacy.
- 45:52You know, my my mom passed when I was sixteen years old.
- 45:55And she had a high school diploma.
- 45:58She never worked a job of any significance in her life.
- 46:01But she left the greatest legacy of any human being I've ever met, which
- 46:04was every person who she was in their life was better off because
- 46:08she was in their life.
- 46:09And she left the planet better than she found it.
- 46:12And if we could say that as leaders, we've probably done something right.
- 46:15Lisa Nichols: I agree.
- 46:16Well, Larry, this is called something extra.
- 46:19So I would love to hear from you.
- 46:21What do you believe is the something extra that every leader needs?
- 46:26Larry Bonfante: Always remember, it's never about you.
- 46:29It's about your people.
- 46:31It's about your clients.
- 46:32It's about your stakeholders.
- 46:33It's about the people you serve.
- 46:35And if in some small way you can help them on their journey, they're
- 46:39better off because they were a part of your organization, they learned something from
- 46:42you that could help them project their career forward, that's
- 46:46what really matters.
- 46:47So take your eyes off yourself, put it on other people, and make that
- 46:50your focus.
- 46:51Lisa Nichols: That's so good.
- 46:52Larry, this has been so much fun.
- 46:54Thank you so much for spending this time with me.
- 46:57I know that your wisdom is gonna help our listeners.
- 47:01And, I'm just I'm so grateful.
- 47:03I'm so grateful that we get to work together the way we do.
- 47:06So
- 47:07Larry Bonfante: It's been an absolute pleasure, Lisa, and I I so value our partnership.
- 47:11Lisa Nichols: I agree.
- 47:11Me too.
- 47:12Announcer: Something extra with Lisa Nichols is a Technology Partners production.
- 47:16Copyright Technology Partners Inc.
- 47:18Twenty nineteen.
- 47:20To learn more about this week's guest, check out the show notes at tpi
- 47:23dot co slash podcast.
- 47:26If you enjoyed this episode, consider leaving us a review.
- 47:29Thank you for listening to Something Extra.