Improving the customer experience of a FMCG category through a pandemic - Interview with Jan Kodadek

Punk CX: Customer Experience Insights with Adrian Swinscoe · May 7, 2021 · 43m

Today’s interview is with Jan Kodadek is the Digital Lead for the Sexual Wellbeing category at Reckitt. Jan joins me today to talk about the massive shift to digital that has taken place over the last year, the leadership lessons that have emerged for her, what this has meant for a FMCG company and how we can build our understanding of customers and build better relationships with them, particularly when dealing with a potentially sensitive area.

This interview follows on from my recent interview – Crushing complexity and keeping customer outcomes front and centre – Interview with Don…