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How Duolingo Built a Billion Dollar Business on Gamification
In this episode of Startup Stories with Fexingo, Lucas and Luna explore how Duolingo turned language learning into an addictive habit, growing to over 500 million users and a $4 billion valuation. They dive into the psychology behind its gamification—streaks, leaderboards, and in-app currency—and how the company used A/B testing to refine every user interaction. The hosts discuss founder Luis von Ahn's mission to make education free and accessible, while also examining the business model that drives revenue: a freemium tier with ads and a paid subscription that hit $250 million in…
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