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The Truth About Value-Based Selling That Most Salespeople Never Learn
Mark McGraw sits down with Josh Pitchford to unpack one of the most misunderstood concepts in sales: Value. You'll learn what it actually means to deliver value, why it's different for every buyer, and how to uncover it by focusing on the customer's needs.
To find our handout for this episode, click here.
Tune in to hear practical tips, real-world insights, and a fresh perspective on value-based selling.
Josh starts by explaining why most salespeople struggle with "bringing value" in sales: Because we assume we know what the other person wants.
According to Josh, value is one of the most…
The skinny
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