Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Fix Broken Google Maps Data
Most local businesses think their Google Maps presence is broken because of bad reviews or low rankings. In reality, it is often a data hygiene crisis. Lucas and Luna dissect how inconsistent NAP data—Name, Address, Phone number—across directories like Yelp, Apple Maps, and Bing creates confusion for search algorithms and frustrates customers. We look at the specific case of a mid-sized plumbing chain that lost thirty percent of its inbound calls due to outdated directory listings. The hosts walk through the audit process, explaining why claiming your profile is not enough if your core…
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