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SBP 210: The Cannes Cut - Creativity That Works: Cannes Day 1 Reflections
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This episode has been presented by System1.
What happens when Byron Sharp, Mark Ritson, System1, creators, AI, and Cannes Lions all collide on Day One?
In the first edition of our Cannes Cut series, presented by System1, Marc and V unpack the biggest themes emerging from Cannes Lions 2026, including why creativity is increasingly being judged through the lens of effectiveness, why marketers may be spreading budgets too thin, and why some of the industry's biggest thinkers are converging on a surprisingly small set of principles.
Along the way, the guys sit down with Vanessa…
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