How Lip Balm Became a Household Word
How did ChapStick become the word people use for lip balm? This episode of Built Into Culture follows the brand from a pharmacist’s remedy to an everyday essential. Exploring how a pocket-sized tube, an easy gesture, and a problem that keeps coming back helped turn a product into a habit. Because sometimes culture isn’t built by what people talk about. It’s built by what they reach for without thinking.
The skinny
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