Latest / Entrepreneurs on Fire
The Role of Authenticity in the Success of a Brand with Lou Panaccione
Lou Panaccione is the Co-Founder and CEO at OOFOS, the global leader in Active Recovery footwear. He is responsible for setting the company strategy and delivering shareholder value for all stakeholders of OOFOS - and for building the brand and company culture based on its mission to "make yOO feel better."
Top 3 Value Bombs:
1. OOFOS is providing that benefit you get if you are barefoot on a natural surface.
2. If you've got something that you believe can make a difference in the world, you don't need a lot of money to get that started. You just need to take that first step.
3. Anything that…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.