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Content Creation Evolved with Kyle Kellams · Story Scaling

• 0:00
  Speaker 1: We are podcastvideoscom.
• 0:01
  Speaker 1: Our goal is to educate, enlighten, engage and entertain.
• 0:05
  Speaker 1: We believe in the power of love and transformation through storytelling.
• 0:08
  Speaker 1: Welcome back everybody to Story Scaling.
• 0:15
  Speaker 1: I'm Dan Kraft, the editorial director here at podcastvideoscom, and instead of bringing the rest of our crew in, today we've got a local legend.
• 0:24
  Speaker 1: Ha, admit it, kyle.
• 0:27
  Speaker 1: It's true, Kyle Kellams is the news director.
• 0:30
  Speaker 1: I am a news director.
• 0:32
  Speaker 1: Yes, he is our local NPR affiliate here in town and he's also the producer of Ozarks at Large, which is a twice-daily hour long.
• 0:40
  Speaker 2: Right, so it's on six days a week, twice a day, monday through Friday, but the 7 o'clock is basically a rebroadcast of noon.
• 0:47
  Speaker 1: So the 10 o'clock show is not completely different than the 7 o'clock show.
• 0:52
  Speaker 2: Right, so the noon show is at noon and occasionally, if something happens, we change it at 7.
• 0:57
  Speaker 1: Cool.
• 0:58
  Speaker 1: So I've known Kyle for a great many years now.
• 1:01
  Speaker 1: You just celebrated a milestone over at KUAF 35?
• 1:05
  Speaker 2: 35 years at KUAF, that's a long time in one place.
• 1:09
  Speaker 2: I don't like change.
• 1:11
  Speaker 2: I don't like change.
• 1:12
  Speaker 1: I have to admit, though, I did the math and I've been in journalism of some kind or another for 24 now, so you don't have to feel too bad.
• 1:21
  Speaker 1: Good Thank you.
• 1:22
  Speaker 1: So we've known each other for years.
• 1:23
  Speaker 1: You don't have to feel too bad.
• 1:24
  Speaker 1: Good Thank you.
• 1:24
  Speaker 1: So we've known each other for years.
• 1:25
  Speaker 1: Obviously, Kyle's been sticking the radio microphone in everyone's face he could find for years, and I started out as a prick guy in what used to be known as newspapers.
• 1:34
  Speaker 1: Trust me, they were a thing.
• 1:37
  Speaker 2: They were a really cool thing, they were.
• 1:39
  Speaker 1: Yes, I'd never made much money doing it, but you know this because your wife actually was in print.
• 1:45
  Speaker 1: Yes, she was.
• 1:45
  Speaker 2: She was a political reporter for about 15 years yeah.
• 1:50
  Speaker 1: So when I started in this Business, kyle, and when you started this business, there were very Established verticals.
• 1:58
  Speaker 1: You were radio and that was it.
• 2:01
  Speaker 1: I was print.
• 2:01
  Speaker 1: People who sat at des desk like this were broadcast right that there's been such a muddling of the idea of content creation anymore.
• 2:15
  Speaker 1: Content creation was even a phrase we used back then.
• 2:17
  Speaker 1: Uh, now npr, of which you're affiliated, is a major podcast outlet, right, right, and they have been for quite some time, because podcasting really started as heavily.
• 2:33
  Speaker 1: Audio Radio is easy to repackage.
• 2:36
  Speaker 2: Yeah, well, you know, if you don't have cameras there's one less thing to edit.
• 2:41
  Speaker 2: So audio and podcasts, of course, started with audio only.
• 2:45
  Speaker 2: Npr was pretty quick in getting into that and the people who were in charge of NPR at the time saw what was happening and really podcasting has helped radio.
• 2:57
  Speaker 2: Oh sure, because of you know, there are people who would have never listened to radio.
• 3:03
  Speaker 2: Oh, podcasts, audio.
• 3:06
  Speaker 2: And then NPR recognized the relationship and got in pretty quickly.
• 3:10
  Speaker 1: It was radio on demand, right.
• 3:12
  Speaker 1: Right, you didn't have to find your one-hour time block Right.
• 3:16
  Speaker 1: Oh, I missed Kyle.
• 3:18
  Speaker 1: No appointment listening required, exactly, exactly, the folks at the newspaper didn't necessarily see that coming.
• 3:25
  Speaker 1: Maybe not the only thing they didn't see coming in terms of technology.
• 3:28
  Speaker 1: We did have one guy who they let try it back in about 06.
• 3:34
  Speaker 2: Probably a little too early.
• 3:35
  Speaker 1: A little too early.
• 3:37
  Speaker 1: The equipment wasn't great, the editing process was arduous, to say the least, and really we should have had somebody with a radio background who at least knew the audio editing.
• 3:48
  Speaker 1: But now obviously you didn't.
• 3:50
  Speaker 1: Even podcasting was very much a radio type audio medium, maybe not so much anymore.
• 4:00
  Speaker 2: Well, I mean, I think it's, it can be.
• 4:02
  Speaker 2: You know there are still, if you look at the most listened to podcasts.
• 4:06
  Speaker 2: I mean, I think it can be, you know there are still, if you look at the most listened to podcasts.
• 4:10
  Speaker 2: I mean New York Times has the Daily.
• 4:12
  Speaker 1: Wnyc has Today Explained there are still some very popular, because if you're driving or you're running, or you are trying to look at something Right yeah, aren't trying to look at something, right yeah.
• 4:23
  Speaker 2: So I think there's always going to be a room for audio only, but what you can do with visuals just exponentially opens up to worse.
• 4:32
  Speaker 1: Sure yeah, and I don't think it'll ever ever go to the point where everybody has a video Right.
• 4:40
  Speaker 2: Because it does add.
• 4:41
  Speaker 2: It's both right.
• 4:42
  Speaker 2: It adds another element for your patrons, but it adds another element for your cost and your For your advertisers, right yeah, quite a few things.
• 4:52
  Speaker 1: Also, it puts you on YouTube.
• 4:54
  Speaker 1: You can upload to YouTube with just a static image.
• 4:57
  Speaker 1: Youtube doesn't necessarily like it as much, but there is a common conception around that if you're not on YouTube, you're not really on the Internet.
• 5:06
  Speaker 2: Right right right.
• 5:08
  Speaker 1: So also I noticed and this is fresh today, I don't know if you've seen this on your news wires Apple Podcasts, obviously very tied in with the whole Apple closed ecosystem.
• 5:20
  Speaker 1: Just put out a web browser that will allow Apple Podcasts on Windows and Android.
• 5:26
  Speaker 2: So happy to hear that.
• 5:28
  Speaker 1: Are you an Android guy yourself?
• 5:29
  Speaker 2: No, I'm an Apple guy, but I just spread it out.
• 5:33
  Speaker 1: It's like the biggest peace offering between Windows and Apple forever, but it may have just started a shooting war between Apple and Spotify.
• 5:40
  Speaker 2: Of course it did.
• 5:42
  Speaker 1: You know well, they're shooting with bigger guns than I am, so have at it, but the idea of just not only repurposing content but the creation is not what it used to be.
• 5:53
  Speaker 1: There's so many folks that are working within multiple verticals instead of very typical, very focused outlets.
• 6:06
  Speaker 2: Right.
• 6:07
  Speaker 2: Well, I think the challenge for someone of my age is to think like that.
• 6:11
  Speaker 2: If you've been in a very strict vertical world for most of your career, I'll admit I'm thinking radio first and I'm having to do a shift.
• 6:21
  Speaker 2: Well, I want to reach as many people as I can with our stories and interviews, but it takes people, right.
• 6:28
  Speaker 2: I mean, it takes resources.
• 6:29
  Speaker 2: It takes resources and I don't think everyone understands that when they think they want to get into a podcast, it's like, yeah, anyone can do a podcast.
• 6:38
  Speaker 2: Right, I can do it with my phone.
• 6:39
  Speaker 2: Sure, do you want people to hear it?
• 6:41
  Speaker 2: Do you want people to hear it?
• 6:42
  Speaker 2: Do you want people to see it?
• 6:43
  Speaker 2: Then you got to know what you're doing or have someone who knows what they're doing help you.
• 6:46
  Speaker 1: The biggest pain points we hear from people are they don't want to learn the editing software because it's a steep learning curve.
• 6:54
  Speaker 1: Yeah, especially with the video.
• 6:55
  Speaker 1: And the video makes it worse.
• 6:56
  Speaker 1: Yeah, and they don't realize that the recording is the easy part.
• 7:02
  Speaker 1: It's promoting it afterwards.
• 7:04
  Speaker 1: Oh my gosh, exactly.
• 7:06
  Speaker 1: It's getting your social media out there.
• 7:07
  Speaker 1: It's getting your marketing to make sure that you are reaching someone.
• 7:11
  Speaker 2: Because it all has to work together.
• 7:13
  Speaker 2: I just came out of a meeting at KOAF where we're trying to figure this out.
• 7:17
  Speaker 2: How do you do that with limited sources?
• 7:18
  Speaker 2: But you've got to let people know you can have the best content in the world, Dan, but if people don't know where to find it, You've got to.
• 7:28
  Speaker 2: You have to hit everything.
• 7:30
  Speaker 1: You can't be buried in the very back of the bookstore.
• 7:33
  Speaker 1: You've got to be out on the shelf in front of people.
• 7:36
  Speaker 2: And, like you said, seemingly everyone's creating content and wants to.
• 7:39
  Speaker 2: And, of course, I think the first thing you want to do is what do I want to achieve with this?
• 7:44
  Speaker 2: Am I trying to make money?
• 7:45
  Speaker 2: Am I trying to reach a niche audience?
• 7:48
  Speaker 2: Know your goals, but then know that you're going to have to work a lot of different avenues.
• 7:55
  Speaker 1: This is not as get rich, quick setup, it's really not no.
• 7:59
  Speaker 1: I mean, it may be not as bad as newspapers or public radio, but it's still not going to be right.
• 8:05
  Speaker 2: And then everyone well, what about Joe Rogan?
• 8:07
  Speaker 2: Or what about yeah?
• 8:08
  Speaker 2: Those are the success rates, If that right yeah.
• 8:12
  Speaker 1: Yeah, somebody said you need 50-something downloads in the first seven days to make your podcast top half and it's like 5,000 puts you in the top 1%.
• 8:23
  Speaker 1: Wow, so there's not a whole lot of people just making cheddar here.
• 8:28
  Speaker 1: There's a lot of hustle involved.
• 8:30
  Speaker 1: There's a little hobbyist making cheddar.
• 8:30
  Speaker 1: Here there's a lot of hustle involved.
• 8:31
  Speaker 1: There's a lot of hobbyists.
• 8:31
  Speaker 1: I've been to a couple of local meetups where these people don't have a goal to really make a living at it.
• 8:39
  Speaker 1: They just want to get their opinion or their point of view on a particular thing out there.
• 8:44
  Speaker 1: Some of them are interviewing local chefs because they care about the local food community.
• 8:49
  Speaker 1: An old friend of ours, jonathan Williams he's covered with paper.
• 8:53
  Speaker 1: He and Buddy do horror movie reviews like B, maybe even C-level horror movie reviews, and they're not going to.
• 9:02
  Speaker 1: It's a very niche audience, right.
• 9:04
  Speaker 1: They don't spend a whole lot of time promoting it.
• 9:06
  Speaker 1: It's just something they do for fun really.
• 9:10
  Speaker 2: And then you get in the fun of that is, someone will see it and connect with you, but they're not trying to get rich, they're not trying to get in that top half Right, yeah, and that's great.
• 9:19
  Speaker 1: So you talk about reach, obviously putting things on YouTube.
• 9:23
  Speaker 1: Youtube can tell if you have a static image or not, and their algorithm is you know, sometimes it thinks that's cool.
• 9:30
  Speaker 1: Sometimes they want to ding you for it.
• 9:31
  Speaker 1: We spent years chasing the Google algorithm for written content.
• 9:35
  Speaker 1: You know you've been beaming out at 100,000 watts.
• 9:40
  Speaker 2: 100,000 watts so we basically get to Tahlequah.
• 9:42
  Speaker 2: Our studio's in Fayetteville the tower is south close to Brentwood in Washington County so we can get to Tahlequah to the west Russellville, more or less to the south parts of Russellville, all those Harrison or into downtown Harrison East and, like Neosha, missouri, to the north.
• 9:59
  Speaker 1: We're talking about all of northwestern Arkansas and down to the River Valley, missouri and well into Oklahoma.
• 10:05
  Speaker 1: For those of you who may not be as local, tahlequah is not, as far as I'm aware, a great tourism destination.
• 10:11
  Speaker 1: Pretty cool museums.
• 10:12
  Speaker 1: So, yes, talakwaz not, as far as I'm aware, a great tourism destination.
• 10:13
  Speaker 2: But maybe some of the you have the Cherokee Nation there.
• 10:14
  Speaker 2: Pretty cool museums yeah.
• 10:16
  Speaker 1: So now you've always been FM.
• 10:20
  Speaker 1: Yes, yes, kuf started FM.
• 10:24
  Speaker 2: FM student-run station 51 years ago.
• 10:26
  Speaker 2: So January 73, 10-watt station, student-run, and then over the time incrementally went up.
• 10:33
  Speaker 1: Just boost that power.
• 10:34
  Speaker 1: Yeah Well now, in the AM days, though, reach was just about how big a transmitter you had.
• 10:41
  Speaker 1: You could boom WGN out of Chicago, and you're broadcasting Cubs games that people are picking up in New Mexico, the weather's correct, but it was all about power for the reach, not frequency.
• 10:54
  Speaker 2: You know, there was this KAY Little Rock.
• 10:56
  Speaker 2: They had a show, a blue show, then later Blaker Street, that people would hear in Detroit.
• 11:03
  Speaker 2: Because AM signals, of course work differently than FM signals, sure, but basically, if you were on a clear channel or a near-clear channel radio station, you would have a clear path and at night those signals would readily reach.
• 11:17
  Speaker 2: Fm is a lot more regulated in that it's geographically fenced Right and our signal at noon is the same as our signal at midnight.
• 11:25
  Speaker 1: Yeah, I certainly remember growing up outside of Detroit.
• 11:28
  Speaker 1: I don't actually remember I was too young, but there was a large antenna dish for listening to signals from outer space, but in the AM radios in my parents' cars.
• 11:39
  Speaker 1: Depending on the weather and where that thing was turned as they drove by it, it'd be two feet of snow on the garden in Detroit and they'd be getting Miami's weather updates.
• 11:47
  Speaker 2: Yeah.
• 11:49
  Speaker 1: So cable TV, cable army did some of the same things.
• 11:52
  Speaker 1: There were Braves fans across the country, right, and you tell Kyle and I, well, kind of a thing for baseball.
• 11:59
  Speaker 2: Yes.
• 11:59
  Speaker 1: Uh, because of Ted Turner.
• 12:01
  Speaker 1: Yes, yeah, he started putting those games on a station that didn't just reach Atlanta or Georgia, right, it reached cross country.
• 12:09
  Speaker 2: Yeah.
• 12:12
  Speaker 1: So now we have we're redefining reach, we're redefining creation.
• 12:15
  Speaker 2: Well, reach is everything right If you can get on YouTube or well, anywhere, if you can get your podcast up, your reach is.
• 12:23
  Speaker 1: Is nearly unlimited.
• 12:24
  Speaker 1: Yeah, it's everybody who has an interest in your topic.
• 12:27
  Speaker 1: Right?
• 12:27
  Speaker 1: That's about the only platform.
• 12:28
  Speaker 2: If they can find you, if they know you exist.
• 12:30
  Speaker 1: Yeah, exactly, that's about the only platform, if they can find you, if they know you exist.
• 12:33
  Speaker 1: Yeah, exactly, you know the guy who wants to talk specifically about a 48 Packard.
• 12:35
  Speaker 1: He isn't going to bring in a whole lot of you know, suburban moms, right, but he's going to get that reach absolutely as far as he can by being out there, as, particularly, his potential is wide.
• 12:46
  Speaker 1: Yeah, Absolutely.
• 12:48
  Speaker 1: There have been a few great new things that turned out not to be.
• 12:55
  Speaker 1: You guys went hard into digital radio.
• 12:58
  Speaker 1: I remember this.
• 13:00
  Speaker 2: I think that they're still there.
• 13:01
  Speaker 2: That was going.
• 13:04
  Speaker 2: That came around at the same time as satellite radio and we in the industry saw satellite radio as a much bigger threat than it turned out to be.
• 13:14
  Speaker 2: I mean, satellite radio is still there, but they have charted subscribers.
• 13:18
  Speaker 2: I mean they've plateaued pretty much and I won't say it doesn't affect us, because if you're an XM Series subscriber and you only want to hear blues, there it is, and you get it 24-7, as opposed to the two hours you guys put in Right.
• 13:33
  Speaker 2: The churn I think comes from the subscription, I mean when subscriptions come up.
• 13:38
  Speaker 2: But digital radio was supposed to be the antidote to that and it was kind of precipitated on everyone buying in everyone in the radio industry.
• 13:49
  Speaker 2: We have two digital channels.
• 13:51
  Speaker 2: There's a station in Bellavista that has one, the city of Louisville.
• 13:58
  Speaker 2: The stations in Louisville really went into it and I think they all exist, of all places, louisville.
• 14:02
  Speaker 2: Yeah well, I mean, had it worked, I think, the way that some of us thought it would, it would have been this coup by y'all.
• 14:10
  Speaker 2: If radio stations get together, let's make digital radio a thing.
• 14:14
  Speaker 2: Yeah right, so this is like we all were doing digital stations, exactly.
• 14:19
  Speaker 2: It was exactly that.
• 14:20
  Speaker 2: And so you know, with our digital too, it's 24-7 classical, it's a piped in service.
• 14:25
  Speaker 2: It doesn't cost us much.
• 14:26
  Speaker 2: Why not put it out there as an?
• 14:29
  Speaker 2: opera right and, and for a long time, we had a lot of classical music on the daytime.
• 14:34
  Speaker 2: Classical music is great, but it's not an audience builder, because when Public Radio started it wasn't about building an audience right.
• 14:40
  Speaker 2: It was like providing things that weren't anywhere else.
• 14:43
  Speaker 2: But as expenses came up and started, it's like well, we're a business too, so we started.
• 14:48
  Speaker 2: So classical music for us doesn't start until 8 o'clock at the earliest, so there's a 24-7 classical station.
• 14:56
  Speaker 2: Kuf3 is mostly jazz and a few other things.
• 14:58
  Speaker 2: We haven't put a lot of resources or time into them because there's not a lot back.
• 15:04
  Speaker 2: Those are also available as digital.
• 15:08
  Speaker 2: You can go to KUFcom and it's all free, but no.
• 15:11
  Speaker 2: digital radio did not take off like the SEC and the radio industry had hoped.
• 15:15
  Speaker 1: But KUF does now have a fairly prominent spot on their website that says here's our podcast.
• 15:21
  Speaker 2: Yes, yes, and we have podcasts that we produce in-house.
• 15:24
  Speaker 2: We have some that we distribute, some like I Am Northwest Arkansas with Randy Wilburn, he comes in, does it there.
• 15:30
  Speaker 2: We Northwest Arkansas with Randy Wilburn, he comes in, does it there.
• 15:33
  Speaker 2: We produce it there.
• 15:36
  Speaker 2: And you know, I think we'd like to.
• 15:39
  Speaker 2: There are NPR and public radio examples and individual stations who are doing some podcasts that are pretty interesting, that I think we would like to maybe kind of follow that lead.
• 15:47
  Speaker 2: And I think what we're thinking about is podcasts aren't going to start as in perpetuity.
• 15:55
  Speaker 1: These are limited series, exactly, and I think what's our goal.
• 15:58
  Speaker 1: Now we're back to some cable TV type ideas.
• 16:02
  Speaker 2: Right, right, I mean those Are Too Large is a podcast, but it's produced as a radio show and then just repackaged.
• 16:09
  Speaker 2: I think we would like to go into a few more things and it's got a long shelf life, but if it's a podcast about how Northwest Arkansas has changed over the last 30 years, and for those of you who are local, that's a lot.
• 16:25
  Speaker 2: It's a lot.
• 16:25
  Speaker 2: Maybe we can do that over seven episodes, I think.
• 16:29
  Speaker 1: Maybe you go back three years later and revisit it Exactly, but it's not something you keep up with week to week in what we would think of as a deadline situation.
• 16:37
  Speaker 2: Exactly and I mean, and maybe I mean this is wild.
• 16:40
  Speaker 2: Of course this is the golden reed, but you think about Serial.
• 16:43
  Speaker 2: When it started it was going to be a one and done that.
• 16:47
  Speaker 2: It was wildly successful and they did more additions and there are more and more podcasts like that.
• 16:53
  Speaker 1: Yeah.
• 16:54
  Speaker 2: It's like Fargo on television Season five doesn't have the same actors as season four and three, but you're telling a narrative.
• 17:01
  Speaker 1: Yeah, yeah, well, and I think a lot of these podcasts Smart List is the one that comes to mind these are people who the easiest way to get famous in podcasting is still to already be famous for something else.
• 17:13
  Speaker 1: Exactly these people, who were just wanted to communicate with their friends trapped at home during the pandemic, started on a not even a money-making project.
• 17:24
  Speaker 1: No vanity projects here, just something to do because they were bored.
• 17:28
  Speaker 2: Right.
• 17:30
  Speaker 1: And it's outlived the pandemic and grown beyond anything they thought it could be.
• 17:34
  Speaker 2: And the story there is because I've heard people say well, those guys on SmartMill, all they do is talk A, they're all smart.
• 17:40
  Speaker 2: A, they're all smart.
• 17:41
  Speaker 2: B, they're all proven entertainers.
• 17:44
  Speaker 2: C they're guests or they're friends who are also pretty famous and interesting.
• 17:50
  Speaker 1: And have their own set of stories.
• 17:51
  Speaker 1: Exactly so it's a high bar.
• 17:53
  Speaker 2: Nothing wrong being a hobbyist and getting together with a couple of buddies and doing it.
• 17:59
  Speaker 1: But they don't have the name refugee that those guys do.
• 18:02
  Speaker 2: Right, right.
• 18:04
  Speaker 1: And we haven't convinced any of them to show up in the studio here yet, so we're working.
• 18:08
  Speaker 2: You know, did you watch the Smart List HBO?
• 18:11
  Speaker 2: Was it HBO?
• 18:12
  Speaker 2: Yeah, it was Max.
• 18:13
  Speaker 1: I haven't seen it yet.
• 18:14
  Speaker 1: It's on my list.
• 18:15
  Speaker 1: It's interesting.
• 18:16
  Speaker 1: I haven't even gotten through all the episodes yet.
• 18:18
  Speaker 1: I stumbled across that late and so I've picked up a few here and there.
• 18:21
  Speaker 1: But listening to them talk to eugene levy about just the canadian scene yes uh, early on akroyd, and uh, both luchi and john candy.
• 18:32
  Speaker 1: Some of the guys who were up there, uh, I mean the younger kids may not exactly know who they were talking about, but for somebody, somebody my age, that's classic.
• 18:42
  Speaker 2: Did you listen to Strike Force 5?
• 18:43
  Speaker 2: That was the one during the writer's strike, with all the late night hosts, yeah, great.
• 18:49
  Speaker 1: And a wonderful way for the performers to kind of dig it to corporate and be like hey, we can be contractors outside of these supposedly ironclad contracts we've signed with you.
• 19:01
  Speaker 2: But then again, here were five wildly funny, talented people and they could pull it off yeah.
• 19:08
  Speaker 1: Some junior screenwriter from B-list movies in Pasadena that nobody's ever heard of wouldn't have had that same pull.
• 19:16
  Speaker 2: There's a reason I'm not involved with podcasts with four of my friends, because Because you like your friends.
• 19:22
  Speaker 2: And we can get together and do that yeah.
• 19:25
  Speaker 1: And you can even come hang out with you and do what you like.
• 19:27
  Speaker 2: Well, no, I'm just saying I don't know how many other people would be interested in the five of us talking.
• 19:32
  Speaker 2: I think again getting back to what's your goal with a podcast, with a podcast.
• 19:35
  Speaker 1: You think you could even get all five of your wives to listen to that.
• 19:37
  Speaker 1: All five of my wives, All five of you and your friends' wives.
• 19:40
  Speaker 1: Oh, I was going to say I only have one wife.
• 19:44
  Speaker 2: That's a totally different podcast.
• 19:46
  Speaker 2: I do know what you're asking.
• 19:47
  Speaker 2: Oh no, no, probably not.
• 19:52
  Speaker 2: We couldn't get all five.
• 19:53
  Speaker 2: I don't think so.
• 19:54
  Speaker 1: I have six siblings.
• 19:55
  Speaker 1: I doubt if I put them out they would all tune in, even once.
• 19:59
  Speaker 2: Well, that brings up and this is way off field.
• 20:01
  Speaker 2: I'm sorry, but it's also getting into podcasting or any kind of content sharing.
• 20:05
  Speaker 2: You have to check your ego, because it'll get checked for you.
• 20:07
  Speaker 2: Oh, yes, I mean, not everyone wants to hear it, and even the people that want to hear you don't have time.
• 20:13
  Speaker 2: Yeah, so that's okay.
• 20:15
  Speaker 1: That's the wonder of being able to download it to your phone and just carry it with you.
• 20:19
  Speaker 1: Yes, you don't have to be near the radio you don't have to be.
• 20:22
  Speaker 1: You know, we have remember math class growing up that told you you have to learn this.
• 20:28
  Speaker 1: You won't always have a calculator in your pocket, and they were wrong.
• 20:31
  Speaker 1: But now with ChatGPT, our English teachers were wrong and now we've got every reel-to-reel without a remote it's all ranking.
• 20:42
  Speaker 2: Yeah, Actually my math classes.
• 20:45
  Speaker 2: They didn't tell us that because we didn't have calculators yet, but whatever.
• 20:49
  Speaker 1: Okay, the Abacus.
• 20:53
  Speaker 2: It came out.
• 20:53
  Speaker 2: I bet there's an Abacus app.
• 20:57
  Speaker 1: Oh, I'm sure there is.
• 20:58
  Speaker 1: There's probably 20 of them.
• 20:59
  Speaker 1: We're going to have to look that up for a break.
• 21:03
  Speaker 1: Yeah, but, kyle, this has been wonderful.
• 21:06
  Speaker 2: I hope I helped you tell something.
• 21:08
  Speaker 1: Yes, I think we've informed people without you know, sounding like we were lecturing them.
• 21:14
  Speaker 1: It's nice TED Talks.
• 21:17
  Speaker 1: You know wheelhouse we like to entertain a little, but even with nuggets of knowledge.
• 21:23
  Speaker 1: Okay, it's been a blast for me.
• 21:26
  Speaker 1: Yeah, it's always good to see you.
• 21:28
  Speaker 1: Thanks for being here.
• 21:29
  Speaker 1: You bet this is Kyle Kellams, good guy K-U-A-F.
• 21:33
  Speaker 1: I'm a one PR affiliate and he is the producer of Ozarks at Large local radio guru for 35 years now and he joined us for Story Scaling.
• 21:44
  Speaker 1: I'm Dan Kraft, the editorial director here at podcastvideoscom.
• 21:47
  Speaker 1: Be sure to check out the website, which, ironically, podcastvideoscom, for the interview with Kyle and other industry experts.
• 21:56
  Speaker 1: Thanks, guys, we'll see you next time.