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How Brands Use Retargeting Without Creeping People Out
Retargeting ads can feel like digital stalking, but for brands with a smart strategy, they're a powerful tool to re-engage interested customers. In this episode, Lucas and Luna break down how retargeting works — from cookie-based tracking to email follow-ups — and share examples of brands that get it right without being creepy. They discuss frequency caps, creative rotation, and the importance of segmenting audiences by intent. Plus, they explain why timing matters more than volume. If you've ever wondered why that pair of shoes follows you around the internet and whether…
The skinny
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