Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / She started her business with $3,000… now it’s doing $12 million ARR, with Trio Beauty’s Briana Olson (Part 1)

Transcript

She started her business with $3,000… now it’s doing $12 million ARR, with Trio Beauty’s Briana Olson (Part 1) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Brianna Olson for Female Startup Club.
• 0:12
  Hello and welcome back to the show. It's Dune here, your host and the hype girl. If you're new here, hi, I'm so happy you found us. Every week we dive into some of the world's most successful entrepreneurs who happen to be women to understand their blueprint, the money piece, the marketing piece, and the mistakes we face along the way to help founders and future founders feel a lot of inspired and a little less lonely.
• 0:41
  Today we're learning from Brianna Olson, the founder of Trio Beauty. And boy oh boy, this one is such a goodie. During the pandemic, Brianna had to pivot her business and developed a set of eyebrow stencils for her clients who couldn't come in to get their regular dermablading. The short version of this story is that it totally took off, and last year alone she was already doing $12 million in annual rev.
• 1:07
  But how? I can hear you asking. Well, you're about to find out as we dive into the long version of this story. We also talk through working capital and how she's funded the business without raising any money up until this point.
• 1:22
  And it's something that you can do too. And while I've got you here, if you're a founder or you're just getting started with putting together your ideas to launch a business, something I've come across that's a problem for every founder at every stage is capital. Every entrepreneur or future founder I speak to, myself included, struggles with the money piece. We all need more money.
• 1:45
  So we've gone ahead and put together a comprehensive list of grants and accelerators that are live right now, and we're keeping it updated weekly. To access the doc for free, go to femalestartupclub.com forward slash grants to get your copy. Alrighty, let's get into today's episode. This is Brianna for Female Startup Club.
• 2:08
  Brianna, hi. Welcome to the Female Startup Club podcast. Hi. Thank you so much. I'm excited. I'm so excited. I love to start these episodes by seeing if you have any wins or oh shit moments that you want to share from today or this week, I guess. Where are we? Are we Wednesday? Yeah, we're Wednesday.
• 2:30
  Oh, you're Tuesday. I'm in the future. Yes, Tuesday, and it's currently 5.37 p.m. Yep, so I just finished up work for the day. I try to finish at 5, but I guess my oh shit moment for the day was like I didn't really do like any sort of self-care and just kind of like ate on the run. And those days are when I'm typically like exhausted flat by the end. So I guess that's my oh shit moment for the day.
• 2:57
  It's funny. I think I was talking about this literally in the last episode or maybe two episodes ago, how it's so important to prioritize those small wins. So even if you have a day that's on the go and crazy stuff's happening, if you've still had that thing that makes you really happy, like a coffee or a juice or, you know, that half an hour workout, you're able to be like, okay, well maybe the day wasn't the best, but I still prioritize that one little thing for myself. And I know how easy it is to just be like,
• 3:25
  eh, it's just that small thing. I'm going to gloss over it and move on with my day. But it is so important to make sure you fill them with those small things. Yeah. It just kind of like re-energizes you and you don't realize that you need it until you have a day when you don't. And you're like, Ooh, why did today suck? And then you kind of think about the steps during the day that you didn't do. And it's like, okay, that's what's missing. So totally super important for me as well. Yeah.
• 3:51
  Yeah, it's super important for me. And I feel like even if I've had a shit day work-wise where I feel like I didn't achieve something or, you know, something bad happened or whatever, if I've set myself up for success in the things that I know bring me joy, then I'm still like, well, it was still a good day. Love the journey. Yep. Appreciate the journey. It's all mindset. So, yep.
• 4:12
  Yes, absolutely. For anyone tuning into this episode who might not know who you are yet, do you want to give us a little bit of an introduction into who you are and what your business is? Yeah. So my name's Brianna Olson. I founded Trio Beauty back in November of 2020. Originally it was called The Brow Trio, and I'll kind of go into this a little bit later, but basically it started out as a product and then accidentally turned into a beauty company. And
• 4:40
  The Brow Trio Stencil Kit is like a really simplified, super easy way to fill in your brows. So the trio in it means the pomade, the stencil and the Doolanded Applicator. So that's where the trio comes from. So the whole brand Trio Beauty is kind of based on really simplified, we like to say methodized products for your beauty routine.
• 5:05
  I am so obsessed. I don't know how I've never seen an eyebrow stencil before. And this probably proves how kind of lazy I am with beauty research, which is why your existence is so amazing. But I've been watching all the videos and I'm like, this is so cool. Can we go back to that light bulb moment? What kind of led you to being like, oh, this is a thing. We need this thing. How did
• 5:29
  Yeah. So kind of all growing up, I wanted to start something and I didn't really know what it was. Like I'd have like little kind of like insights here and there, or maybe this, maybe a kid's clothing brand, like these little things that would come in. And I was waiting for something that I was like truly passionate about before I was like, yes, I'm all in, this is it. So I founded a permanent makeup clinic in Orange County. So if you're not sure what that kind of involves, it was a microblading studio and also doing lip blush. So
• 5:59
  When the pandemic hit is when I kind of started to come up with the idea and the plan of what I wanted to create as a consumer product. My whole business in Orange County was shut down in California for months and months and months on end. Like I'd open up for maybe like two days and they'd be like, just kidding, close down again. So it was really hard for me to kind of...
• 6:20
  Like I had two small kids at home. I had my husband at home working with me as well. I was like, I just need, I need to like create something. This is the time. So basically like it ended up being like an idea that I was like, okay, for my clients in between their appointments during this time, they can use this kit to create the look of microblading from home. So basically it's, it's a waterproof and smudge proof formula, and it does give the look of microblading.
• 6:49
  And were you at that point, like your existing customer database, was that like, you know, thousands of customers or was it kind of just like, you know, a small list? Like how big was it at that point?
• 7:00
  Not a ton. So I had maybe a list of maybe a thousand to 1500 emails. So it really wasn't that big. Um, but I, I didn't really expect it to be like a product that I was going to be like mass, you know, everyone buy this kit. Um, and so there was a funny moment actually, like when I was microblading someone and they had a friend in there and I had my little kits there up on the shelf and,
• 7:24
  And their friend was like, oh, like, what is this? And I explained what it was and then it gave the look of microblading. And they were like, oh, I was going to make like an appointment for microblading, but like, I'm just going to buy this like, you know, $40 kit. And I was like, I'm putting myself out of business. So, yeah. That's so interesting. And so at that point, like what we see on the website today in terms of the product, is that what it was at that point too? Or was it more of like an MVP kind of...
• 7:50
  rough idea? It was definitely not. So it wasn't dual-ended. The applicator was not dual-ended. The material of the sponge was not what it was. It was probably, I would say,
• 8:04
  30% as good as it is now, if that makes sense. To the point where I look back, I'm like, how were people buying this? Which, you know, but like, my whole thing was like, whatever I started, I knew that I just needed to like start as dumb as I thought the idea might've been to other people as like JV or whatever, as it may have looked in the beginning, I was like, I just need to start something and then iterate because I don't know what this is going to turn into
• 8:33
  until I at least start and see feedback and kind of iterate on it. Right. Okay. So it's COVID, things are shutting down, opening up, shutting down again. You have this 30% there product that you're kind of like testing the waters with to see if your customers will use it at home. For the money piece at this point, had you invested a lot of money in ordering, you know, like a big inventory of this or was it, you know, a small batch that you'd created? How much had you invested at this point?
• 9:03
  All up, it was probably only 3,000. I say only because now it feels like only, but in the beginning, like we're like all in right now, you know? Right. Yep.
• 9:14
  basically there were 3,000 or something of the applicators singing the garage. And my husband and I were looking at each other like, we are never going to, why did we just over order? But we had to order that many. We're like, we just over ordered. Like, they're just going to sit in there. Like, what are we doing? And so basically I kind of went into it kind of blind. I was like, Oh, my customers. And then word of mouth and stuff like that. And that obviously didn't really happen. So kind of what sparked it all was me launching. This was back, back,
• 9:43
  pre iOS update. The good old days. Yeah. When Facebook was just, you know, amazing ads. So I actually launched like our first ad had no idea what I was doing. And then there was like one Christmas, we were like just driving in the car to Arizona from California to see my family and
• 10:04
  And basically, I we figured out that like every time I kind of like up the budget on Facebook, it was like one plus one equals two, two plus two equals four. And it just kept going and going. I was like, I think we might have something like the more I add, the more like sales it gets. And like people are liking it. Like there's good comments on here. So it was like it was almost like an accidental thing. We weren't ever like.
• 10:28
  oh, let's create this brow kit and then send it out into the masses. It was like just this accidental thing and then it was like, whoops, it's out there. Right. And so this is Christmas 2020 at this point when the ads are going. COVID's kind of like coming maybe back.
• 10:44
  back from the other side or did we have another lockdown in 2021? I can't remember, but okay, got it. Timelines, timelines in check. It's a blur. It's a blur now when I look back. So at this point it's called the Brow Trio. And you mentioned a second ago that there was a bit of a story around changing the name and kind of
• 11:01
  moving from the brow trio just to trio beauty. What was that transition from, you know, you're kind of just seeing, you're realizing that the ads are working and then you're kind of coming to the realization that you're onto something. What evolves from there?
• 11:16
  we felt we wanted to create more products, but when we felt the name, the brow trio was like, okay, we are pigeonholed into this brow category. So we're like, okay, what can we, what else can we put with this brow kit to make it better, to make it this and that? So we created some extra kind of like brow products around that to kind of support it and give it more texture or like hold the hair in place and so on, but still being pigeonholed by this brow word. And then the,
• 11:44
  we kind of came up with some other ideas in the beauty space for like trio situations and then realize, Hey, we it's now or never, we have to do this like rebrand name change now, or like we're going to go too far and we have this like awkward name and can only be brows or like awkward name and have these other products. But then they're like, why is it called the brow trio? So totally. Yeah. That was a hard decision to make. And it was like a hard, um,
• 12:12
  We knew it was going to be hard, but it was like a really rough month. Like basically you're not indexed on Google. You can't email any of your customers. You're like warming the new IP. It sucked, but we're on the other side. So thank goodness. Yeah, definitely better to do it early on and just kind of like switch direction versus scale and then have to switch direction and re-educate your customer and kind of re-go through that process. Yeah.
• 12:37
  What were you kind of thinking when it came to the working capital at this point? Like, are you using grants? Are you using companies like Clearco or Shopify Capital to kind of reinvest in the new inventory? Or are you just kind of like using the profits made from your orders and reinvesting in new products? Because it sounds like you have a lot going on at this point.
• 12:58
  Yeah, yeah. Shopify Capital was like so, so good. Like they came in like pretty early and it was like, they're like, okay, we'll give you like 1500 or something. And at that time, it was like, yes, like we can make another fresh order of all of these items. Like it was, it was so good. Like even up till now, they've been so good.
• 13:17
  So how does, just because I haven't actually spoken this through in depth with anyone before, how does Shopify Capital actually work? And where were you revenue size when you started getting those small kind of incremental boosts of capital? Probably, I think, 5,000.
• 13:35
  5,000 a day or even, yeah, around that between three and $5,000 a day in sales was when they started. Yeah. The way it works is it's like a working capital. So they say, okay, we'll give you X amount. And then each day we're going to take like 15% of your sales until this entire amount's made up. And then we'll offer you a new one depending. And that amount is like based on kind of
• 14:00
  how much you're making at the time. So the more you grow, the bigger the amount they give you and so on. Right. And so then from then 2021 till now, have you just used them consistently or has your approach to funding and kind of working capital changed in that time?
• 14:17
  Yeah. Yep. So we still use them at times, just depending on like kind of what we need and how much and the terms. There's Shopify Capital, there's PayPal Business Loans, and then there's PayPal Working Capital as well. So there's those two. And then also ClearCo. So ClearCo has been really good as well. Yep.
• 14:37
  And are you able to kind of like, sorry, just last question on this. Yeah. Are you able to use them together? Like, are you able to be like, yep, Shopify, I've got you, you know, alone over here. I've got Clique Co. on the go over here at the same time, same month. Or are they kind of like clued in with each other that they don't do that? They're clued in and they know about each other, but they allow it. So basically because they're clued in and they know, they know kind of like what you can handle. Kind of like, um...
• 15:03
  like a credit card. Like if you have like five maxed out credit cards and you apply for a new one, they're like, we already know you're maxed out. We're not doing this. So it's kind of the same situation. Got it. Okay, cool. Amazing. Wow. So great. Love that for you. It sounds like at this point where in 2021, you're growing primarily through ads and the fact that you're launching new products to your existing customer base. Is there anything else you're doing to grow kind of organically or grassroots or anything outside of paid media?
• 15:32
  Yeah, we were doing like organic, like seeding to influencers. But honestly, at that time, ads were working so well that we and we didn't know any other way to do it. Like because this all kind of happened on accident. It's like we're now even still now doing everything kind of in reverse as someone would normally come out with like, OK, we have a business plan now. We need these hires to make it all stable. And then we'll do this and then we'll do this. It's like we're just doing that in reverse, which is.
• 16:01
  messy and scary. But, you know, it's the learning's happening. So. Totally. And I also believe that like sometimes if you know too much, you might not do it. Whereas like going into building a business with naivety and just like pure optimism and a good vibe is what pushes you forward anyway, because you've got to just deal with the challenges as they come up. So 2021, that's when iOS changes. Yeah.
• 16:28
  Yep. Second half of the year, Q3, Q4, everything changes with ads. What happens? Yeah, we definitely noticed the shift within the first like two to three weeks like everyone did. And we were like, hmm, what now? So that was when we really kind of like started doing more influencer marketing.
• 16:48
  outreach um we actually had like a pretty big influencer organically post as well which was amazing and then we it was kind of like this person was like honestly like a unicorn and we didn't even like go out and find her she found us which those are the best ones and so we're always kind of like searching for this this one this other one that would like do the same thing as she did and it's like you
• 17:12
  It's so hard to find that. A hundred percent. But yeah. And so we focused on like more organic and then like really kind of tightening up our email strategy and kind of looking after the people that are there instead of like just acquire, acquire. It's like, okay, what do these people need? What do they want? What's their feedback? Do we need to think about changing anything?
• 17:32
  And so on. And for like when it comes to your influencer strategy, just to circle back for a second with this unicorn influencer moment, what was the impact of that post or video or whatever it was?
• 17:46
  Yeah. So basically like I was, I was laying on my couch at the time and like my husband had still at that, at that time had like the alerts on his phone, like the Shopify alerts. Love the Shopify alerts. And like, everyone says like, you know, you've made it when like you have to turn off your alerts cause they're so annoying or whatever. Like, cause they're just so many sales or I don't know. But so he had his, um, alerts on and he looked at me and he was like, did we just send out an email or SMS or anything? And I was like, no.
• 18:14
  And he was like, we're having like a really big like traffic spike right now. So I opened the app and I was like, what is happening? And it's like the most exciting thing. But you're like panicking at the same time because you're like, okay, like we have to pack all of this. Like it's not just going to pack itself. So at this time, my dad was actually helping us pack all of the orders and stuff.
• 18:35
  Like he was like super excited about it and everything. Oh my God. You're still packing them yourself at this point. Wow. Yeah. And also we were like with the stencil kit, there's like three components to it. And then like a little, um, like instruction booklet and it comes in like a little pouch.
• 18:51
  So basically all of these things at this time were coming from like different manufacturers. So we had them all in different areas. So we had to pre-pack all of this and then send it out. It wasn't like, oh, grab this and put it in. It was like everything had to be pre-packed. So it was like triple the work. But yeah, the impact basically was like, I would say five days worth of sales in one day. So it was crazy.
• 19:18
  And did that moment kind of prompt you to, you know, like, are you still packing orders yourself or it prompted you to outsource your 3PL?
• 19:27
  At that time, it didn't prompt us to because we're like, okay, I wish this would happen every day, but it doesn't. So at that time, because the business was so young here in America, we had to be at least a year old to be able to get a warehouse. So we had to wait until that time. And we weren't quite a year old. And so we were like, it had to be out of our house.
• 19:50
  So there were two bedrooms that were like dedicated to that, that we were packing out of. And it was like all set up like tables and music and, you know, it was fun, but I don't miss it really. And at this point, it sounds like it's really just you, your partner, and sometimes your dad working on the business. Is there any other key hires at all or any contractors that you're working with in content or outreach or anything like that?
• 20:19
  Yeah, there was someone that was running our Instagram and TikTok at the time. And then also like just Upwork kind of people that would help with like ad spend. And then we had like an email kind of company doing a little bit there as well. Right. But yeah, super small team. Okay. I want to paint the picture for like last year because I know you had a big year of growth last year. You did circa eight figures, you know, crazy, crazy, crazy.
• 20:49
  Where were you at the end of 2021? And like, what are the pivotal moments that happen in 2022 that get you kind of that huge surge in growth?
• 20:58
  Yeah, I think at that point, we kind of knew what ads would work and what else was working in the business that we need to kind of double down on. So what kind of content works? What kind of influences work? There was definitely mistakes along the way, like a big one, which I'll explain. Oh, my God, please tell us. When we do the six questions, but it was like, I still can't believe it.
• 21:23
  But yeah, so basically just doubling down on what was working really helped that and like increasing like our SKUs. So we had, I think it was maybe three to four product launches last year that kind of like helped support the Brow Trio Stencil Kit, which is a hero product, but also like can kind of stand on their own, which one of them, we actually won an Allure Best of Beauty Award, which is a pretty big award here in the States.
• 21:48
  for our brow lifting wax. So that one gives like more of like a laminated lifted brow, whereas the stencil kit gives more of like a filled in microbladed kind of a look. Amazing. Does your strategy like now involve retail expansion and distribution through retail or are you still like 100% e-com? That's the channel. That's what you're focused on. And Amazon actually as a strategy too. Where are you on those channels? Yeah.
• 22:16
  Yeah. Direct to consumer and Amazon are our main focuses right now. Retail, we definitely want to do. And we have been in like discussions with several ones, but we're just trying to make like the right, right decision at the right time with the right person, if that makes sense, or, you know, right retail. Yeah. Yeah.
• 22:36
  Yeah. What I'm curious about is like for anyone listening who's obviously like, damn, well, I can't have the same success with ads because, you know, those changes kind of mucked up the system for everyone. Although I feel like Facebook is changing a little bit at the moment. But anyway, I feel like when someone's listening, they're like, okay, well, what would you do if you were having to start this brand tomorrow? Like where would you focus your attention to get your first thousand customers knowing that ads don't hit the same way anymore?
• 23:04
  I would still do ads, but I would do more like what works now the best is like anything that's organic or that is seen as organic. So I would do like a ton of like TikTok gifting, like to all of, you know, the main people there.
• 23:22
  not even like the bigger TikTokers, but like people with like a super engaged audience. Cause this unicorn that I was talking about before, she didn't have like, she didn't have over a million followers, but what she did have had was like super, super engaged. Like they would buy anything that she would even, you know, talk about. So, yeah. So I would say ads and then anything that's kind of organic.
• 23:46
  Right, right. So basically focusing on kind of like TikTok, repurposing that for native looking ads and gifting at scale. If you had to put like a, like say you have a thousand units in your order of inventory and you had to put a percentage of how much you would give to gifting, what do you kind of think is a good amount? I would say. If you were a new brand early on.
• 24:15
  Early on, I would start out maybe 100 and then just kind of see where that's at. So I would start out at 100. Like 10%. And then, yeah, really keep track of kind of like –
• 24:30
  which ones are working, which ones are not. So you're not like, we just got rid of like 30% of our inventory and absolute crickets. So yeah, I would say maybe do like 10% and then really keep track of exactly what's going on. And then kind of like checking in with the influencer if you can as well of like, Hey, did you like it? Or, you know, building that relationship. Yeah. But try and keep it as like organic as you can.
• 24:56
  Right. Okay. Got it. So kind of like gifting with no obligation to post, but then the follow-up and ongoing relationship building kind of vibes. Yeah. Got it. Where are you in the business now? Like it's 2023. It's still early in the year. We're only a month and a bit in like, how big is your team? What's happening? What do you want to shout about with where you're at?
• 25:21
  Yeah. So we're about, I would say four people. So we're still super small. Wow. Crazy. And we do definitely need to grow. But like my husband and I have worn like honestly every single hat. And, and it's like, we feel like that's been the best way because the times that we've like kind of handed something off too early, you're like, eh, this is not, this is not ready. It's kind of like, you know, sending your kid out into the world and they're like, Ooh, I don't know how to make my dinner or whatever. It's like,
• 25:50
  you've got to know like what's what it needs and and who needs to look after it so it can be done I don't know right but yeah the right foundation to build upon yeah yeah that being said like you don't want to like overwhelm yourself as well and there have been times where I like hold on to things for too long
• 26:13
  because of that fear of handing it off and someone doesn't do what you thought or what you want. So, yeah, there's a balance, but yeah. So basically, we're a super small team still even now. We have a few agencies that run different things like Google, Facebook, Instagram, email, Facebook.
• 26:36
  So at least those big main things that need like full attention are like taken care of while we can kind of like build up these kind of like other hires. And when you're thinking about like retail expansion or, you know, kind of nationwide expansion into the US or even global expansion, are you thinking about raising or are you kind of like we can get by with debt through these different kinds of channels like Clearco and Shopify Capital, et cetera?
• 27:06
  Yeah. So like when we started, like, obviously we didn't, we didn't even know what that would even mean, like to raise or anything like that. But it's only like over the past, maybe I would say six months that we're like, hmm, what is our plan for the future? And to get there, can we do it? And it's like, yes, we can. But the time that it would take, the brain space that it would take, like,
• 27:30
  All of that. It's like, I feel like there's no right or wrong way to do it. It's just kind of like, what life experience do you want? Like, you know, do you want to like, feel like you, you've sold your soul, but you get to the end and you want a hundred percent, or do you want to get to the end?
• 27:45
  you own 80%, your head's still on straight, you know. So basically, like where we're at is like we do want to raise and we're like in discussions with a few different ones. But like everyone says, there's no, no, no, no, no, no, no. And then, yeah. So it was funny. I actually watched something on YouTube Shorts the other day and it was like if you knew that you were 24 no's away from your yes, like how excited would you be to get that first yes?
• 28:14
  And your second, yes. And your third, yes. And it's like, you just keep thinking of that. And you're like, yes, they said no. But it's like, that which sounds so weird, but it's like, you want a partner, like whether it's like a VC or whatever, to be so excited about your business and your vision and you that it's like, if they say no, they don't see it. So it's like, bye. You know, it's great that they say no, so that they don't like say yes. And then you're like, they don't even care about me.
• 28:42
  100%. Like you said in the beginning, it's a real mindset shift around receiving a no and kind of reframing it as, well, the next one could be a yes, and that would be an amazing yes. Yeah, exactly.
• 28:55
  On the topic of mindset, I feel like this is a good segue just to touch on mental health, the struggles of dealing with a business of this size. Well, sorry, a business of any size, really. It's stressful no matter where you are in the journey. And it's something that we like to bring up on the show because we talk often about the highlights and all the good stuff and all the successes that you're having. But obviously, there are lowlights and there's like the...
• 29:19
  the emotional stress that it takes on you building a business. How do you kind of approach your mental health and self-care?
• 29:29
  I need to be way, way better with it. I'll just preface it with that. But basically, like, like we were saying, like kind of in the beginning is like having those moments throughout the day that kind of like break it up as like, I'm having like a piece of chocolate, or I'm having like a coffee and like just sitting in silence, like I'm not on my phone, my mind's not racing, like having those those moments throughout the day, for me, at least are so crucial. And then I also
• 29:59
  And I try not to touch my phone, but...
• 30:04
  Like usually this is not good. Don't follow this. But it's just like sitting next to me and I'm like, okay, like I'll just like answer this real quick. And it's like, so basically I need to be way, way better about it. And I can see kind of like the light at the end of the tunnel. Like I'm getting closer to, to being that. And I know on the days where I do look after my like mental health and my like kind of boundaries for my day.
• 30:29
  I'm so much happier, so much more creative, so much more like free thinking ideas flow in. So it's like, yeah, it's super important.
• 30:39
  Yeah, it's so crazy, the phone addiction thing. Like I am just addicted to checking my phone. And like sometimes I'll check it and then 10 seconds later check the – I'll just watch my behavior and I do the exact same loop and I'm like, oh, this is so annoying and it's so bad. But it's – yeah, the pull is real. It's really hard. It's hard to break that habit. Yeah.
• 31:00
  especially when it's your business as well. Like my husband always jokes with me that like Brie built like the entire business on her phone. And it's like, I kind of, I kind of did like, so it's like, that's why it's hard. Like everything. These are hard facts. Yes. Everything that I need to do and say and connect and all of that is on my phone. And so the entire business is on my phone.
• 31:23
  And kind of having it like away from me is basically the only way that I can kind of like disconnect. Otherwise, it's just, oh, Jess, keep working. Which is great to have that passion, but you've got to have the boundaries otherwise you will burn out. So totally. You've got to have the boundaries. And you've also...
• 31:42
  You've really got to have that brain space, like what you were saying. You've got to have that brain space to have idle moments where you can just think and let the creative ideas flow in instead of just like jamming your brain with this message and that advertisement and this other thing and this email and all the things that we get bombarded with on our phones. It's so true.
• 32:02
  Maybe I'll try again today to have a little bit of a break from my phone. Me too. Yeah, it's like that logical brain, part of your brain like takes over and it's like, that's like the opposite of like creativity. And it's like, that's when all of my best ideas and everything have come in or like, when it's just like silence and I'm just like sitting, but it's like,
• 32:22
  I know that, but it's like, it's so hard to like implement. 100%. What is your key piece of advice that you'd love to leave our audience with? Anyone who's kind of just starting their business or they're actively building their business or they're in beauty. What's your kind of key piece of advice that you want to leave, leave us with?
• 32:43
  I would say just to start whatever it is, like make sure there's enough passion behind the idea, whatever it is. Like, don't just be like, oh, I like blah, blah, blah. And I'll start that. Like there needs to be that passion there for the idea to kind of like fuel it. But once you feel like that's there, you've just got to start it as dumb as you feel as not ready as, as it feels. It's like, just start it. And then it'll kind of like evolve and you'll evolve it and you'll evolve yourself.
• 33:11
  And then suddenly it's turned into something that you always wanted. So it's like, it's not going to launch and be perfect, basically. So I would say just start whatever it is. As long as there's the passion there, just start it. Love that. Thank you.
• 33:28
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 33:53
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 34:15
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 34:31
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 34:55
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 35:18
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.