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Episode 2 - Seth Penn - Persistence Pays when Prospecting

Seth Penn is the Director of Training and Development at Arrow Truck Sales, an avid rock climber, and the author of the book "Sales through the Eyes of a Climber."

In his Sales Tale, Seth gives David Doherty and Josh Shirley a thrilling lesson from the 'rock' that ties off to his life in sales. In this episode, you will learn:

Keys to prospecting.

How being ever-present but not creepy eventually works.

"Going for no."

Focusing on behaviors leads to changes in attitude.

Activities today become sales tomorrow.

Seth proclaims that everything he learned about how rock climbing relates to life he…

The skinny

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