How successful founders spot opportunity and build brands
Bernadette Schwerdt is a copywriter, ghostwriter, business book coach, and founder of one of Australia’s leading copywriting schools. She’s spent years uncovering what makes entrepreneurs turn million-dollar ideas into thriving businesses … insights she’s compiled in her book, Secrets of the New Online Entrepreneurs.
In this episode, Bernadette takes us through her unconventional career journey from acting to advertising to building a successful online business. We’ll dive deep into how she’s worked with top founders from brands like Airtasker, Bondi Sands, and Luxury Escapes, discovering…
The skinny
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