779: Cary Hayes (REC Solar) Interviews Alex Honnold - Why Corporate Philanthropy Matters (and why you should be doing it)
Increasingly, it seems that corporate philanthropy (and even personal giving) are reactive rather than proactive. Today’s episode challenges that notion with an insightful look into the relationship REC Solar’s Cary Hayes has formed with Alex Honnold and his Honnold Foundation, which REC has supported for years with both cash and in-kind donations. Why does Cary believe this is a meaningful part of their annual marketing budget? Hear Cary, Alex & Nico discuss why this is an overlooked marketing line item for most companies, and consider for yourself if supporting non-profits should be more…
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