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33 - Mark Shanley And The Art of Unique Creative Direction
What does it actually take to make advertising that people love rather than skip?
In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades.
We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission…
The skinny
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