Why Human Creativity Still Matters in AI Marketing | Amy Osmond Cook, Fullcast

Straight To Voicemail · Nov 5, 2026 · 4m

AI has made it easier than ever to produce content at scale, but more content doesn't always mean better results. As marketers rethink their approach to answer engine optimization (AEO), combining AI efficiency with human creativity is becoming essential to driving meaningful engagement and inbound leads.

In this episode of Straight to Voicemail, Adam Sockel hears from Amy Osmond Cook, Co-Founder and Chief Marketing Officer at Fullcast, about how her team's content strategy has changed over the past year. Amy shares how using Copy.ai helped increase AEO performance by 30% in just one month…