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From 1 Store to 10 Locations: Fresh Foods' Inspiring Rural Grocery Success Story | Live From SpartanNash · Omni Talk Retail

• 0:00
  Hello,
• 0:01
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:03
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Anne
• 0:03
  Mazenga.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:05
  once
• 0:05
  again
• 0:06
  from
• 0:06
  the
• 0:06
  Symbian
• 0:06
  omnitalk
• 0:07
  podcast
• 0:07
  studio
• 0:08
  at
• 0:08
  the
• 0:08
  Spartan
• 0:08
  Ash
• 0:09
  Conference
• 0:09
  in
• 0:10
  Grand
• 0:10
  Rapids,
• 0:10
  Michigan.
• 0:11
  And
• 0:11
  now,
• 0:12
  Ann
• 0:12
  joining
• 0:12
  us.
• 0:13
  I'm
• 0:13
  pleased
• 0:13
  to
• 0:13
  introduce
• 0:13
  our
• 0:14
  next
• 0:14
  guest.
• 0:15
  We
• 0:15
  have
• 0:15
  Ben
• 0:15
  and
• 0:16
  Kerry
• 0:16
  Dishman,
• 0:17
  the
• 0:17
  founders
• 0:18
  of
• 0:18
  Fresh
• 0:18
  Foods.
• 0:19
  Thank
• 0:19
  you
• 0:19
  both
• 0:19
  for
• 0:19
  joining
• 0:20
  us.
• 0:20
  Glad
• 0:21
  to
• 0:21
  be
• 0:21
  here.
• 0:22
  It's
• 0:22
  great
• 0:23
  to
• 0:23
  have
• 0:23
  you,
• 0:23
  Kerri.
• 0:24
  First
• 0:24
  question
• 0:25
  would
• 0:26
  be,
• 0:26
  tell
• 0:27
  us
• 0:27
  a
• 0:27
  little
• 0:27
  bit
• 0:27
  about
• 0:28
  how
• 0:28
  Fresh
• 0:28
  Foods
• 0:29
  got
• 0:29
  started,
• 0:29
  where
• 0:30
  Fresh
• 0:30
  Foods
• 0:31
  footprint
• 0:31
  is.
• 0:32
  Give
• 0:32
  us
• 0:32
  the
• 0:33
  lay
• 0:33
  of
• 0:33
  the
• 0:33
  land
• 0:33
  to
• 0:34
  start.
• 0:34
  Okay.
• 0:34
  There's
• 0:35
  a
• 0:35
  lot
• 0:35
  of
• 0:35
  land
• 0:35
  to
• 0:35
  cover,
• 0:36
  so
• 0:36
  I
• 0:36
  hope
• 0:36
  you're
• 0:36
  ready.
• 0:37
  I'm
• 0:37
  ready.
• 0:37
  Okay,
• 0:37
  here
• 0:38
  we
• 0:38
  go.
• 0:38
  So
• 0:39
  when
• 0:40
  Ben
• 0:40
  and
• 0:40
  I
• 0:40
  were
• 0:41
  first
• 0:41
  married,
• 0:42
  he.
• 0:43
  I
• 0:43
  actually
• 0:43
  found
• 0:44
  out
• 0:44
  that
• 0:44
  he
• 0:44
  worked
• 0:44
  at
• 0:45
  the
• 0:45
  grocery
• 0:45
  store
• 0:45
  when
• 0:45
  we
• 0:45
  were
• 0:46
  dating.
• 0:46
  Okay.
• 0:47
  And
• 0:47
  I
• 0:47
  would
• 0:48
  go
• 0:48
  to
• 0:48
  the
• 0:48
  store
• 0:48
  to
• 0:49
  go
• 0:49
  pick
• 0:49
  up
• 0:50
  things
• 0:51
  to
• 0:51
  kind
• 0:51
  of
• 0:51
  stalk
• 0:52
  him
• 0:52
  as
• 0:52
  he
• 0:52
  was
• 0:53
  a
• 0:53
  stalker.
• 0:53
  So
• 0:54
  that's
• 0:54
  really
• 0:54
  where
• 0:54
  it
• 0:54
  began.
• 0:55
  Stocker.
• 0:56
  I
• 0:56
  stalked
• 0:56
  the
• 0:57
  stalker
• 0:57
  because,
• 0:58
  I
• 0:58
  mean,
• 0:58
  look,
• 0:58
  he's
• 0:58
  so
• 0:58
  cute.
• 0:59
  So
• 0:59
  anyways,
• 1:00
  let
• 1:00
  me
• 1:00
  make
• 1:00
  him
• 1:00
  red.
• 1:00
  But
• 1:01
  anyways,
• 1:01
  we
• 1:01
  were
• 1:02
  married
• 1:02
  in
• 1:02
  1997,
• 1:03
  had
• 1:03
  two
• 1:04
  kids.
• 1:04
  He
• 1:04
  was
• 1:05
  working
• 1:05
  for
• 1:05
  Nash
• 1:06
  Finch
• 1:06
  at
• 1:07
  the
• 1:07
  time
• 1:07
  and
• 1:07
  their
• 1:07
  son
• 1:08
  Mart
• 1:08
  stores
• 1:09
  after
• 1:09
  they
• 1:09
  purchased
• 1:10
  6th
• 1:10
  street
• 1:11
  in
• 1:11
  North
• 1:11
  Platte,
• 1:11
  Nebraska.
• 1:12
  And
• 1:13
  then
• 1:13
  from
• 1:13
  there,
• 1:14
  he
• 1:14
  was
• 1:14
  transferred
• 1:15
  to
• 1:15
  Ogallala,
• 1:16
  Nebraska,
• 1:17
  and
• 1:17
  to
• 1:17
  run
• 1:17
  that
• 1:17
  Sun
• 1:18
  Mart
• 1:18
  there.
• 1:19
  It
• 1:19
  was
• 1:19
  Ben's
• 1:20
  dream.
• 1:20
  I
• 1:20
  found
• 1:20
  out
• 1:20
  when
• 1:21
  we
• 1:21
  were
• 1:21
  living
• 1:21
  in
• 1:21
  Ogallala
• 1:22
  to
• 1:22
  always
• 1:22
  own
• 1:22
  his
• 1:23
  own
• 1:23
  grocery
• 1:23
  store.
• 1:24
  Really?
• 1:24
  Yeah.
• 1:25
  When
• 1:25
  he
• 1:25
  was
• 1:25
  16,
• 1:26
  he
• 1:26
  was
• 1:26
  a
• 1:26
  carryout
• 1:27
  boy,
• 1:27
  and
• 1:27
  he
• 1:27
  said,
• 1:28
  I
• 1:28
  think
• 1:28
  I
• 1:29
  want
• 1:29
  to
• 1:29
  own
• 1:29
  my
• 1:29
  own
• 1:29
  store.
• 1:30
  Wow.
• 1:30
  And
• 1:31
  I
• 1:31
  had
• 1:31
  read
• 1:31
  this
• 1:31
  book
• 1:32
  called
• 1:32
  Dream
• 1:32
  Givers,
• 1:33
  and
• 1:33
  it
• 1:33
  shows
• 1:33
  that
• 1:33
  our
• 1:34
  dreams
• 1:34
  are
• 1:34
  symbolized
• 1:35
  by
• 1:35
  a
• 1:35
  feather.
• 1:36
  And
• 1:36
  so
• 1:36
  for
• 1:36
  Christmas,
• 1:37
  I
• 1:37
  gave
• 1:37
  him
• 1:37
  a
• 1:37
  feather,
• 1:37
  and
• 1:38
  I
• 1:38
  said,
• 1:38
  we're
• 1:38
  gonna
• 1:38
  do
• 1:38
  whatever
• 1:39
  it
• 1:39
  takes
• 1:39
  to
• 1:40
  get
• 1:40
  you
• 1:40
  your
• 1:40
  own
• 1:40
  grocery
• 1:41
  store.
• 1:41
  Wow.
• 1:42
  What
• 1:42
  a
• 1:42
  partner
• 1:43
  together.
• 1:43
  That's
• 1:44
  amazing.
• 1:44
  Yeah.
• 1:44
  Thank
• 1:45
  you.
• 1:45
  Yeah.
• 1:46
  And
• 1:46
  that
• 1:46
  was,
• 1:47
  I
• 1:47
  believe,
• 1:47
  around
• 1:47
  2009.
• 1:49
  It
• 1:50
  might
• 1:50
  have
• 1:50
  been
• 1:50
  a
• 1:50
  little
• 1:50
  bit
• 1:50
  earlier
• 1:51
  than
• 1:51
  that.
• 1:51
  And
• 1:52
  we
• 1:52
  kept
• 1:52
  working
• 1:53
  on
• 1:53
  it,
• 1:53
  getting
• 1:53
  debt
• 1:54
  free.
• 1:54
  And
• 1:54
  then
• 1:54
  we
• 1:54
  heard
• 1:56
  this
• 1:56
  shows
• 1:56
  our
• 1:56
  age.
• 1:56
  A
• 1:57
  fax
• 1:57
  came
• 1:58
  across
• 1:58
  his
• 1:59
  office
• 2:00
  in
• 2:00
  the
• 2:00
  Oglala
• 2:01
  store,
• 2:01
  and
• 2:01
  it
• 2:01
  says,
• 2:02
  buy
• 2:02
  a
• 2:02
  grocery
• 2:02
  store
• 2:02
  in
• 2:03
  gearing
• 2:03
  for
• 2:03
  $1.
• 2:04
  And
• 2:05
  so
• 2:05
  that's
• 2:05
  where
• 2:06
  we
• 2:07
  got
• 2:07
  familiar
• 2:08
  with
• 2:08
  Gearing.
• 2:09
  And
• 2:09
  we
• 2:09
  went
• 2:10
  and
• 2:10
  looked
• 2:10
  at
• 2:10
  the
• 2:10
  store,
• 2:10
  loaded
• 2:11
  up
• 2:11
  our
• 2:11
  babies.
• 2:11
  They
• 2:12
  were
• 2:12
  in
• 2:12
  car
• 2:12
  seats,
• 2:13
  toured
• 2:13
  the
• 2:14
  store.
• 2:14
  Too
• 2:14
  big
• 2:14
  of
• 2:15
  a
• 2:15
  project.
• 2:15
  We
• 2:15
  saw
• 2:15
  these
• 2:16
  dead
• 2:16
  birds
• 2:16
  laying
• 2:16
  on
• 2:17
  the
• 2:17
  floor
• 2:17
  and
• 2:17
  all
• 2:17
  this.
• 2:17
  We're
• 2:18
  like,
• 2:18
  oh,
• 2:18
  man,
• 2:18
  we
• 2:18
  can't
• 2:19
  do
• 2:19
  this.
• 2:19
  Whoa.
• 2:20
  So
• 2:20
  we
• 2:20
  went
• 2:21
  back
• 2:21
  home.
• 2:21
  He
• 2:21
  worked
• 2:22
  for
• 2:23
  at
• 2:23
  Oglala,
• 2:24
  and
• 2:24
  then
• 2:24
  we
• 2:25
  worked
• 2:25
  some
• 2:25
  more
• 2:25
  on
• 2:26
  this.
• 2:26
  Someone
• 2:27
  said,
• 2:27
  hey,
• 2:28
  you
• 2:28
  want
• 2:28
  a
• 2:28
  partner?
• 2:28
  Gary
• 2:29
  needs
• 2:29
  a
• 2:29
  store.
• 2:29
  So
• 2:29
  Ben's
• 2:30
  like,
• 2:30
  yeah,
• 2:30
  sure,
• 2:30
  let's
• 2:31
  do
• 2:31
  this.
• 2:31
  Did
• 2:32
  all
• 2:32
  the
• 2:32
  things
• 2:33
  together.
• 2:33
  That
• 2:34
  deal
• 2:34
  fell
• 2:34
  through,
• 2:35
  so
• 2:35
  no
• 2:35
  store.
• 2:36
  A
• 2:36
  couple
• 2:36
  years
• 2:37
  later,
• 2:37
  somebody
• 2:38
  gave
• 2:38
  us
• 2:38
  a
• 2:38
  random
• 2:38
  cold
• 2:39
  call
• 2:39
  and
• 2:39
  said,
• 2:39
  we
• 2:40
  want
• 2:40
  to
• 2:40
  open
• 2:40
  a
• 2:41
  store
• 2:41
  in
• 2:41
  Gearing.
• 2:42
  And
• 2:42
  it
• 2:42
  was
• 2:42
  a
• 2:42
  local
• 2:43
  person
• 2:43
  from
• 2:43
  Gearing.
• 2:44
  And
• 2:44
  Ben's
• 2:44
  like,
• 2:45
  I'm
• 2:45
  not
• 2:45
  running
• 2:45
  a
• 2:46
  store.
• 2:46
  I
• 2:46
  want
• 2:46
  to
• 2:46
  own
• 2:47
  a
• 2:47
  store.
• 2:48
  So
• 2:49
  he
• 2:50
  then
• 2:51
  talked
• 2:52
  to
• 2:52
  this
• 2:52
  gentleman.
• 2:52
  The
• 2:52
  gentleman
• 2:53
  says,
• 2:53
  well,
• 2:53
  we
• 2:53
  don't
• 2:53
  want
• 2:53
  to
• 2:54
  own
• 2:54
  a
• 2:54
  grocery
• 2:54
  store.
• 2:54
  We
• 2:55
  just
• 2:55
  want
• 2:55
  to
• 2:55
  own
• 2:55
  the
• 2:55
  business.
• 2:57
  The
• 2:58
  building.
• 2:58
  Excuse
• 2:59
  me.
• 2:59
  Yes.
• 3:00
  So
• 3:01
  they
• 3:01
  wanted
• 3:01
  to
• 3:01
  own
• 3:01
  the
• 3:01
  building.
• 3:02
  Ben
• 3:02
  wanted
• 3:02
  to
• 3:03
  own
• 3:03
  the
• 3:03
  business.
• 3:03
  So
• 3:03
  we
• 3:04
  partnered
• 3:04
  up
• 3:04
  with
• 3:04
  this
• 3:05
  local
• 3:05
  person
• 3:05
  in
• 3:06
  the
• 3:06
  community.
• 3:07
  And
• 3:08
  in
• 3:08
  2012,
• 3:09
  through
• 3:10
  all
• 3:10
  of
• 3:10
  that,
• 3:10
  we
• 3:11
  opened
• 3:11
  our
• 3:11
  door.
• 3:11
  Fresh
• 3:12
  Foods
• 3:12
  came
• 3:13
  up
• 3:13
  with
• 3:13
  a
• 3:13
  name.
• 3:13
  Fresh
• 3:14
  Foods.
• 3:14
  Because
• 3:14
  we
• 3:15
  did
• 3:15
  not
• 3:15
  know
• 3:15
  a
• 3:16
  single
• 3:16
  soul
• 3:16
  in
• 3:16
  Gearing,
• 3:17
  so
• 3:17
  knowing
• 3:18
  to
• 3:18
  name
• 3:18
  it
• 3:18
  after
• 3:19
  Ben
• 3:19
  or
• 3:19
  Dishman's
• 3:20
  wouldn't
• 3:20
  make
• 3:20
  sense.
• 3:21
  But
• 3:21
  so
• 3:21
  we
• 3:21
  wanted
• 3:21
  to
• 3:22
  name
• 3:22
  it
• 3:22
  for
• 3:22
  what
• 3:22
  we
• 3:22
  wanted
• 3:23
  our
• 3:23
  store
• 3:23
  to
• 3:23
  stand
• 3:23
  for.
• 3:24
  We
• 3:24
  wanted
• 3:24
  it
• 3:24
  to
• 3:24
  be
• 3:25
  fresh,
• 3:25
  and
• 3:25
  we
• 3:25
  wanted
• 3:25
  to
• 3:26
  sell
• 3:26
  food.
• 3:27
  So
• 3:27
  in
• 3:27
  2012,
• 3:27
  began
• 3:28
  fresh
• 3:28
  foods.
• 3:29
  Wow.
• 3:29
  And
• 3:29
  now
• 3:29
  we're
• 3:30
  10
• 3:30
  locations
• 3:30
  in
• 3:31
  three
• 3:31
  states
• 3:31
  later.
• 3:32
  Whoa.
• 3:32
  Wow.
• 3:33
  That's
• 3:33
  crazy.
• 3:33
  So,
• 3:34
  Ben,
• 3:34
  what
• 3:34
  made
• 3:34
  you
• 3:34
  think
• 3:34
  that
• 3:35
  Gearing
• 3:35
  was
• 3:35
  the
• 3:35
  place
• 3:36
  to
• 3:36
  start?
• 3:36
  Why
• 3:36
  did
• 3:37
  you
• 3:37
  think,
• 3:37
  like,
• 3:37
  you
• 3:38
  know
• 3:38
  what?
• 3:38
  I
• 3:38
  can
• 3:38
  make
• 3:38
  this
• 3:39
  work
• 3:39
  in
• 3:39
  Gearing?
• 3:41
  Well,
• 3:41
  I
• 3:41
  really
• 3:41
  didn't
• 3:41
  know.
• 3:43
  Several
• 3:44
  times,
• 3:44
  it
• 3:44
  sounds
• 3:45
  like
• 3:45
  to
• 3:45
  bet
• 3:46
  on
• 3:46
  yourself.
• 3:47
  You
• 3:47
  know
• 3:47
  what?
• 3:49
  We
• 3:50
  really
• 3:50
  try
• 3:51
  to
• 3:51
  do
• 3:51
  what
• 3:51
  God
• 3:51
  wants
• 3:51
  us
• 3:52
  to
• 3:52
  do.
• 3:52
  We
• 3:52
  felt
• 3:52
  like
• 3:52
  God
• 3:53
  was
• 3:53
  pushing
• 3:53
  us
• 3:53
  to
• 3:53
  Gearing,
• 3:54
  and
• 3:55
  so,
• 3:56
  you
• 3:56
  know,
• 3:57
  through
• 3:57
  a
• 3:57
  chain
• 3:57
  of
• 3:57
  events,
• 3:59
  we
• 3:59
  feel
• 3:59
  like
• 3:59
  he
• 4:00
  led
• 4:00
  us
• 4:00
  there.
• 4:00
  And,
• 4:01
  you
• 4:01
  know,
• 4:01
  Gearing
• 4:02
  never.
• 4:02
  They
• 4:02
  did
• 4:03
  not
• 4:03
  have
• 4:03
  a
• 4:03
  grocery
• 4:03
  store,
• 4:04
  so
• 4:05
  it
• 4:05
  had
• 4:05
  closed
• 4:06
  down,
• 4:06
  and
• 4:06
  they
• 4:07
  sat
• 4:07
  empty
• 4:07
  for
• 4:07
  seven
• 4:08
  years.
• 4:08
  Whoa.
• 4:09
  So
• 4:09
  no
• 4:09
  grocery
• 4:09
  store
• 4:10
  in
• 4:10
  a
• 4:10
  town
• 4:10
  of
• 4:10
  8,000
• 4:11
  people
• 4:11
  for
• 4:11
  seven
• 4:11
  years.
• 4:12
  And,
• 4:13
  you
• 4:13
  know,
• 4:13
  the
• 4:14
  market
• 4:14
  studies
• 4:14
  came
• 4:15
  back
• 4:15
  fairly
• 4:15
  decent,
• 4:16
  but
• 4:16
  we
• 4:16
  just
• 4:17
  knew
• 4:17
  that
• 4:17
  we
• 4:17
  could
• 4:17
  make
• 4:17
  a
• 4:17
  grocery
• 4:18
  store
• 4:18
  in
• 4:18
  Gearing
• 4:19
  work.
• 4:19
  Yeah.
• 4:20
  And
• 4:20
  so
• 4:20
  that's
• 4:21
  what
• 4:21
  we
• 4:21
  did.
• 4:21
  We
• 4:21
  just
• 4:21
  went
• 4:21
  by
• 4:22
  faith,
• 4:23
  and,
• 4:23
  you
• 4:24
  know,
• 4:24
  it
• 4:24
  worked
• 4:24
  out
• 4:24
  really
• 4:25
  well.
• 4:25
  We
• 4:27
  hit
• 4:27
  a
• 4:27
  home
• 4:27
  run
• 4:28
  in
• 4:28
  Gearing.
• 4:28
  We
• 4:29
  have
• 4:29
  great
• 4:29
  customers
• 4:30
  there.
• 4:30
  The
• 4:30
  town,
• 4:31
  the
• 4:31
  community,
• 4:31
  was
• 4:32
  really
• 4:32
  eager
• 4:33
  for
• 4:33
  a
• 4:33
  store,
• 4:34
  and
• 4:35
  so
• 4:35
  that's
• 4:35
  what
• 4:35
  we
• 4:36
  did.
• 4:36
  Wow.
• 4:37
  What
• 4:37
  do
• 4:37
  you
• 4:38
  both
• 4:38
  do
• 4:38
  to
• 4:39
  kind
• 4:39
  of
• 4:39
  make
• 4:40
  sure
• 4:40
  that
• 4:41
  Fresh
• 4:41
  Foods
• 4:41
  is
• 4:42
  set
• 4:42
  apart
• 4:42
  from
• 4:42
  some
• 4:43
  of
• 4:43
  the
• 4:43
  other
• 4:43
  grocery
• 4:43
  stores?
• 4:44
  I
• 4:44
  have
• 4:44
  no
• 4:44
  doubt
• 4:44
  there's
• 4:45
  probably
• 4:45
  a
• 4:46
  larger
• 4:46
  chain
• 4:47
  in
• 4:47
  the
• 4:47
  area
• 4:48
  nearby.
• 4:49
  Why
• 4:49
  do
• 4:49
  the
• 4:50
  people
• 4:50
  in
• 4:50
  the
• 4:50
  community
• 4:51
  go
• 4:51
  to
• 4:51
  Fresh
• 4:51
  Foods?
• 4:52
  Carrie?
• 4:53
  There's
• 4:53
  multiple
• 4:54
  reasons.
• 4:55
  Yeah.
• 4:55
  And
• 4:55
  when
• 4:55
  we
• 4:55
  first
• 4:56
  opened
• 4:56
  the
• 4:56
  store,
• 4:56
  one
• 4:57
  of
• 4:57
  the
• 4:57
  most
• 4:57
  beautiful
• 4:58
  things
• 4:58
  that
• 4:58
  we
• 4:58
  saw
• 4:59
  was
• 5:00
  the
• 5:00
  community
• 5:01
  coming
• 5:01
  together.
• 5:01
  For
• 5:02
  them
• 5:02
  to
• 5:02
  have
• 5:02
  a
• 5:02
  place
• 5:03
  and
• 5:03
  to
• 5:03
  be
• 5:03
  a
• 5:03
  community,
• 5:04
  everybody
• 5:05
  has
• 5:05
  to
• 5:05
  eat.
• 5:06
  And
• 5:06
  it
• 5:06
  was
• 5:07
  so
• 5:07
  fun
• 5:07
  for
• 5:08
  this
• 5:08
  neighbor
• 5:08
  to
• 5:08
  see
• 5:09
  that
• 5:09
  neighbor
• 5:09
  and
• 5:10
  someone
• 5:10
  to
• 5:10
  see
• 5:10
  their
• 5:10
  grandkids
• 5:11
  and
• 5:12
  to
• 5:12
  share
• 5:12
  stories
• 5:13
  as
• 5:13
  they
• 5:13
  would
• 5:14
  talk
• 5:14
  across
• 5:14
  their
• 5:14
  grocery
• 5:15
  carts.
• 5:15
  So
• 5:16
  that's
• 5:16
  something
• 5:16
  that,
• 5:17
  you
• 5:17
  know,
• 5:18
  we
• 5:18
  want
• 5:18
  to
• 5:18
  have
• 5:18
  a
• 5:19
  home
• 5:19
  feeling.
• 5:20
  We
• 5:20
  keep
• 5:21
  our
• 5:21
  stores
• 5:21
  really
• 5:21
  clean
• 5:22
  so
• 5:22
  it's
• 5:22
  comfortable
• 5:23
  where
• 5:23
  people
• 5:23
  shop.
• 5:24
  We
• 5:24
  also
• 5:25
  try
• 5:25
  to
• 5:25
  stay
• 5:25
  top
• 5:26
  on
• 5:26
  trends,
• 5:26
  which
• 5:27
  makes
• 5:27
  it
• 5:27
  fun.
• 5:27
  Like,
• 5:28
  what
• 5:28
  little
• 5:28
  treasure
• 5:29
  are
• 5:29
  you
• 5:29
  going
• 5:29
  to
• 5:29
  find
• 5:29
  at
• 5:29
  Fresh
• 5:30
  Foods?
• 5:30
  Right.
• 5:31
  So
• 5:31
  just
• 5:31
  a
• 5:31
  fun
• 5:32
  shopping
• 5:32
  experience.
• 5:33
  Because
• 5:34
  sometimes
• 5:34
  when
• 5:35
  you
• 5:35
  think,
• 5:35
  oh,
• 5:35
  I
• 5:36
  gotta
• 5:36
  go
• 5:36
  get
• 5:36
  groceries,
• 5:37
  but
• 5:38
  for
• 5:38
  them
• 5:39
  to
• 5:39
  know
• 5:39
  that,
• 5:39
  oh,
• 5:39
  I
• 5:40
  get
• 5:40
  to
• 5:40
  go
• 5:40
  get
• 5:40
  groceries,
• 5:41
  maybe
• 5:41
  I'll
• 5:41
  go
• 5:41
  see
• 5:42
  someone
• 5:42
  or
• 5:42
  I'll
• 5:42
  go
• 5:43
  find
• 5:43
  a
• 5:43
  good
• 5:43
  deal.
• 5:43
  And
• 5:44
  we
• 5:44
  like
• 5:44
  to
• 5:44
  be
• 5:44
  able
• 5:45
  to
• 5:45
  help
• 5:46
  our
• 5:46
  community
• 5:46
  just
• 5:47
  by
• 5:47
  providing
• 5:48
  food
• 5:49
  in
• 5:49
  what
• 5:49
  was
• 5:49
  a
• 5:50
  food
• 5:50
  barren
• 5:50
  area.
• 5:51
  And
• 5:51
  like,
• 5:51
  one
• 5:51
  of
• 5:52
  our
• 5:52
  things
• 5:52
  right
• 5:52
  now,
• 5:53
  someone
• 5:53
  had
• 5:54
  asked
• 5:54
  us
• 5:54
  here
• 5:55
  how
• 5:55
  we're
• 5:55
  involved
• 5:55
  with
• 5:55
  our
• 5:55
  community.
• 5:56
  We're
• 5:56
  part
• 5:56
  of
• 5:57
  that
• 5:57
  backpack
• 5:58
  ministries
• 5:58
  program
• 5:59
  that
• 5:59
  feeds
• 6:00
  our
• 6:00
  kids
• 6:01
  at
• 6:01
  the
• 6:01
  schools,
• 6:02
  and
• 6:02
  they
• 6:02
  provide
• 6:02
  thousands
• 6:03
  and
• 6:03
  thousands
• 6:04
  of
• 6:04
  meals
• 6:05
  every
• 6:05
  weekend
• 6:06
  to
• 6:06
  the
• 6:06
  students
• 6:07
  in
• 6:07
  the
• 6:07
  Gearing
• 6:08
  and
• 6:08
  the
• 6:08
  Scotts
• 6:08
  Bluff
• 6:09
  schools.
• 6:09
  So
• 6:10
  we
• 6:10
  are
• 6:10
  so
• 6:10
  excited
• 6:11
  to
• 6:11
  be
• 6:11
  a
• 6:12
  vital
• 6:12
  part
• 6:12
  of
• 6:13
  that
• 6:13
  and
• 6:13
  to
• 6:13
  work
• 6:13
  with
• 6:14
  that
• 6:14
  team
• 6:14
  of
• 6:15
  volunteers.
• 6:16
  Yeah.
• 6:16
  Wow.
• 6:16
  So.
• 6:17
  So,
• 6:17
  Kerry,
• 6:17
  do
• 6:18
  you
• 6:18
  find
• 6:18
  that
• 6:18
  people
• 6:18
  are
• 6:19
  more
• 6:19
  loyal
• 6:19
  to
• 6:19
  you
• 6:20
  because,
• 6:20
  like,
• 6:20
  I
• 6:21
  mean,
• 6:21
  the
• 6:22
  options,
• 6:22
  right.
• 6:22
  The
• 6:22
  other
• 6:22
  options
• 6:23
  are
• 6:23
  like,
• 6:23
  I'm
• 6:23
  thinking
• 6:24
  like
• 6:24
  Walmart
• 6:25
  tractor
• 6:26
  supply
• 6:27
  menards.
• 6:28
  Like,
• 6:28
  do
• 6:28
  you
• 6:28
  find
• 6:29
  that
• 6:29
  people
• 6:29
  are
• 6:29
  loyal
• 6:29
  to
• 6:30
  you
• 6:30
  because
• 6:30
  of
• 6:30
  what
• 6:30
  you
• 6:30
  do
• 6:31
  and
• 6:31
  the
• 6:31
  approach
• 6:31
  that
• 6:31
  you
• 6:32
  both
• 6:32
  take?
• 6:34
  There
• 6:34
  are
• 6:34
  people
• 6:35
  where
• 6:35
  there's
• 6:35
  certain
• 6:36
  things
• 6:36
  that
• 6:36
  are
• 6:36
  important
• 6:37
  to
• 6:37
  them
• 6:37
  and
• 6:38
  what's
• 6:38
  important
• 6:39
  to
• 6:39
  us
• 6:39
  is
• 6:39
  important
• 6:40
  to
• 6:40
  them
• 6:40
  where
• 6:40
  we
• 6:40
  find
• 6:41
  similar
• 6:41
  values.
• 6:42
  So
• 6:43
  we
• 6:43
  offer
• 6:43
  them
• 6:44
  great
• 6:44
  prices.
• 6:45
  We
• 6:45
  can't
• 6:45
  ever
• 6:45
  get
• 6:46
  as
• 6:46
  cheap
• 6:46
  as
• 6:46
  Walmart
• 6:47
  because,
• 6:47
  I
• 6:47
  mean,
• 6:47
  let's
• 6:48
  face
• 6:48
  it,
• 6:48
  they
• 6:48
  get
• 6:48
  better
• 6:49
  prices
• 6:49
  than
• 6:49
  we
• 6:49
  do.
• 6:50
  They're
• 6:50
  Walmart.
• 6:51
  But
• 6:52
  they
• 6:52
  know
• 6:52
  at
• 6:53
  the
• 6:53
  end
• 6:53
  of
• 6:53
  the
• 6:53
  day
• 6:54
  when
• 6:54
  something
• 6:54
  happens
• 6:55
  in
• 6:55
  the
• 6:55
  community,
• 6:56
  we'll
• 6:56
  be
• 6:56
  there
• 6:56
  for
• 6:57
  them.
• 6:57
  And
• 6:58
  then
• 6:58
  also
• 6:59
  we
• 6:59
  offer
• 6:59
  a
• 7:00
  really
• 7:00
  safe
• 7:00
  place
• 7:01
  for
• 7:01
  parents
• 7:01
  to
• 7:02
  send
• 7:02
  their
• 7:02
  kids
• 7:02
  to
• 7:02
  go
• 7:03
  work
• 7:03
  and
• 7:03
  get
• 7:03
  a
• 7:04
  work
• 7:04
  experience.
• 7:05
  I
• 7:05
  have
• 7:05
  some
• 7:06
  friends
• 7:06
  and
• 7:06
  they
• 7:06
  said,
• 7:07
  we
• 7:07
  like
• 7:07
  our
• 7:07
  kids
• 7:07
  to
• 7:08
  work
• 7:08
  for
• 7:08
  you
• 7:08
  because
• 7:09
  we
• 7:09
  know
• 7:09
  they're
• 7:10
  gonna
• 7:10
  get
• 7:10
  a
• 7:10
  second
• 7:11
  mom,
• 7:11
  gonna
• 7:12
  get
• 7:12
  their
• 7:12
  work
• 7:12
  mom.
• 7:12
  And
• 7:13
  you
• 7:13
  know,
• 7:13
  the
• 7:13
  other
• 7:14
  day
• 7:14
  I
• 7:14
  said
• 7:14
  to
• 7:14
  one
• 7:15
  other
• 7:15
  girl,
• 7:15
  she's
• 7:15
  like,
• 7:15
  well,
• 7:15
  my
• 7:16
  Time's
• 7:16
  up.
• 7:16
  And
• 7:16
  I
• 7:16
  said,
• 7:16
  is
• 7:17
  your
• 7:17
  job
• 7:17
  done?
• 7:18
  She
• 7:18
  goes,
• 7:18
  what
• 7:18
  do
• 7:18
  you
• 7:19
  mean?
• 7:19
  I
• 7:19
  said,
• 7:19
  I
• 7:19
  understand
• 7:20
  your
• 7:20
  time's
• 7:20
  up,
• 7:20
  but
• 7:21
  are
• 7:21
  you
• 7:21
  done
• 7:21
  with
• 7:21
  your
• 7:21
  job?
• 7:22
  She's
• 7:22
  like,
• 7:22
  no,
• 7:23
  you
• 7:24
  finish
• 7:24
  your
• 7:24
  job
• 7:24
  and
• 7:25
  then
• 7:25
  you
• 7:25
  can
• 7:25
  go.
• 7:26
  So,
• 7:28
  yeah,
• 7:28
  everybody
• 7:28
  needs
• 7:28
  a
• 7:29
  second
• 7:29
  mom.
• 7:29
  It's
• 7:30
  just
• 7:30
  raising
• 7:31
  a
• 7:31
  kid.
• 7:31
  Can
• 7:31
  you
• 7:31
  open
• 7:31
  one
• 7:32
  in
• 7:32
  our
• 7:32
  neighborhood?
• 7:33
  Because
• 7:33
  Chris
• 7:34
  and
• 7:34
  I
• 7:34
  could
• 7:34
  use
• 7:34
  somebody
• 7:35
  to
• 7:35
  give
• 7:35
  our
• 7:36
  kids
• 7:36
  a
• 7:36
  second
• 7:36
  parent.
• 7:37
  Without
• 7:37
  a
• 7:38
  doubt,
• 7:38
  they
• 7:38
  don't
• 7:38
  always
• 7:38
  listen
• 7:39
  to
• 7:39
  their
• 7:39
  mom
• 7:39
  and
• 7:39
  dad
• 7:40
  in
• 7:40
  their
• 7:40
  teenage
• 7:41
  years.
• 7:41
  But
• 7:41
  if
• 7:41
  you
• 7:41
  have
• 7:42
  someone
• 7:42
  else
• 7:42
  that
• 7:42
  can
• 7:42
  speak
• 7:43
  truth
• 7:44
  and
• 7:44
  invest
• 7:44
  in
• 7:44
  them
• 7:45
  and
• 7:45
  say,
• 7:45
  listen,
• 7:46
  you
• 7:46
  have
• 7:46
  great
• 7:46
  potential,
• 7:47
  but
• 7:47
  you
• 7:48
  gotta
• 7:48
  work
• 7:48
  for.
• 7:49
  Right,
• 7:49
  Right.
• 7:50
  Well,
• 7:51
  Ben,
• 7:51
  I'm
• 7:52
  curious
• 7:52
  what
• 7:53
  kind
• 7:53
  of
• 7:53
  has
• 7:54
  changed
• 7:54
  since
• 7:55
  you
• 7:55
  opened
• 7:55
  the
• 7:55
  business?
• 7:56
  Carrie
• 7:57
  talked
• 7:57
  about
• 7:57
  trends
• 7:58
  changing,
• 7:58
  but
• 7:59
  what
• 7:59
  have
• 7:59
  you
• 7:59
  noticed
• 8:00
  is
• 8:00
  different
• 8:00
  about
• 8:01
  running
• 8:01
  the
• 8:01
  business
• 8:01
  now
• 8:02
  from
• 8:02
  when
• 8:02
  you
• 8:02
  opened
• 8:03
  it
• 8:03
  back
• 8:03
  in
• 8:03
  2012?
• 8:05
  Oh,
• 8:05
  wow.
• 8:06
  There's
• 8:06
  a
• 8:06
  lot
• 8:06
  of
• 8:06
  differences
• 8:07
  whether
• 8:07
  it's
• 8:09
  who
• 8:09
  the
• 8:09
  employees
• 8:10
  are.
• 8:10
  Okay.
• 8:11
  You
• 8:11
  know,
• 8:11
  the.
• 8:11
  The
• 8:12
  quality
• 8:12
  of
• 8:12
  the
• 8:12
  employee.
• 8:15
  You
• 8:15
  know,
• 8:15
  it's
• 8:16
  harder
• 8:16
  to
• 8:16
  find
• 8:16
  that
• 8:16
  good
• 8:17
  employee
• 8:17
  that's
• 8:18
  gonna
• 8:18
  come
• 8:18
  in
• 8:18
  and
• 8:18
  give
• 8:18
  it
• 8:19
  their
• 8:19
  best.
• 8:19
  Yeah.
• 8:20
  But
• 8:20
  we
• 8:20
  think
• 8:20
  we
• 8:20
  have
• 8:20
  a
• 8:21
  lot
• 8:21
  of
• 8:21
  good
• 8:21
  employees
• 8:21
  in
• 8:21
  our
• 8:22
  locations.
• 8:23
  Another
• 8:24
  big
• 8:24
  change
• 8:24
  is
• 8:24
  probably
• 8:26
  technology
• 8:26
  and
• 8:26
  how
• 8:26
  that's
• 8:27
  impacted
• 8:28
  the
• 8:28
  grocery
• 8:28
  business.
• 8:29
  You
• 8:29
  know,
• 8:29
  whether
• 8:29
  it's
• 8:29
  ESLs
• 8:30
  or
• 8:30
  self
• 8:30
  checkouts.
• 8:32
  Those
• 8:32
  are.
• 8:33
  Those
• 8:33
  are
• 8:33
  a
• 8:33
  couple
• 8:33
  of
• 8:33
  the
• 8:33
  biggest
• 8:34
  changes
• 8:34
  that
• 8:34
  we've
• 8:35
  seen.
• 8:35
  And
• 8:36
  obviously,
• 8:36
  Covid
• 8:36
  was
• 8:37
  a
• 8:37
  big
• 8:37
  interruption
• 8:38
  and
• 8:38
  everything,
• 8:39
  so,
• 8:39
  you
• 8:39
  know,
• 8:40
  we
• 8:40
  learned
• 8:40
  a
• 8:40
  lot.
• 8:41
  You
• 8:41
  know,
• 8:41
  and
• 8:41
  I
• 8:42
  think
• 8:42
  we're
• 8:42
  all
• 8:42
  just
• 8:43
  learning
• 8:43
  how
• 8:44
  to
• 8:44
  do
• 8:44
  business
• 8:44
  again
• 8:45
  after
• 8:45
  Covid,
• 8:46
  you
• 8:46
  know,
• 8:46
  in
• 8:46
  the
• 8:46
  warehouses.
• 8:47
  But
• 8:49
  I
• 8:49
  don't
• 8:49
  know.
• 8:49
  The
• 8:49
  cost
• 8:49
  of.
• 8:50
  The
• 8:50
  cost
• 8:50
  of
• 8:50
  goods
• 8:51
  has
• 8:51
  gone
• 8:51
  up
• 8:51
  a
• 8:51
  lot.
• 8:52
  Right,
• 8:52
  Right.
• 8:52
  So
• 8:53
  there's
• 8:53
  just
• 8:53
  a
• 8:53
  lot
• 8:53
  of
• 8:53
  challenges,
• 8:54
  but
• 8:55
  we
• 8:55
  wouldn't
• 8:56
  trade
• 8:56
  it
• 8:56
  for
• 8:57
  the
• 8:57
  world.
• 8:57
  I
• 8:57
  mean,
• 8:57
  we're
• 8:58
  having
• 8:58
  a
• 8:58
  great
• 8:59
  time,
• 9:00
  and
• 9:00
  we're
• 9:00
  trying
• 9:00
  to
• 9:01
  adapt,
• 9:01
  too.
• 9:01
  Yeah,
• 9:02
  I'm
• 9:02
  sure.
• 9:02
  Yeah.
• 9:03
  I'm
• 9:03
  curious.
• 9:03
  We
• 9:03
  were
• 9:03
  joking
• 9:04
  before
• 9:04
  we
• 9:04
  got
• 9:04
  started,
• 9:05
  before
• 9:05
  we
• 9:05
  hit
• 9:05
  record,
• 9:05
  that
• 9:06
  I
• 9:06
  used
• 9:06
  to
• 9:06
  run
• 9:07
  the
• 9:07
  Target
• 9:07
  store
• 9:07
  in
• 9:08
  the
• 9:08
  neighboring
• 9:08
  Scottsbluff.
• 9:09
  And
• 9:09
  I
• 9:09
  can
• 9:09
  remember
• 9:10
  that
• 9:10
  hiring
• 9:10
  was
• 9:11
  always
• 9:12
  one
• 9:12
  of
• 9:12
  the
• 9:12
  more
• 9:12
  difficult
• 9:13
  things
• 9:13
  for
• 9:13
  that
• 9:13
  location.
• 9:14
  You
• 9:14
  know,
• 9:14
  you'd
• 9:15
  find
• 9:15
  the
• 9:15
  people,
• 9:15
  and
• 9:15
  typically
• 9:16
  they
• 9:16
  would
• 9:16
  stay
• 9:16
  with
• 9:16
  you
• 9:16
  for
• 9:17
  a
• 9:17
  while.
• 9:17
  But
• 9:17
  finding
• 9:18
  good,
• 9:18
  qualified
• 9:18
  people
• 9:18
  is
• 9:19
  always
• 9:19
  tough.
• 9:19
  What
• 9:19
  have
• 9:19
  you
• 9:20
  found
• 9:20
  that
• 9:20
  helps
• 9:20
  you
• 9:21
  in
• 9:21
  that
• 9:21
  regard,
• 9:21
  Carrie?
• 9:22
  So
• 9:23
  part
• 9:23
  of
• 9:23
  the.
• 9:24
  As
• 9:24
  I
• 9:24
  mentioned
• 9:25
  before
• 9:25
  is
• 9:25
  we
• 9:26
  have
• 9:26
  friends
• 9:26
  who
• 9:26
  have
• 9:26
  kids,
• 9:27
  and
• 9:27
  they
• 9:27
  want
• 9:28
  to
• 9:28
  have
• 9:28
  their
• 9:28
  kids
• 9:28
  come
• 9:28
  work
• 9:29
  for
• 9:29
  us,
• 9:29
  which
• 9:29
  is
• 9:29
  such
• 9:29
  a
• 9:30
  blessing.
• 9:30
  We're
• 9:31
  very
• 9:31
  flexible.
• 9:32
  We
• 9:32
  love
• 9:33
  high
• 9:33
  school
• 9:33
  kids.
• 9:34
  And
• 9:34
  so
• 9:35
  I
• 9:35
  know
• 9:35
  a
• 9:35
  lot
• 9:35
  of
• 9:36
  people
• 9:36
  Think
• 9:36
  kids
• 9:37
  don't
• 9:38
  do
• 9:38
  a
• 9:38
  good
• 9:38
  job
• 9:38
  working,
• 9:38
  but
• 9:39
  the
• 9:39
  thing
• 9:39
  is
• 9:39
  to
• 9:39
  train
• 9:40
  them
• 9:40
  and
• 9:40
  just
• 9:41
  really
• 9:41
  get
• 9:41
  them
• 9:41
  ready
• 9:42
  for
• 9:42
  their
• 9:42
  future
• 9:42
  and
• 9:43
  see
• 9:43
  them
• 9:43
  as
• 9:43
  an
• 9:44
  investment
• 9:45
  not
• 9:45
  only
• 9:45
  to
• 9:45
  the
• 9:46
  short
• 9:46
  time
• 9:46
  they're
• 9:46
  with
• 9:46
  us,
• 9:46
  but
• 9:47
  in
• 9:47
  the
• 9:47
  community.
• 9:48
  Because
• 9:48
  if
• 9:49
  they
• 9:49
  have
• 9:49
  an
• 9:49
  attachment
• 9:50
  to
• 9:50
  fresh
• 9:50
  foods,
• 9:51
  when
• 9:51
  they
• 9:51
  go
• 9:51
  back
• 9:51
  to
• 9:52
  college
• 9:52
  and
• 9:53
  they're
• 9:53
  done
• 9:53
  with
• 9:53
  their
• 9:54
  studies
• 9:54
  there,
• 9:55
  we
• 9:55
  want
• 9:56
  them
• 9:56
  to
• 9:56
  come
• 9:56
  back
• 9:56
  to
• 9:56
  our
• 9:57
  community.
• 9:57
  We
• 9:57
  don't
• 9:57
  want
• 9:58
  them
• 9:58
  to
• 9:58
  stay
• 9:58
  in
• 9:58
  the
• 9:58
  city,
• 9:59
  we
• 9:59
  want
• 9:59
  them
• 9:59
  to
• 9:59
  come
• 9:59
  back
• 10:00
  to
• 10:00
  the
• 10:00
  rural
• 10:00
  areas
• 10:01
  and
• 10:01
  then
• 10:02
  have
• 10:02
  that
• 10:02
  familiarity
• 10:03
  of
• 10:04
  the
• 10:04
  family
• 10:05
  environment
• 10:05
  in
• 10:05
  our
• 10:06
  locations,
• 10:06
  our
• 10:07
  stores,
• 10:07
  that
• 10:07
  they're
• 10:07
  not
• 10:07
  a
• 10:08
  number.
• 10:08
  We
• 10:08
  care
• 10:09
  about
• 10:09
  them,
• 10:10
  what
• 10:10
  they're
• 10:10
  doing,
• 10:10
  where
• 10:11
  they're
• 10:11
  at,
• 10:11
  if
• 10:12
  they've
• 10:12
  got
• 10:12
  married,
• 10:12
  have
• 10:13
  kids,
• 10:13
  you
• 10:13
  know,
• 10:13
  that's
• 10:14
  definitely
• 10:14
  something
• 10:15
  you
• 10:15
  don't
• 10:15
  get
• 10:16
  from
• 10:16
  the.
• 10:17
  Excuse
• 10:18
  me,
• 10:18
  from
• 10:18
  the
• 10:18
  big
• 10:18
  box
• 10:19
  stores.
• 10:19
  No,
• 10:19
  it's
• 10:20
  a
• 10:20
  great
• 10:20
  point.
• 10:20
  And
• 10:20
  that's
• 10:20
  the
• 10:21
  approach,
• 10:21
  I
• 10:21
  take
• 10:21
  it,
• 10:21
  that
• 10:21
  you're
• 10:22
  taking
• 10:22
  not
• 10:22
  just
• 10:22
  in
• 10:22
  gearing,
• 10:23
  but
• 10:23
  across
• 10:23
  all
• 10:23
  nine
• 10:23
  of
• 10:24
  the
• 10:24
  stores
• 10:24
  that
• 10:24
  you
• 10:24
  run
• 10:24
  as
• 10:25
  well.
• 10:25
  Is
• 10:25
  that
• 10:25
  right?
• 10:25
  Yeah.
• 10:26
  We
• 10:26
  were
• 10:27
  having
• 10:27
  a
• 10:27
  meeting
• 10:27
  with
• 10:27
  our
• 10:28
  managers
• 10:29
  earlier
• 10:29
  today
• 10:29
  and
• 10:30
  it
• 10:30
  was
• 10:30
  just
• 10:30
  really
• 10:30
  neat
• 10:31
  as
• 10:31
  we
• 10:31
  were
• 10:31
  talking
• 10:31
  with
• 10:32
  them
• 10:32
  about
• 10:33
  how
• 10:33
  even
• 10:33
  some
• 10:33
  of
• 10:33
  them
• 10:34
  have
• 10:34
  their
• 10:34
  own
• 10:34
  kids
• 10:35
  working
• 10:35
  in
• 10:35
  the
• 10:35
  store.
• 10:36
  Yeah.
• 10:36
  I
• 10:37
  grew
• 10:37
  up,
• 10:37
  my
• 10:37
  parents
• 10:38
  are
• 10:38
  ranchers
• 10:38
  and
• 10:39
  my
• 10:39
  mom
• 10:39
  and
• 10:39
  dad
• 10:39
  work
• 10:40
  together.
• 10:40
  And
• 10:41
  I
• 10:41
  always
• 10:41
  wanted
• 10:41
  to
• 10:41
  have
• 10:42
  a
• 10:42
  family
• 10:42
  business
• 10:42
  where
• 10:43
  we
• 10:43
  could
• 10:43
  work
• 10:43
  together.
• 10:44
  And
• 10:44
  so
• 10:44
  to
• 10:45
  see
• 10:45
  that
• 10:45
  even
• 10:45
  within
• 10:46
  our
• 10:46
  team
• 10:47
  of
• 10:47
  having
• 10:47
  their
• 10:47
  families
• 10:48
  working
• 10:48
  together,
• 10:49
  it's
• 10:49
  just.
• 10:50
  It's
• 10:50
  awesome.
• 10:52
  Well,
• 10:53
  Ben,
• 10:53
  I'm
• 10:54
  curious.
• 10:54
  You
• 10:55
  know,
• 10:55
  we
• 10:55
  talked
• 10:55
  about
• 10:55
  some
• 10:56
  things
• 10:56
  that
• 10:56
  are
• 10:56
  changing.
• 10:58
  How.
• 10:58
  How
• 10:59
  would
• 10:59
  you
• 10:59
  say
• 10:59
  you're
• 11:00
  investing
• 11:01
  in
• 11:01
  technology?
• 11:02
  And
• 11:02
  where
• 11:02
  you
• 11:03
  mentioned
• 11:03
  a
• 11:03
  couple
• 11:03
  things,
• 11:03
  ESL
• 11:04
  is
• 11:04
  being
• 11:04
  one
• 11:05
  of
• 11:05
  them.
• 11:06
  Going
• 11:06
  into
• 11:06
  digital
• 11:07
  couponing
• 11:08
  to
• 11:08
  avoid
• 11:09
  the
• 11:09
  cost
• 11:09
  of
• 11:09
  printing.
• 11:10
  What
• 11:10
  other
• 11:10
  things
• 11:11
  are
• 11:11
  really
• 11:11
  top
• 11:11
  of
• 11:12
  mind
• 11:12
  for
• 11:12
  you
• 11:12
  as
• 11:13
  you
• 11:13
  think
• 11:13
  about
• 11:14
  what
• 11:14
  can
• 11:14
  help
• 11:14
  you
• 11:15
  invest
• 11:15
  in.
• 11:16
  In
• 11:17
  the
• 11:17
  business
• 11:17
  as
• 11:17
  we
• 11:18
  go
• 11:18
  forward?
• 11:18
  When
• 11:18
  it
• 11:18
  comes
• 11:19
  to
• 11:19
  technology.
• 11:21
  I
• 11:21
  would
• 11:21
  say
• 11:21
  the
• 11:22
  biggest
• 11:22
  impact
• 11:22
  that
• 11:22
  we've
• 11:23
  noticed
• 11:23
  is
• 11:23
  through
• 11:23
  electronic
• 11:24
  shelf
• 11:24
  life.
• 11:25
  Okay.
• 11:26
  So
• 11:26
  that's.
• 11:27
  That's
• 11:28
  where
• 11:28
  we
• 11:28
  seem
• 11:28
  to
• 11:28
  get
• 11:28
  the
• 11:28
  biggest
• 11:29
  bang
• 11:29
  for
• 11:29
  our
• 11:29
  buck.
• 11:30
  We
• 11:30
  do
• 11:30
  have
• 11:30
  self
• 11:31
  checkouts
• 11:31
  in
• 11:31
  some
• 11:31
  of
• 11:31
  our
• 11:32
  stores,
• 11:32
  but
• 11:33
  we
• 11:33
  have
• 11:33
  an
• 11:34
  actual
• 11:34
  checker
• 11:34
  there
• 11:35
  too.
• 11:35
  Yeah,
• 11:36
  so
• 11:36
  it's.
• 11:36
  We
• 11:36
  kind
• 11:37
  of
• 11:37
  have
• 11:37
  a
• 11:37
  mixture
• 11:37
  in
• 11:37
  some
• 11:38
  of
• 11:38
  our
• 11:38
  stores.
• 11:39
  We.
• 11:40
  And
• 11:40
  there's
• 11:40
  newer
• 11:41
  technology
• 11:41
  that's
• 11:41
  always
• 11:41
  coming
• 11:42
  out.
• 11:42
  I
• 11:42
  know
• 11:42
  some
• 11:43
  of
• 11:43
  your
• 11:43
  bigger
• 11:43
  boxes
• 11:44
  are
• 11:44
  going
• 11:44
  with
• 11:44
  scan
• 11:45
  and
• 11:45
  go
• 11:46
  technology,
• 11:46
  things
• 11:46
  like
• 11:47
  that.
• 11:47
  But
• 11:48
  we
• 11:48
  found
• 11:48
  that
• 11:48
  if
• 11:48
  we're
• 11:49
  not
• 11:49
  investing
• 11:50
  in
• 11:51
  new
• 11:51
  technology,
• 11:52
  that
• 11:52
  will
• 11:52
  probably
• 11:53
  be
• 11:53
  out
• 11:53
  of
• 11:53
  business.
• 11:55
  And
• 11:55
  you're
• 11:55
  the
• 11:55
  tech
• 11:56
  guy
• 11:56
  from
• 11:56
  what
• 11:56
  I
• 11:56
  heard
• 11:57
  from
• 11:57
  the
• 11:57
  missus
• 11:57
  here.
• 11:58
  Well,
• 11:58
  that's
• 11:59
  nice
• 11:59
  of
• 11:59
  her
• 11:59
  to
• 11:59
  say
• 11:59
  that.
• 11:59
  I
• 12:00
  don't
• 12:00
  know
• 12:00
  how
• 12:00
  techy
• 12:00
  I
• 12:01
  am.
• 12:02
  The
• 12:03
  great
• 12:03
  thing
• 12:03
  about
• 12:03
  tech
• 12:04
  with
• 12:04
  the
• 12:04
  ESLs
• 12:05
  is
• 12:05
  if
• 12:05
  we
• 12:05
  need
• 12:06
  to
• 12:06
  make
• 12:06
  a
• 12:06
  correction,
• 12:07
  it
• 12:07
  can
• 12:07
  be
• 12:07
  done
• 12:07
  instantly
• 12:09
  so
• 12:09
  that,
• 12:10
  you
• 12:10
  know,
• 12:10
  that
• 12:10
  way
• 12:10
  we
• 12:10
  get
• 12:11
  our
• 12:11
  pricing
• 12:11
  correct
• 12:12
  for
• 12:12
  our
• 12:12
  consumers
• 12:13
  and
• 12:13
  we
• 12:13
  don't
• 12:13
  have
• 12:13
  to
• 12:14
  wait
• 12:14
  until
• 12:14
  someone
• 12:15
  goes
• 12:15
  to
• 12:15
  the
• 12:16
  system,
• 12:16
  writes
• 12:16
  the
• 12:17
  tag,
• 12:17
  walks
• 12:17
  it
• 12:18
  to
• 12:18
  the
• 12:18
  shelf,
• 12:19
  and
• 12:19
  it's
• 12:19
  more
• 12:19
  green,
• 12:20
  more
• 12:20
  friendly.
• 12:21
  We're
• 12:21
  not
• 12:21
  throwing
• 12:22
  tags
• 12:23
  away
• 12:23
  every
• 12:23
  week,
• 12:24
  so
• 12:24
  We've
• 12:24
  got
• 12:24
  our
• 12:24
  ESLs
• 12:25
  going
• 12:25
  on.
• 12:25
  Makes
• 12:26
  for
• 12:26
  happier
• 12:26
  employees,
• 12:26
  too.
• 12:27
  They
• 12:27
  don't
• 12:27
  have
• 12:27
  to
• 12:27
  change
• 12:27
  those
• 12:28
  out
• 12:28
  all
• 12:28
  the
• 12:28
  time.
• 12:28
  Well,
• 12:29
  and
• 12:29
  it's
• 12:29
  another
• 12:29
  way,
• 12:30
  too,
• 12:30
  that
• 12:30
  we
• 12:30
  don't
• 12:30
  have
• 12:31
  to
• 12:31
  have
• 12:31
  as
• 12:31
  many
• 12:31
  employees
• 12:32
  because
• 12:32
  we're
• 12:32
  working
• 12:33
  smarter,
• 12:33
  not
• 12:33
  harder.
• 12:34
  Right.
• 12:34
  You
• 12:34
  get
• 12:34
  more
• 12:34
  productivity
• 12:35
  out
• 12:35
  of
• 12:35
  it,
• 12:35
  too.
• 12:36
  Well,
• 12:37
  thank
• 12:37
  you
• 12:37
  both.
• 12:37
  Thanks
• 12:38
  both
• 12:38
  of
• 12:38
  you
• 12:38
  for
• 12:38
  joining
• 12:39
  us.
• 12:39
  Is
• 12:39
  this
• 12:40
  your
• 12:40
  first
• 12:40
  time
• 12:40
  at
• 12:40
  the
• 12:40
  conference?
• 12:41
  I'm
• 12:41
  guessing
• 12:41
  not.
• 12:41
  You
• 12:41
  probably
• 12:42
  both
• 12:42
  have
• 12:42
  been
• 12:42
  here
• 12:42
  before,
• 12:42
  right?
• 12:43
  Oh,
• 12:44
  we've
• 12:44
  been
• 12:44
  here
• 12:44
  a
• 12:44
  couple
• 12:44
  of
• 12:44
  other
• 12:45
  times.
• 12:45
  Yes,
• 12:45
  a
• 12:45
  couple
• 12:46
  of
• 12:46
  other
• 12:46
  times.
• 12:46
  Nice,
• 12:47
  nice,
• 12:47
  nice.
• 12:48
  Well,
• 12:48
  thank
• 12:48
  you,
• 12:48
  Ben
• 12:49
  and
• 12:49
  Carrie.
• 12:49
  Thank
• 12:49
  you
• 12:49
  for
• 12:49
  joining
• 12:50
  us
• 12:50
  today.
• 12:51
  We'll
• 12:51
  be
• 12:51
  back
• 12:51
  with
• 12:52
  one
• 12:52
  more
• 12:52
  interview
• 12:52
  coming
• 12:52
  your
• 12:53
  way
• 12:53
  later
• 12:53
  this
• 12:53
  afternoon.
• 12:54
  And
• 12:54
  until
• 12:54
  then,
• 12:54
  Anne,
• 12:55
  be
• 12:55
  careful
• 12:55
  out
• 12:56
  there.