'Coffee'nomics - Business Behind The Beans
There is a hot new brew of business and you have to decode the coffee beans to get it.
Is there a large enough coffee lovers’ market in a chai nation and are they willing to pay a premium for it? How does unit economics work if one is chasing growth over profitability to please VC investors? How important are the locations of cafes or what matters most is the delivery model? Between a cortado and a cheesy bagel or a caramel macchiato and a crème bun, how does one make money? Host Arijit Barman pours over this 'Coffee'nomics with the trendiest names in the business right now – Sushant Goel…
The skinny
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