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Newsjacking by David Meerman Scott - Book Summary
“Riding the Breaking News Wave Without Wiping Out”
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Title: Newsjacking
Author: David Meerman Scott
Category: Sales, Branding & Marketing, Culture & Society
What if the biggest marketing opportunity of your year is breaking on the news right now, and you have about four hours to act on it? Sam and Sophie dig into David Meerman Scott's Newsjacking, a book that feels either genius or completely terrifying depending on the day.
The episode walks through the…
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