Latest / Suite Success: Masters of Hospitality
Inside the Data-Driven Strategy Powering One of the World’s Fastest-Growing Luxury Destinations
On this episode of Suite Success, host Katie Cline sits down with Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, to explore the data-driven strategy behind one of the world’s fastest-growing luxury destinations.
Over the past decade, Los Cabos has achieved nearly 130% growth in visitation while simultaneously strengthening its luxury positioning, protecting its natural environment, and increasing visitor spending. Rodrigo shares how destination marketing has evolved far beyond advertising and storytelling into a sophisticated blend of analytics, stakeholder alignment…
The skinny
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