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The data gap: How are different generations shaping digital marketing?
What does a truly modern, data-led marketing strategy look like in a post-cookie, AI-powered world?
In this episode, PMW’s News Reporter Reem Makari speaks with Jodie Millward, Agency Partnerships Lead UK at Linkby, and Noelle Runo, Head of International Marketing and Communications at Making Science. Both 30 Under 30 winners talk about why some data strategies feel outdated, how brands can get more from their first-party data, and the role of AI in improving decision-making.
They also reflect on the need to test new channels, the importance of timing and placement, and how marketers can make…
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