Latest / Omni Talk Retail / Walmart.com Opens To International Shoppers, Starting In Mexico | Fast Five Shorts

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Walmart.com Opens To International Shoppers, Starting In Mexico | Fast Five Shorts · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  expands
• 0:01
  Walmart.com
• 0:02
  access
• 0:02
  to
• 0:03
  shoppers
• 0:03
  in
• 0:03
  Mexico.
• 0:04
  According
• 0:05
  to
• 0:05
  the
• 0:05
  Retail
• 0:06
  Insight
• 0:06
  Network,
• 0:07
  the
• 0:07
  rollout
• 0:07
  enables
• 0:08
  customers
• 0:08
  in
• 0:08
  Mexico
• 0:09
  to
• 0:09
  buy
• 0:09
  goods
• 0:10
  across
• 0:10
  various
• 0:10
  categories
• 0:11
  including
• 0:12
  clothing,
• 0:12
  home
• 0:13
  goods
• 0:13
  and
• 0:13
  electronics
• 0:14
  directly
• 0:15
  through
• 0:15
  Walmart.com
• 0:16
  Orders
• 0:17
  placed
• 0:17
  will
• 0:17
  be
• 0:17
  processed
• 0:18
  through
• 0:18
  Walmart's
• 0:18
  existing
• 0:19
  fulfillment
• 0:19
  network
• 0:19
  in
• 0:20
  the
• 0:20
  US
• 0:20
  with
• 0:20
  international
• 0:21
  carriers
• 0:22
  handling
• 0:22
  shipping
• 0:23
  and
• 0:23
  customs
• 0:24
  clearance.
• 0:24
  The
• 0:25
  company
• 0:25
  said
• 0:25
  that
• 0:25
  estimated
• 0:26
  duties,
• 0:26
  taxes
• 0:27
  and
• 0:27
  fees
• 0:27
  will
• 0:27
  be
• 0:27
  worked
• 0:28
  out
• 0:28
  and
• 0:28
  shown
• 0:29
  at
• 0:29
  checkout
• 0:29
  so.
• 0:30
  So
• 0:30
  customers
• 0:30
  can
• 0:31
  see
• 0:31
  the
• 0:31
  full
• 0:31
  cost
• 0:31
  before
• 0:32
  finalizing
• 0:33
  their
• 0:33
  purchases.
• 0:34
  Walmart
• 0:34
  also
• 0:34
  indicated
• 0:35
  that
• 0:35
  it
• 0:35
  intends
• 0:36
  to
• 0:36
  roll
• 0:36
  out
• 0:36
  international
• 0:37
  shipping
• 0:38
  to
• 0:38
  other
• 0:39
  markets
• 0:39
  as
• 0:39
  well
• 0:40
  going
• 0:40
  forward.
• 0:40
  Oh
• 0:41
  yes.
• 0:43
  Scale
• 0:44
  of
• 0:44
  1
• 0:44
  to
• 0:44
  10,
• 0:45
  how
• 0:45
  much
• 0:45
  do
• 0:45
  you
• 0:45
  like
• 0:45
  the
• 0:46
  expansion
• 0:46
  of
• 0:46
  Walmart.com
• 0:47
  into
• 0:47
  Mexico?
• 0:49
  Yeah,
• 0:50
  so
• 0:51
  it's
• 0:51
  a.
• 0:52
  It's
• 0:52
  a
• 0:52
  straight
• 0:53
  10
• 0:53
  for.
• 0:54
  Is
• 0:54
  it
• 0:54
  the
• 0:55
  principle
• 0:55
  and
• 0:56
  the
• 0:56
  direction.
• 0:58
  But
• 0:58
  I.
• 0:59
  For
• 0:59
  the
• 1:00
  boldness.
• 1:01
  For
• 1:01
  the
• 1:01
  boldness,
• 1:02
  yeah.
• 1:02
  But
• 1:03
  also
• 1:04
  the
• 1:05
  execution
• 1:06
  is
• 1:06
  about
• 1:07
  a
• 1:07
  six
• 1:07
  at
• 1:07
  the
• 1:08
  moment.
• 1:08
  So
• 1:10
  let
• 1:10
  me
• 1:10
  explain
• 1:10
  for
• 1:10
  why
• 1:12
  there's
• 1:12
  really
• 1:13
  clear
• 1:13
  momentum
• 1:13
  in
• 1:14
  cross
• 1:14
  border
• 1:14
  marketplaces
• 1:15
  at
• 1:15
  the
• 1:15
  moment.
• 1:16
  It
• 1:17
  was
• 1:17
  one
• 1:17
  of
• 1:17
  the
• 1:17
  really
• 1:18
  interesting
• 1:18
  themes
• 1:18
  that
• 1:19
  we
• 1:19
  covered
• 1:19
  at
• 1:19
  Shop
• 1:19
  Talk
• 1:20
  Europe.
• 1:20
  We
• 1:20
  had
• 1:22
  Kaufland
• 1:22
  Pod
• 1:23
  de
• 1:23
  Svarts
• 1:23
  Group,
• 1:23
  that's
• 1:24
  US
• 1:24
  biggest
• 1:24
  retailer
• 1:25
  announcing
• 1:25
  they're
• 1:26
  expanding
• 1:26
  their
• 1:27
  marketplace
• 1:27
  across
• 1:28
  Europe
• 1:28
  at
• 1:28
  the
• 1:28
  show.
• 1:29
  Walmart
• 1:30
  were
• 1:30
  there
• 1:30
  and
• 1:31
  I'll
• 1:31
  come
• 1:31
  back
• 1:31
  to
• 1:32
  what
• 1:32
  they
• 1:32
  were
• 1:32
  doing
• 1:32
  at.
• 1:33
  At
• 1:33
  the
• 1:33
  European
• 1:33
  show
• 1:34
  and
• 1:35
  you
• 1:35
  see
• 1:35
  they
• 1:35
  were
• 1:36
  talking
• 1:36
  about
• 1:36
  how
• 1:37
  the
• 1:37
  latest
• 1:37
  generation
• 1:38
  of
• 1:38
  tools
• 1:38
  and
• 1:38
  how
• 1:39
  AI
• 1:39
  is
• 1:39
  helping
• 1:40
  to
• 1:40
  remove
• 1:40
  some
• 1:41
  of
• 1:41
  the
• 1:41
  historic
• 1:41
  barriers
• 1:42
  for
• 1:42
  cross
• 1:42
  border.
• 1:42
  Whether
• 1:43
  that's
• 1:43
  translations
• 1:43
  or.
• 1:44
  Or
• 1:44
  dealing
• 1:44
  with.
• 1:45
  With
• 1:45
  the
• 1:46
  tariffs.
• 1:47
  So
• 1:48
  it's
• 1:48
  a
• 1:48
  big
• 1:48
  dream
• 1:49
  for
• 1:49
  Walmart.
• 1:50
  You've
• 1:50
  talked
• 1:50
  about
• 1:51
  this
• 1:51
  on
• 1:51
  the
• 1:51
  show.
• 1:51
  I've
• 1:51
  heard
• 1:52
  you
• 1:52
  talk
• 1:52
  about
• 1:52
  it
• 1:52
  before.
• 1:54
  The
• 1:54
  marketplace
• 1:54
  is
• 1:54
  such
• 1:54
  an
• 1:55
  important
• 1:55
  part
• 1:55
  of
• 1:56
  Walmart's
• 1:56
  flywheel
• 1:57
  of
• 1:57
  growth
• 1:57
  at
• 1:57
  the
• 1:57
  moment.
• 1:59
  And
• 1:59
  by
• 1:59
  going
• 1:59
  to
• 2:00
  Mexico.
• 2:00
  Mexico's
• 2:00
  a
• 2:01
  country
• 2:01
  of
• 2:01
  130
• 2:02
  million
• 2:02
  people
• 2:03
  so
• 2:04
  fantastic.
• 2:05
  Where
• 2:05
  they
• 2:05
  already
• 2:06
  have
• 2:06
  incredible
• 2:07
  brand
• 2:07
  presence,
• 2:08
  incredible
• 2:08
  reputation.
• 2:10
  So
• 2:10
  amazing.
• 2:11
  Yeah.
• 2:12
  Way
• 2:12
  to
• 2:12
  go
• 2:12
  to
• 2:13
  drive
• 2:13
  that,
• 2:14
  drive
• 2:14
  that
• 2:14
  flywheel.
• 2:16
  The
• 2:16
  bit
• 2:16
  that.
• 2:17
  And
• 2:17
  I
• 2:18
  think
• 2:18
  this
• 2:18
  is
• 2:18
  really
• 2:18
  important.
• 2:18
  This
• 2:19
  is
• 2:19
  really
• 2:19
  important
• 2:19
  for
• 2:19
  everyone
• 2:20
  to
• 2:20
  pay
• 2:20
  attention
• 2:20
  to.
• 2:23
  They're
• 2:23
  driving
• 2:23
  that
• 2:24
  expansion
• 2:24
  by
• 2:25
  the
• 2:25
  Walmart.com
• 2:27
  marketplace
• 2:28
  then
• 2:28
  the
• 2:29
  US
• 2:30
  marketplace
• 2:31
  pushing
• 2:31
  that
• 2:32
  in
• 2:32
  Mexico.
• 2:32
  Walmart
• 2:33
  to
• 2:33
  make
• 2:33
  it
• 2:33
  already
• 2:34
  has
• 2:34
  a
• 2:35
  marketplace
• 2:35
  but
• 2:36
  they're
• 2:36
  saying
• 2:36
  actually
• 2:36
  we
• 2:37
  want
• 2:37
  to
• 2:37
  take
• 2:37
  the
• 2:37
  dot
• 2:38
  com
• 2:38
  marketplace.
• 2:39
  So
• 2:39
  it
• 2:39
  is
• 2:40
  that
• 2:40
  global
• 2:41
  marketplace
• 2:42
  idea
• 2:42
  which
• 2:43
  Amazon
• 2:43
  already
• 2:43
  has.
• 2:45
  And
• 2:48
  the
• 2:48
  Walmart
• 2:49
  press
• 2:49
  release
• 2:49
  just
• 2:49
  has
• 2:50
  this
• 2:50
  line
• 2:50
  at
• 2:50
  the
• 2:50
  end.
• 2:52
  It's
• 2:52
  slightly
• 2:53
  sinister
• 2:53
  if
• 2:54
  you're
• 2:54
  a
• 2:54
  competitor
• 2:55
  expands
• 2:56
  the
• 2:57
  plans
• 2:57
  to
• 2:57
  expand
• 2:57
  to
• 2:58
  a
• 2:58
  digital
• 2:58
  market
• 2:58
  in
• 2:59
  the
• 2:59
  future.
• 2:59
  I
• 2:59
  mean
• 3:00
  that
• 3:00
  the
• 3:01
  gauntlet
• 3:02
  fairly
• 3:02
  laid
• 3:02
  down,
• 3:04
  that's
• 3:04
  the
• 3:04
  10.
• 3:05
  I
• 3:05
  actually
• 3:05
  spent
• 3:06
  some
• 3:06
  time
• 3:06
  with
• 3:06
  the
• 3:06
  Walmart
• 3:07
  Marketplace
• 3:07
  team
• 3:07
  last
• 3:08
  week
• 3:08
  in
• 3:08
  Barcelona.
• 3:09
  They're
• 3:09
  expanding
• 3:10
  in
• 3:10
  Europe
• 3:12
  and
• 3:12
  it's
• 3:12
  a
• 3:12
  sourcing
• 3:13
  hub.
• 3:13
  Hub,
• 3:14
  you
• 3:14
  know,
• 3:14
  so
• 3:14
  they're
• 3:15
  opening
• 3:15
  opportunities.
• 3:16
  But
• 3:16
  this
• 3:16
  is
• 3:16
  something
• 3:17
  that
• 3:18
  vendors
• 3:18
  really
• 3:18
  need
• 3:19
  to
• 3:19
  clearly
• 3:19
  pay
• 3:19
  attention
• 3:20
  to.
• 3:20
  You
• 3:20
  know,
• 3:20
  you
• 3:21
  might
• 3:21
  have
• 3:21
  a
• 3:21
  1P
• 3:22
  relationship
• 3:22
  already
• 3:22
  with
• 3:23
  Mexico
• 3:23
  and
• 3:23
  now
• 3:24
  there's
• 3:24
  this
• 3:24
  3P
• 3:24
  relationship
• 3:25
  to
• 3:25
  the
• 3:25
  marketplace.
• 3:26
  So
• 3:27
  which
• 3:27
  Walmart
• 3:28
  bit
• 3:29
  of
• 3:29
  Walmart
• 3:29
  you're
• 3:29
  dealing
• 3:30
  with?
• 3:30
  So
• 3:30
  vendors
• 3:31
  need
• 3:31
  to
• 3:31
  think
• 3:31
  really
• 3:32
  carefully
• 3:32
  about
• 3:32
  that.
• 3:33
  And
• 3:34
  for
• 3:34
  consumers
• 3:35
  the
• 3:35
  import
• 3:35
  bit
• 3:36
  will
• 3:36
  add
• 3:36
  significant
• 3:37
  costs,
• 3:38
  right?
• 3:38
  Yeah.
• 3:39
  Depending
• 3:39
  on
• 3:40
  your
• 3:40
  category.
• 3:40
  Import
• 3:41
  from
• 3:41
  the
• 3:41
  U.S.
• 3:42
  into
• 3:42
  Mexico
• 3:43
  is
• 3:43
  anywhere
• 3:43
  from,
• 3:43
  from
• 3:44
  0
• 3:44
  to
• 3:44
  35%.
• 3:46
  That's
• 3:47
  dangerous
• 3:48
  for
• 3:48
  consumers
• 3:49
  to
• 3:49
  see
• 3:49
  these
• 3:49
  extra
• 3:50
  charges
• 3:50
  added
• 3:50
  on.
• 3:51
  It's
• 3:51
  dangerous
• 3:51
  for
• 3:51
  Walmart
• 3:52
  and
• 3:52
  their
• 3:52
  price
• 3:52
  leadership
• 3:53
  proposition
• 3:54
  to
• 3:54
  suddenly
• 3:54
  hit
• 3:55
  it
• 3:55
  be.
• 3:55
  So
• 3:55
  they've
• 3:56
  got
• 3:56
  to
• 3:56
  be,
• 3:56
  they've
• 3:56
  got
• 3:56
  to
• 3:57
  be
• 3:57
  really
• 3:57
  mindful
• 3:57
  of
• 3:57
  that.
• 3:58
  I
• 3:58
  don't
• 3:58
  love
• 3:59
  the
• 3:59
  cx,
• 3:59
  Chris.
• 4:00
  The
• 4:00
  fact
• 4:00
  that
• 4:00
  you've
• 4:01
  got
• 4:01
  a
• 4:01
  Mexican
• 4:02
  website
• 4:02
  for
• 4:03
  Walmart
• 4:03
  and
• 4:03
  then
• 4:04
  you've
• 4:04
  got
• 4:04
  to
• 4:04
  go
• 4:04
  on
• 4:04
  dot
• 4:05
  com,
• 4:05
  it's.
• 4:06
  That's
• 4:06
  difficult,
• 4:07
  that's
• 4:07
  not
• 4:07
  seamless.
• 4:08
  And
• 4:09
  then
• 4:09
  when
• 4:09
  it
• 4:09
  comes
• 4:09
  to
• 4:09
  seamless
• 4:10
  I,
• 4:10
  the
• 4:10
  bit
• 4:10
  that
• 4:11
  is
• 4:11
  always
• 4:11
  difficult
• 4:12
  with
• 4:12
  cross
• 4:12
  border
• 4:12
  and
• 4:12
  marketplaces
• 4:13
  is
• 4:13
  returns,
• 4:15
  especially
• 4:15
  if
• 4:15
  they're
• 4:16
  not
• 4:16
  going
• 4:16
  through
• 4:16
  the
• 4:16
  main
• 4:16
  Mexican
• 4:17
  business
• 4:17
  and,
• 4:17
  and
• 4:18
  Walmart,
• 4:18
  I've
• 4:19
  not
• 4:19
  seen
• 4:19
  them
• 4:19
  talk
• 4:19
  about
• 4:20
  that.
• 4:20
  So
• 4:21
  there's
• 4:21
  some
• 4:21
  friction
• 4:22
  and
• 4:23
  that
• 4:23
  friction
• 4:23
  is
• 4:23
  hard,
• 4:24
  my
• 4:24
  friend,
• 4:24
  when
• 4:24
  you're
• 4:25
  up
• 4:25
  against
• 4:25
  Ricardo
• 4:26
  Libre
• 4:26
  who
• 4:27
  are
• 4:27
  really
• 4:27
  good
• 4:28
  at
• 4:28
  what
• 4:28
  they
• 4:28
  do.
• 4:29
  So
• 4:29
  they
• 4:29
  are
• 4:30
  the
• 4:30
  dominant
• 4:30
  marketplace
• 4:31
  in
• 4:31
  Mexico.
• 4:32
  They've
• 4:32
  got
• 4:32
  the
• 4:32
  logistics,
• 4:33
  they've
• 4:33
  got
• 4:34
  the
• 4:34
  network,
• 4:34
  they've
• 4:34
  got
• 4:34
  the
• 4:35
  returns,
• 4:35
  they've
• 4:35
  got
• 4:35
  the
• 4:35
  price
• 4:36
  point.
• 4:36
  So
• 4:37
  look,
• 4:37
  I
• 4:37
  get
• 4:38
  it,
• 4:39
  there'll
• 4:39
  be
• 4:39
  work
• 4:40
  to
• 4:40
  do
• 4:40
  to
• 4:40
  make
• 4:41
  it
• 4:41
  a
• 4:41
  success.
• 4:42
  Can
• 4:43
  Walmart
• 4:43
  got
• 4:44
  it
• 4:44
  in
• 4:44
  them
• 4:44
  to
• 4:44
  make
• 4:44
  it
• 4:44
  a
• 4:44
  success?
• 4:45
  Yes,
• 4:45
  but
• 4:46
  it's
• 4:46
  not
• 4:47
  a
• 4:47
  home
• 4:47
  run
• 4:47
  from
• 4:47
  day
• 4:48
  one
• 4:48
  in
• 4:48
  my
• 4:48
  eyes.
• 4:49
  Yeah,
• 4:50
  There
• 4:50
  are
• 4:50
  operational
• 4:51
  issues
• 4:51
  that
• 4:52
  you
• 4:52
  have
• 4:52
  to
• 4:53
  think
• 4:53
  through
• 4:53
  and
• 4:53
  you
• 4:53
  have
• 4:54
  to
• 4:54
  solve.
• 4:54
  And
• 4:54
  I
• 4:54
  agree
• 4:55
  the
• 4:55
  dissonance
• 4:56
  with
• 4:56
  the
• 4:56
  two
• 4:56
  websites
• 4:57
  is
• 4:57
  probably
• 4:57
  the
• 4:57
  thing
• 4:58
  that
• 4:58
  drives
• 4:58
  me
• 4:58
  the
• 4:59
  crazy
• 4:59
  the
• 4:59
  most.
• 4:59
  The
• 5:00
  part
• 5:00
  about
• 5:00
  the
• 5:00
  price
• 5:01
  transparency
• 5:01
  and
• 5:02
  the
• 5:02
  impact
• 5:02
  on
• 5:02
  price
• 5:02
  perception.
• 5:04
  I
• 5:04
  can
• 5:05
  even
• 5:05
  remember
• 5:05
  back
• 5:05
  to
• 5:05
  my
• 5:06
  days
• 5:06
  when
• 5:06
  Target
• 5:06
  was
• 5:06
  experimenting
• 5:07
  with
• 5:07
  international
• 5:08
  expansion
• 5:08
  and
• 5:09
  like
• 5:09
  I
• 5:09
  was
• 5:09
  never
• 5:10
  a
• 5:10
  big,
• 5:10
  that
• 5:10
  was
• 5:11
  never
• 5:11
  a
• 5:11
  big
• 5:11
  concern
• 5:11
  of
• 5:12
  mine.
• 5:12
  I
• 5:12
  think
• 5:12
  if
• 5:12
  you're
• 5:12
  transparent
• 5:13
  at
• 5:13
  checkout
• 5:15
  and
• 5:15
  in
• 5:15
  terms
• 5:15
  of
• 5:16
  where
• 5:16
  and
• 5:16
  maybe
• 5:16
  that's
• 5:17
  also
• 5:17
  why
• 5:17
  you
• 5:17
  have
• 5:17
  a
• 5:18
  separate
• 5:18
  website
• 5:18
  because
• 5:19
  then
• 5:19
  it
• 5:19
  kind
• 5:19
  of
• 5:19
  filters
• 5:20
  out
• 5:20
  that
• 5:20
  noise
• 5:20
  too.
• 5:20
  Now
• 5:21
  that
• 5:21
  I'm
• 5:21
  saying
• 5:21
  this
• 5:21
  out
• 5:21
  loud,
• 5:23
  I
• 5:23
  think
• 5:23
  it's
• 5:23
  pretty
• 5:23
  obvious
• 5:24
  when
• 5:24
  you
• 5:24
  say
• 5:24
  like,
• 5:24
  you
• 5:25
  know,
• 5:25
  duty,
• 5:26
  I'm
• 5:26
  making
• 5:26
  this
• 5:26
  up,
• 5:26
  but
• 5:27
  duty
• 5:27
  charges,
• 5:27
  you
• 5:28
  know,
• 5:28
  $100.
• 5:29
  Like,
• 5:29
  you
• 5:29
  know,
• 5:30
  that's
• 5:30
  pretty,
• 5:30
  you
• 5:31
  know,
• 5:31
  that
• 5:31
  can
• 5:31
  be
• 5:31
  shown
• 5:32
  pretty
• 5:32
  clearly
• 5:32
  and
• 5:32
  you
• 5:33
  could
• 5:33
  make
• 5:33
  that
• 5:33
  even
• 5:33
  more
• 5:33
  big
• 5:34
  and
• 5:34
  pronounced
• 5:34
  than
• 5:34
  you
• 5:35
  would
• 5:35
  in
• 5:35
  your
• 5:35
  typical,
• 5:35
  you
• 5:36
  know,
• 5:36
  checkout
• 5:36
  experience
• 5:37
  if
• 5:37
  you
• 5:37
  wanted
• 5:37
  to.
• 5:38
  So
• 5:38
  like,
• 5:39
  unless
• 5:40
  let's
• 5:40
  give
• 5:40
  credit
• 5:41
  to
• 5:41
  Walmart
• 5:41
  on
• 5:41
  that
• 5:41
  point,
• 5:42
  Chris,
• 5:42
  because
• 5:42
  they
• 5:42
  are,
• 5:43
  they
• 5:44
  are
• 5:44
  calculating
• 5:45
  the
• 5:45
  exact
• 5:46
  duty
• 5:47
  and
• 5:47
  import
• 5:47
  charges
• 5:48
  and
• 5:48
  displaying
• 5:49
  them.
• 5:49
  Right.
• 5:50
  The
• 5:51
  standard
• 5:51
  model
• 5:52
  is
• 5:52
  that
• 5:52
  you'd
• 5:52
  almost
• 5:53
  pay
• 5:53
  a
• 5:53
  sort
• 5:54
  of
• 5:54
  a
• 5:54
  retainer,
• 5:55
  a
• 5:55
  deposit
• 5:56
  that
• 5:56
  then
• 5:57
  gets
• 5:57
  actually
• 5:57
  worked
• 5:57
  out
• 5:58
  when
• 5:58
  the
• 5:58
  calculations
• 5:58
  are
• 5:59
  done.
• 5:59
  But
• 5:59
  Walmart
• 5:59
  have
• 6:00
  been
• 6:00
  able
• 6:00
  to
• 6:00
  build
• 6:00
  the
• 6:00
  tech
• 6:00
  to
• 6:01
  do
• 6:01
  it
• 6:01
  in
• 6:01
  the
• 6:01
  moment
• 6:01
  on
• 6:02
  the
• 6:02
  website.
• 6:02
  So
• 6:03
  that's
• 6:03
  a
• 6:04
  golf
• 6:04
  cap
• 6:04
  to
• 6:05
  that
• 6:05
  one.
• 6:06
  Right.
• 6:06
  And
• 6:06
  so
• 6:06
  when
• 6:06
  you
• 6:06
  think
• 6:06
  about
• 6:07
  a
• 6:07
  marketplace
• 6:07
  transaction
• 6:08
  in
• 6:08
  particular
• 6:08
  like
• 6:09
  Walmart,
• 6:09
  you're
• 6:09
  not
• 6:09
  holding
• 6:10
  the
• 6:10
  inventory,
• 6:10
  your
• 6:11
  price,
• 6:11
  your
• 6:11
  reg
• 6:12
  price
• 6:12
  is
• 6:12
  going
• 6:12
  to
• 6:12
  be
• 6:12
  consistent
• 6:13
  with
• 6:13
  your
• 6:13
  low
• 6:14
  price
• 6:14
  promise.
• 6:15
  And
• 6:15
  then
• 6:15
  the
• 6:16
  consumer
• 6:16
  is
• 6:16
  just
• 6:16
  going
• 6:16
  to
• 6:17
  understand
• 6:17
  in
• 6:17
  theory
• 6:18
  that,
• 6:18
  you
• 6:18
  know,
• 6:18
  there
• 6:18
  are
• 6:18
  these
• 6:19
  charges
• 6:19
  added
• 6:19
  on
• 6:20
  top
• 6:20
  and
• 6:20
  it's
• 6:20
  going
• 6:21
  to
• 6:21
  be
• 6:21
  shipped
• 6:21
  from
• 6:21
  a
• 6:22
  marketplace
• 6:22
  vendor.
• 6:22
  So
• 6:23
  it's
• 6:23
  on
• 6:23
  the
• 6:23
  customer
• 6:24
  ultimately
• 6:24
  if
• 6:24
  they
• 6:24
  want
• 6:24
  to
• 6:25
  buy
• 6:25
  it
• 6:25
  or
• 6:25
  not.
• 6:25
  And
• 6:26
  Walmart
• 6:26
  doesn't
• 6:26
  lose
• 6:26
  anything.
• 6:27
  So
• 6:27
  for
• 6:27
  me,
• 6:28
  I
• 6:29
  think
• 6:29
  it's
• 6:29
  a
• 6:29
  10
• 6:29
  out
• 6:29
  of
• 6:29
  10
• 6:30
  too.
• 6:30
  I'm
• 6:31
  a
• 6:31
  little
• 6:31
  less
• 6:31
  concerned
• 6:32
  about
• 6:32
  the
• 6:32
  operational
• 6:32
  dynamics,
• 6:33
  I
• 6:33
  think,
• 6:33
  than
• 6:33
  you
• 6:33
  are,
• 6:34
  Ben,
• 6:34
  and
• 6:34
  I
• 6:34
  think
• 6:34
  it
• 6:34
  goes
• 6:34
  back
• 6:35
  to
• 6:35
  something
• 6:35
  actually
• 6:35
  I
• 6:36
  shared
• 6:36
  last
• 6:37
  week
• 6:37
  on
• 6:37
  social
• 6:37
  media,
• 6:38
  which
• 6:38
  was,
• 6:38
  you
• 6:38
  know,
• 6:38
  my
• 6:39
  big
• 6:39
  takeaway
• 6:40
  from
• 6:40
  Shop
• 6:40
  Talk
• 6:40
  Europe.
• 6:41
  In
• 6:41
  the
• 6:41
  interview
• 6:41
  I
• 6:41
  had
• 6:41
  with
• 6:41
  Peter
• 6:42
  Wood
• 6:42
  of
• 6:42
  All
• 6:42
  Saints
• 6:42
  is
• 6:43
  he
• 6:43
  said
• 6:44
  the
• 6:44
  job
• 6:44
  of
• 6:44
  the
• 6:44
  CFO
• 6:45
  is
• 6:45
  to
• 6:45
  ask
• 6:45
  what
• 6:45
  you
• 6:46
  kind
• 6:46
  of
• 6:46
  just
• 6:46
  said,
• 6:46
  which
• 6:46
  is
• 6:47
  to
• 6:47
  ask
• 6:47
  what
• 6:47
  can
• 6:47
  go
• 6:47
  wrong?
• 6:48
  Right?
• 6:48
  And
• 6:49
  how
• 6:49
  do
• 6:49
  we
• 6:49
  ameliorate
• 6:50
  what
• 6:50
  can
• 6:50
  go
• 6:50
  wrong?
• 6:51
  But
• 6:51
  the
• 6:51
  job
• 6:51
  of
• 6:51
  the
• 6:52
  CEO
• 6:52
  is
• 6:52
  to
• 6:52
  ask
• 6:52
  what
• 6:53
  can
• 6:53
  go
• 6:53
  right.
• 6:53
  And,
• 6:54
  and
• 6:54
  that
• 6:54
  is
• 6:54
  what
• 6:55
  I
• 6:55
  think
• 6:56
  Walmart
• 6:56
  has
• 6:56
  done
• 6:57
  a
• 6:57
  tremendous
• 6:58
  job
• 6:59
  doing,
• 6:59
  or
• 7:00
  that's
• 7:00
  the
• 7:00
  mindset
• 7:00
  they've
• 7:01
  had.
• 7:01
  They've
• 7:01
  done
• 7:02
  a
• 7:02
  tremendous
• 7:02
  job
• 7:02
  of
• 7:03
  keeping
• 7:03
  over
• 7:04
  the
• 7:04
  past
• 7:04
  eight
• 7:05
  to
• 7:05
  ten
• 7:05
  years
• 7:06
  or
• 7:06
  so
• 7:07
  is
• 7:07
  saying
• 7:08
  what
• 7:08
  can
• 7:08
  go
• 7:08
  right
• 7:09
  and
• 7:09
  let's
• 7:09
  try
• 7:09
  to
• 7:10
  go
• 7:10
  after
• 7:10
  it
• 7:10
  until
• 7:11
  someone
• 7:11
  proves
• 7:11
  that
• 7:11
  we
• 7:12
  can't
• 7:12
  because
• 7:13
  the
• 7:13
  opportunity
• 7:13
  is
• 7:13
  substantial.
• 7:14
  You
• 7:14
  talked
• 7:14
  about
• 7:14
  the
• 7:14
  size
• 7:15
  of
• 7:15
  the
• 7:15
  Mexican
• 7:15
  market.
• 7:16
  You
• 7:16
  talk
• 7:16
  about
• 7:17
  a
• 7:17
  global
• 7:17
  marketplace
• 7:18
  and
• 7:19
  what
• 7:19
  that
• 7:19
  affords,
• 7:19
  particularly
• 7:20
  in
• 7:20
  the
• 7:20
  way
• 7:20
  of,
• 7:21
  of
• 7:21
  retail
• 7:21
  media
• 7:21
  too.
• 7:22
  They're
• 7:22
  also
• 7:24
  just
• 7:24
  a
• 7:24
  week
• 7:25
  before
• 7:26
  rolling
• 7:26
  out
• 7:26
  Walmart
• 7:27
  plus
• 7:27
  to
• 7:27
  Canada.
• 7:28
  Why?
• 7:28
  Because
• 7:28
  these
• 7:29
  are
• 7:29
  software
• 7:29
  solutions
• 7:30
  ultimately
• 7:30
  at
• 7:30
  the
• 7:30
  end
• 7:31
  of
• 7:31
  the
• 7:31
  day,
• 7:31
  and
• 7:31
  the
• 7:32
  margin
• 7:32
  on
• 7:32
  a
• 7:32
  software,
• 7:33
  on
• 7:33
  software
• 7:34
  is
• 7:34
  much
• 7:34
  higher
• 7:35
  than
• 7:35
  the
• 7:35
  margins
• 7:35
  that
• 7:35
  they're
• 7:35
  going
• 7:36
  to
• 7:36
  get
• 7:36
  from
• 7:36
  selling
• 7:36
  more
• 7:37
  products.
• 7:37
  So,
• 7:38
  like,
• 7:38
  it's
• 7:38
  just
• 7:39
  a
• 7:39
  smart
• 7:39
  move
• 7:39
  that
• 7:40
  scales
• 7:40
  so
• 7:41
  easily
• 7:41
  if
• 7:42
  you
• 7:42
  can
• 7:43
  get
• 7:43
  knock
• 7:44
  all
• 7:44
  the
• 7:44
  pins
• 7:44
  out
• 7:44
  of
• 7:45
  the
• 7:45
  way
• 7:45
  that
• 7:45
  are
• 7:46
  potential
• 7:46
  potentially
• 7:46
  keeping
• 7:47
  you
• 7:47
  from
• 7:47
  doing
• 7:47
  it.
• 7:48
  But
• 7:48
  that's
• 7:49
  what
• 7:49
  I
• 7:49
  love
• 7:49
  about
• 7:49
  Walmart's
• 7:50
  leadership
• 7:50
  and
• 7:51
  I
• 7:51
  hope
• 7:51
  they
• 7:51
  continue
• 7:51
  to
• 7:52
  do
• 7:52
  that.
• 7:52
  And
• 7:52
  I
• 7:52
  think
• 7:53
  more
• 7:53
  retailers
• 7:55
  would
• 7:55
  be
• 7:55
  smart
• 7:55
  to
• 7:56
  take
• 7:56
  a
• 7:56
  page
• 7:56
  out
• 7:57
  of
• 7:57
  Peter
• 7:57
  Wood's
• 7:58
  book
• 7:58
  and
• 7:58
  Walmart's
• 7:59
  book
• 7:59
  too.