917: What Happens When Your Market Disappears? (The Story of Small Wind) | Michael Bergey
What do you do when your entire market disappears?
That’s not a thought experiment for Michael Bergey. It’s the story of his career.
Long before solar dominated rooftops, distributed wind was solving real problems across rural America — lowering energy costs for customers who didn’t care about climate narratives, only outcomes. Then policy support vanished. Oil prices collapsed. And later, cheap solar took over.
Most companies didn’t survive.
Bergey Windpower did.
In this conversation, Michael walks through what it actually takes to stay in the game when incentives disappear, competitors…
The skinny
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