The One Marketing Channel You Aren't Investing in But Should | Ep. #709

Marketing School - Digital Marketing and Online Marketing Tips · Jul 10, 2018 · 10m

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should

[00:42] Branding is the one thing in which most business do not invest.

[01:05] Big corporations are smart enough to spend big bucks on branding.

[01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).

[02:12] Most of the money comes from awareness campaigns.

[02:35] The…