Latest / Feminine Fire with Bec Cuzzillo / 2027 Business Activation – Part 3: Give People A Reason To Buy Now

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2027 Business Activation – Part 3: Give People A Reason To Buy Now · Feminine Fire with Bec Cuzzillo

• 0:37
  Hello, hello.
• 0:38
  Welcome to part three of the 2027 Business Activation.
• 0:43
  If you haven't listened to, to part one or two yet, I highly recommend you do that, so bookmark those episodes to come back to.
• 0:49
  In part one, we connected in with your 2027 business vision, and we set your income goal.
• 0:55
  And then yesterday, in part two, we audited your offers and we chose the one aligned offer to sell now and anchor your income around next year.
• 1:04
  Today, in part three, is all about giving people a reason to buy now so that you can start stacking that consistent income for 2027 before we even get there.
• 1:14
  Today is also a special day because it's the day that doors open to the waitlist for the Spiritual Business Mistress Mind for our final intake of 2026.
• 1:23
  I am so excited.
• 1:25
  If you are listening to this on the day the episode drops, doors are open to the waitlist only.
• 1:31
  The waitlist gets first access,$600 off, and a bonus live 2027 business alignment vision and planning session with me in December.
• 1:40
  The first five people to buy also get a one-to-one strategy session with me, so you will want to move fast on this.
• 1:48
  If you are not on the waitlist yet, you can head on over to beccuzillo.com/misstressmind, and the waitlist offer will be delivered straight to your inbox.
• 1:56
  The waitlist pre-sale is open for a week only, so these bonuses end on the 17th of November.
• 2:03
  So depending on when you're listening to this episode, keep those dates in mind.
• 2:07
  Amazing.
• 2:08
  All right.
• 2:08
  Let's get into the episode for today, part three of the 2027 Business Activation, giving your people a reason to buy now, because that's what we wanna do, even if what you are selling will be delivered next year.
• 2:23
  I've had this conversation with clients a few times over these last few weeks, where we've been talking about launch timelines, the end of the year, what we're selling, all of the above, and I've reminded them that this is a very specific time of year.
• 2:36
  Right now, it's November.
• 2:38
  The silly sale season is upon us.
• 2:40
  The online space is even noisier than usual, which doesn't mean that you should not sell during this time.
• 2:48
  But it does mean that you have to get more visible.
• 2:51
  So if you usually send three launch emails in a week, I would send five instead.
• 2:57
  But the good news is that people are ready to buy now.
• 3:01
  People are in the buying mood.
• 3:03
  If they are looking, they are looking now, so it's actually a really great time to be selling, and that's how I would absolutely approach this season in your business Because once we hit mid-December in a few weeks' time, people will start winding down for the holiday season.
• 3:21
  And then in January, a lot of people are still on holidays, especially here in Australia, it's summer.
• 3:26
  If you've got kids, they're on school holidays.
• 3:29
  So if you are planning on starting with clients or kicking off a program or an offer in January or February, the time to be selling it is now.
• 3:39
  Anything starting between now and February, you wanna be selling now.
• 3:45
  And for that reason, we really wanna be giving your people a reason to buy now instead of waiting.
• 3:52
  And trust me, people will be tempted to wait.
• 3:55
  One of the biggest objections you can get at this time of year is, "Oh, I think I'll wait till next year for that." And then next year rolls around and maybe they join, but maybe they don't.
• 4:05
  And if you're getting that objection a lot, it's because they can't see the value in them joining now rather than joining into the future.
• 4:15
  Giving people a reason to buy now gives them a clear reason to move, especially in a season at a time where their attention is being pulled in more directions than usual, which is right now.
• 4:28
  So I want you to think about what that might be for your people, for your ideal client.
• 4:34
  And we can do this in two ways.
• 4:36
  We can do this in our messaging, and we can do this by providing an incentive So let's talk about messaging first.
• 4:44
  When it comes to messaging, I want you to think about where your ideal client is at right now as we come to the end of the year.
• 4:52
  What are they experiencing?
• 4:53
  What are they feeling?
• 4:55
  What does their life look like at this time?
• 4:58
  And how is your offer going to specifically solve a problem for them that they are experiencing right now in this moment that is very present for them?
• 5:09
  Let me give you a couple of examples here so you can see what this looks like in practice.
• 5:13
  For example, with the Mistress Mind for me right now, I'm thinking about spiritual business owners who perhaps have come to the end of the year, maybe things haven't totally gone to plan for them or panned out exactly in the way that they wanted, but they are still wanting to close out the year strong.
• 5:28
  They are still wanting to bring in some more sales before the end of the year, and at the same time, they're wanting to set themselves up for an even better 2027.
• 5:36
  They're thinking about the support they want and the support they need to make that happen, and they want to head into the holidays knowing that they've got a solid plan and they've got their support locked in for the year ahead, and then they can take some time off and rest easy over the holidays knowing that's all sorted because only the goddess knows how much they need a break right now, and it's one less thing for them to think about or worry about.
• 5:58
  That's the woman I'm speaking to right now in my messaging.
• 6:01
  Like, "Let's get this sorted for you right now." Another example for you, if you are someone who works with women on their health and wellbeing, and I've got a lot of clients who work in the women's health and wellness space, there might be some messaging you could lean into around looking after yourself through one of the busiest seasons of the year where you are doing it all and then some.
• 6:22
  I was just chatting about this with some of my clients the other day on our Mistress Mind call, that this time of year is when women and mums are carrying even more of that mental load.
• 6:32
  They've got all of the usual stuff, but then it's the end of school, it's creating the Christmas magic and the festive cheer, it's the entertaining, it's the socializing, it's the making sure that kids are everywhere they need to be at all of the given times, and all of the above and more.
• 6:49
  If that's your ideal client, I want you to think about how you can speak to her in that moment and show her that your offer is what she needs to support herself through this season and that she needs it now more than ever That's the key here.
• 7:03
  We want to be thinking about why now, and we want to be really specific with our messaging at this time of year and demonstrate to our people the value of buying now and not waiting until later So that's the messaging side of this and how we can give our people a reason to buy now through what we're sharing and how we're talking about our offer.
• 7:23
  Secondly, we can also create some urgency with incentives.
• 7:28
  Now, this isn't about creating fake urgency.
• 7:31
  This is about giving people a reason to move and to move now, especially when there's a lot of stuff vying for our attention at this time of year.
• 7:40
  Even people with the best of intentions who are ready and willing buyers, if there's not a reason to buy now in this moment while they're thinking of it, then something else might land in their lap that's more urgent and distract them, and then it falls to the bottom of the list.
• 7:55
  This is about rewarding fast movers and action takers.
• 7:59
  A bonus or an incentive isn't why someone is buying your offer, it's why they're buying it now.
• 8:06
  So we want it to be something valuable enough that motivates them to move.
• 8:11
  So this could look like offering a pre-sale or early bird price for a limited time.
• 8:16
  It could be some kind of bonus, an additional one-to-one session with you, or a bonus call or workshop, or instant access to a training or a course that you've already got.
• 8:27
  Ideally, something that adds value for your clients now.
• 8:31
  Another option to consider if you are selling something that doesn't actually start until January or February next year, the bonus you could offer could be something that bridges that gap between now and then.
• 8:42
  And that can be really nice because it's so timely and it feels like such a natural bonus to be offering at this time of year.
• 8:49
  This is something that a lot of my clients are chatting with me about at the moment where their offer isn't starting until February, but the bonus that they're offering right now is a workshop that happens in December, or a challenge or experience, or additional one-to-one support that happens before the end of this year.
• 9:06
  So that's an option, too.
• 9:08
  Additionally, if you have limited spaces, then I would absolutely be talking about that because limited availability also creates that sense of urgency.
• 9:17
  People don't wanna miss out.
• 9:19
  The main thing to think about when deciding on bonuses is what's going to be super timely and valuable for your people.
• 9:27
  That's what I'm doing for this launch of The Mistress Mind.
• 9:30
  I've got a pre-sale discount of $600, which is the biggest discount we've done.
• 9:34
  I've got a limited number of bonus one-to-one calls, and I'm doing a bonus workshop to anchor your business vision for 2027 and create your roadmap to consistent cash months in the new year.
• 9:45
  It's not something that's available all the time, and it's supporting them now before the end of the year.
• 9:52
  So now it's your turn.
• 9:53
  I want you to open up your workbook two, part three.
• 9:57
  And if you haven't downloaded your free workbook yet, I highly recommend you do so, so that you can follow along with us this week and actually put all of this into action.
• 10:05
  Because the only way this makes a difference is if you take what we're talking about and actually action it.
• 10:11
  You can download the workbook free from beccuzillo.com.
• 10:16
  That's beccuzillo.com/activation.
• 10:19
  Okay, once you've got your workbook, in the space provided in part three, start by writing down the messaging that's relevant to your ideal client at this time of year.
• 10:29
  What are all of the reasons they need your offer now?
• 10:33
  What are all of the reasons that they should not wait on this?
• 10:38
  And there might be a few, which is great, because this will give you different angles that you can speak to over the next month or so And then in the space provided, decide on your incentives and your bonuses.
• 10:50
  Dot point them out.
• 10:51
  If there are different phases, for example, you might have a waitlist offer, you might have an early bird offer, decide on what they are and list them out.
• 11:00
  Don't overthink it.
• 11:01
  These are the bonuses and incentives that you are offering over the next month or so while you're selling this offer.
• 11:07
  Tomorrow we're gonna be talking about exactly what that looks like in part four, but for now, I just want you to decide on what those incentives and bonuses could be.
• 11:16
  And that is it for part three.
• 11:18
  I will be back tomorrow for part four, as I said, where we're actually going to get into the doing.
• 11:23
  We're gonna talk about how to actually show up and sell your offer with emails, with content, with direct invitations.
• 11:30
  I'm gonna share some scripts with you.
• 11:32
  A really, really juicy episode coming for you tomorrow.
• 11:35
  Now, before I sign off, don't forget, doors are open to the Spiritual Business Mistress Mind waitlist.
• 11:41
  When you sign up to the waitlist, you will get the pre-sale offer delivered straight to your inbox.
• 11:45
  $600 off, a bonus 2027 vision and planning workshop in December, and the first five to buy also get a one-to-one strategy session with me.
• 11:54
  Now, the waitlist offer does end on the 17th of November, and then doors will open to the public.
• 12:00
  So don't sleep on this.
• 12:01
  If you wanna get in, get this offer, head to beckacazillo.com/mistressmind to unlock your waitlist bonuses.
• 12:09
  Thank you so much for joining me today.
• 12:11
  I will be back here tomorrow for part four of the 2027 Business Activation Series.
• 12:17
  I hope you have a wonderful rest of your day, and I'll see you then